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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Scientia International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Yeni Absah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION Moudy Fitria Respati; Beby Karina Fawzeea; Yeni Absah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.873

Abstract

The high demand for fuel oil (BBM) in Indonesia, which is dominated by the transportation sector, encourages Shell gas stations to innovate in their services and product quality. Although Shell gas stations are known for their good reputation, fuel quality issues at Pertamina gas stations, such as adulteration, have made many customers switch to Shell. This study shows that customers are increasingly considering fuel quality and customer service in choosing gas stations, and the challenges faced in the Shell Go+ loyalty program are important factors in retaining customers in a competitive market. This study aims to determine and analyze the effect of brand image and customer experience on customer loyalty with customer satisfaction as an intervening variable at Shell gas stations in Jakarta City. The sample in this study were people in Jakarta City who had purchased and used Shell fuel at least 2 times a month. The sampling technique in this study was the accidental sampling technique with 110 respondents. The data analysis method used Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Brand Image had a positive and significant effect on Customer Loyalty and Customer Satisfaction. Meanwhile, Customer Experience has a positive and significant effect on Customer Loyalty and Customer Satisfaction. Finally, Customer Satisfaction has a significant effect in mediating the relationship between Brand Image and Customer Experience on Customer Loyalty.
CHRYSANTHEMUM ANTI AGING CREAM BUSINESS MODEL TO ENHANCE COMMUNITY INCOME IN RAYA TOURISM VILLAGE: Isfenti Sadalia; Yasmin Chairunnisa Muchtar; Yeni Absah; Mahatir Muhammad; Jane Melita Keliat
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1692

Abstract

The village-owned enterprise agency is formed from the results of the community of the village of Raya, which aims to develop the economy of the surrounding community. One of the business units that BUMDes Arih Ersada owns is Agrowisata. BUMDes Arih Ersada currently provides the agrowisata experience, which includes visiting the 1000 flower garden and exploring the flower market. Therefore, BUMDES Arih ERsada wants to develop the experience of agrovisata by providing the products produced from the plantations of these flowers. The business partner of this international devotion program is BUMDES Arih Ersada, who participates in the provision of raw materials and places of devotion during this activity. The raw material provided by BUMDES is a chrysanthemum plant, which is an outstanding plant according to the Ministry of Tourism. Activities that have been carried out include socialization on improving the management of high-speed tourism villages, socialization on the use of chrysanthemum as an anti-aging cream, Material Exhibition Business model Canvas anti-aging cream
ANALYSIS AND STRATEGY FORMULATION OF HEAVY EQUIPMENT DISTRIBUTOR COMPANIES IN INCREASING MARKET SHARE IN ACEH AND NORTH SUMATERA REGIONS Alvino Mario Haloho; Rulianda Purnomo Wibowo2; Yeni Absah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2198

Abstract

The global commodity economy continues to play a central role in international trade in 2024. According to a report from the World Bank, global commodity prices this year have increased by around 5% compared to the previous year, driven by high demand from major countries such as the United States, China, and OPEC countries. Heavy equipment plays an important role in supporting the main sectors of the global commodity economy, especially in Indonesia. PT XYZ is one of the industries that plays in the heavy equipment industry in Indonesia with the K brand Japan product. To provide the best service to customers, the company established a branch in the city of Medan, North Sumatra to get closer to customers for work areas in the provinces of North Sumatra and Aceh. The market conditions for heavy equipment in these two provinces are very competitive with various competing brands, indicating significant challenges that must be overcome to provide more service value to customers. This study aims to gain a comprehensive understanding of PT XYZ's position in the heavy equipment market, as well as to formulate effective strategies to overcome challenges in maintaining and increasing K's market share in the North Sumatra and Aceh regions.
THE EFFECT OF SALES GROWTH, COMPANY SIZE AND CAPITAL INTENSITY ON TAX AVOIDANCE WITH AUDIT COMMITTEE AS A MODERATING VARIABLE IN MINING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2020-2023 Juni Vivi Engjelina Sianturi; Fahmi Natigor Nasution; Yeni Absah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2890

