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Repurchase Intention of Sweet Bread Products in Tangerang (A Study on The ROTI X) Dede Wahidin Jafar; Arif Imam Suroso; Asep Taryana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.205

Abstract

Background: The production of bread is predominantly dependent on wheat flour as its core input. Therefore, volatility and inflationary trends in the price of this commodity present a persistent operational and strategic challenge for bakery companies, directly affecting their cost structures, revenue streams, and ultimately, their pricing strategies for end consumers. Within this competitive and cost-sensitive environment, understanding the determinants of consumer purchase behavior is paramount. This behavior is not monolithic but is influenced by a complex interplay of determinants, notably those related to price perception (e.g., value, fairness) and socio-psychological factors captured by behavioral theories. A precise understanding of these mechanisms is critical for businesses to navigate market challenges and cultivate lasting consumer loyalty through increased repurchase intention.Purpose: This study aims to examine the influence of product price image, price sensitivity, and the Theory of Planned Behavior (TPB) on repurchase intention and to investigate the mediating role of perceived value in the relationship between product price image and repurchase intention.Design/methodology/approach: This study employed a purposive sampling technique, collecting data from 225 respondents who met the eligibility criteria: individuals aged at least 17 years (or born in 2007 or later) and who had purchased Roti X within the last six months. The research was geographically limited to the Tangerang area. The collected data were analyzed using descriptive statistics and Structural Equation Modeling (SEM).Findings/Result: The findings indicate that the majority of respondents purchased bread more than five times per month, typically consuming 1–2 loaves per week. The primary reasons cited were taste, affordable price, and recommendations from close acquaintances. The SEM-PLS analysis revealed several key relationships. Perceived value demonstrated a significant direct influence on repurchase intention. In contrast, the product’s price image did not exhibit a significant direct effect. However, the analysis confirmed that perceived value acts as a significant mediating variable between product price image and repurchase intention. Furthermore, all constructs from the Theory of Planned Behavior (TPB) attitude, subjective norm, and perceived behavioral control significantly influenced repurchase intention, with perceived behavioral control emerging as the dominant factor. Finally, price sensitivity was found not to be a significant moderating variable in the relationships between product price image/perceived value and repurchase intention.Conclusion: The enhancement of perceived value, the preservation of a favorable price image, the assurance of price competitiveness, and the improvement of product accessibility constitute critical determinants in fostering repurchase intention.Originality/value (State of the art): This study employs a distinct approach by integrating the Theory of Planned Behavior (TPB) with product price image and perceived value to analyze repurchase intention of sweet bread. Keywords:   perceived value, price sensitivity, product price image, repurchase intention, theory of planned behavior (TPB)
Mapping The Shifting Trends in ESG Research Across Countries, Pillars, and Industries Agnes Monica Sihotang; Arif Imam Suroso; Suhendi Suhendi
International Research Journal of Business Studies Vol. 19 No. 1 (2026): April - July 2026
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.19.1.65-77

Abstract

This study conducts a Systematic Literature Review (SLR) of Environmental, Social, and Governance (ESG) research published between January 2015 - June 2025. Using the PRISMA 2020 protocol, 129 Scopus-indexed articles were analyzed through thematic mapping and bibliometric visualization. The analysis shows that ESG research remains geographically concentrated in developed economies such as China, the United States, and Europe, while contributions from emerging markets are still limited. Thematic patterns indicate an evolution from an early emphasis on environmental concerns to heightened attention on social issues during the COVID-19 pandemic. It is also followed by a growing focus on governance and integrated approaches in recent years. Sectoral industries perspectives reveal that most studies adopt a cross-industry orientation with particular attention given to banking and technology. Meanwhile, industries that play central role to developing countries remain largely overlooked. These findings emphasize the importance of broadening geographical coverage and sectoral depth to enhance both theoretical contributions and policy relevance in ESG research.
Analisis Kelayakan Investasi Dalam Replanting Kopi Model Komunitas Kopista: Feasibility Analysis of Investment in Replanting Coffee Community Model Kopista Adi Haryono; M. Syamsul Maarif; Arif Imam Suroso; Siti Jahroh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.613

