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All Journal Jurnal Manajemen Terapan dan Keuangan Al-Manahij: Jurnal Kajian Hukum Islam JURNAL ISTINBATH JURNAL TAPIS Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Ijaz Arabi Journal of Arabic Learning SENTRALISASI JURNAL PENDIDIKAN TAMBUSAI Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Informatika Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Da'watuna: Journal of Communication and Islamic Broadcasting Bima Abdi: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Akademika : Jurnal Pemikiran Islam Journal of Management, Economic and Accounting (JMEA) Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Bisma : Business and Management Journal Journal of Data Mining and Information Systems MILRev: Metro Islamic Law Review IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Governance Andalas Transformasi Manageria: Journal of Islamic Education Management Tapis : Jurnal Penelitian Ilmiah
Suhairi Suhairi
STAIN Jurai Siwo Metro Lampung
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Strategi Pemasaran dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Suhairi, Suhairi; Harahap, Efni Yulia Santri; Putra, Musdiansyah; Ramadhani, Nabila
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.448

Abstract

Marketing strategy is the way to create a sustainable competitive advantage for companies that produce goods or services. Market competition is the main challenge for entrepreneurs. The Indonesian batik production industry in Wukirsari Village is a real example. This research aims to analyze the competitive marketing strategy of the Giriloyo batik industry globally. The author uses a qualitative descriptive method for this research, using literature review as the data collection technique. Survey results show that the marketing strategy of the global Giriloyo tie-dye industry includes product strategy, pricing strategy, sales promotion strategy, and placement strategy, commonly known as the 4Ps.
Global Pricing Lestari, Indah; Nasution, Sabrina; Khoiri, Ahmad; Suhairi, Suhairi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1599

Abstract

Global pricing, also known as global price setting, is a pricing strategy that tries to unify the price of a product or service across all global markets. This concept involves making pricing decisions based on global factors such as economic conditions, market demand, international competition, and currency considerations. Global pricing enables companies to optimize profitability and be responsive to market differences, while addressing the complex challenges associated with the variation in the global business environment. The success of implementing this strategy depends on a deep understanding of the characteristics of the global market and the appropriate adaptation to dynamic changes in various regions.
Market Strategi Entry (Studi kasus PT. Aquarium Shrimp) Rizal, Nanda Amyrul; Simanjorang, Ramayanti; Dalimunte, Rodiah; Mazruk, Sherina Said; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.3114

Abstract

Research on export strategy conducted by PT. Aquarium shrimp in entering the global market shows that the company is in Quadrant I is supporting the strategy of SO (Strengths-Opportunities) by using existing strengths to take advantage of opportunities. As for the other three strategies such as St (Strengths–Threats),WT(weaknesses–Threats)and wo (Weaknesses–Opportunities) Strategies are supporting strategies. The company's export strategy has been an aggressive strategy, including market penetration, market development and product development. As for the employees who were selected to be respondents as many as 20 people to fill in the closed and 5 people to be interviewed,where among them are people who are influential in making decisions on the export strategy. This is done to see the export strategy carried out by the company is in an aggressive, conservative, defensive or Competitive Strategy.
SISTEM INFORMASI PEMASARAN USAHA KECIL MENENGAH (Studi Kasus: Sujiane Bidang Snack Dan Food Di Kota Medan) Permana Pane, Arya Duta; Annisa, Moza; Aulia, Windi; Harnita, Rizki; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2412

