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Journal : International Journal of Economics Development Research (IJEDR)

Impact of Airport Experience on Satisfaction and Green Image: A Study of Yogyakarta Airport Poerwadi, Yuniar Belly; Wiyadi, Wiyadi; Sholahuddin, Muhammad
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.6893

Abstract

This research investigates the influence of airport experience on passenger satisfaction and the perception of green image at Yogyakarta International Airport (YIA). The study utilizes the Experience Economy Theory, examining the roles of entertainment, education, aesthetics, and escapism in shaping passenger satisfaction and contributing to YIA’s green image. Data were collected from 327 passengers using a structured questionnaire based on a five-point Likert scale. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between the dimensions of the airport experience and their impact on passenger satisfaction and green image. The results indicate that educational and escapist experiences significantly enhance both satisfaction and green image, whereas entertainment and aesthetic dimensions have a less significant impact on the perception of YIA’s sustainability efforts. This study provides insights for airport managers on how to improve airport experiences and green initiatives to foster stronger passenger loyalty and environmental awareness.
Examining the Impact of Airport Experience on Passenger Satisfaction and Green Image: A Case Study of Yogyakarta International Airport Poerwadi, Yuniar Belly; Wiyadi, Wiyadi; Sholahuddin, Muhammad
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.6900

Abstract

This research investigates the influence of airport experience on passenger satisfaction and the perception of green image at Yogyakarta International Airport (YIA). The study utilizes the Experience Economy Theory, examining the roles of entertainment, education, aesthetics, and escapism in shaping passenger satisfaction and contributing to YIA’s green image. Data were collected from 327 passengers using a structured questionnaire based on a five-point Likert scale. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between the dimensions of the airport experience and their impact on passenger satisfaction and green image. The results indicate that educational and escapist experiences significantly enhance both satisfaction and green image, whereas entertainment and aesthetic dimensions have a less significant impact on the perception of YIA’s sustainability efforts. This study provides insights for airport managers on how to improve airport experiences and green initiatives to foster stronger passenger loyalty and environmental awareness.
Co-Authors Adinata, Alberta Adirestuty, Fitranty Agus Budiman Agus Supriatman Amrullah, Muhammad Ilham Andy Dwi Bayu Bawono Anindyastri, Ranty Annisa, Widya Anton Agus Setyawan Apsta, Widya Arfatun Ariyanto, Annastasya Aprilia Arsita, Nurul Cahya Aryakusuma Sumarjoko, Achmad Asri Abdullah, Moha Asyaffa Aulia, Prambawati Atwal Arifin, Atwal Awangrif, Hasna Albana Bagas Wicaksono, Bagas Barom, Mohd. Nizam bistara, Sadewa rama Choirul Amin Conteh, Abdul Damayanti, Intan Dian Rahmawati, Sisca Dinda Wulan Andari Dionna, Finna Liana Stela Dwi Sarbini Edy Purwo Saputro Eko Suryanti Eni Setyowati Erma Setiawati Febrianti, Bella Finalta, Adfan Syah Fitriana Mustikaningrum Fristyaningrum, Viciananda Ghazali, Yovanda Alfian Gunawan, Noviandra Hafiizh, Muhammad Esa Hardhianti, Vioreliana Harits, Muhammad Helmy Nurcahyo Wibowo Henri Dwi Wahyudi Hidayat, Rezki Nur Huda, Muhammad Saiful Ibrohim, Muhammad Ida Musofiana, Ida Idris Abas, Novel Ikhbal Septyaji Putranto Trijasa Ikhlas Ramadhan, Teguh Imronuddin Imronudin Imronudin Imronudin Imronudin, I Isti Khoirul Rochmah Iswahyuni. S, Zalsa Jannah, Zainur Miftakhul Juliana Juliana Kussudyarsana Kussudyarsana Kusumastuti, Anestia Retno Lestari, Frisca Ayu M. Faiz Ali Hidayat M. Farid Wajdi M. Farid Wajdi, M. Farid Maharani, Naila Cahya Mahardika, Salwa Bunga Maimun, Muhammad Halim Marwan Effendy Maulina, Reni Ma’ruf, Ma’ruf Mir’atul Hayah Moch Taufik Moch. Adi Nur Ikhsan Moechamad Nasir, Moechamad Moechammad Nasir Moha Asri Abdullah, Moha Asri Muhammad Amar Abiyoso Muhammad Amir Anshori Muhammad Arif Muhammad Hasanudin, Muhammad Muhammad Qomaruddin Muhriza, Nurul Muhyidin Muhyidin Mujiyati Mujiyati Mukaramah, Maya Mukhbir , Muhammad Muzakar Isa Nabila Nurhuwaida Nasongko, Noer Ngafwan Nilam Saputri , Iin Normalita Sari, Astri Novel Idris Abas Nugroho Dwi Saputro, Nugroho Dwi Nugroho, Teguh Puji Nur Achmad Nur Ahmad Nur ‘Ainie Diena Khanifah Nurdaya, Bastian Nurhaliza, Cut Nurshalihah, Aini Umi Oktandani, Nafania Annisa Permatasari, Qisthoni Poerwadi, Yuniar Belly Pradana, Angga Nur Pradina Putri, Novia Pramesti, Safira Amelia Pramudya Kurnia Priyono Priyono Purnomo, Siddiq Puro, Intan Widia Purwaningtyas, Yani Purwo Saputro, Edy Putri, Widya Nirmala Qonitah Qonitah RAHMADIANI, ANNISA Rahmawati, Rara Yuni Ramadhani, Dina Mariana Regianingsih, Sinta Amelia Dwi Riansyah, Andi Ridho, M. Ghusni Rini Kuswati Riski Pangestu Rizka Rizka, Rizka Robbani Ridho, Muhammad Salsabila, Annisa Zahra Saputra, Farid Eka Saputra, Setyawan Adi Kresna Sari, Silvia Novita Sembiring, Rinawati Septiawan, Gavinda Micko Setia Rini Sigit Haryanto Signori, Muhammad Silvia Novita Sari Sisca Dian Rahmawati Siti Fatimah Nurhayati Sri Murwanti Sri Padmantyo Sudrajad, Dimas Rama Supomo Supomo Surono, Arif Susanto, Dimas Audy Tri Nur Wahyudi Ubaidillah, M Burhanuddin Umrotun Umrotun Veriansyah, Satria Wafiatun Mukharomah Wajdi, Muhammad Farid Wiyadi Wiyadi Wiyadi, W Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuni Rahmawati, Rara Yusuf Sulistyo Nugroho Yusuf, M Luthfi Azhril Zakariyah Zakariyah Zulfa Irawati, Zulfa