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All Journal Jurnal Manajemen dan Organisasi JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan Media Ekonomi dan Manajemen PRESTASI Management Analysis Journal Jurnal Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Warta Pengabdian Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Assets: Jurnal Akuntansi dan Pendidikan Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Authentic Research of Global Fisheries Application Journal (Aurelia Journal) JURNAL PENELITIAN PERAWAT PROFESIONAL Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Administrative and Environmental Law Review Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Borneo Journal of Primary Educaton Journal of Educational Management Research Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Southeast Asian Business Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Management Analysis Journal Jurnal Kajian & Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (JGSB) Jejak: Jurnal Ekonomi dan Kebijakan "Indonesian Journal of Devotion and Empowerment (IJDE) "
Sri Wartini
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang
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Journal : Management Analysis Journal

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Pengaruh Atribut Produk, Iklan dan Kelompok Acuan terhadap Keputusan Perpindahan Merek dari Sepeda Motor Merek Lain ke Merek Honda (Studi pada Konsumen CV Cendana Motor Cepiring Kendal) Viana, Rizki; Wartini, Sri
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.6422

Abstract

Viana Rizki. 2015. “The Influence of Product Attributes, Advertising, and Reference Group to the Decision of Brand Switching From Other Brands of Motorcycle to Honda Brand (A Study on Consumers of CV Cendana Motor Cepiring Kendal). Final Project. Management Department. Faculty of Economics. Semarang State University. Advisor. Sri Wartini, S.E., M.M. This research is motivated by the emergence of the phenomenon of the increasing use motorcycle of Honda brand compared to the other brands. It can encourage consumers to switch to motorcycle of Honda. The problem in this research is there any influence of product attributes, advertising, and reference groups to the brand switching partially or simultaneously. The purpose of this study is to investigate the influence of product attributes, advertising, and reference groups to the brand switching partially or simultaneously. The population of this study is all consumers of CV Cendana Motor Cepiring, Kendal. The sample of this research was determined using iterations formula method with a total of 116 respondents using Purposive Sampling. The data collection methods of this study was questionnaires. The data analysis used in this study was descriptive analysis, classical assumption and multiple linear regression analysis using SPSS 21. The regression analysis resulted the equation, Y= -5.351 + 0.388 X1 + 0.299 X2 + 0.419 X3. Based on partial hypothesis testing the results of partially, product attributes, advertising and reference groups give positive influence to the brand switching decision. While the results of simultaneous hypothesis test show that product attributes, advertising, and reference groups give positive effect on the brand switching decision. It can be concluded from this study that the higher the frequency of product attributes, advertising and the influence of the reference groups, the higher the decision to switch to Honda motorcycle. Advise for companies are suggested to convey input regarding product’s attributes to Honda’s producer, maintaining the effort advertising, and maintaining the marketing effort through agents or reference groups. Suggestion for the future researchers is to add another independent variables and expand the object of research by comparing other brands that have the same characteristics, such as comparing brand gadget and fashion.
Pengaruh Kepemimpinan Transformasional dan Kualitas Kehidupan Kerja pada Organizational Citizenship Behavior melalui Komitmen Organisasional Aisyah, Lilis Nur; Wartini, Sri
Management Analysis Journal Vol 5 No 3 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.11519

Abstract

Purpose of this research is to explain transformational leadership, quality of work life, and affect on organizational citizenship behavior trhough organizational commitment. The population in this research was all production employee’s PT Ungaran Indah Busana Semarang with of 94 respondents. Method sampling used by proportional stratified random sampling. Method of data collection used questionnaires that measure used a likert scale. The method of analysis in this research used proggame SPSS 21.0 for windows. Result show that transformational leadership to have influence of organizational citizenship behavior amount 0.013, quality of work life to have influence of organizational citizenship behavior amount 0.041, transformational leadership to have influence of organizational commitment amount 0.015, quality of work life to have influence of organizational commitment amount 0.046, and organizational commitment as a mediating variables influence transformational leadership and quality of work life on organizational citizenship behavior mounted to 0.262. Conclusion from this research was more increase of transformational leadership and quality of work life, so it will be increase organizational commitment so it can increased organizational citizenship behavior. Advice for the company is to increased employee motivation at work
Pengaruh Kualitas Kehidupan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening Setiyadi, Yusuf Wildan; Wartini, Sri; Wijayanto, Andhi
Management Analysis Journal Vol 5 No 4 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i4.12306

