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Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Café Ltropico by Haban Malau, Epa Jesika Roulini; Lubis, Nurul Wardani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23657

Abstract

Tujuan dari penelitian ini ialah untuk mencari tahu Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Café Ltropico by Haban. Penelitian ini dilakukan di Café Ltropico by Haban yang populasinya berjumlah 34.450. Sampel didapatkan dengan memakai Teknik Purposive Sampling, dengan total responden sampelnya berjumlah 120 orang. Pada penelitain ini, kuesioner dijadikan sebagai metode pengumpulan data, melalui tahap menyebarkan kuesioner kepada responden (sampel). Pada penelitian ini digunakan teknik analisis data seperti Regresi Linear Berganda dan pengaplikasiannya memakai aplikasi SPSS 27 for Windows. Dari hasil dari penelitian dijelaskan bahwasannya: (1) Store atmosphere memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen, (2) Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen, (3) Store atmosphere dan kualitas pelayanan secara simultan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen.
Pengaruh Daya Tanggap dan Lokasi terhadap Kepuasan Pelanggan di Coffee Shop Dazed Nadia; Lubis, Nurul Wardani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23727

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Daya Tanggap dan Lokasi Terhadap Kepuasan Pelanggan Di Coffee Shop Dazed. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel adalah accidental sampling dengan jumlah sampel ada sebanyak 120 pelanggan di Coffee Shop Dazed. Data yang digunakan dalam penelitian ini adalah data primer yang merupakan hasil kuesioner, serta data sekunder yang bersumber dari Coffee Shop Dazed. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji relibealitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, regersi linear berganda, uji t, uji f, dan uji koefisien determinasi dengan bantuan software SPSS. Hasil penelitisn menunjukkan bahwa daya tanggap berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, lokasi berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, serta daya tanggap dan lokasi berpengaruh secara positif dan signifikan secara simultan terhadap kepuasan pelanggan. Uji koefisien determinasi menunjukkan nilai R square sebesar 0,307 yang berarti bahwa pengaruh daya tanggap dan lokasi terhadap kepuasan pelanggan sebesar 30,7% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diuji dalam penelitian.
Pengaruh Kesadaran Merek dan Asosiasi Merek Terhadap Keputusan Pembelian Smartphone Oppo (Studi Kasus Konsumen Counter Oppo Plaza Millenium Medan) Mairani, Farahdilla; Lubis, Nurul Wardani
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5803

Abstract

This study aims to determine the influence of Brand awareness and Brand Associations on Purchasing Decisions on OPPO Smartphones (Case Study of Oppo Plaza Millennium Medan Consumer Counters)". This research uses quantitative methods with non-probability sampling techniques. With a total sample of 108 people who are consumers from the Oppo Plaza Millennium Medan counter. The data collection technique in this research was carried out by distributing questionnaires whose measurements were on a Likert scale and processed statistically using multiple linear regression analysis and hypothesis testing with the t-test, F test, and coefficient of determination (R2), which were previously data. It has been tested using validity, reliability, and classic assumption tests—the data’s processing using the SPSS For Windows 25.0 program. Based on partial hypothesis testing, there is no influence or significance between Brand Awareness and Purchasing Decisions, with a value of count < Tabel, 1.221 < 1.982, and a sig. 0.225 > 0.05. Brand Association positively and significantly influences Purchasing Decisions, with a value of count> Tabel, 7.250 > 1.982, and a sig. 0.000 < 0.05. Furthermore, the research results show that the variables Brand Awareness and Brand Association simultaneously have a positive and significant effect on purchasing decisions. This can be seen from the value of Fcount > FTabel, 49.443 > 2.30, and the sig level. 0.000 < 0.05. The coefficient of determination test shows a value of 0.549, which means that the influence of brand awareness and brand associations on purchasing decisions is 54.9%. In contrast, other variables outside this research influence the rest.
Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian pada Nurza Brownies Ardini, Sarah Fadhilla; Lubis, Nurul Wardani; Sherlinda, Azzahra; Tofano, Dwi Fatmi Adelina
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/3gnc6r19

Abstract

This study aims to determine the effect of product quality and sales promotion on consumer purchasing decisions at Nurza Brownies Store in Medan. The number of samples taken in this study were 50 consumers. The data collection method in this study used a questionnaire to 50 consumers of the Nurza Brownies shop in Medan. The data analysis method used is the Validity, Reliability and Multiple Linear Regression method. The results of the partial test analysis show that product quality and sales promotion have a significant effect on consumer purchasing decisions. Furthermore, the results of simultaneous testing show that the variables of product quality and sales promotion have a significant effect on consumer purchasing decisions. The Adjusted R Square value is 0.771 or 77.1%. This means that 77.1% of consumer purchasing decisions are influenced by the two independent variables, while the remaining 22.9% of decisions are influenced by other variables not examined in this study.
Peran Kreativitas dan Inovasi dalam Meningkatkan Daya Saing UMKM: Studi Kasus Shiflow Kota Medan Zendrato, Peter Juliyaman; Lubis, Nurul Wardani; Rajagukguk, Narda Kalyana; Nainggolan, Agustina; Rani, Dinda Annisa
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/cnbs2v40

