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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Sosio Ekonomika Bisnis JURNAL SISTEM INFORMASI BISNIS Jurnal Manajemen Teknologi Techno.Com: Jurnal Teknologi Informasi TELKOMNIKA (Telecommunication Computing Electronics and Control) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Manajemen Teori dan Terapan Journal of Information Systems Engineering and Business Intelligence Cosmogov: Jurnal Ilmu Pemerintahan Proceeding of the Electrical Engineering Computer Science and Informatics International Research Journal of Business Studies (E-Journal) Agregat: Jurnal Ekonomi dan Bisnis Journal of Regional and Rural Development Planning Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Applied Information System and Management Petir Aptisi Transactions on Technopreneurship (ATT) International Journal of Business Studies Jurnal Ilmiah Manajemen Kesatuan Journal of Applied Data Sciences Business Review and Case Studies International Journal of Engineering, Science and Information Technology Indonesian Journal of Multidisciplinary Science AGRARIS: Journal of Agribusiness and Rural Development Research Asian Journal of Social and Humanities International Research Journal of Business Studies
Arif Imam Suroso
School Of Business, IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation

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Leadership Types in Support of Creativity and Innovation Within Video Game Studios in Indonesia Loeis, Minaldi; Hubeis, Musa; Suroso, Arif Imam; Dirdjosaputro, Sukiswo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.455

Abstract

This study explores the leadership type most impacting organizational climate, creativity, and innovation in game studios. This study also addresses a gap in previous studies: organizational creativity's role in producing innovative products. This quantitative study of 68 respondents consisting of managers/owners and employees of game studios in Indonesia analyzes the type of leadership that affects organizational climate, creativity, and, ultimately, corporate innovation using an electronic survey during the COVID-19 pandemic. The respondents were acquired by invitations dispersed with the help of managing members of Asosiasi Game Indonesia and game developer social networks. The survey results were analyzed using the structural equation modeling partial least squares technique (PLS-SEM) using SmartPLS 3 software. This study shows that transformational leadership is the dominant leadership type and positively impacts a supportive organizational climate; such a climate also impacts organizational creativity. Transformational leadership also affects the kind of innovation in game studios. Understanding the factors of producing creative and innovative products in creative teams should improve the growth of video game producers. Keywords: creative industry, indonesia, leadership style, organizational innovation, video game development
Pengaruh Promosi Terhadap Volume Penjualan Tepung Terigu Kemasan Premium PT. XYZ Prayogi, Juniar; Suroso, Arif Imam; Najib, Mukhamad
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.252

Abstract

To be able to compete continuously in the market, PT. XYZ carries out promotions to increase sales volume of premium packaged flour products (CP Premium), including above the line and below the line promotion. This study aims to determine the effect of promotion on sales volume, analyze the effectiveness of the promotion, and provide recommendations referring to the results of the study. The research method used is descriptive quantitative and multiple regression analysis with the help of SPSS software. The type of data is secondary data in the form of time series sales volume and monthly promotion costs for the period 2013-2015. The steps used in multiple regression analysis are 1) Coefficient of Determination; 2) F test and 3) t test, with a significance level of 10%. The results of this study are the promotion costs above the line and below the line, affect the sales volume of CP Premium, and have an effect of 20.9% on sales volume. The results of the t-test (partial) show that the effective promotion categories are Others ATL (ATL) & Marketing Tools (BTL). Companies should increase promotional activities in the Others ATL and Marketing Tools categories because they have a significant effect on sales volume, evaluate other promotional categories, including trying promotions through TV commercials outside of peak season, and adding variations to internet promotions. Keywords: sales volume, multiple regression analysis, promotion effect, above the line promotion, below the line promotion
Analisis Kelayakan Investasi Dalam Replanting Kopi Model Komunitas Kopista: Feasibility Analysis of Investment in Replanting Coffee Community Model Kopista Haryono, Adi; Maarif, M. Syamsul; Suroso, Arif Imam; Jahroh, Siti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.613

