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All Journal Jurnal Manajemen dan Organisasi JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan Media Ekonomi dan Manajemen PRESTASI Management Analysis Journal Jurnal Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Warta Pengabdian Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Assets: Jurnal Akuntansi dan Pendidikan Authentic Research of Global Fisheries Application Journal (Aurelia Journal) JURNAL PENELITIAN PERAWAT PROFESIONAL Community Development Journal: Jurnal Pengabdian Masyarakat Administrative and Environmental Law Review Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Borneo Journal of Primary Educaton Journal of Educational Management Research Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Southeast Asian Business Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Journal of Innovative and Creativity Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Management Analysis Journal Jurnal Kajian & Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (JGSB) "Indonesian Journal of Devotion and Empowerment (IJDE) "
Sri Wartini
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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 1 
ANALISIS PENGARUH PROMOSI, HARGA DAN KEUNGGULAN PRODUK TERHADAP KINERJA PEMASARAN Wartini, Sri
PRESTASI Vol 11, No 01 (2013): Juni PRESTASI
Publisher : PRESTASI

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Abstract

Marketing performance is influenced by various factors including the promotion, pricing and product excellence. The problem in this study is whether the promotion, pricing and product excellence have an influence on the performance of marketing either partially or simultaneously. The populations in this study are all consumers Honda Vario PT. Zirang Utama Prima, a total of 93 people. Analysis technique of the data used is the description of the analysis, multiple regression analysis and coefficient of determination.The results obtained tcount = 2.896, with sigcount = 0.000 which means the price is significantly affect the performance of marketing. Variable product excellence (X3) values obtained tcount = 7.517, with sigcount = 0.000 which means the benefits of product significantly influence the performance of marketing. Fcount obtained simultaneously = 48.536, sig= 0.000 with a means of promotion, pricing, and product excellence and significant simultaneous effect on the performance of marketing.The conclusions from this research that there are positive and significant effect either partially or simultaneously variable promotion, pricing and product excellence of the performance of product marketing at Honda Vario of PT. Prima Zirang Utama. The suggestion that can be given is the best PT. Prima Zirang Utama give discounts to consumers who buy in cash, to extend the repayment time and provides a choice of design, model, the colour to suit the needs of consumers.Key words: Promotion, Price, Product Excellence, Performance Marketing
PENGARUH ETIKA PROFESI TERHADAP KOMITMEN PROFESI PADA DOSEN PTS DI SEMARANG Wartini, Sri
PRESTASI Vol 7, No 02 (2011): Juni Prestasi
Publisher : PRESTASI

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Abstract

The purposes of the research were to test the available influences of professional ethics towards professional commitments and to test the biggest influence of professional ethics dimension towards professional commitments.  Dimension of professional ethics studied here were responsibility, justice, autonomy, and high moral integrity. The Samples were consisted of 150 lectures of management from Private University in Semarang. Research method used was survey method using questionnaires. Hypothesis test used double regression. The result of the research found that there were some influences of professional ethics towards professional commitments in lectures from State University. The other result test performed to compare beta coefficient value, it showed that dimension of beta coefficient of responsibility was the biggest one if it is compared with other beta coefficients. It means that responsibility dimension had biggest influence towards professional commitments lectures from State University in Semarang. Keywords: professional ethics, professional commitments
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Muchsin Agus Wibowo Alifa Rizqia Rachmawati, Alifa Rizqia Ana Febriyanti, Ana Andhi Wijayanto Annur, Abdul Fattah Asaf, Ruzkiah Aulia, Deni Azhar, Awwala Maulidya Bahzar, Mohammad Bambang Supriyadi Bintari, Yunia Karisma Bogy Febriatmoko Bogy Febriatmoko Budimawan Budimawan Bunga Budi Utami, Bunga Budi Desti Ranihusna Ela Zakiya Muslichati, Ela Zakiya Endang Sutrasmawati Euis Soliha G, Widyatmike Hadijah, Hadi Siti Hadiwinata, Bagus Haryaka, Usfandi Hasibuan, P Erianto Hendrajaya Hengky Pramusinto Heriman Hikmah, Fahmi Ainul I Gusti Ayu Ketut Rachmi Handayani Ida Maftukhah Indrayati, Artin Jarir, Dewi Virgiastuti Jefri Putri Nugraha Komariah, Laili Kusumadewi, Nadia Ingrida Lambang Subagiyo Lapaiku, Heriman Lestari, Mitaqul Dwi Lilis Nur Aisyah, Lilis Nur Made Virma Permana Mahargyo, Dhady Pelita Moh. Khoiruddin Muhammad Saparuddin Nani Imaniyati Nisa Hakimah Nur Laily Nurlaili Nury Ariani Wulansari Permanawati, Rahmadani Nur Phany Ineke Putri, Phany Ineke Prananta, Widya Prayoto Prayoto Prayoto Putra, Angkasa Rahardjo, R. Sugeng Rahardjo, Sugeng Renaldi, Dicky Ridwan Arifin Rizki Viana, Rizki Rizky, Putri Nurhanida Rulita Hendriyani, Rulita S Martono S. Martono S. Martono Sabariyah, Nunung Samosir, Betania Agustina Samosir, Betania Agustina Saputra, Irwan Sarifah Aini Sasongko, Dimas Bayu Sembiring, Denisa Br Setianto, Ganang Setianto, Ganang Sifani, Reza Fahrizal Suprakto, Bambang Supri Hartini, Supri Sura Pratama, Arya Surahmat, Djoko SUSANTO SUSANTO Suseno, Dewi Alima Nostalia Syahputra, Arie Abri Zatama Tiarnida Nababan Ulfa, Unzilla Ainun Wahyu Harjiyanti Waluyo, Buyung Purnomo Warman Warman Warman Widyastuti, Rida Widyatmike Gede Mulawarman Wiradendi, Cristian Yusuf Wildan Setiyadi, Yusuf Wildan