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Farid Ardyansyah
Fakultas Keislaman Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Dampak Perceived Quality Terhadap Brand Loyalty: Peran Mediasi Brand Trust Dan Brand Image Farid Ardyansyah; Samuel PD Anantadjaya; Irma M Nawangwulan; Timotius A Rachmat; Agus Supriyanto
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 2 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i2.5714

Abstract

This study aims to determine the effect of perceived quality on brand image, brand trust and brand loyalty, the effect of brand image and brand trust on brand loyalty, and the effect of the relationship between perceived quality on brand loyalty mediated by brand image and brand trust. The method in this study is to use a type of quantitative research method. This study serves to prove the relationship between research variables. Data analysis techniques were performed using Structural Equation Modeling with AMOS version 25.0. The research sample is bakery consumers in Kudus Regency as many as 172 respondents. This study obtained the results that perceived quality has an effect on brand image, brand trust, and brand loyalty, brand image and brand trust have a significant effect on brand loyalty, and brand image and brand trust mediate perceived quality on brand loyalty. This research provides managerial implications in the form of the importance of maintaining and increasing perceived quality through brand trust and brand image to meet consumer satisfaction so as to create brand loyalty.
Co-Authors A. Mahendra Afif Alfiyanto Afifah Afifah Agus Supriyanto Ahmad Musadad Alfia, Nanda Amalia Rahmawatus Syafa’ah Amaliya, Najmi Maulita Amalna, Fika Ami Dewi Lestari Amir, Siib Aslichah Atika Kharisma Putri Austinnisa', Fadia Ayu Soraya Azzam Khalidy Betty Rahayu Cakranegara, Pandu Adi Citra Nur Islamiyah Dewi Rahma Safitri Dian Dian Dimas Ahmad Muflikh Dismita Citra Dewi Dwicahyani, Anindya Rachma Emiliyan Mamuki Erdhianto, Yoniv Evi Yuliawati FADHLAN, ABDI Febriana, Dyah Ayu Firdausi, Firna Nahwa Fitriani, Anisa Putri Fitriyah, Zahrotul Hammam, Hammam Hana Fauzia Qothrun Nada Hanifah, Luluk Hartono, Rudi Hastawati Chrisna Suroso, Hastawati Chrisna Hayat Hayat Hendrik I Nyoman Tri Sutaguna Imanuel Tarigan Irma M Nawangwulan Irwan Moridu Ishaq, Ardan Maulana Ismi Nur Azizah Jannah, Anisatul Kartika Sari Khanifatul Khusna Khoirun Nasik Kurnia Fitri Salsabila Kurnia Meinawati Kurniyeh Kurniyeh Lailatul Syariva Lukmandono Luluk Hanifah Mahmiyatus, Mahmiyatus Mardani, Agnes Dini Marnoto, Marnoto Mekar Meilisa Amalia Meriandini, Nanik Dela Merin Nurlita Fitra Dwika Moch. Fachrieza M. B Muhamad Malik Muttofar Muhammad Arsutil Adlah Muhammad Satriya Mukti Fauzan Maskuniswatin Mukti, Gatot Basuki Hari Muttaqin Choiri Nabila Padmasari Nahidloh, Shofiyun Nanda Shally Maulini Nasrulloh Nasrulloh Nely Agustin Nely Agustin Ni Luh Putu Hariastuti Nia Febrianti NIA FEBRIANTI, NIA Nopriadi Saputra Nur Adinda Putri Nur Faliza Nur Ijabah Nur Ijabah, Nur Nurhayati Nurhayati Okta Karneli, Okta Palupiningtyas, Dyah Paramesti, Rara Nidhana Paulus Laratmase Pratama, Andreas Dhiyong Pujiati, Tri Putri, Haliza Nabila Ratih Kusumastuti Ria Estiana Rifantini, Adinda Rifki Abdul Malik Rio Ferdinand, Adam Rony Prabowo Rosita Ramadhani Samuel PD Anantadjaya Sholehah, Ummadinatus Sugiarto, Vito Andrianto Pratama Suhartini Suhartini Suparjo Suparto Suparto Syariva, Lailatul Taufiqur Rahman Timotius A Rachmat Ubaid, Zaky Ufi Rumefi Ulfa, Sania Maria Umi Setyorini Viki Amalia Vincendy, Constantinus Johananda Kardinal Wanda Halim Mawaddah Wiryawan, Dedik Zahro, Umi Indasyah Zahrotul Fitriyah Zinka Aldamayatri