Abstract

Background: The development of a partnership system based on contract farming can effectively address the challenges faced by farmers in boosting coffee production and subsequently improve their overall welfare.Purpose: This study aims to assess the viability of investing in replanting according to the methods of Kopista community per 2023. Design/methodology/approach: The technique analysis is a descriptive analysis of financial statements with the International Financial Accounting Standard (IFRS) approach. The study examines six key financial aspects, including production levels, operational costs, profit and loss, balance sheet, cash flow, and investment feasibility. The investment feasibility analysis employs three types of calculations, namely Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP).Findings/Result: The findings of this study demonstrate that investing in the coffee estate is a profitable venture, as it generates substantial income over a ten-year investment period. Notably, the revenue surpasses production costs, particularly during the highly productive period of coffee plants spanning from seven to twenty-five years. Consequently, implementing an investment in the new coffee estate is both viable and advisable.Conclusion: This research reveals the potential acceptance of a contract farming model designed to produce high productivity for farmers. The development of this model will have implications for improving the welfare of coffee farmers in Indonesia. The contract farming model design for replanting the Kopista method can be implemented with great support from relevant stakeholders such as banks, entrepreneurs and the government so that coffee farmers can produce more quantity compared to previous conditions.Originality/value (State of the art): This study presents coffee production methods for farmers that are proven effective and efficient through investment feasibility analysis. Keywords: coffee, feasibility, finance, Internal Rate of Return (IRR), Investment, Net Present Value (NPV), Payback Period (PP)
What Strategy to Develop Female Leadership to Support a Company’s Sustainability in State Owned Enterprises (SOES)? Dewi, Nina Kurnia; Suroso, Arif Imam; Fahmi, Idqan; Syarief, Rizal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.35

Abstract

This paper was to explain the result of current study and use it to further explore the characteristics that need to be improved by female leaders in Indonesian State-Owned Enterprises (SOEs) to support the company’s sustainability. The research method was quantitative-based and used an online survey on all female leaders in Indonesian SOEs. It was found that female leaders in SOEs had characteristics of Visionary and Organic Leadership, with indicators of ability to decision making, power distance between leaders and follower, key organizational players, sources of organizational commitment and responsibility and leadership situations. Using Partial Least Square-Structural Equation Modeling (PLS-SEM) and software WarpPLS, the study discovered that visionary female leadership had no impact on the company’s sustainability. Nevertheless, by fully mediating business competency and partially mediating of organizational competency, there was a significant impact of Female Visionary Leadership on Companies’ Sustainability. Based on the model from the current study of the influece of female leadership on corporate sustainability, this study developed a strategy for the development of women leadership by providing indicators that should be increased in women leaders. Using AHP method, it was necessary to develop the character of Visionary Female Leadership in Indonesian SOEs by increasing the source of organizational commitment and responsibility, leadership skill and ability to make decision. Keywords: female leadership, visionary leadership, organizational commitment, leadership skills ability in decision making
Business Model in Plasma Nano Bubble Technology For Palm Oil Waste Processing Suroso, Arif Imam; Sugiarto, Anto Tri; Purwanto, Yohanes Aris; Nurhayati, Popong; Hasanah, Nur; Widhiani, Anita Primaswari; Kamilah, Khairiyah; Bachtiar, Muchamad; Anggraini, Raden Isma; Shalihati, Fithriyyah; Tandra, Hansen
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.549

