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Umi Salawati
Program Studi Agribisnis/Jurusan SEP, Fakultas Pertanian, Universitas Lambung Mangkurat
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA KERIPIK INDUSTRI RUMAH TANGGA RIO R.M DI KELURAHAN GUNTUNG PAIKAT KECAMATAN BANJARBARU SELATAN KOTA BANJARBARU Nor Latifah; Umi Salawati; Nina Budiwati
Frontier Agribisnis Vol 8, No 1 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/frontbiz.v8i1.12262

Abstract

Pangan adalah kebutuhan pokok manusia yang menjadi dasar bagi para pelaku bisnis untuk membuka dan mengembangkan usaha di bidang makanan. Industri pengolahan pangan merupakan salah satu produk industri pengolahan hasil pertanian yang banyak berkembang. Tujuan penelitian ini adalah menganalisis faktor internal dan eksternal serta strategi pengembangan usaha Keripik Rio R.M. Metode analisis data menggunakan analisis deskriptif kualitatif dengan menerapkan analisis SWOT. Hasil penelitian menunjukkan bahwa analisis faktor internal dapat diketahui kekuatan utama usaha Keripik Rio R.M adalah produk keripik yang enak dan berkualitas. Sedangkan kelemahan utamanya adalah manajemen usaha yang masih tergolong kurang. Analisis faktor eksternal peluang utama usaha Keripik Rio R.M adalah sudah adanya perhatian pemerintah terhadap pengembangan usaha dari segi pembinaan, sedangkan ancaman utamanya adalah fluktuasi harga bahan baku dan produk yang mudah ditiru. Strategi yang tepat untuk mengembangkan usaha Keripik Rio R.M berada dikuadran I yaitu menggunakan strategi agresif dimana sebuah usaha menggunakan kekuatan yang ada untuk memanfaatkan peluang.
Pengaruh Lucas NCT sebagai Brand Ambassador terhadap Proses Keputusan Pembelian Produk Neo Coffee (Studi pada Mahasiswa Fakultas Pertanian Universitas Lambung Mangkurat) Norsyifa Norsyifa; Umi Salawati; Yudi Ferrianta
Frontier Agribisnis Vol 6, No 4 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/frontbiz.v6i4.11733

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari brand ambassador terhadap proses keputusan pembelian Mahasiswa Fakultas Pertanian Universitas Lambung Mangkurat. Metode penarikan contoh yang digunakan adalah nonprobability sampling metode purposive sampling dengan jumlah sampel berjumlah 100 responden. Metode pengumpulan data dilakukan dengan menggunakan kuesioner secara online. Untuk mengidentifikasi pengaruh brand ambassador terhadap proses keputusan pembelian dan pengaruh brand ambassador terhadap proses keputusan pembelian melalui brand image sebagai variabel intervening, maka digunakan analisis jalur. Proses keputusan pembelian merupakan bagian dari perilaku konsumen. Perilaku konsumen merupakan tindakan atau proses yang mendorong tindakan pembelian dan penggunaan barang atau jasa.  Hasil penelitian ini menunjukkan bahwa: (1) brand ambassador (X) berpengaruh positif dan signifikan terhadap brand image (Y1), (2) brand ambassador berpengaruh positif dan signifikan terhadap proses keputusan pembelian (Y2), (3) brand image (Y1) berpengaruh positif dan signifikan terhadap proses keputusan pembelian (Y2), (4) brand ambassador tidak berpengaruh secara signifikan terhadap proses keputusan pembelian (Y2) melalui brand image (Y1) sebagai intervening.
Optimalisasi Kombinasi Cabang Usahatani Tanaman Pangan untuk Memperoleh Pendapatan Maksimum di Wilayah Transmigrasi Km 38 Kelurahan Sei Gohong Kecamatan Bukit Batu Provinsi Kalimantan Tengah Masniati Masniati; Dolok Saribu; Umi Salawati
AGRIDES: Jurnal Agribisnis Perdesaan Vol 2, No 2 (2012)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v2i2.20702