Abstract

Background: The development of a partnership system based on contract farming can effectively address the challenges faced by farmers in boosting coffee production and subsequently improve their overall welfare.Purpose: This study aims to assess the viability of investing in replanting according to the methods of Kopista community per 2023. Design/methodology/approach: The technique analysis is a descriptive analysis of financial statements with the International Financial Accounting Standard (IFRS) approach. The study examines six key financial aspects, including production levels, operational costs, profit and loss, balance sheet, cash flow, and investment feasibility. The investment feasibility analysis employs three types of calculations, namely Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP).Findings/Result: The findings of this study demonstrate that investing in the coffee estate is a profitable venture, as it generates substantial income over a ten-year investment period. Notably, the revenue surpasses production costs, particularly during the highly productive period of coffee plants spanning from seven to twenty-five years. Consequently, implementing an investment in the new coffee estate is both viable and advisable.Conclusion: This research reveals the potential acceptance of a contract farming model designed to produce high productivity for farmers. The development of this model will have implications for improving the welfare of coffee farmers in Indonesia. The contract farming model design for replanting the Kopista method can be implemented with great support from relevant stakeholders such as banks, entrepreneurs and the government so that coffee farmers can produce more quantity compared to previous conditions.Originality/value (State of the art): This study presents coffee production methods for farmers that are proven effective and efficient through investment feasibility analysis. Keywords: coffee, feasibility, finance, Internal Rate of Return (IRR), Investment, Net Present Value (NPV), Payback Period (PP)
Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Trukan Sri Bahukeling; Arif Imam Suroso; Agus Buono; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

Abstract

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
What Strategy to Develop Female Leadership to Support a Company’s Sustainability in State Owned Enterprises (SOES)? Nina Kurnia Dewi; Arif Imam Suroso; Idqan Fahmi; Rizal Syarief
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.35

Abstract

This paper was to explain the result of current study and use it to further explore the characteristics that need to be improved by female leaders in Indonesian State-Owned Enterprises (SOEs) to support the company’s sustainability. The research method was quantitative-based and used an online survey on all female leaders in Indonesian SOEs. It was found that female leaders in SOEs had characteristics of Visionary and Organic Leadership, with indicators of ability to decision making, power distance between leaders and follower, key organizational players, sources of organizational commitment and responsibility and leadership situations. Using Partial Least Square-Structural Equation Modeling (PLS-SEM) and software WarpPLS, the study discovered that visionary female leadership had no impact on the company’s sustainability. Nevertheless, by fully mediating business competency and partially mediating of organizational competency, there was a significant impact of Female Visionary Leadership on Companies’ Sustainability. Based on the model from the current study of the influece of female leadership on corporate sustainability, this study developed a strategy for the development of women leadership by providing indicators that should be increased in women leaders. Using AHP method, it was necessary to develop the character of Visionary Female Leadership in Indonesian SOEs by increasing the source of organizational commitment and responsibility, leadership skill and ability to make decision. Keywords: female leadership, visionary leadership, organizational commitment, leadership skills ability in decision making
Business Model in Plasma Nano Bubble Technology For Palm Oil Waste Processing Arif Imam Suroso; Anto Tri Sugiarto; Yohanes Aris Purwanto; Popong Nurhayati; Nur Hasanah; Anita Primaswari Widhiani; Khairiyah Kamilah; Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati; Hansen Tandra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.549