Abstract

Background: The palm oil industry strives to implement sustainable development, maintaining the environmental quality. However, the palm oil industry has problems processing liquid waste, often known as palm oil mill effluent (POME), since it could pollute the environment. This waste also requires a large costs to be processed. On the other hand, there is potential economic value from liquid waste to be processed into several products, namely biogas, organic fertilizer, and refining value-added compounds. Currently, POME waste processing innovation could be conducted by applying plasma nanobubble (PNB) technology. This creates opportunities for a business that is engaged in developing this technology.Purpose: The aim of this research is to analyse the business model of the Plasma Nano Bubble (PNB) technology development business for the palm oil industry. Design/methodology/approach: This research uses the Business Model Canvas (BMC) to map the business processes of the Plasma Nano Bubble (PNB) technology development.Findings/Result: This study indicate that the most prominent attribute exhibited by PNB technological enterprises is their value offer, which is demonstrated by their ability to deliver efficient processing time and cost effectiveness, resource efficiency, adherence to government regulations, and the establishment of strategic collaborations with external entities. Meanwhile, the weakest element is customer relations, as only long-term relationships, and the provision of intensive training for PNB technology resellers were found in this aspect. Several indicators were proposed to improve the business model of PNB's technology, namely key partnership, the key activity, value proposition, and customer relationship.Conclusion: This research gives an important contribution related to the environmental benefits of implementing this business. The continuous development for this technology needs to be implemented to process POME waste effectively and efficiently.Originality/value (State of the art): The state of the art of this research is the development of business models for environmentally friendly products in the palm oil sector, which is currently rarely conducted, in this case the study of PNB technology products. Keywords: business model canvas, palm oil, plasma-nano bubble (pnb) technology, sustainable development, palm oil waste
Time Series Forecasting of Environmental Dynamics in Urban Ecotourism Forest Using Deep Learning Iskandar, Ade Rahmat; Suroso, Arif Imam; Hermadi, Irman; Prasetyo, Lilik Budi
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1029

Abstract

Time Series Forecasting of Environmental Dynamics in urban forests is quite challenging, unless new approaches such as deep learning and remote sensing are employed. Deep learning-based time series algorithms offer robust scientific capabilities for forecasting and assessing sustainability trends using sequential data. Among these, Long Short-Term Memory (LSTM), Gated Recurrent Unit (GRU), and Bidirectional LSTM (BiLSTM) have gained widespread adoption across various predictive modeling domains. In the present research, these algorithms are employed to analyze urban forest raster data derived from the Srengseng Ecotourism Forest, located in West Jakarta, Indonesia. The present study focuses on predicting the temporal patterns of key spatial indicators: Normalized Difference Vegetation Index (NDVI), Land Surface Temperature (LST), and Forest Cover Density (FCD) in the Srengseng urban ecotourism forest area, spanning the years 2014 to 2024, through the application of LSTM, GRU, and BiLSTM deep learning architectures. The methodology used in this study is a combined approach involving remote sensing and deep learning. Spatial data were acquired through the delineation of a high-precision polygon of Srengseng Urban Forest using Google Earth Pro and Google Earth Engine (GEE). GeoTIFF datasets of NDVI, LST, and FCD for the years 2014–2024 were processed using Python-based modeling scripts. Model performance was evaluated through a comparative analysis of LSTM, GRU, and BiLSTM in predicting temporal trends in these ecological indicators. The results of this study show that the Bidirectional LSTM (BiLSTM) consistently demonstrated superior performance to predict all the data spatially, with scores of 0.94 for NDVI, 0.90 for FCD, and 0.85 for LST. Followed by LSTM that predicts NDVI (0.87), FCD (0.89), LST (0.83), as well as GRU, which can estimate spatial data NDVI (0.86), FCD (0.89), and LST (0.85). These results outperformed the predictive accuracy of both the standard LSTM and GRU models.
Analysis of the Impact of Customer Experience and Engagement on Satisfaction and Loyalty in the Body Shop's Omnichannel Ghifari, Nurul Afiifah; Suroso, Arif Imam; Hannan, Sufrin
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.665

Abstract

This study examines the impact of customer experience and engagement on customer satisfaction and loyalty within the omnichannel strategy employed by The Body Shop in Indonesia. As the cosmetic and personal care market experiences rapid growth, it is essential for companies to deliver an integrated experience across both online and offline channels. A seamless and consistent customer experience across various touchpoints can significantly enhance customer engagement, which in turn drives satisfaction and fosters loyalty. The research employs a quantitative approach with purposive sampling, analyzing data using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that customer experience has a positive and significant effect on both engagement and satisfaction, which ultimately contributes to improved customer loyalty. The findings offer valuable insights for companies in shaping more effective omnichannel strategies, aiming to enhance customer satisfaction and loyalty in a sustainable manner. By understanding these dynamics, businesses can refine their approach to integrating online and offline experiences, ensuring they meet the evolving expectations of customers and strengthen long-term relationships. This research provides practical recommendations for companies in the cosmetic and personal care industry to remain competitive in an increasingly digital marketplace.
Successful Organizational Transformation Strategy of PT Wijaya Karya (PERSERO) TBK Yantama, Rian Rizki; Suroso, Arif Imam; Safari, Arief
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 4 (2026): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i3.1227

