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Dinamika Promosi dalam Era Global Arrasyid, Abduh Malik Ahmad; Wahyuni, Erika Sri; Suhairi, Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3308

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements. Keywords: a global promotion; Technological progress
LINGKUNGAN BUDAYA, POLITIK DAN HUKUM GLOBAL: MENUNJANG KEBERHASILAN PERUSAHAAN DALAM MEMASARKAN PRODUK KELUAR NEGERI Hulu, Rita Dwi Lestari; Suhairi, Suhairi; Tia, Resa Shin; Syahputri, Ria Anjriani
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

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Abstract

Penelitian ini bertujuan untuk mendalami pemahaman mengenai tantangan unik yang dihadapi oleh perusahaan yang ingin menjual barang ke luar negeri, dengan fokus pada perbedaan konteks hukum, budaya, dan politik di berbagai wilayah. Tujuan lainnya adalah menganalisis pengaruh kebiasaan lokal yang dipengaruhi oleh budaya terhadap strategi bisnis internasional. Penelitian ini menggunakan pendekatan kualitatif, yaitu metode yang menggunakan data deskriptif berupa bahasa tertulis atau lisan dari orang-orang dan pelaku yang dapat diamati, selain itu juga dilakukan kajian pustaka, dimana semua informasi dan data diperoleh dalam pembahasan materi ini. Penelitian ini menunjukkan bahwa pemahaman mendalam terhadap lanskap politik, hukum, dan budaya di setiap negara krusial untuk keberhasilan bisnis internasional. Tantangan seperti perbedaan kebiasaan lokal yang dipengaruhi oleh budaya serta kerangka hukum yang bervariasi antar negara memerlukan adaptasi strategi bisnis yang cermat. Hasil penelitian ini memberikan wawasan mendalam bagi para pengusaha untuk mengembangkan pendekatan yang lebih kontekstual dan berhasil dalam berbisnis di pasar global.
Lingkungan Budaya, Politik Dan Hukum Global Suhairi, Suhairi; Suri, Dian Mei; Nasution, Khairunnisak; Ritonga, Nurul Amelia Pratiwi; Anandani, Thalia
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.417

Abstract

This article discusses everything related to the global cultural, political and legal environment. In running the economy, every country has rules that must be understood by everyone who carries out trading activities. This article aims to provide readers with understanding and insight regarding the quite complex dynamics of the cultural, political and legal environment at the global level. In understanding political and legal policies at the global level, this article provides an understanding related to global level policies
Strategi Komunikasi Global Dalam Praktik Pemasaran Global Jubaidah, Siti; Pasaribu, Yogi Oriena; Nurleli, Nurleli; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5398

Abstract

This research is based on the desire to analyze the role of global communication strategies in current global marketing practices where competition is high. The analytical tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through collecting information and studying documents, such as e-books, journal articles and papers. The ideas that will be put forward highlight: first, the concept of global marketing communications; second, variables that influence global communication; third, global marketing communications strategy; fourth, the benefits of global marketing communications. The research results concluded that the marketing activities implemented were based on a planned strategy design based on the results of an analysis of the competitive conditions of a product's industry at various levels of the product life cycle, which needed to be communicated between the company and the target market. In this activity, global marketing communication is very important, because through appropriate marketing communication in accordance with culture, life style, buying habits, consumer consumption patterns, communication media, target consumers.
Peranan Strategis Internet Dalam Pemasaran Global Haliza, Nurul; Munawwarah, Sy Haura; Nazara, Bobby Sapriman; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5400

Abstract

The internet is not only a promotional tool, but also plays a key role in facilitating global distribution, cross-border communication, and in-depth data analysis. With its ability to reach consumers around the world through websites, social media and e-commerce platforms, the internet creates global connectivity that allows companies to capitalize on opportunities in international markets quickly and efficiently. The use of the internet is also shaping a new paradigm in customer interaction, enabling deep direct and real-time engagement between companies and consumers across different walks of life. This research was conducted using qualitative techniques. Through a qualitative approach, data is collected through literature studies and document analysis relevant to the theme of this research. The purpose of this work is to illustrate how the strategic role of the internet in global marketing not only changes the way businesses communicate, but also leads to strategic innovations to optimize brand presence, overcome cross-border challenges, and achieve success in an increasingly integrated global market.
Kebijakan Produk Standarisasi International Radiyyah, Afif Fathanah; Manurung, Nabila Tasya Nurhafifah; Hasibuan, Sovy Muti Ardianty; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5401