Abstract

Background: The palm oil industry strives to implement sustainable development, maintaining the environmental quality. However, the palm oil industry has problems processing liquid waste, often known as palm oil mill effluent (POME), since it could pollute the environment. This waste also requires a large costs to be processed. On the other hand, there is potential economic value from liquid waste to be processed into several products, namely biogas, organic fertilizer, and refining value-added compounds. Currently, POME waste processing innovation could be conducted by applying plasma nanobubble (PNB) technology. This creates opportunities for a business that is engaged in developing this technology.Purpose: The aim of this research is to analyse the business model of the Plasma Nano Bubble (PNB) technology development business for the palm oil industry. Design/methodology/approach: This research uses the Business Model Canvas (BMC) to map the business processes of the Plasma Nano Bubble (PNB) technology development.Findings/Result: This study indicate that the most prominent attribute exhibited by PNB technological enterprises is their value offer, which is demonstrated by their ability to deliver efficient processing time and cost effectiveness, resource efficiency, adherence to government regulations, and the establishment of strategic collaborations with external entities. Meanwhile, the weakest element is customer relations, as only long-term relationships, and the provision of intensive training for PNB technology resellers were found in this aspect. Several indicators were proposed to improve the business model of PNB's technology, namely key partnership, the key activity, value proposition, and customer relationship.Conclusion: This research gives an important contribution related to the environmental benefits of implementing this business. The continuous development for this technology needs to be implemented to process POME waste effectively and efficiently.Originality/value (State of the art): The state of the art of this research is the development of business models for environmentally friendly products in the palm oil sector, which is currently rarely conducted, in this case the study of PNB technology products. Keywords: business model canvas, palm oil, plasma-nano bubble (pnb) technology, sustainable development, palm oil waste
The Influence of Motivation, Ability, and Opportunity (MAO) and Strategy on The Use of Auto-Debit in Paying JKN Contributions Nunki Malahayati; Arif Imam Suroso; Linda Karlina Sari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.423

Abstract

Background: As of August 31, 2025, 32,456,829 Indonesians have registered as PBPU participants, with 47.9% being inactive due to premium payment arrears, totaling IDR 20.1 trillion. The mandatory digitalization (auto-debit) of JKN premium payments for PBPU participants is a management strategy to maintain and increase participant activeness.Purpose: This research aims to analyze the actual behavior and characteristics of PBPU participants that influence their use of digitalization (auto-debit) using the Motivation, Ability, and Opportunity (MAO) theory. It also formulates alternative strategies as recommendations for organizational improvement in refining existing policies.Design/methodology/approach: This research was conducted from January to October 2024 with 300 respondents. The respondents' answers were processed using descriptive analysis, top two boxes and bottom two boxes, crosstabulation, PLS-SEM, and priority/performance matrix.Findings/Results: The results show that the benefits of auto-debit for PBPU participant activeness have the strongest influence on motivation, knowledge about paying mandatory auto-debit premiums has the strongest influence on ability, and knowing information about mandatory auto-debit payments has the strongest influence on opportunity. Meanwhile, the intention to continue using auto-debit has the strongest influence on auto-debit usage.Conclusion: The results indicate that Mandatory auto-debit for JKN premium payments has not been effective in maintaining and increasing PBPU participant activeness. Therefore, management needs to improve educational information provision on auto-debit usage to enhance literacy skills and refine policies that impose sanctions to increase compliance among PBPU participants.Originality/value (State of the art): A systematic, structured, massive, and sustainable JKN campaign program and education effort can be an effective strategy to increase PBPU participants' knowledge and literacy about JKN participation administration, including mandatory auto-debit payments, to enhance participant activeness. Keywords:  PBPU participants, auto-debit, strongest influence, JKN premium, digitalization
Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek Alyanesia Fadhiya Brigin; Arif Imam Suroso; Ririn Wulandari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.748