Abstract

This study aims to examine the extent to which internal factors, external factors, transformation strategy, and organizational alignment influence the success of WIKA’s transformation agenda. An explanatory quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), based on responses from 134 employees and structural officials directly involved in the transformation process. The study investigates five latent constructs: Internal Factors, External Factors, Transformation Strategy (sensing, seizing, and reconfiguring), Organizational Alignment (structural, process, cultural, and team-based consistency), and Transformation Success (financial and non-financial performance). Data analysis was conducted using SmartPLS through a comprehensive evaluation of both the measurement and structural models. The empirical results indicate that both internal and external factors serve as significant drivers of transformation strategy. Furthermore, transformation strategy exerts a substantial direct effect on organizational alignment, which functions as a critical mediating mechanism linking strategic direction to transformation success. Organizational alignment is also proven to have a strong direct impact on overall transformation performance, underscoring the importance of aligned structural design, cultural readiness, and human resource capabilities as prerequisites for successful change. This study enriches the theoretical discourse on organizational transformation in State-Owned Enterprises by integrating the perspectives of dynamic capabilities, strategic alignment, and change management. Practically, the findings offer actionable insights for WIKA and similar SOEs in formulating integrated, capability-oriented transformation roadmaps grounded in organizational culture.
Strategic Business Diversification and Competitive Positioning in Railway Infrastructure Maintenance Qorry, Akhmad Yani; Suroso, Arif Imam; Taryana, Asep
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4642

Abstract

The growth of the national railway industry, the expansion of rail networks, and the increasing safety standards have driven the need for more modern, integrated, and sustainable railway infrastructure maintenance services. These conditions create opportunities to diversify into the railway infrastructure maintenance business. This study aims to formulate appropriate strategies for the company to enter the industry competitively. The research uses a descriptive qualitative approach supported by quantitative analysis. This research integrates the PESTLE framework, Porter’s five forces, VRIO, SWOT–TOWS, and the quantitative strategic planning matrix. Data were collected through expert interviews, questionnaires, and document analysis. The results show that the track maintenance industry has high entry barriers, significant dependence on OEMs, strong buyer power, and complex technological and certification requirements. However, opportunities emerge through long-term Public-Private Partnership (PPP) contracts, urban/HSR projects, maintenance digitalization, and technical specialization in track and slab-track segments. The priority strategies derived include forming OEM alliances, strengthening equipment capacity, establishing an internal certification academy, and adopting predictive maintenance to improve tender scores and SLA performance. These findings provide strategic direction to expand its portfolio and strengthen competitiveness in the railway maintenance sector.
Enhancing MSME Digital Marketing through Public-Private Partnerships with Fuzzy AHP Bahukeling, Trukan Sri; Suroso, Arif Imam; Buono, Agus; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.667

