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All Journal Journal of Food and Pharmaceutical Science DIKSI Management of Aquatic Resources Journal (Maquares) Jurnal Ushuluddin Jurnal Studi Al-Qur'an Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Ilmu Kedokteran dan Kesehatan JURTEKSI Jurnal Studi Ilmu-ilmu Al-Qur'an dan Hadis Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Riset Akuntansi Aksioma Jurnal Justitia : Jurnal Ilmu Hukum dan Humaniora Pena Justisia: Media Komunikasi dan Kajian Hukum Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Agrium JGISE-Journal of Geospatial Information Science and Engineering Jurnal Vokasi Diagnosis: Jurnal Ilmiah Kesehatan Ius Civile: Refleksi Penegakan Hukum dan Keadilan Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Trias Politika Mutawatir : Jurnal Keilmuan Tafsir Hadith Community Development Journal: Jurnal Pengabdian Masyarakat AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh Jurnal Pengabdian kepada Masyarakat Nusantara EL-MAQALAH: Journal of Arabic Language Teaching and Linguistics Jurnal Cahaya Mandalika Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Hukum Pelita Makara Human Behavior Studies in Asia Legal Protection for the Partnership Agreement Parties Abdimas Indonesian Journal Return : Study of Management, Economic and Bussines Langgas: Jurnal Studi Pembangunan IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Manajemen Sistem Informasi Madani: Multidisciplinary Scientific Journal West Science Law and Human Rights Journal of Food and Pharmaceutical Sciences Al-Karim: International Journal of Quranic and Islamic Studies TAFAKKUR : Jurnal Ilmu Al-Qur'an dan Tafsir Journal of Computer Science Contributions (Jucosco) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Al-Muhith : Jurnal Ilmu Qur'an dan Hadits Dinika: Academic Journal of Islamic Studies. Nusantara Economics and Entrepreneurships Journals Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Pengabdian Masyarakat Dinasti Information and Technology Jurnal Pendidikan Progresif Jurnal Pendidikan Penggerak
Muhammad Yasir
Fakultas Ushuluddin Universitas Islam Negeri Sultan Syarif Kasim Riau
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Journal : Return : Study of Management, Economic and Bussines

 1 
Benefits of SWOT Analysis in Marketing Strategy for Sustainable Business Management Haque, Marissa Grace; Yasir, Muhammad; Suradji, Robertus; Istianingsih, Istianingsih
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i3.218

Abstract

By developing the right marketing strategy based on a thorough SWOT analysis, the company can improve its performance and achieve sustainable growth according to targets. Especially when business competition in the world is getting tighter, and geopolitical shifts significantly influence geoeconomics, which has an impact on the national economy. Company management needs to implement marketing strategies more vigilantly, so that they remain effective and efficient, on an ongoing basis. In this context, SWOT analysis is used as a tool to reveal strengths, weaknesses, internal opportunities as well as external threats and opportunities. SWOT analysis can help company management to develop increasingly precise marketing strategies, with the aim of increasing sales volume. The results of the research show that the use of SWOT analysis supports company management in developing more effective and efficient marketing strategies, so as to increase the sales volume of products and services in an increasingly competitive world market.
Co-Authors Abdullah Lawang, Karimuddin Adi Muhajirin Adiprabowo, Vani Dias Afnita, Nora Afriadi, Putra Afrizal Nur Afrizal Nur agung Suryanto Agus Hidayat Agus Nasir, Agus Al-Nussairi, Wissam Farhan Ali Akbar Alwizar Anshar Zulhelmi Ar-Rahmany, Mursyidin Arfiantiningrum, Inana Dwi Arma Wangsa Ashshiddiq, Nasiruddin Aslam, Annisa Paramaswary Asnawi Abdullah Ath Thariq, Phoenna Ayu Rahayu Azwir Azwir Bahuguna, Dr. Vijay bin Husin, Hayati Dani Yusuf Dwipa Handayani Erwan Efendi Fadillah P, Yoga fajri, akmal Fathurrozi, Ahmad Febriani Putri, Devita Febriyani, Arti Fikria, Miftahul Fried Sinlae Gunawan Hadi Purwanto Hadi Prayitno, Muhammad Haeruddin Haeruddin Hamdani Hamdani Hapzi Ali Hasan Basri Herawati Herawati Idwan, Harry Indra, Evta Insani, Syaibatul Irmada Yanti, Rifza Iskandar Arnel Ismail, Diauddin Istianingsih Istianingsih Istianingsih, Istianingsih Jasmi Kamalia Kamsiah Kamsiah Kasim, Jamila Kasman Bakry Kasman Bakry Kataria, Pinki Khairunnas Jamal Kurnia putra, Hasbi Latukau, Ratu Essya Putri Lukmanul Hakim Mahdalena Maidinn, Muhammad Sabir Malia Hayati, Safira Marissa Grace Haque Marissa Grace Haque, Marissa Grace Marrisa Haque Matondang, Abdul Rahman Moch. Anwar Muhammad Amin, Muzakir Muhammad Nasir Muhammad Nur Mustafa Kamal Nadjmudin, Nadjmudin Nasir, Muhamamad Negi, Prateek Ningsih, Sulastri Niswanto Niswanto, Niswanto Noviana Zara Nugraha, Elza Julian Eka Putri Nugroho, Muhammad Riko Nur Kholis Nur, Syamsiah Nurfajriyani Nurfiyah Nurhayati Nurhayati NURLIANA NURLIANA Nurul Maulida, Nurul Rahayu, Solihah Sari Rahim, Fitriani Rahmi, Maulidatun Raihan, Abdul Muhammad Ramadana, Reyhan Ramadhan Ramadhan Ramadhan Syahmedi Siregar Rana, Praveen Singh Ratna Rintaningrum, Ratna Rawat, Dr. Geeta Rina Septiani, Rina Robertus Suraji Rubino rubino, rubino Rustandi, Tedi Samsudin, La Ode Saputra, Edriagus Sarah Alvia Sembiring, Rinawati Shahjehan, Asad Shaliha, Chairunnisa Ahsana Amalan Sharma, Tania Siregar, Zufri Hasrudy sriwahyuni Sriwahyuni Sudarmi Sudarmi Suhana, Asep Sukiman Sukiyat, Sukiyat Sulhani, Sulhani Sumardi . Suradji, Robertus Suraji , Robertus Susilowati, Eny Tanjung, Dhiauddin Teuku Multazam Thapa, Rahul Tri Tarwiyani Triwibowo, Ardiansyah Sriaji Ulya, Miftah Warsito Warsito Wassalam, Sabri Wendy Hermawan Widyawati, Wahyu Yumassik, Abdul Mahmud Yusrizal Yusrizal Zakiyatul Insani, Dezi Zayes Putri, Gina Zulhelmi, Zulhelmi Zulkarnain Zulkarnain Zulkhairi Sofyan