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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Mirai Management Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) IKRA-ITH EKONOMIKA AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL MANAJEMEN BISNIS Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Edueco Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Insight Management Journal Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Arastirma Jurnal Ekonomi Jurnal Nasional Holistic Science Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Wahana Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Research Horizon Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM As-Syirkah: Islamic Economic & Financial Journal
Nurul Wardani Lubis
Management Study Program, Faculty Of Economics, Universitas Negeri Medan
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Journal : J-CEKI

 1 
Pengembangan Produk dan Strategi Pemasaran pada Penjualan Produk Umkm Kebab Cake : (Studi Kasus di Warung Kebab By Al-Barra Kota Binjai) Juan Charmel Askelon Siregar; Nurul Wardani Lubis; Riris Amigo Simatupang; Gaby P F Tampubolon; Reyka Triana Yohana Sidabatur
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3828

Abstract

This study examines the product development and marketing strategies of the Kebab Cake By Al-Barra in Binjai City, aiming to increase consumer interest and sales. Warung Kebab By Al-Barra, established in 2021, initially sold regular kebabs before innovating with the kebab cake product, which is more appealing to consumers compared to traditional sweet cakes. In addition to kebab cakes, other products such as kebab box packages and kebab pizza were also developed. The marketing strategies implemented include sales through physical stores and digital marketing via social media and food delivery applications. Furthermore, attractive product design, discount promotions, and quality control are integral parts of their marketing strategy. The research results show that these product innovations and marketing strategies are effective in increasing interest and sales, making the kebab cake a popular product in Binjai City and providing an important example for other in facing intense competition.
Pengaruh Inovasi Produk Terhadap Keputusan Pembelian Konsumen Pada Chicken Crush Tuasan: Studi Kasus Mahasiswa Program Studi Manajemen UNIMED Arnol Wandra Zega; Nurul Wardani Lubis; Indah Monalisa; Jhon Kas Mote
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3838

Abstract

This research aims to determine and analyze the influence of innovation on consumer purchasing decisions for Chicken Crush Tuasan. The type of research used is quantitative research to measure consumer attitudes by distributing questionnaires. The sample in this research is students from the Management Study Program at Medan State University who have often consumed Chicken Crush Tuasan products, totaling 73 people. This research sample uses a data analysis tool in the form of IBM SPSS Statistics 25. The results of the research show that there is a positive and significant influence between Product Innovation and the Decision to Purchase Chicken Crush Tuasan as evidenced by the results of the coefficients table with Y = 13.885 + 0.734 with a significance value of 0.000 < 0.05, which means it has a positive and significant effect. Furthermore, based on the results in the Model Summary table, it was found that the result of R Square = 0.546, meaning that the contribution given by the Product Innovation variable (X) to Purchasing Decisions (Y) was 54.6%.
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Konsumen di Lestari Bakery Cake and Shop Sidikalang Sagala, Fajar Siddiq Almunawar; Lubis, Nurul Wardani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7671

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan lokasi terhadap kepuasan konsumen di Lestari Bakery Cake and Shop Sidikalang. Fenomena penurunan kepuasan konsumen serta ulasan negatif yang terkait dengan pelayanan dan kenyamanan lokasi memotivasi penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden, yaitu konsumen Lestari Bakery. Teknik analisis data yang digunakan meliputi uji regresi linear berganda untuk mengetahui pengaruh parsial dan simultan dari variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen, yang ditunjukkan oleh nilai t hitung sebesar 2.928 dengan signifikansi 0.004. Lokasi juga berpengaruh positif dan signifikan terhadap kepuasan konsumen, dengan nilai t hitung 2.639 dan signifikansi 0.010. Secara simultan, kualitas pelayanan dan lokasi secara bersama-sama berpengaruh signifikan terhadap kepuasan konsumen, dengan nilai F hitung sebesar 6.739 dan signifikansi 0.002. Nilai koefisien determinasi (R Square) sebesar 0.122 mengindikasikan bahwa kualitas pelayanan dan lokasi secara bersama-sama mampu menjelaskan 12.2% variasi dalam kepuasan konsumen, sementara 87.8% lainnya dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam model, seperti harga, promosi, dan kualitas produk.
Pengaruh Paket Bundling dan Harga terhadap Keputusan Pembelian Skincare Glad2Glow pada Mahasiswa Jurusan Manajemen Universitas Negeri Medan Lubis, Nurul Wardani; Dongoran, Diana; Situngkir, Jenni
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12380