Abstract

Public Private Partnership (PPP) is a contractual arrangement between government and private institutions to share resources, tools, and expertise for delivering public services. In Indonesia, PPPs have been widely applied in infrastructure sectors, but little attention has been given to their role in supporting micro, small, and medium enterprises (MSMEs) in adopting digital marketing. This study aims to build a PPP institutional scenario for implementing digital marketing in MSMEs and to formulate a priority strategy for strengthening PPP-based digital marketing policy. A mixed-method approach was employed, combining scenario planning with the Fuzzy Analytical Hierarchy Process (FAHP). Data were collected from 17 experts through in-depth interviews and analyzed using scenario modeling and fuzzy weighting techniques. The findings indicate that developing institutional guidelines, establishing a task force, fostering commitment, and creating PPP patterns are key strategies to enhance MSMEs’ digital adoption. The results highlight the importance of government investment in digital infrastructure, training programs, and supportive regulations. This research provides practical contributions for policymakers in strengthening PPP-based digital ecosystems and academic contributions by advancing scenario-based decision-making for sustainable MSME development.
Co-Authors Abdul Mufti Ade Rahmat Iskandar Adler Haymans Manurung Agus Buono Agustian, Fajar Aida Vitayala Hubeis Aji Hermawan Akbar, M Lucky Alfy Sukma Amru Sahmono Boang Manalu Andi Tenri Abeng Anggraini Sukmawati Anggraini, Raden Isma Arief Ramadhan Arief Ramadhan Arif Wicaksono Arkeman, Yandra Arsyanur, Mustika Retno Asep Nurhalim Asep Taryana Azka Bazil Danish Rahmat Bachtiar, Muchamad Bahukeling, Trukan Sri Bambang Juanda Bandono, Bayu Bernadus, Benny Bimo Andono Budi Setiawan Chandra, Mohamad Citra, Suryati Oka Dewi Suryani Dewi, Nina Kurnia Dharmawan, Rafi Dirdjosaputro, Sukiswo Edi Suryanto Eko Agus Prasetio Eko Agus Prasetio Eko Agus Prasetio Endang Gumbira Sa'id Erliza Noor Euis Sunarti Fadhil Muhammad Fahrillah, Ahmad Ariq Fajar Agustian Febriyana, Alfonsia Ferdi Novalendo Fety Nurlia Muzayanah Ghifari, Nurul Afiifah Hadiwidjaja, Rini Dwiyani Hafizh, Muhammad Damar Hanindipto, Fasa Aditya Hansen Tandra Hansen Tandra Hariandja, Nancy Megawati Haryono, Adi Hendro Sasongko Heny Kuswanti Suwarsinah HERMANTO SIREGAR Hermanto Siregar Hilda Puspita Pratyaharani I Gusti Ayu Indira Maharani Idqan Fahmi Ilham Ananto Yuwono Illah Sailah Irman Hermadi Iyung Pahan Jaman, Jajam Haerul Joko Ratono Joko Ratono Joko Ratono, Joko Juniar Prayogi Juniar Prayogi Khairiyah Kamilah Kudang B. Seminar Kudang Boro Seminar LILIK BUDIPRASETYO Lilik Noor Yuliati Loeis, Minaldi Lukman M. Baga M, Misbahudddin M. Syamsul Maarif Maesaroh, Syti Sarah Marimin , Meilani, Lala Meta, Fildza Shabrina Meuthia Rachmaniah Misbahuddin Mohammad Syamsul Maarif Muhamad Syukur Mukhamad Najib MULYANI Musa Hubeis Neni Seliana Ninuk Purnaningsih Nugraha, Herry Nugraha, Windy Maudy Atiah Putri Nur Adhita Rahmawati Nur Hasanah Nur Hasanah NUR HASANAH Nurhidayat, Ridwan Pahan, Iyung Permasih, Desta Popong Nurhayati Prabantarikso, Mahelan Pramadia Satriawan Priastuti, Dila Qorry, Akhmad Yani Rahmana, Adhitya Rahmanto, Mohamad Ridwan Rini Dwiyani Hadiwidjaja Rinova Budiman Rita Nurmalina Rivira Yuana Rivira Yuana Rizal Broer Bahaweres Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizki, Yanis Aulia Rokhani Hasbullah Romayah, Siti Rotua Siahaan RR. Kathrin Irviana Ruth Johana Angelina Safari, Arief Saiful Bahri Seliana, Neni Setiadi Djohar Setiadi Djohar Setyo Wibowo Shalihati, Fithriyyah Siti Jahroh Siti Romayah Suci Ramadhani, Suci Sufrin Hannan Sugiarto, Anto Tri Sugiharto Soeleman Suprehatin Suprehatin Supriyadi Supriyadi Sutriono Edi Tandra, Hansen Tendy Arya Pranata Trias Andati Ujang Sumarwan Utami, Yulistiana Endah Widhiani, Anita Primaswari Widia Citra Anggundari Yamin, Fadhilah Bt Mat Yandra Arkeman Yandra Arkeman Yandra Arkeman Yani Nurhadryani Yantama, Rian Rizki YELLY REFITA Yuana, Rivira Yuni Sugiarti, Yuni Yunus Triyonggo Yunus Triyonggo, Yunus Yusman Syaukat Zahid, Rifqi Az