Abstract

This study aims to determine the marketing information system in small and medium enterprises. The type of research used is descriptive research, namely research that aims to find a description of the characteristics of the population being studied. This type of research uses qualitative research. Data Collection Techniques Primary data and secondary data were obtained by conducting interviews and surveys in the field. Population and Sample The population in this study includes all Snack and Food SMEs in Medan City. The sample was taken based on the characteristics of the company, namely companies that absorb a lot of workers. Data Analysis Method Data analysis method using qualitative data. The results of this study Profile of SMEs in Sujiane which are engaged in Snack and food in Medan City as follows SME products already have characteristics, only there is no variation, this is because SMEs are mostly engaged in the culinary field. Constraints in the application of Marketing Information Systems there are no data and documentation integrated from the UMK. The existence of a blog about the profile of SMEs in Sujiane which is engaged in Snack and food in Medan City.
Analisis STP Guna Merumuskan Strategi Pemasaran Global UMKM (Studi Kasus Pedagang Pasar Tradisional Dalam Perspektif Ekonomi Islam ) Arya Winata, Reihan; Fajarini, Nurhalisah; Ferdyansyah, Mico; Ramadhani, Putri; Suhairi, Suhairi
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pendekatan pemasaran yang dilakukan oleh pelaku usaha yang beroperasi di Pasar Sentral Bonea, Kabupaten Selayar, Kabupaten, Kepulauan, Indonesia. Metode penelitian kuantitatif deskriptif digunakan. Informasi yang dikumpulkan merupakan hasil diskusi dengan penjual dan pembeli di pasar yang bersangkutan. Metode pengumpulan data yang digunakan dalam penelitian ini meliputi observasi langsung ke lapangan, wawancara dengan pemain dan pelatih, serta telaah dokumen terkait. Hasil penelitian menunjukkan bahwa sebagian pedagang di Pasar Induk Bonea Kabupaten Kepulauan Selayar mengikuti praktik pemasaran yang sesuai dengan syariat Islam, seperti jujur dan hanya menjual barang yang halal dan berkualitas, sedangkan sebagian lainnya menggunakan praktik pemasaran yang dilarang oleh syariat Islam. ajaran, seperti terlibat dalam praktik bisnis yang menipu seperti menggunakan faktur palsu.
Analisis Pentingnya Promosi Global Dalam Suatu Produk Suhairi, Suhairi; Mariska, Refi; Purba, Dinda Rahmayani; Wulandari, Juwita Putri
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Tujuan jurnal ini adalah untuk menginformasikan dan mengedukasi pembaca tentang promosi global. Penelitian ini menggunakan metode kualitatif yang menggabungkan data dari berbagai sumber seperti buku literatur dan internet. Promosi global adalah suatu proses dimana perusahaan mengembangkan suatu produk dan menginformasikannya kepada pelanggan atau masyarakat luas. Promosi juga bisa dikatakan sebagai media komunikasi. Idealnya, kegiatan promosi harus dilaksanakan dengan berbagai cara yang efektif di pasar global dengan mengikuti perkembangan zaman melalui teknologi. Namun, itu tergantung pada target pasar yang ingin dituju. Promosi global dapat mencakup berbagai negara sehingga dapat memberikan manfaat bagi konsumen dan produsen. Konsumen memiliki akses lebih cepat terhadap informasi, yang berarti sistem promosi global dapat memperoleh manfaat dari kemajuan teknologi.
Strategi Komunikasi Global: Pendekatan Untuk Meningkatkan Keberhasilan Pasar Internasional Suhairi, Suhairi; Husna, Fitri Maulida; Hasanah, Aulia; Saragih, Siti Khofifah
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9542

Abstract

Pasar global yang terus berkembang menuntut perusahaan untuk mengadopsi strategi komunikasi yang cerdas dan terfokus. Dalam era globalisasi ini, komunikasi menjadi kunci untuk mengatasi tantangan dan memanfaatkan peluang di berbagai belahan dunia. Artikel ini membahas pendekatan strategis dalam merancang komunikasi global yang efektif, dengan mempertimbangkan perbedaan budaya, bahasa, dan preferensi konsumen. Jurnal ini mengkaji strategi pemasaran global dalam konteks bisnis internasional. Melalui analisis mendalam terhadap praktik-praktik pemasaran global, penulis mengidentifikasi faktor-faktor kunci yang memengaruhi keberhasilan strategi tersebut. Melalui penelusuran metode dan studi kasus, kami menjelajahi bagaimana perusahaan dapat membangun pesan yang relevan dan resonan, menghubungkan merek mereka dengan audiens global, dan memperkuat kehadiran mereka di pasar internasional.
Kunci Pelaksanaan Kegiatan Logistik Halal di Indonesia Dalam Praktik Logistik Global Suhairi, Suhairi; Prameswari, Ardhia; Octavia, Dindy Rizka; Bayani, Luthfiah Nur
Widya Balina Vol. 8 No. 1 (2023): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v8i1.172

Abstract

Penelitian ini bertujuan untuk mengetahui strategi atau hal penting yang harus dilakukan agar logistik halal di Indonesia dapat terlaksana atau tercapai secara efektif dalam lingkup logistik global. Adapun untuk metode penelitian yang digunakan adalah penelitian deskriptif kualitatif melalui studi kepustakaan (literature review) yang dimana menjelaskan fenomena dan data serta penelitian terdahulu, kemudian menarik kesimpulan dari permasalahan yang ada secara lebih akurat dan jelas dari fakta-fakta yang ada. Untuk hasil penelitian ini ialah terdapat beberapa hal penting yang dapat menjadi pendorong kesuksesan Logistik Halal di Indonesia yang diantaranya yaitu 1) Dukungan pemerintah untuk mendorong perkembangan Logistik Halal dengan memperketat kebijakan mengenai sertifikasi halal 2) Memberikan pelatihan dan peningkatan manajemen pengetahuan yang berperan meningkatkan kemampuan pegawai. 3) Pengembangan Lanjutan dalam hal teknologi meliputi pengembangan sistem pelacakan seperti penambahan sistem sensor DNA dan sertifikasi di pergudangan, distributor, dan penjual, serta sertifikasi di penyedia produk hingga penjual ditambah dengan penerapan sistem logistik lima titik pembelian untuk inovasi berkelanjutan dan pengurangan biaya.
Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Suhairi, Suhairi; Harahap, Efni Yulia Santri; Putra, Musdiansyah; Ramadhani, Nabila
Transformasi Manageria    Journal of Islamic Education Management Vol. 4 No. 1 (2024): Transformasi Manageria Journal of Islamic Education Management
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.515