Abstract

Penelitian ini bertujuan menganalisis pengaruh bundling paket dan harga terhadap keputusan pembelian skincare Glad2Glow pada mahasiswa Program Studi Manajemen Universitas Negeri Medan. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif dan asosiatif, sementara data primer diperoleh melalui penyebaran kuesioner kepada 50 responden. Hasil analisis regresi linier berganda menunjukkan bahwa bundling paket dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan variabel harga sebagai determinan yang paling dominan. Nilai koefisien determinasi (R²) sebesar 0,769 mengindikasikan bahwa 76,9% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor eksternal lainnya. Temuan ini menegaskan bahwa strategi bundling produk dan penetapan harga yang kompetitif merupakan instrumen pemasaran yang efektif untuk meningkatkan keputusan pembelian skincare Glad2Glow di kalangan mahasiswa.
Co-Authors Ageng Jihan Faradilla Agus Rahmad Hidayat Agus Rahmad Hidayat Agustina Nainggolan Ahmad Fadhila Ahmad Hidayat Al Arif, Rio Tabri Amalia, Delvi Dede Ananda Amelia Sembiring Anggraini, Silvia Ardana, Tasya Novi Ardini, Sarah Fadhila Ardini, Sarah Fadhilla Arnol Wandra Zega Asrye Tutur Sinaga Ayuningrum, Utrie Sekar Az Zahra, Ariza Azzahra Sherlinda Azzuhra, Syafrida Beby Karina F Sembiring Bio Hasian Siregar Brahmansyah, Alvino Brandon Yapto Budiarta, Kustoro Budiarta, Kustoro Dani, Artika Rahma Dani Delvi Dede Amalia Dhian Rosalina, Dhian Diana Hasyim Diana Hasyim Dicky Ardiansyah Aceh1 Dina Aulia Dinda Annisa Rani Doloksaribu, Winda Sri Astuti Dongoran, Diana Dwi Fatmi Adelina Tafonao Dwi Fatmi Adelina Tofano Edison Edison Effendi, Ihsan Eka Danta Jaya Ginting Elisa Friska Simarmata EMANUEL ZEBUA Esther Praja Anggriany Panggabean Fadhila, Ahmad Filbert Filbert Fitrija Yolina Br Keliat Fitriyani Pasarib Gaby P F Tampubolon Ginting, Kristi Endah Ndilosa Harahap, Elfi Damayanti Harahap, Fildzah Haryani Herawati Herawati Herawati Herawati Herlina Novita Idrus Hamonangan Pane Ike Rukmana Sari Indah Apriliya Indah Monalisa Isna Asdiani Nasution Jamaluddin Jamaluddin JHOLANT BRINGG LUCK AMELIA BR SINAGA Jhon Kas Mote Juan Charmel Askelon Siregar Julistia Wardhani Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Keumala Hayati Khairuna, Wan Ridha Laras Fitri Aini Hasibuan lestari, winda Lidya Natalia Pasaribu Limbong, Novia Grace LUBIS, ADELINA Lubis, Karina Safitri Lubis, Melani Catherine Lubis, Nabila Boru Lumbantoruan, Ananda Cristoper Mairani, Farahdilla Maisara Batubara Malau, Epa Jesika Roulini Malau, Grace Theresia Manalu, Yesaya Dandy Manullang, Junita Cantika Mas Intan Purba Michelle Michelle Mila Yulia Herosian Muhammad Agung Anggoro Muhammad Alfaridzi Batu Bara Nabilanasywa, Adzra Nadia Nainggolan, Agustina Narda Kalyana Rajagukguk Nasution, Isna Asdiani Nasution, Siti Aminah Nirwani, Sekar Pandiangan, Billi Verdinando Panggabean, Esther Praja Anggriany Panggabean, Putri Anggreini Peter Juliyaman Zendrato Purba, Jui Fivri Purba, Mas Intan Purba, Mas Intan Putri Anggi Oktavia Harahap Putri Najwa Safitri Putri, Shakila Natali Putri, Tantri Octora Dwi Syah Rafida Khairani Rajagukguk, Narda Kalyana Rani, Dinda Annisa Resnita Mersalina Simbolon Reyka Triana Yohana Sidabatur Reyka Triana Yohana Sidabutar Riki Priyandi Riris Amigo Simatupang Riris Amigo Simatupang Riski Epreden Ginting Riyanthi Br Sinuhaji, Ema Paska Rizky Alhaq Nasution Ryan Mauliza T Sagala, Fajar Siddiq Almunawar Samosir, Wenny Romauli Sarah Fadhilla Ardini Satria, M. Rayhan Sekar Nirwani Sembiring, Ananda Amelia Shakila Natali Putri Sherlinda, Azzahra Siburian , Kristina Mesya Yulianti Siburian, Kristina Mesya Yulianti Sidabutar, Reyka Triana Yohana Simarmata, Elisa Friska Simbolon, Resnita Mersalina Sinaga, Jholant Bringg Luck Amelia Br Sinaga, Mulyati Patresia Siregar, Bio Hasian Sitanggang, Rexsy Mardohot Sitanggang, Yuriska Zatira Sitindaon, Natanael Situngkir, Jenni Sri S Rumabutar Sumber Alam Mulia Hasibuan Syahbudin, Jafar Syarif, Shamir Hashim Syukron Arjuna Tanaka, Febri Andrian Tanjaya, Vhebe Chloe Tantri Octora Dwi Syah Putri Tarigan, Nimia Eliani Br Tasya Novi Ardana Tedi Sumarna Bangun Tofano, Dwi Fatmi Adelina Triansyah, Fadli Agus Umaira, Nabila Venny Sabaryani Br Barus Vina Maria Ompusunggu Wiko Rizki Wijaya Wimbi Prima Hadi Yanti Musyawarah Yeni Rafita Sihombing YUPITER MENDROFA Zendrato, Peter Juliyaman