Abstract

This study aims to examine the effect of sales growth, company size, and capital intensity on tax avoidance with the audit committee as a moderating variable. This study utilized 66 mining companies listed on the Indonesia Stock Exchange (IDX). With Purposive Sampling Technique with a total sample of 88 companies during the period 2020 to 2023. The research data is in the form of secondary data obtained from previously published annual reports by accessing the official site of the Indonesia Stock Exchange website at www.idx.co.id. Data analysis was carried out using Moderated Regression Analysis (MRA) with SPSS 30 software. The results of the study showed that sales growth, company size and capital intensity had a positive and significant effect on tax avoidance. However, when sales growth, company size and capital intensity were moderated by the audit committee, their influence was negative (weakening) and significant on tax avoidance.
INFLUENCE OF WORK LIFE BALANCE AND WORK MOTIVATION ON PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE IN MILLENNIAL EMPLOYEES OF BANK SUMUT MEDAN SUKARAMAI BRANCH OFFICE Mastura; Prihatin Lumbanraja; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1756

Abstract

In facing various challenges, companies understand that one of their greatest assets is quality of Human Resources (HR). Employees are not only expected to have superior technical skills, but to have skills and knowledge that are in line with business demands as the key to facing ever-growing competition. The existence of the Millennial generation has become the focus of attention for companies and organizations, not only because their numbers are increasing in the workplace but also because there are differences in characteristics and points of view with other generations. The aim of this research is to analyze the influence of work-life balance and work motivation on performance through job satisfaction. This research was conducted at Bank SUMUT Medan Sukaramai Branch Office with a sample of 70 respondents who were Millennial generation employees. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The research results show that work-life balance directly has a positive and significant effect on job satisfaction, work-life balance has a positive and significant effect on performance, work motivation has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on performance, and job satisfaction has a positive and significant effect on performance. Indirectly, work-life balance has a positive and significant effect on performance through job satisfaction and work motivation has a positive and significant effect on performance through job satisfaction.
ANALYSIS OF COMPENSATION AND WORKING ENVIRONMENT ON LECTURER PERFORMANCE AT AL AZHAR UNIVERSITY MEDAN Saidan Sany Lubis; Yeni Absah; Vivi Gusrini Rahmadani Pohan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1781

Abstract

The purpose of this study was to evaluate various aspects of the performance of lecturers at Al Azhar University Medan in terms of compensation and work environment. The population used is all lecturers of Al Azhar University Medan with the sample used using Slovin totaling 54 people. The data analysis technique used is using the classical assumption test consisting of (normality, heterocedacity, multicolonierity), multiple linear regression test, t test, f test and determination test using SPSS (Statistical Package for the Social Sciences). The results of this study indicate that 1) Compensation has a positive and significant effect on Lecturer Performance, 2) Work Environment has no effect and is not significant to Lecturer Performance, 3) Compensation and Work Environment affect Lecturer Performance simultaneously.
STRATEGY TO INCREASE HR PRODUCTIVITY THAT USES COWORKING SPACE AS A NEW WORKPLACE CONCEPT IN MEDAN CITY Muhammad Habibie; Iskandarini; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1796

Abstract

The number of freelancers and start-up companies in Indonesia has increased from year to year, which has led to the emergence of new work styles (new work orders), where this work style has characteristics that are more free, flexible and independent, even the problems that arise are different from the work model in general. This needs to be supported by the availability of a place to work, one of the alternative places to work that is currently developing is coworking space. Even though the development of coworking spaces continues to increase, community participation in coworking spaces in the city of Medan is not yet optimal, and people even tend to equate cafés and coffee shops as coworking spaces. Research was carried out on CoHive at Clapham, Cohub Indonesia, Cradle Event & Coworking Space, SAGA Creative Hub, and Digital Innovation Lounge Medan. The analytical method used in the research is a Likert scale to measuring the opinions and perceptions of a person or group and Multiple Linear Regression to look at the factors that influence person or group using co working space. The reseach results show that Physical environmental factors that influence the productivity of human resources working in Co Working Space are lighting, noise and cleanliness. Non-physical environmental factors that influence the productivity of human resources working in Co Working Space are attention and support from leaders, collaboration between groups, and communication. SOAR analysis in determining strategies for increasing human resource productivity using co-working space, namely: S-A Strategy: Modern and comfortable facilities, location accessibility, flexibility in work space choices, and an atmosphere that supports creativity as well as better collaboration, opportunities to develop professional networks, or increase work focus. O-A Strategy: There are networking events, workshops or seminars on relevant topics, or collaborative projects with companies or other professionals in the co-working space and users can improve specific skills, expand their business network, or achieve a better balance between personal and professional life. S-R Strategy: Users can increase work productivity, innovation in business ideas, or increase job satisfaction and have the opportunity to increase their income, work efficiency, product or service quality. O-R Strategy: Users get access to business acceleration programs, funding, or joint projects with large companies that partner with the co-working space and users have the opportunity to increase market share
THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASE DECISIONS STUDY CASE IN PT. XYZ Annisa Audina Purba; Rulianda Purnomo Wibowo; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2973

