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Agus Suyatno
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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BRAND IMAGE, KUALITAS PRODUK, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN KOSMETIK MS GLOW DI KOTA SURAKARTA Ningsih, Lili Mulya; Suyatno, Agus; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10207

Abstract

Based on the controversy (research gap) regarding the influence of Brand Image, Product Quality, and Celebrity Endorsers on Consumer Purchase Interest. This study aims to determine the effect of brand image, product quality, and celebrity endorsers on consumer buying interest in MS Glow cosmetic products in the city of Surakarta. The type of research used in this research is associative with quantitative methods, namely a research problem formulation that asks the relationship between two or more variables. The research sample is 100 respondents. The population in this study are MS Glow consumers. The method used in sampling is Nonprobability Sampling with purposive sampling technique. Data collection techniques in this study using a questionnaire. Data analysis in this study used SPSS V 25. The results of proving the solution proved that all independent variables (brand image, product quality, and celebrity endorser) had a positive effect on the dependent variable, namely consumer interest. This means that according to consumers, the three independent variables are considered important when buying MS Glow cosmetic products. The conclusion of this study is that Brand Image, Product Quality, and Celebrity Endorsers are very influential on consumer buying interest for MS Glow Cosmetic Products in Surakarta City.
Co-Authors A. Ary Setyawan Adil Sulistyo, Hestuningtyas Agustinus, Jati Wahyono Aini, Febyanti Nur Aji, Nagasa Waka Akhmad, Khabib Alia Alia Akhmad, Khabib Alya Ayu Patricia, Bellinda Ananda Nur Wahit Antin Okfitasari, Antin Anwar, Muh. Abduh. Aris Prio Aris Prio Agus Santoso Aristin, Checilia Ayuningtias Putri Arum, Rosita Sekar Asdi Asdi Aslichah, Aslichah Azizi, Muhammad Cahyaningrum, Adinda Cholifatu Rohmah Chotidjah Suhatmi, Erna Citra Arta, Deddy Novie Darwan Tanady desi kristanti, desi Dinda Saraswati Dwi Nurani Prasetyawati Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fadila, Sarah Faizah, Erna Nur Fatimah Malini Lubis Ferdy Leuhery Gunaningrat, Rayhan Habiibika Baaq, Shalli Haq, Adam Munirul Hasanudin Hasanudin Herdiyanti Herdiyanti Heriswanto Indra Hastuti Indra Hastuti, Indra Indra Krishernawan Intan Oktaviani Irma Hakim Jayanto, Imam Karina Sukardi Karyono Karyono Khabib Alia Akhmad Klemens Mere Krishernawan, Indra Kusuma, Dadang Heri Kusumaningtyas, Daru Putri LAUNTU, ANSIR Leuhery, Ferdy Lyly Katniaty M. Dakhri Sanusi Moh Muhtarom Moh. Muhtarom, Moh. Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Annang Fahmi Roziq Muhammad Asir Muhtarom, M. Muhtarom, M. Mulyadi Nasrudin, Rifqi Ahmad Ningsih, Lili Mulya Novemy Triyandari Nugroho Nurhayati, Wina PA Andiena Nindya Putri Pancaningsih, Rahayu Purwandari, Suci Puspita Sari, Desya Putra, Ramadhani Kirana Putri Karisma Putri Kusumawati Rachman Haryadi, Ari Rahayu Pancaningsih Rahmawati, Esti Dwi Rahmawati, Wiedy Ramadhan, Ariefna Rizki Restiana, Della Retna Dewi Lestari Rika Hasanah Safitri Nur Safitri, Rieke Alisyiya Nur Santosa, Aris Prio Agus Sari Zulfiana Hasan Saryadi Saryadi Shahirah, Rosida Apriliana Sucipto, Imam Sukmawati, Rita Sulaeman, Moh. Muklis Sulistyo, Hestuningtyas Adil Suyitno Suyitno Syarifuddin Arief Tirta Mulyadi Tontong, Siske Tri Apriyono Tri Djoko Santosa Trya Deo Damayanti, Lista UMAR MARHUM Umi Hanifah Vera Herlina Mustari Widjayanti, Carolina Ety Widyawati, Aap Wijiyanto Winarso Aji, Alpian Wiyadi Wiyadi Wiyadi Wiyadi Yuniarta, Amanda Zanuar Bayu Pamungkas