Abstract

This research aims is to determine farming patterns or optimized combination of existing sub farming to maximize income, to calculated farming cost and income of existing farming pattern, and to know farmer’s problems in applying optimized farming pattern. There are two dominant farming patterns in research area, i.e: (i) big chilly - small chilly – cucumber; and (ii) egg plant - string bean - tomato. Based on linear programming approach, the optimum farming pattern for the first pattern is big chilly - small chilly; and the second one is egg plant - tomato. After being optimized, the income of first pattern increases from Rp 7,930,521 to Rp 1,858,689.20 (30.61% increase). The income of second pattern also increasea 5.49% compared before reallocation. Total cost for one farming process of the first and second pattern is Rp 5.458,376.70 and Rp 5,484,635.70, respectively. After optimization, total cost can be reduced Rp 1,198,587.34 and Rp 550,102 for the first and second pattern, respectively. Farmer’s problems in applying optimized farming pattern are capital and farm area limitation, and price fluctuation for both input and output.
Optimalisasi Kombinasi Cabang Usahatani tanaman Sayuran di Wilayah Transmigrasi Desa Sawahan Kecamatan Cerbon Kabupaten Barito Kuala Karimal Arum Shafriani; Yudi Ferrianta; Umi Salawati
AGRIDES: Jurnal Agribisnis Perdesaan Vol 5, No 1 (2015)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v5i1.21929

Abstract

Each of transmigrants in the Desa Sawahan wasgiven two parcels of land of 1 ha for crop cultivation and 0.5 ha for housing and home garden as their livelihood;and todevelop the agricultural area. In order to survive, they cultivate various crops and vegetables in those spacious lands. However, farmers have less concern in optimizing their land. By this fact,a linear programming model is needed to determine the optimal combination of vegetables which give maximum income. The study calculates the total cost and income from combination of vegetable cultivation , calculate the income of optimized combination, and estimate the optimized combination which gives maximum revenue. On average, farmers spend IDR 2,222,041 per season on the farming patt ern I and generate income IDR 4,556,521 per season. Meanwhile, total cost and incomeon farming pattern II are IDR 2,121,956 and IDR 4,816,312, respectively. The optimization increases farmer incom e of about 5.28 percent and 8.12 percent for farming pattern I and II , accord ingly. The farming pattern II (chili - bean) is advised as it has higher income (IDR 5,207,174).
Studi Aplikasi Sistem Resi Gudang di Kecamatan Mandastana Kabupaten Barito Kuala Hartoni Hartoni; Umi Salawati; Dolok Saribu
AGRIDES: Jurnal Agribisnis Perdesaan Vol 4, No 2 (2014)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v4i2.21918

Abstract

The study is purposed: (1) to describe the SRG application carried out by the committee; (2) to identify the problems faced by SRG manager: (3) to excavate the obstacles encountered by farmers in using the SRG; and (4) to calculate cost and revenue margin of rice farming of the farmer as SRG user Descriptive analysis was used to answer the purpose. Several stages should be passed to issue the warehouse receipt which is time consuming and highly bureaucratic. As a result, only small rice farmers use the facility. Furthermore, the time to store the yield in the warehouse is not fit to the farmers need. Based on cost margin, the highest cost margin is spent by farmer from Desa Anjir Seberang Pasar I while Desa Tebing Rimbah, Berangas Timur, and Desa Lok Rawa are the lower. On contrary, the highest revenue margin are received by farmers from Desa Tebing Rimbah, Desa Berangas Timur, and Desa Lok Rawa; while farmers in Desa Anjir Serapat Pasar l received smaflest revenue margin.
Analisis Pendapatan Penerima Bantuan Langsung Masyarakat-Pengembangan Usaha Agribisnis Perdesaan (BLM-PUAP) di Kabupaten Barito Kuala Andi Suci Anita; Umi Salawati
AGRIDES: Jurnal Agribisnis Perdesaan Vol 1, No 4 (2011)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v1i4.20372