Abstract

This research aims to determine and analyze the role of innovation and creativity in increasing the competitiveness of the Shiflow business in the city of Medan. The data collection technique used was a survey. This technique refers to the use of questionnaires or questionnaires to collect information from respondents who represent the population or sample you are researching. Data analysis uses correlation analysis, namely determining whether there is a statistical relationship between two or more variables. In this research there are simple linear regression analysis which contains classical assumption tests and hypothesis testing in the form of the coefficient of determination (r) and partial test (t test). The research results show that innovation has a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the Innovation variable with a significance value of 0.001 < 0.05 so it can be concluded that hypothesis 1 (H1) is accepted. Creativity does not have a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the creativity variable with a significance value of 0.029 > 0.05 so it can be concluded that hypothesis 2 (H2) is rejected.  
Pengaruh Inovasi Promosi Media Sosial Instagram dan Tiktok untuk Menarik Pelanggan Baru pada Bube Boba Café Nirwani, Sekar; Lubis, Nurul Wardani; Amalia, Delvi Dede; Sembiring, Ananda Amelia; Ardana, Tasya Novi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/bmn77n39

Abstract

In today’s digital age, social media has become one of the most effective tools for marketing a variety of, including the food and beverage industry. Platforms like Instagram and TikTok provide a great opportunity for to interact directly with their customers like Bube Boba Cafe. As a result, BubeBoba Cafe must maximize both of these platforms in its marketing strategy. The type of research used is qualitative descriptive method. This method is used to provide a more detailed description of the impact of Instagram and TikTok's social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. The sample used in this study is a BubeBoba Cafe customer who uses social media Instagram and tikTok to learn information about products and promo cafes. The data collection technique used in this study is with interviews and study of libraries or written sources such as books, previous research, papers, data collected and then analyzed to find out the impact of Instagram and TikTok social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. Data analysis is carried out using descriptive qualitative analysis techniques to obtain a more detailed description and detail of the results of the research. To run a strategy using social media touch. Bube Cafe uses promotional tools in carrying out its promotional activities, as follows: 1. Advertising The advertising media on the social media of TikTok is the tikTok ads, from which there are several types of ads such as pre-roll asd is the video ad that is started when the user opens tiktok, in-feed ads is the advertising video that appears when the users of tiktok menscroll feed, promoted hastag challenges is video that encourages the users to use special tags, and last branded effects is the filter of special effects to be used by the creators of content in video, these effects are similar to the filters that exist in snapchat and instagram but which is the differentiator is this filter displays special information. 2. Direct marketing is like making interactive videos.  
Pengaruh Online Customer Review, Kualitas Produk, dan Brand Ambassador terhadap Keputusan Pembelian Scarlett Whitening pada Toko Supply Kosmetik di Desa Suka Makmur Kecamatan Deli Tua Lestari, Winda; Lubis, Nurul Wardani
Jurnal Arastirma Vol. 5 No. 1 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i1.42432

Abstract

Tujuan. Penelitian ini bertujuan untuk mengetahui pengaruh online customer review, kualitas produk, dan brand ambassador terhadap keputusan pembelian scarlett whitening pada toko supply kosmetik di Desa Suka Makmur Kecamatan Deli Tua Metode. Penelitian ini menggunakan metode kuantitatif dengan jumlah sampel sebanyak 100 orang dengan menggunakan teknik accidental sampling. Teknik pengambilan data menggunakan kuesioner dengan skala likert dan diolah secara statistik menggunakan pengujian hipotesis analisis regresi berganda, uji t, uji F, dan koefisien determinasi yang sebelumnya data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Pengelolaan data menggunakan program SPSS for windows 27.0. Hasil. Hasil penelitian ini menunjukkan bahwa online customer review tidak berpengaruh terhadap keputusan pembelian, namun kualitas produk dan brand ambassador berpengaruh terhadap keputusan pembelian scarlett whitening. Secara simultan variabel online customer review, kualitas produk, dan brand ambassador berpengaruh terhadap keputusan pembelian scarlett whitening. Implikasi. Implikasi dari penelitian ini menunjukkan bahwa kualitas produk dan brand ambassador berpengaruh terhadap keputusan pembelian scarlett whitening di toko supply kosmetik. Sebaliknya, online customer review tidak mempengaruhi keputusan pembelian. Hal ini menekankan pentingnya meningkatkan kualitas produk dan brand ambassador yang tepat, karena faktor-faktor ini menjadi pertimbangan utama konsumen sebelum membeli produk scarlett whitening.
Pemberdayaan Kampung KB Sekip Jaya Pada Program Dapur Sehat Atasi Stunting Budiarta, Kustoro; Hidayat, Ahmad; Lubis, Nurul Wardani; Hasyim, Diana
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Volume 4 Nomor 1 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i1.3813

