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Agus Suyatno
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal bintang manajemen

 1 
Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo Hasanudin Hasanudin; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1895

Abstract

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others
Co-Authors A. Ary Setyawan Adil Sulistyo, Hestuningtyas Agustinus, Jati Wahyono Aini, Febyanti Nur Aji, Nagasa Waka Akhmad, Khabib Alia Alia Akhmad, Khabib Alya Ayu Patricia, Bellinda Ananda Nur Wahit Antin Okfitasari, Antin Anwar, Muh. Abduh. Aris Prio Aris Prio Agus Santoso Aristin, Checilia Ayuningtias Putri Arum, Rosita Sekar Asdi Asdi Aslichah, Aslichah Azizi, Muhammad Cahyaningrum, Adinda Cholifatu Rohmah Chotidjah Suhatmi, Erna Citra Arta, Deddy Novie Darwan Tanady desi kristanti, desi Dinda Saraswati Dwi Nurani Prasetyawati Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fadila, Sarah Faizah, Erna Nur Fatimah Malini Lubis Ferdy Leuhery Gunaningrat, Rayhan Habiibika Baaq, Shalli Haq, Adam Munirul Hasanudin Hasanudin Herdiyanti Herdiyanti Heriswanto Indra Hastuti Indra Hastuti, Indra Indra Krishernawan Intan Oktaviani Irma Hakim Jayanto, Imam Karina Sukardi Karyono Karyono Khabib Alia Akhmad Klemens Mere Krishernawan, Indra Kusuma, Dadang Heri Kusumaningtyas, Daru Putri LAUNTU, ANSIR Leuhery, Ferdy Lyly Katniaty M. Dakhri Sanusi Moh Muhtarom Moh. Muhtarom, Moh. Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Annang Fahmi Roziq Muhammad Asir Muhtarom, M. Muhtarom, M. Mulyadi Nasrudin, Rifqi Ahmad Ningsih, Lili Mulya Novemy Triyandari Nugroho Nurhayati, Wina PA Andiena Nindya Putri Pancaningsih, Rahayu Purwandari, Suci Puspita Sari, Desya Putra, Ramadhani Kirana Putri Karisma Putri Kusumawati Rachman Haryadi, Ari Rahayu Pancaningsih Rahmawati, Esti Dwi Rahmawati, Wiedy Ramadhan, Ariefna Rizki Restiana, Della Retna Dewi Lestari Rika Hasanah Safitri Nur Safitri, Rieke Alisyiya Nur Santosa, Aris Prio Agus Sari Zulfiana Hasan Saryadi Saryadi Shahirah, Rosida Apriliana Sucipto, Imam Sukmawati, Rita Sulaeman, Moh. Muklis Sulistyo, Hestuningtyas Adil Suyitno Suyitno Syarifuddin Arief Tirta Mulyadi Tontong, Siske Tri Apriyono Tri Djoko Santosa Trya Deo Damayanti, Lista UMAR MARHUM Umi Hanifah Vera Herlina Mustari Widjayanti, Carolina Ety Widyawati, Aap Wijiyanto Winarso Aji, Alpian Wiyadi Wiyadi Wiyadi Wiyadi Yuniarta, Amanda Zanuar Bayu Pamungkas