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Marketing Strategy: Promotion of Kacang Asin Pak Tani Brand Products at Tanjung Anom Village Husnah, Muslimatul; Suhairi, Suhairi; Dharma, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3717

Abstract

This research focuses on developing a marketing strategy for the “Kacang Asin Pak Tani” product. This product is a home industry engaged in selling dry food and snacks. Sales of Pak Tani’s Salted Peanuts have continued to increase from 2019 to 2022, but interview results show that this product has not implemented a good marketing strategy, including offline and online promotions, market segmentation, and other marketing mixes. In developing an effective marketing strategy, the 4P concept (Product, Price, Place, Promotion) is an important basis. The method used in this research is the descriptive qualitative method, with the observation approach and interview as a data collection technique, research data consists of secondary and primary data. Primary data was generated from interviews with home industry owners of Salted Peanut Products, employees, and consumers. Secondary data includes graphic data of the sales cycle for four years, EFAS and IFAS data, as well as SWOT analysis obtained from Kacang Asin Pak Tani company. The researchers also use literature reviews as a theoretical foundation that can support solving the problem being studied. Research results, based on the SWOT analysis can be seen that the strategy used is in quadrant 1, this position is a very profitable position, by implementing a strategy that supports aggressive growth policies (Grow Oriented Strategy). So, this is a strategy that can be carried out by the Kacang Asin Pak Tani Brand Product so that the strengths, weaknesses, opportunities, and threats of the business can be identified. As a suggestion, in terms of promotion, the “Kacang Asin Pak Tani” brand needs to develop a more effective promotion strategy to increase consumer awareness of the products and brands offered.
Implementasi Hukum Perwakafan dalam Rangka Membangun Kesadaran Hukum dan Kepastian Hukum: Studi Pelaksanaan Akta Ikrar Wakaf dan Pendaftaran Tanah Wakaf di Wilayah Kantor Urusan Agama Gunung Sugih Kabupaten Lampung Tengah Suhairi, Suhairi
Tapis: Jurnal Penelitian Ilmiah Vol 1 No 01 (2017): Tapis : Jurnal Penelitian Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat of Universitas Islam Negeri Jurai Siwo Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/tapis.v1i01.725

Abstract

This research aimed to answer the research question about how the affectivity of implementation of benefaction oath and registration of benefaction land in the area of religious affairs office of Gunung Sugih Central Lampung. The advantage of this research is that in realizing the awareness and certainty of benefaction law the conflicts of benefaction land can be avoided. This research is qualitative research which tried to reveal the benefaction management. The primary data were obtained from the research informant. The informant in this research was the chief of religious affairs office (KUA) and head of alms division and KUA of Gunung Sugih. While the second data were obtained from the books, document, and other references related to this research. The data collection method was done by interview and documentation. The data analysis process was done by making the formulation of research result implication in the ways of interpretation.The implementation of benefaction oath certificate and registration of benefaction land in the area of religious affairs office (KUA) of GunungSugih were not realized effectively. This case was based on the data of the amount of benefaction land that did not have AIW/APIW, it was about 41,9% benefaction and 43% of it did not have land certificate. This condition showed that the awareness of benefaction law in GunungSugih was not actualized. This problems caused the law certainty of land benefaction was not realized too. So that it could cause the conflict and returning the benefaction lands.
ANALISIS PENGGUNAAN INDIKATOR KINERJA DALAM RPJMD PROVINSI/KOTA/KABUPATEN DI INDONESIA Suhairi, Suhairi
Jurnal Akuntansi dan Governance Andalas Vol. 6 No. 1 (2025): JURNAL AKUNTANSI DAN GOVERNANCE ANDALAS
Publisher : Unand Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jaga.v6i1.95