Abstract

Decreased levels of employee performance of sales in the last year, among 1.1 % on a special performance and employee absenteeism rate target of 1% is not achievable indicate satisfaction and quality of life of employees can affect employee performance. The problem in this research is there any influence of the quality of work life , job satisfaction on employee performance. The population in this study were all employees of Honda Semarang Center Setiabudi 521 people with a sample of 84 people using the formula Slovin. Methods of data collection using questionnaires, methods of analysis, test instrument (validity and reliability test), descriptive analysis of the percentage, the classic assumption test, multiple regression analysis and path analysis. The results showed that the variable quality of worklife positive effect on job satisfaction; the variable quality of working life has positive influence on employee performance; variable job satisfaction has positive influence on employee performance; and the variable quality of working life through the indirect effect of job satisfaction on employee performance. Suggestions for the company in improving the performance of employees in order to pay attention to aspects of quality of work life and job satisfaction of employees proved influential on employee performance.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Muchsin Agus Wibowo Alifa Rizqia Rachmawati, Alifa Rizqia Ana Febriyanti, Ana Andhi Wijayanto Annur, Abdul Fattah Asaf, Ruzkiah Aulia, Deni Azhar, Awwala Maulidya Bahzar, Mohammad Bambang Supriyadi Bintari, Yunia Karisma Bogy Febriatmoko Bogy Febriatmoko Budimawan Budimawan Bunga Budi Utami, Bunga Budi Desti Ranihusna Ela Zakiya Muslichati, Ela Zakiya Endang Sutrasmawati Euis Soliha G, Widyatmike Hadijah, Hadi Siti Hadiwinata, Bagus Haryaka, Usfandi Hasibuan, P Erianto Hendrajaya Hengky Pramusinto Heriman Hikmah, Fahmi Ainul I Gusti Ayu Ketut Rachmi Handayani Ida Maftukhah Indrayati, Artin Jarir, Dewi Virgiastuti Jefri Putri Nugraha Komariah, Laili Kusumadewi, Nadia Ingrida Lambang Subagiyo Lapaiku, Heriman Lestari, Mitaqul Dwi Lilis Nur Aisyah, Lilis Nur Made Virma Permana Mahargyo, Dhady Pelita Moh. Khoiruddin Muhammad Saparuddin Nani Imaniyati Nisa Hakimah Nur Laily Nurlaili Nury Ariani Wulansari Permanawati, Rahmadani Nur Phany Ineke Putri, Phany Ineke Prananta, Widya Prayoto Prayoto Prayoto Putra, Angkasa Rahardjo, R. Sugeng Rahardjo, Sugeng Renaldi, Dicky Ridwan Arifin Rizki Viana, Rizki Rizky, Putri Nurhanida Rulita Hendriyani, Rulita S Martono S. Martono Sabariyah, Nunung Samosir, Betania Agustina Samosir, Betania Agustina Saputra, Irwan Sarifah Aini Sasongko, Dimas Bayu Sembiring, Denisa Br Setianto, Ganang Setianto, Ganang Sifani, Reza Fahrizal Suprakto, Bambang Supri Hartini, Supri Sura Pratama, Arya Surahmat, Djoko SUSANTO SUSANTO Suseno, Dewi Alima Nostalia Syahputra, Arie Abri Zatama Tiarnida Nababan Ulfa, Unzilla Ainun Wahyu Harjiyanti Waluyo, Buyung Purnomo Warman Warman Warman Wicaksari, Erisa Aprilia Widyastuti, Rida Widyatmike Gede Mulawarman Wiradendi, Cristian Yusuf Wildan Setiyadi, Yusuf Wildan