Abstract

Background: The increasing development of the internet in this digital era brings many influences and benefits to people’s lives, especially for Millennials and Gen Z. These generations tend to use social media to share daily activities, including online shopping. Social media platforms like Instagram and TikTok have become frequently used for shopping.Purpose: The purpose of this study is to analyze the factors that influence purchase intention for MSME products, including an examination of the mediating role of online trust. Design/methodology/approach: This research employs a quantitative descriptive approach utilizing an online survey method. The study involves 148 respondents from Micro, Small, and Medium Enterprises (MSMEs) consumers using a purposive sampling technique through an online survey distributed via Google Forms. Data were analyzed using SEM-PLS, ensuring a thorough analysis of the factors influencing purchase intention. Finding/Result: The findings reveal the mediating role of online trust in mediating the effects of social media influencers and e-wom on consumer purchase intention. The results show that social media influencers, online trust, and perceived usefulness have a significant positive effect on purchase intention. Marketing MSME products requires identification from the consumer side, one of which is the socio-demographic characteristics formed by consumers when purchasing products on social media. The results of this study recommend MSMEs to promote through influencers, in addition to training for MSME actors on effective marketing strategies on social media, especially popular social media platforms such as Instagram and TikTok. Effective product marketing is essential to adapt to changes in the business environment and different consumer behaviors.Conclusion: The study underscores the importance of understanding consumer demographics for effective marketing on social media platforms like Instagram and TikTok. Also, leverage influencer marketing and provide targeted training to enhance their social media strategies, emphasizing the need for adaptive marketing approaches to meet changing consumer behaviors and business environments.Originality/value (state of art): This study contributes new insight into the consumer behavior of Millennials and Gen Z in Greater Jakarta, emphasizing the critical role of online trust in the digital shopping environment especially in social commerce.  Keywords:    purchase intention, MSME (micro, small, and medium enterprises), social media marketing, millennials and gen z, greater Jakarta (Jabodetabek)
Intention to Use and Over-Ordering in Online Food Delivery Services: An Extension of the Theory of Planned Behavior Desta Permasih; Arif Imam Suroso; Nur Hasanah
Journal of Consumer Sciences Vol. 9 No. 3 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.3.315-337

Abstract

Online food delivery (OFD) services can shape consumer habits through regular use. Although promotions attract consumers, they may also encourage food waste. This study analyzes factors influencing the intention to use OFD services and over-ordering behaviors by extending the Theory of Planned Behavior (TPB) with variables such as sales promotion and leftover reuse. The study used purposive sampling and collected data from an online survey of 253 OFD service users in Jabodetabek. Descriptive analysis and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were applied. Results showed that most of the OFD users in this study were female residents of Bogor and Jakarta, aged 25 - 35 years old, single, holding a bachelor's degree, employed, with monthly incomes of IDR5,000,000 and IDR10,000,000, and spending IDR1,000,000 - IDR2,000,000 per month on food. Intention to use was influenced by attitude and subjective norms, while over-ordering was influenced by sales promotion and intention to use. The leftover reuse variable did not significantly influence the intention to use or over-ordering. Implications include encouraging continued OFD use through targeted advertising and features to help users manage consumption behavior, such as setting order reminders, providing nutritional information, and offering personalized portion recommendations. This study’s novelty lies in introducing a new variable and demonstrating that sales promotions can encourage over-ordering.
Strategic Business Diversification and Competitive Positioning in Railway Infrastructure Maintenance Akhmad Yani Qorry; Arif Imam Suroso; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4642