Abstract

In the world of marketing, consumer purchasing decisions are greatly influenced by various factors, one of which is the product and promotion offered by the company. Therefore, it is important for companies to understand how these two factors can influence consumer behavior in making purchasing decisions. This study aims to investigate the Influence of Products and Promotions on Yakult Purchasing Decisions Case Study of PT. Yakult Medan Branch This type of research is quantitative. The number of samples in this study was 100 respondents. The data analysis techniques used in this study were research instrument tests (validity and reliability), descriptive statistical tests, classical assumption tests (normality, multicollinearity and heteroscedasticity), and hypothesis tests (multiple linear analysis tests, t-tests, F-tests and coefficients of determination) with the help of SPSS version 26. The results of this study indicate that Products (X1) have a positive and significant effect on Purchasing Decisions (Y), Promotions (X2) have a positive and significant effect on Purchasing Decisions (Y) and Products (X1) and Promotions (X2) have a positive and significant effect simultaneously on Purchasing Decisions (Y) at PT. Yakult Indonesia Persada Medan Branch.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON INNOVATIVE WORK BEHAVIOR OF EMPLOYEES OF THE COMMUNICATION AND INFORMATICS SERVICE OF BINJAI CITY Aditya Mulia Sembiring; Yeni Absah; Nismah Penjaitan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2978

Abstract

The purpose of this study is work motivation in mediating the influence of organizational culture on the innovative work behavior of employees of the Binjai City Communication and Informatics Office. The approach in this study uses an associative approach. The study was conducted at the Binjai City Communication and Informatics Office. The determination of this area was done purposively. The study was conducted from January 2025 to March 2025. The sample in this study was all employees of the Binjai City Communication and Informatics Office, namely 20 people. In this study, hypothesis testing was carried out using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS) or abbreviated as SEM - PLS. The results of the study The relationship between organizational culture and work motivation is positive and significant. The relationship between organizational culture and innovative work behavior is positive and significant. The relationship between work motivation and innovative work behavior is positive but not significant. The mediation relationship between work motivation and organizational culture and innovative work behavior is not significant.
ANALYSIS OF HUMAN RESOURCES COMPETENCY DEVELOPMENT STRATEGY AMONG GEN Z IN FACING THE ERA OF SOCIETY 5.0 THROUGH THE SOAR METHOD CASE STUDY: PT. X Ruth Meylina Manik; Yeni Absah; Anizar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.3022