Abstract

Marketing strategy is a way to create a sustainable competitive advantage for both companies that produce goods and services. Market competition is a major challenge for entrepreneurs. One of the Indonesian batik production industries is located in the village of Wukirsari. The purpose of this research is to analyze the competitive marketing strategy of the global Giliroyo batik industry. In this study, the authors used a qualitative descriptive method where the data collection technique used was a literature study. According to the survey results, the marketing strategy of the global Jiriroyo tie-dye industry consists of a product strategy, a pricing strategy, a sales promotion strategy and a placement strategy, which are commonly referred to as the 4Ps. Keywords : Strategy, competitiveness, culture, global marketing, Girloyo's deaf batik
Analisis Etika Komunikasi Bisnis Dalam Strategi Pemasaran Produk Di Sosial Media Syafira, Dinda; Suhairi, Suhairi; Wulandari, Juwita Putri; Iswanti, Putri; Fauzi, Said Ihsan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i2.1036

Abstract

The purpose of this study is to analyze corporate communication ethics in product marketing strategies on social media. This study examines the literature on the principles of business ethics and marketing communications. The method used is descriptive research, collecting information from primary and secondary sources. The analysis was carried out using a qualitative approach to identify the ethical aspects of product marketing in social networks. The aftereffects of this study demonstrate that there are several moral perspectives that need consideration in web-based entertainment business correspondence, such as genuineness, receptiveness, decency and social obligation. This study assists with understanding the decision and utilization of business correspondence morals in item advertising techniques via virtual entertainment. These discoveries can be the reason for building more moral business correspondence rehearses in the computerized period
Co-Authors Abdul Aziz Rusman Agus Alimuddin Ahmad Khoiri Ahmadi, Fikri Aljuned, Raihani Azzahra Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Angi, Nur Fadila Annisa, Moza Apriliani, Nadya Aqwa Naser Daulay Araudha, Nadra Aris Kukuh Prasetyo Arrasyid, Abduh Malik Ahmad arya winata, reihan AULIA, RIZKA Aulia, Windi Ayu Wulandari Azzahra Nst, Annisaa Putri Batubara, Putri Apriana Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Dalimunte, Rodiah Deri, Muhammad Fhareza Dharma, Budi Eko Purnomo Fahmi Habib, Muhammad Fajarini, Nurhalisah Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan ferdyansyah, mico Fikrianda, Rifki Gunawan, Gempa Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Harnita, Rizki Hasanah, Aulia Hasibuan, Sovy Muti Ardianty Helmi, Halimah Hidayana, Nugrhainy Hidayat, Alfy Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Husna, Fitri Maulida Husnah, Muslimatul Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indah Lestari, Indah Indahsari, Lily Nur Indradewa, Rhian irma yunita Ismail Ismail Iswanti, Putri Kahar, Muhammad Hazil Ali Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Mansur Mansur Manurung, Nabila Tasya Nurhafifah Mariska, Refi Marpaung, Fitri Nadilla Maulana, Choirul Mazruk, Sherina Said Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Riska Arianti Nasution, Sabrina Nasution, Zulhasby Assidqy Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Nirwana, Devi Nur Ahmadi, Nur Nurhazizah, Nurhazizah Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pasaribu, Yogi Oriena Permana Pane, Arya Duta Prameswari, Ardhia Pratama, Muhammad Indra Purba, Dinda Rahmayani Putra, Musdiansyah Putri Ramadhani, Putri Putri, Dinda Karunia Putri, Siti Annisa Radiyyah, Afif Fathanah Rahmah, Mutiara Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Rizal, Nanda Amyrul Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saragih, Ramadian Magvira Saragih, Siti Khofifah Simanjorang, Ramayanti Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Sitepu, Elfran Dinata Siti Jubaidah, Siti Suri, Dian Mei Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Suwifania, Jihan Syafira, Dinda Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tarigan, Dinda Pratiwi Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Utami, Vivi Ayudhia Wahyuni, Erika Sri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila Yulistia, Sinar Hafif Zahra, Putri