Abstract

The growth of the national railway industry, the expansion of rail networks, and the increasing safety standards have driven the need for more modern, integrated, and sustainable railway infrastructure maintenance services. These conditions create opportunities to diversify into the railway infrastructure maintenance business. This study aims to formulate appropriate strategies for the company to enter the industry competitively. The research uses a descriptive qualitative approach supported by quantitative analysis. This research integrates the PESTLE framework, Porter’s five forces, VRIO, SWOT–TOWS, and the quantitative strategic planning matrix. Data were collected through expert interviews, questionnaires, and document analysis. The results show that the track maintenance industry has high entry barriers, significant dependence on OEMs, strong buyer power, and complex technological and certification requirements. However, opportunities emerge through long-term Public-Private Partnership (PPP) contracts, urban/HSR projects, maintenance digitalization, and technical specialization in track and slab-track segments. The priority strategies derived include forming OEM alliances, strengthening equipment capacity, establishing an internal certification academy, and adopting predictive maintenance to improve tender scores and SLA performance. These findings provide strategic direction to expand its portfolio and strengthen competitiveness in the railway maintenance sector.
Co-Authors Abdul Latif Abdul Mufti Ade Rahmat Iskandar Adi Haryono Adler Haymans Manurung Agnes Monica Sihotang Agus Buono Agustian, Fajar Agustin Iterson Samosir Aida Vitayala Hubeis Aji Hermawan Akbar, M Lucky Akhmad Yani Qorry Alfonsia Febriyana Alfy Sukma Alyanesia Fadhiya Brigin Amru Sahmono Boang Manalu Andi Tenri Abeng Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anto Tri Sugiarto Arief Ramadhan Arief Ramadhan Arief Safari Arif Wicaksono Aris Purwanto Arkeman, Yandra Arsyanur, Mustika Retno Asep Nurhalim Asep Taryana Azka Bazil Danish Rahmat Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Bambang Juanda Bandono, Bayu Bernadus, Benny Bimo Andono Budi Mulyanto Budi Setiawan Chandra, Mohamad Citra, Suryati Oka Dede Wahidin Jafar Desta Permasih Dewi Suryani Dirdjosaputro, Sukiswo Edi Suryanto Eko Agus Prasetio Eko Agus Prasetio Endang Gumbira Sa'id Erliza Noor Euis Sunarti Euis Sunarti Fadhil Muhammad Fadhilah Bt Mat Yamin Fahrillah, Ahmad Ariq Fajar Agustian Ferdi Novalendo Fety Nurlia Muzayanah Fildza Shabrina Meta Gunawan Gunawan Hadiwidjaja, Rini Dwiyani Hafizh, Muhammad Damar Hanindipto, Fasa Aditya Hansen Tandra Hansen Tandra Hansen Tandra Hariandja, Nancy Megawati Harianto Harianto Haryono, Adi Hendra Etri Gunawan Hendro Sasongko Heny Kuswanti Suwarsinah Hermanto Siregar Herry Nugraha Hilda Puspita Pratyaharani I Gusti Ayu Indira Maharani Idqan Fahmi Ilham Ananto Yuwono Illah Sailah Imam Teguh Saptono Irman Hermadi Iyung Pahan Jaman, Jajam Haerul Joko Ratono Joko Ratono Joko Ratono, Joko Juniar Prayogi Juniar Prayogi Kenny Masbagusdanta Khairiyah Kamilah Kudang B. Seminar Kudang Boro Seminar Lilik Budi Prasetyo Lilik Noor Yuliati Linda Karlina Sari Loeis, Minaldi Lukman M. Baga M, Misbahudddin M. Syamsul Maarif Maesaroh, Syti Sarah Marimin , Meilani, Lala Meuthia Rachmaniah Milda Muhamad Syukur Mukhamad Najib MULYANI Musa Hubeis Neni Seliana Nidaul Hasanati Nidaul Hasanati Nimmi Zulbainarni Nina Kurnia Dewi Ninuk Purnaningsih Noer Azam Achsani Nugraha, Windy Maudy Atiah Putri Nunki Malahayati Nur Adhita Rahmawati NUR HASANAH Nur Hasanah Nurhidayat, Ridwan Nurul Afiifah Ghifari Pahan, Iyung Popong Nurhayati Prabantarikso, Mahelan Pramadia Satriawan Priastuti, Dila Rafi Dharmawan Rahmana, Adhitya Rahmanto, Mohamad Ridwan Rian Rizki Yantama Rini Dwiyani Hadiwidjaja Rinova Budiman Ririn Wulandari Rita Nurmalina Rita Nurmalina Rivira Yuana Rizal Broer Bahaweres Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizal Syarief Rizki, Yanis Aulia Rizqi Sari Anggraini Rokhani Hasbullah Romayah, Siti Rotua Siahaan RR. Kathrin Irviana Ruth Johana Angelina Saiful Bahri Seliana, Neni Setiadi Djohar Setiadi Djohar Setyo Wibowo Shalihati, Fithriyyah Sitanggang, Imas S. Siti Jahroh Siti Romayah Suci Ramadhani, Suci Sufrin Hannan Sugiharto Soeleman Suhendi Suprehatin Supriyadi Supriyadi Sutriono Edi Tandra, Hansen Tanti Novianti Taufik Djatna Tendy Arya Pranata Trias Andati Trukan Sri Bahukeling Ujang Sumarwan Utami, Yulistiana Endah Widia Citra Anggundari Yamin, Fadhilah Bt Mat Yandra Arkeman Yani Nurhadryani YELLY REFITA Yuana, Rivira Yuni Sugiarti Yuni Sugiarti Yuni Sugiarti, Yuni Yunus Triyonggo Yunus Triyonggo, Yunus Yusman Syaukat Zahid, Rifqi Az