Abstract

Kampung KB Sekip Jaya is prepared as a pilot Kampung KB for stunting prevention. Through the Dapur Sehat Atasi Stunting (DASHAT) programme, Kampung KB Sekip Jaya was implementing a government programme in the form of 100 days to overcome stunting by providing additional nutritionally balanced food to children who are identified as stunted. Together with the Kampung KB Activity Groups (BKB, BKR, BKL and UPPKA), the P3A and P2KB Office of Deli Serdang Regency, the Sekip Village Government and other community groups, the DASHAT programme was implemented as an effort to prevent stunting and build quality families. In its implementation, the DASHAT programme in Kampung KB Sekip Jaya faces various problems, namely: 1) DASHAT management was still conventional so that the 100-day programme to overcome stunting was not supported by the DASHAT work programme, 2) Community empowerment has not been maximised, especially in involving nutritionists and culinary experts, 3) Community empowerment, especially the Activity Group Kampung KB, was not in accordance with its function so that the target of the DASHAT programme was still limited, 4) Human resources involved in the DASHAT programme have low knowledge and understanding of DASHAT management and stunting prevention. The solutions offered through this activity were: 1) training and practice of DASHAT management, 2) training and practice of food production made from local raw materials for each Activity Group Kampung KB as a superior product that sells well.  The method used was partner assistance through training and practice of DASHAT management, training and production practices so that partners have a productive business unit that can be used as a source of financing for the family and for the Kampung KB Sekip Jaya. The results of the activity show that the participants' insights have increased, especially in preparing food menus for 100 days to overcome stunting, the availability of work programs in DASHAT management, the practice of processed marine fish production and the superior product of Kampung KB Sekip Jaya in the form of fish biscuits as a product that will be produced by the UPPKA group as the spearhead of the productive economy in Kampyng KB Sekip Jaya.
Analisis Kemudahan Mengurus Perizinan Dagang UMKM Di Jalan Tuasan Kota Medan Siregar, Bio Hasian; Herawati, Herawati; Sidabutar, Reyka Triana Yohana; Putri, Shakila Natali; Ardana, Tasya Novi; Lubis, Nurul Wardani
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6734

Abstract

Penelitian ini bertujuan untuk menganalisis kemudahan pengurusan perizinan dagang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Jalan Tuasan, Kota Medan. UMKM memegang peranan penting dalam perekonomian Indonesia, namun hambatan dalam perizinan seperti prosedur birokrasi yang kompleks dan rendahnya literasi digital masih menjadi tantangan utama. Dengan menggunakan metode penelitian kualitatif dan pendekatan deskriptif, penelitian ini menggali persepsi 30 pelaku UMKM melalui kuesioner, wawancara, dan observasi. Hasil penelitian menunjukkan bahwa meskipun pemerintah telah menerapkan sistem Online Single Submission (OSS) untuk menyederhanakan perizinan, kurangnya sosialisasi dan keterbatasan akses teknologi menghambat efektivitasnya. Penelitian ini merekomendasikan peningkatan edukasi digital, penyederhanaan prosedur, serta penguatan komunikasi antara pemerintah dan pelaku UMKM untuk mendukung pertumbuhan ekonomi lokal.
Pengaruh green dynamic capability dan human capital Terhadap Keunggulan Kompetitif Khairuna, Wan Ridha; Lubis, Nurul Wardani; Nabilanasywa, Adzra; Siregar, Bio Hasian; Harahap, Elfi Damayanti
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11433

