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Khasanah, Dian Ratu Ayu Uswatun
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Journal : Abdi Masyarakat

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Pelatihan Digital Marketing Kewirausahaan dan Pendampingan Halal Minumam Carica NSR Desa Bawang Kabupaten Batang Khasanah, Dian Ratu Ayu Uswatun; Muzammil, Moh; Masduki, Lusi Rachmiazasi
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4148

Abstract

During the post-Covid-19 pandemic, MSMEs began to be reluctant to get back up, after being in suspended animation during the pandemic. As is the case with community service partners who have a typical Carica beverage entrepreneur with the NSR brand located in Bawang village, Batang district, Central Java. The 3 years of non-production has caused several partner problems, including the end of PIRT legality and upgrading of HALAL certification, equipment that is no longer suitable for use because it has not been in production for a long time, and also conventional marketing problems. This third thing made the team consisting of lecturers and students carry out community service through mentoring and training methods for Carica's NSR MSME partners. With the provision of equipment assistance, assistance in HALAL management, and digital marketing training, it provides benefits for partners. After the dedication drink activity was held, the public or consumers are increasingly consuming carica with the NSR brand because in November 2022 a HALAL certificate has been issued. Then the partners have a virtual shop to market NSR Carica drinks on social media Tiktok Shop and e-commerce Shopee. With a combination of conventional marketing and digital-based marketing, the results of increasing sales and increasing number of employees are obtained.
Co-Authors Achmad Fathoni Ade Daharis Adel Wella , Berta Aini Indriasih Andri Winjaya Laksana, Andri Winjaya Aprillia, Nabila Arifin Arifin Aulia Desy Nur Utomo Aulia Sholichah Iman Nurchotimah Aziz Widhi Nugroho Bagus Hermanto Bambang Sasmita Adi Putra Barokah Widuroyekti Binti Isrofin, Binti Cahyana Effendi, Muhammad Aldo Cynthia Maria Siwi Danggur Feliks Dian Karisma Dwikoranto E. Em Kurniasih Edi Prayitno Edi Prayitno, Edi Eem Kurniasih Enny Dwi Lestariningsih Enny Dwi Lestariningsih, Enny Dwi Enny Dwi Lestariningsing ETI FERAWATI Farisa Maulinam Amo Ferawati, Eti Handayani, Yusrina Hariyono, Mohamad Hascaryo Pramudibyanto Heri Budianto Hermanto, Bagus Idris, Maulana Fahmi Ismartoyo Ismartoyo Isnaini Helvia Putri, Isnaini Jahyu Hartanti Kalijunjung Hasibuan Karisma, Dian Kurniawan, Siswandaru Kusuma Putra, Rengga Lestari, Enny Dwi Linda Ikawati Lita Tyesta Addy Listya Wardhani Lovinska, Arlyne Faza Lumbanraja, Anggita Doramia Lusi Rachmiazasi Lusi Rachmiazasi Masduki, Lusi Made Agus Mahendra Inggas Madiha Dzakiyyah Chairunnisa Megafury Apriandhini Milthree Saragih, Geofani Moh. Muzammil Moh. Muzammil Muhammad Zulhidayat Muzammil, Moh Muzammil, Moh. Nurma Khusna Khanifa Pongatung, Ronald Jolly Pukky Tetralian Bantining Ngastiti Pukky Tetralian Bantining Ngastiti Putra, Rengga Kusuma Rengga Kusuma Putra Retno Eko Mardani Rizkiana, Rina Elsa Rochmani Rochmani Ronald Jolly Pongantung Sandra Leoni Prakasa Yakub Saraya, Sitta Satriya Nugraha SITTA SARAYA T Heru Nurgiansah testiana deni wijayatiningsih Testiana Deni Wijayatiningsih Wenny Megawati Wicaksono, Emirza Nur Wiwik Handayani Yeni Santi Yuli Haryati Yusak Suharno Yusof, Fablli