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan indikator kinerja dalam RPJMD, sebagaimana diamanatkan dalam PP No. 6 tahun 2008 dan dipertegas dalam Permendagri No. 54 Tahun 2010. Penelitian dilakukan berdasarkan content analysis, dari 10 RPJMD provinsi di Indonesia dan 5 RPJMD kota/kabupaten di Sumatera Barat. Pemilihan sampel didasarkan purposive sampling terhadap RPJMD yang telah diupload di internet. Hasil penelitian menunjukkan bahwa penggunaan indikator kinerja dalam penentapan Target Kinerja telah relatif sempurna, tetapi pengunaan indikator kinerja dalam Analisis Capaian Kinerja Masa Lalu sebagaimana diamanatkan dalam peraturan perundang-undangan masih sangat terbatas, baik untuk RPJMD provinsi dan lebih-lebih untuk RPJMD kota/kabupaten. Analisis capaian kinerja masa lalu dalam RPJMD Provinsi Sulawesi Selatan memberikan beberapa kelebihan dibandingkan provinsi lainnya. Di samping itu, DI Yogyakarta juga mempunyai kelebihan yang dengan menetapkan secara tegas siapa yang bertanggungjawab dalam pencapaian Target Kinerja.
Pemimpin Inovatif Dalam Manajemen SDM : Membangun Budaya Inovasi yang Berkelanjutan Gunawan, Gempa; Nasution, Zulhasby Assidqy; Aljuned, Raihani Azzahra; Suwifania, Jihan; Suhairi, Suhairi
Journal of Management, Economic and Accounting (JMEA) Vol. 3 No. 2 (2024): Volume 3 Issue 2 May 2024
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jmea.v2i2.1410

Abstract

Currently, technological developments in globalization are starting to give birth to new ways of completing several jobs in various sectors. Starting from manufacturing, services, to the banking business. This makes conditions demanded in various sectors through types of human resources that have competitiveness and are creative. It is intended that if the government sector receives human resources who do not have creativity and there is no innovation as a provision, it will cause the performance of an organization to not develop, and give everyone a negative stigma towards the government agency sector. Therefore, it is highly demanded aspects in competing to show the best in order to lead to good performance. Talking about innovation, innovation is a very much confused thing according to the positive side. Innovation is born from the existence of a creativity and curiosity in order to give birth to new studies.
Co-Authors Abdul Aziz Rusman Agus Alimuddin Ahmad Khoiri Ahmadi, Fikri Aljuned, Raihani Azzahra Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Angi, Nur Fadila Annisa, Moza Apriliani, Nadya Aqwa Naser Daulay Araudha, Nadra Aris Kukuh Prasetyo Arrasyid, Abduh Malik Ahmad arya winata, reihan AULIA, RIZKA Aulia, Windi Ayu Wulandari Azzahra Nst, Annisaa Putri Batubara, Putri Apriana Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Dalimunte, Rodiah Deri, Muhammad Fhareza Dharma, Budi Eko Purnomo Fahmi Habib, Muhammad Fajarini, Nurhalisah Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan ferdyansyah, mico Fikrianda, Rifki Gunawan, Gempa Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Harnita, Rizki Hasanah, Aulia Hasibuan, Sovy Muti Ardianty Helmi, Halimah Hidayana, Nugrhainy Hidayat, Alfy Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Husna, Fitri Maulida Husnah, Muslimatul Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indah Lestari, Indah Indahsari, Lily Nur Indradewa, Rhian irma yunita Ismail Ismail Iswanti, Putri Kahar, Muhammad Hazil Ali Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Mansur Mansur Manurung, Nabila Tasya Nurhafifah Mariska, Refi Marpaung, Fitri Nadilla Maulana, Choirul Mazruk, Sherina Said Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Riska Arianti Nasution, Sabrina Nasution, Zulhasby Assidqy Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Nirwana, Devi Nur Ahmadi, Nur Nurhazizah, Nurhazizah Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pasaribu, Yogi Oriena Permana Pane, Arya Duta Prameswari, Ardhia Pratama, Muhammad Indra Purba, Dinda Rahmayani Putra, Musdiansyah Putri Ramadhani, Putri Putri, Dinda Karunia Putri, Siti Annisa Radiyyah, Afif Fathanah Rahmah, Mutiara Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Rizal, Nanda Amyrul Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saragih, Ramadian Magvira Saragih, Siti Khofifah Simanjorang, Ramayanti Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Sitepu, Elfran Dinata Siti Jubaidah, Siti Suri, Dian Mei Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Suwifania, Jihan Syafira, Dinda Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tarigan, Dinda Pratiwi Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Utami, Vivi Ayudhia Wahyuni, Erika Sri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila Yulistia, Sinar Hafif Zahra, Putri