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) berperan penting dalam pertumbuhan ekonomi Indonesia, menyumbang 61% PDB dan menyerap 97% tenaga kerja. Tantangan utama UMKM adalah persaingan bisnis yang meningkat. Keunggulan kompetitif dapat dicapai melalui inovasi hijau dan green dynamic capability. Human capital juga penting dalam meningkatkan kinerja dan mencapai keunggulan kompetitif. Penelitian ini adalah penelitian kuantitatif dan Populasi yang digunakan dalam penelitian ini adalah pemilik UMKM serta Sampel dalam penelitian ini adalah pemilik UMKM di Kota Medan. Metode Pengumpulan Data yang digunakan dalam penelitian ini adalah metode penyebaran kuesioner melalui google form. Analisis yang digunakan pada penelitian ini adalah analisis regresi. Analisis regresi menunjukkan green dynamic capability dan human capital berpengaruh signifikan terhadap keunggulan kompetitif. Berdasarkan hasil pengujian pengaruh green dynamic capability dan human capital terhadap keunggulan kompetitif adalah terdapat pengaruh positif dan signifikan sebesar 49,3% dan sisanya 50,7% merupakan variabel yang tidak diteliti. Hasil penelitian ini dapat dipakai sebagai bahan acuan bagi peneliti selanjutnya untuk dapat mempertimbangkan faktor faktor lain yang dapat mempengaruhi keunggulan kompetitif.
Co-Authors Ageng Jihan Faradilla Agus Rahmad Hidayat Agus Rahmad Hidayat Agustina Nainggolan Ahmad Fadhila Ahmad Hidayat Al Arif, Rio Tabri Amalia, Delvi Dede Ananda Amelia Sembiring Anggraini, Silvia Ardana, Tasya Novi Ardini, Sarah Fadhila Ardini, Sarah Fadhilla Arnol Wandra Zega Asrye Tutur Sinaga Ayuningrum, Utrie Sekar Az Zahra, Ariza Azzahra Sherlinda Beby Karina F Sembiring Bio Hasian Siregar Brahmansyah, Alvino Brandon Yapto Budiarta, Kustoro Budiarta, Kustoro Delvi Dede Amalia Dhian Rosalina, Dhian Diana Hasyim Diana Hasyim Dicky Ardiansyah Aceh1 Dina Aulia Dinda Annisa Rani Doloksaribu, Winda Sri Astuti Dongoran, Diana Dwi Fatmi Adelina Tafonao Dwi Fatmi Adelina Tofano Edison Edison Effendi, Ihsan Eka Danta Jaya Ginting Elisa Friska Simarmata EMANUEL ZEBUA Esther Praja Anggriany Panggabean Fadhila, Ahmad Filbert Filbert Fitrija Yolina Br Keliat Fitriyani Pasarib Gaby P F Tampubolon Ginting, Kristi Endah Ndilosa Harahap, Elfi Damayanti Harahap, Fildzah Haryani Herawati Herawati Herawati Herawati Herlina Novita Idrus Hamonangan Pane Ike Rukmana Sari Indah Apriliya Indah Monalisa Isna Asdiani Nasution Jamaluddin Jamaluddin JHOLANT BRINGG LUCK AMELIA BR SINAGA Jhon Kas Mote Juan Charmel Askelon Siregar Julistia Wardhani Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Keumala Hayati Khairuna, Wan Ridha Laras Fitri Aini Hasibuan lestari, winda Lidya Natalia Pasaribu LUBIS, ADELINA Lubis, Karina Safitri Lubis, Melani Catherine Mairani, Farahdilla Maisara Batubara Malau, Epa Jesika Roulini Malau, Grace Theresia Manullang, Junita Cantika Mas Intan Purba Michelle Michelle Mila Yulia Herosian Muhammad Agung Anggoro Muhammad Alfaridzi Batu Bara Nabilanasywa, Adzra Nadia Nainggolan, Agustina Narda Kalyana Rajagukguk Nasution, Siti Aminah Nirwani, Sekar Pandiangan, Billi Verdinando Panggabean, Esther Praja Anggriany Peter Juliyaman Zendrato Purba, Jui Fivri Purba, Mas Intan Putri Anggi Oktavia Harahap Putri Najwa Safitri Putri, Shakila Natali Rafida Khairani Rajagukguk, Narda Kalyana Rani, Dinda Annisa Resnita Mersalina Simbolon Reyka Triana Yohana Sidabatur Reyka Triana Yohana Sidabutar Riki Priyandi Riris Amigo Simatupang Riris Amigo Simatupang Riski Epreden Ginting Rizky Alhaq Nasution Ryan Mauliza T Sagala, Fajar Siddiq Almunawar Samosir, Wenny Romauli Sarah Fadhilla Ardini Sekar Nirwani Sembiring, Ananda Amelia Shakila Natali Putri Sherlinda, Azzahra Siburian , Kristina Mesya Yulianti Siburian, Kristina Mesya Yulianti Sidabutar, Reyka Triana Yohana Simarmata, Elisa Friska Simbolon, Resnita Mersalina Sinaga, Mulyati Patresia Siregar, Bio Hasian Sitanggang, Yuriska Zatira Sitindaon, Natanael Situngkir, Jenni Sri S Rumabutar Sumber Alam Mulia Hasibuan Syahbudin, Jafar Syarif, Shamir Hashim Syukron Arjuna Tantri Octora Dwi Syah Putri Tarigan, Nimia Eliani Br Tasya Novi Ardana Tedi Sumarna Bangun Tofano, Dwi Fatmi Adelina Venny Sabaryani Br Barus Vina Maria Ompusunggu Wiko Rizki Wijaya Wimbi Prima Hadi Yanti Musyawarah Yeni Rafita Sihombing YUPITER MENDROFA Zendrato, Peter Juliyaman