Abstract

The research used in the thesis entitled "Analysis of Human Resource Management Competency Development Strategy among Gen Z in Facing the Society 5.0 Era through the SOAR Method Case Study: PT. X (Persero) Tbk" is a descriptive and exploratory research. The research location was conducted at PT X (Persero), Tbk which is located in Menara Mandiri, Medan City, North Sumatra. The method used to analyze this strategy is the SOAR Method. The research population is all Gen Z employees who work at PT. X (Persero) Tbk Region I/Sumatera 1. Based on data obtained from the Human Capital (HC) department, the number of employees of PT. X Region I/Sumatera 1 who are included in the Gen Z category is 200 people. This population consists of various departments and positions within the company, both those working in regional offices, areas and branches. So the number of respondents who will be used as samples in this study is 133 employees. Based on the results of the data analysis, the following conclusions were obtained: PT's strategy. X (Persero) Tbk in managing HR development is carried out through a holistic, technology-driven approach, oriented towards employee welfare and continuous innovation. This is supported by various programs that have been designed to prepare employees to face digital and social challenges in the future. The main obstacle in developing the competency of Gen Z employees is the lack of time to attend training. Lack of time is the main obstacle because employees are often busy with routine tasks and tight work targets, making it difficult to take the time to attend training programs provided by the company. The strategy that has been implemented by PT. X (Persero) Tbk is good but not yet effective because Gen Z employees cannot attend training programs provided by PT. X (Persero) Tbk due to lack of time to attend training. Generation Z employees have high internal strengths (Strengths), especially in mastery of digital technology, critical thinking skills, and learning motivation. This is reflected in the average score of the Strengths dimension of 4.42. Organizational support in terms of development opportunities (Opportunities) is still classified as moderate with a score of 3.13. This shows the need for increased training, career guidance, and a culture of innovation to support Gen Z growth. Gen Z employees' aspirations for career development and contribution to the company are very high, with an average score on the Aspirations dimension reaching 4.78. This shows their readiness and enthusiasm to play an active role in organizational transformation. Gen Z employees show high confidence in the results of competency development (Results), with the highest score among all dimensions, namely 4.86. This reflects their optimism about the benefits of the training and learning carried out. The most effective competency strategy is Workshop/Seminar. This is evident from the high percentage of respondents who chose this strategy, namely 51.1%. This activity allows employees to acquire the latest knowledge and skills in a short time, as well as providing an opportunity to interact directly with experts or practitioners in a particular field. This is very important in facing the challenges of rapid technological developments in the Society 5.0 era. Workshops/Seminars also support the networking process between employees and professionals, which can improve collaboration and team problem solving, which are important components in the competency development strategy for Gen Z who are very exposed to technological developments. Another effective competency development strategy is Mentoring/Coaching. Direct guidance from superiors or experienced mentors can develop technical and non-technical skills in more depth. More intense interaction between mentors and mentees makes the learning process more personal and relevant to the challenges faced. This is very important in facing the Society 5.0 era, where rapid technological changes require employees who have adaptive and innovative skills. Mentoring/Coaching is an integral part of an effective competency development strategy, especially in preparing Gen Z to pursue a successful career in the world of work.
Co-Authors ABDI SETIAWAN Abdul Rahim Matondang Achmad Afriadi Trisatya Adinda Surya Putri Aditya Mulia Sembiring Affiza Elzera Chair Lubis Afzalia Ahmad Said Baashen Alvino Mario Haloho Amlys Syahputra Silalahi Anizar Anizar Anizar Annisa Audina Purba Annisa Maharani Astrea Wulanda Audri Tarigan Azhar Maksum Beby Karina F. Sembiring beby karina fawzeea Beby Karina Fawzeea Sembiring Chindy Wulandari Tiur Romatua Sijabat Cynthia Rut Vio Nanda Tarigan Delvina Hotmatullayni Siregar Dewi Sartika Br Ginting Dicky Habibie Dody Hariyanto Edi Zaman Berkat Gea Efendi, Syahril Elfa Yolanda Elisabet Siahaan Elva Citra Sari Endang Sulistya Rini Evawany Yunita Aritonang Fahmi Natigor Nasution Farid Aulia Fauzan Nurahmadi Fuzy Yustika Manik Gracemonn Sitompul Harmein Nasution Haryani Tri Puteri Hasman Hendra Frizky Novando Hilda Iriany Ikmal Husein Lubis Indah Annisa Intan Febrizi Nasution Isfenti Sadalia Iskandarini Isma Zulaiha Isnen Fitri Ivan Jaya Jane Melita Keliat Johan Manurung Juni Vivi Engjelina Sianturi Keulana Erwin Lamriama Valintina Chrystina Siregar Lubis, Siti Aida Mahrani Mahatir Muhammad Mastura May Friska Yuliani Saragih Meilita Tryana Moudy Fitria Respati Muhammad Habibie Muhammad Haris Musawir Da'i Nazaruddin Nina Verawaty Nismah Panjaitan Nismah Penjaitan paham ginting Pauzi Ibrahim Nainggolan Prihatin Lumbamraja Prihatin Lumbanraja Qowi Hibatullah R. Hamdani Harahap Rico Syahputra Rika Puspita Dewi Ritha F. Dalimunthe Rizka Khairunnisa Margolang Robert Sanjaya Sembiring Rulianda Purnomo Wibowo2 Rulianda Wibowo Ruth Meylina Manik Saidan Sany Lubis Samuel Morales Simanjuntak Seniman Siti Humaira Siti Kemala Sari Tambunan Siti Putri Luthfiyyah Siti Safira Mayhara Sri Dwi Hastuti Stella Angelina Syafa Davy Baihaqi Saragih Syafrizal Helmi Situmorang Syafrizal Lubis Syahputra, Muhammad Romi Syahyunan Syarifah Hafni T. Henny Febriana Harumy T. Sabrina Tety Novriyanti Zebua Theresia Berlian Afrida Tua M. Lbn. Toruan Tulus Joseph Herianto Vivi Gusrini Rahmadani Pohan Wibowo, Rulianda P. Yasmin Chairunnisa Muchtar Yoan Yolanda Yohanna Arminta Zega Yudhistira Zhafirah Hanan