Abstract

International product standardization policies are related to the dynamics of global trade and the complexity of the current global market. In an ever-evolving and globally connected environment, harmonization of product standards is important to facilitate the more efficient flow of goods and services across borders. Differences in national standards between countries can be a major obstacle in international trade. Therefore, a uniform and compatible standardization policy throughout the world is essential to create a fair and open trading environment for all market participants. This research aims to determine the use of standardization in Indonesia and what benefits are obtained from implementing product standardization policies.
IMPLEMENTASI FUNGSI-FUNGSI MANAJEMEN DALAM PENGELOLAAN WAKAF PRODUKTIF DI SINGAPURA Suhairi, Suhairi
AKADEMIKA: Jurnal Pemikiran Islam Vol 20 No 1 (2015): Studi Islam di Era Global
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam Negeri Metro

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Abstract

Negara Singapura sebagai negara sekuler, muslimnya merupakan minoritas, akan tetapi telah sukses mewujudkan pengembangan wakaf produktif. Pertanyaan dalam penelitian ini adalah, bagaimana implementasi fungsi-fungsi manajemen dalam pengelolaan wakaf produktif di Singapura? Penelitian ini diharapkan bermanfaat bagi praktisi pengelola wakaf sebagai rujukan bagaimana mewujudkan keberhasilan pengelolaan wakaf. Penelitian ini merupakan penelitian pranata ekonomi dalam hukum Islam. Data dikumpulkan melalui tiga cara, yakni dokumentasi, wawancara, dan observasi. Pengolahan data dilakukan dengan sistematisasi, membuat klasifikasi dan kategorisasi berdasarkan relevansinya dengan objek kajian dan dianalisis dengan teori-teori manajemen, terutama fungsi-fungsi manajemen dan manajemen wakaf produktif. Temuan penelitian ini adalah fungsi-fungsi manajemen telah diimplementasikan secara baik dalam pengelolaan wakaf produktif di Singapura. Telah diimplementasikan fungsi-fungsi manajemen secara baik tersebut dibuktikan dengan telah diterimanya sertifikat ISO9001 oleh MUIS dalam hal manajemen dan admininistrasi wakaf. As a secular country where Muslims are minority, Singapura has been a good model of productive waqf management. The question of this research, how is the implementation of management functions in productive waqf management within Singapore context? This resrach on the success of productive waqf management in Singapore is hoped develop waqf practitioners’ understanding on how to manage productive waqf successfully. This research is a kind of economic research in Islamic law. The data are collected through documentation, interview, and observation. The data analysis is conducted through systematic classification and categorization in the light of relevant theories on management particularly those related to management functions and productive waqf management.The findings of this study is the management functions have been well-implemented in productive waqf management in Singapore. The evidence of such implementation is shown through the achievement of ISO 9001 certificate by MUIS in term of waqf management and administration.
MOSQUE MANAGEMENT RESPONSE TO PRODUCTIVE WAQF Suhairi, Suhairi
AKADEMIKA: Jurnal Pemikiran Islam Vol 24 No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/akademika.v24i2.1818

Abstract

Questions in this study are: What is the response of the board to the management of mosque-based productive waqf? The purpose of this study is to elaborate the management's response to the management of productive mosque-based waqf. The research conducted wasfield research, in the form of a mosque that met the criteria used as a research location. Mosque criteria are those that have the potential of managing a mosque-based productive waqf. Data collection is done through interviews. From the four mosques studied, the management's response had differences. The response of the mosque management and or the foundation, one mosque, the Babussalam Pekalongan East Lampung Mosque, the management objected if it was built in the front yard of the shop. The reason stated, the existence of the mosque for worship, not for business. While the management of the other three mosques agreed and strongly agreed that a mosque-based productive waqf management would be carried out by building shops in its front yard. Keywords: Productive Waqf, Nazhir, and Empowerment of Waqf Land
Analisis Faktor-Faktor Yang Mempengaruhi Lingkungan Ekonomi Global Dan Keuangan Internasional Terhadap Pemasaran Global Fahmi Habib, Muhammad; Hidayana, Nugrhainy; Tria Ulin, Tuti; Suhairi, Suhairi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Artikel ini membahas pengaruh iklim ekonomi global dan pembiayaan internasional terhadap pemasaran global di Indonesia. Seperti kita ketahui bersama, promosi global adalah tindakan menampilkan organisasi global dengan strategi periklanan global, sektor bisnis global, dan produk serta pedoman global di berbagai lokasi. Hingga saat ini, Indonesia menjadi target pasar yang sangat kompetitif. Globalisasi dan persaingan pasar mengharuskan semua pemimpin memberikan perhatian terhadap iklim global. Memahami situasi ekonomi suatu negara sangat penting jika Anda ingin melakukan operasi pemasaran produk di seluruh dunia. Jika Anda tidak memperhatikan, Anda akan kehilangan aktivitas pemasaran. Lingkungan perekonomian suatu negara akan menghadirkan tantangan dalam menjual produk ekspornya. Dalam studi ini, kita akan membahas dan mengkaji aspek lingkungan ekonomi apa saja yang penting untuk dipahami dan dikenali sebelum mengekspor barang. Penelitian ini menggunakan metodologi kualitatif dengan memperoleh data dari studi literatur dengan menggunakan data sekunder, yang diselesaikan dengan menyelesaikan tinjauan literatur dan menyimpulkan artikel. Berdasarkan temuan penelitian ini, globalisasi merupakan ujian lain bagi perusahaan dalam menerapkan strategi promosi untuk melakukan pemasaran dalam skala global. Organisasi harus bersaing dengan modal yang sangat besar dan barang-barang berkualitas tinggi sebagai akibat dari globalisasi.
Analisis Perencanaan, Organisasi, dan Kontrol Operasi Pemasaran Global Uljannah, Annisa; Rahmah, Mutiara; Ihsan Fauzi, Said; Hasby, Muhammad; Suhairi, Suhairi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menggali aspek perencanaan, organisasi, dan kontrol pemasaran global, dengan fokus pada pendekatan yang digunakan oleh perusahaan multinasional. Metode penelitian kualitatif digunakan dengan studi literatur sebagai pendekatan utama. Hasil analisis menunjukkan dominasi pendekatan bottom-up dalam perencanaan, dampak struktur organisasi berbasis negara, dan tantangan dalam mengimplementasikan sistem kontrol pemasaran global yang efektif. Penekanan pada keseimbangan antara keseragaman dan adaptasi lokal muncul sebagai tema kritis dalam strategi pemasaran global. Temuan ini memiliki implikasi untuk perusahaan yang beroperasi dalam konteks internasional, menyoroti pentingnya fleksibilitas dalam menghadapi dinamika pasar yang terus berubah. This research aims to explore aspects of global marketing planning, organization, and control, focusing on the approaches used by multinational companies. Qualitative research methods are used with literature study as the main approach. The results of the analysis show the dominance of bottom-up approaches in planning, the impact of country-based organizational structures, and the challenges of implementing an effective global marketing control system. The emphasis on balancing between uniformity and local adaptation is emerging as a critical theme in global marketing strategy. The findings have implications for companies operating in an international context, highlighting the importance of flexibility in the face of changing market dynamics.
Co-Authors Adrian, M. Fahrizal Agus Alimuddin Ahmadi, Fikri Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Anandani, Thalia Anjani, Bunga Dwi Annisa, Fadia Aqwa Naser Daulay Aris Kukuh Prasetyo Arisca, Novy Arrasyid, Abduh Malik Ahmad Astri, Yulita AULIA, RIZKA Ayu Wulandari Azzahra Nasution, Annisaa Putri Azzahra Nst, Annisaa Putri Bangun, Dita Ananda Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Deri, Muhammad Fhareza Effendi, Lutfiah Eko Purnomo Erjani, Nabila Rizki Fachrezi, Harahap Adrie Fahmi Habib, Muhammad Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan Fikrianda, Rifki Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Hasibuan, Nasyuwah Sabila Hasibuan, Sovy Muti Ardianty Hayatunnufus, Annisah Fildzania Hidayana, Nugrhainy Hidayat, Alfy Hidayat, Bayu Rahmat Hsb, Muthia Hafsari Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indahsari, Lily Nur irma yunita Ismail Ismail Kahar, Muhammad Hazil Ali Khairi, Ulfah Amirah Khotijah Khotijah Lubis, Listiya Andana Lubis, Melisa Lubis, Nikmah Kholilah Lubis, Yulpida Sari Manurung, Nabila Tasya Nurhafifah Marpaung, Fitri Nadilla Maulana, Choirul Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Najla, A zzahra Tri Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Muhammad Iqbal Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Ningsih Pasaribu, Silfira Ayu Nirwana, Devi Nur Ahmadi, Nur Nurbaiti Nurbaiti Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pangesti, Yuniar Pasaribu, Yogi Oriena Pohan, Mutyara KD Chairunissa Prameswari, Ardhia Pratiwi, Junita Putra, Musdiansyah Putri, Dinda Karunia Putri, Tasya Yustika Radiyyah, Afif Fathanah Rahma, Tri Inda Fadhila Rahmah, Mutiara Rahman, Dedy Rahmi Syahriza, Rahmi Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Ryan Febrianto, Ryan Safitri, Safrina Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saputri Rambe, Aprilia Indah Saragih, Ramadian Magvira Sari, Reni Ilma Sibagariang, Yola Aprilia Simamora, Sri Ulfa Simbolon, Rizki Anggiani Siregar, Jamaluddin Siregar, Risma Haryani Siti Jubaidah, Siti Suri, Dian Mei Surya Darma Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Syafitri, Ade Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tambunan, Ria Tifanny Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Utami, Annisa Dwi Utami, Vivi Ayudhia Wahyuni, Erika Sri Wardana, Ilham Tri Yasmita, Hafsyah Yoga, Riski Fadila Yulistia, Sinar Hafif Zahra, Putri