Abstract

This study aims to determine the general picture of the implementation of the Direct Community Assistence-Rural Agribusiness Development (BLM-PUAP) in the Barito Kuala Regency; Comparison of recipient and non recipient of BLM-PUAP and to analyze the factors affecting income–of recipient of Direct Community Assistance-Rural Agribusiness Development (BLM-PUAP). Research was conducted in Barito Kuala Regency as one of the districts receiving BLM-PUAP in fiscal year 2008 by taking two representatives subdistricts, those are Tabukan and Mandastana. This study uses survey and interview methods directly through the technique of structured interviews (using questionnaires) with 100 respondents (50 BLM-PUAP recipients and 50 non-recipients). The average income of the BLM-PUAP recipient was Rp 6.799.670, while for non-BLM-PUAP recipients was Rp 4.299,939 and there is a difference in income between the recipient and non- recipient of BLMPUAP fund. Income was simultaneously affected by variable amount of BLMPUAP funds, own capital, age, education level, experience, number of family members, and the dummy type of business. Partially, variables of BLM-PUAP Fund, amount of own capital, age, experience,and number of family members covered significantly affected the family income.
Ketahanan Pangan Rumahtangga Petani Padi di Desa Tambak Danau Kecamatan Astambul Kabupaten Banjar Muhammad Faisal; Kamiliah Wilda; Umi Salawati
AGRIDES: Jurnal Agribisnis Perdesaan Vol 3, No 1 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v3i1.21596

Abstract

The study is purposed to analyze: (1) staple food security of rice farmer household. and (2) the obstacles encountered by farmers at study site. The study analyzes the food security level based on food availability, access and food use components. The results are described as follow. Based on staple food availability components, the total staple food production {husked rice) fulfills the daily need of land-owned farmers. The food access components also meet the food security requirement. based on the criteria of monthly family income, household head education. and the lighting availability. Furthermore, the households member characteristics also meet the food use component, as they have open access to drinking water (less than 100 m) and fresh water for sanitary (less than 100 m). health facility (100% used), and have educated housewife (90% of the housewives are primary school graduated). Overall, the land-owner farmer's households are food secured. The main problem encountered is the capability of farmers to diversify their income resources is weak. The farmers only rely on rice farming as income resource. Under the lower rice price and the living cost increase, their food security is fragile. The more frequent flood, which disturbs farm activities and yields, exacerbate their fragility. In addition, the knowledge of marketing is low, so farmers often act as price taker and accept whatever price offered by middleman buyer.
Analisis Profitabilitas Agroindustri Keripik Singkong Skala Rumah Tangga (Studi Kasus di Kota Banjarbaru) Novita, Nor Dina; Salawati, Umi
Frontier Agribisnis Vol 9, No 4 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/fag.v9i4.16008

Abstract

Singkong merupakan komoditas umbi-umbian yang memiliki nilai ekonomis tinggi serta berpotensi besar untuk dikembangkam dalam sektor agroindustri. Salah satu bentuk pengolahannya adalah keripik singkong yang berperan penting dalam meningkatkan nilai tambah, menciptakan lapangan kerja dan mendorong pertumbuhan ekonomi lokal. Tujuan dari penelitian ini adalah untuk mengetahui biaya total, penerimaan dan keuntungan usaha; kelayakan usaha; serta permasalahan yang dihadapi oleh pemilik usaha. Penelitian ini menggunakan data primer dan data sekunder. Penelitian ini dilaksanakan secara sengaja (purposive) pada agroindustri keripik singkong milik Bapak Suranto di Desa Cindai Alus, yang merupakan salah satu produsen aktif di wilayah tersebut. Hasil penelitian menunjukkan bahwa total biaya yang dikeluarkan selama periode tersebut sebesar Rp17.464.660, dengan total penerimaan yang sebesar Rp20.212.500. Keuntungan yang diperoleh adalah Rp2.747.840. Kelayakan usaha diukur menggunakan Revenue Cost Rasio (RCR) sebesar 1,157 yang menunjukkan bahwa usaha ini layak untuk dijalankan. Beberapa permasalahan yang dihadapi adalah fluktuasi harga minyak goreng, persaingan pasar dan terbatasnya akses pasar serta kurangnya kemampuan dalam promosi dan pengembangan produk.
Co-Authors Aahmes Rafi Gani Adriani, Dewi Erika Ahmad Yousuf Kurniawan Ahmad, Muh. Ihsan Said Aldi Renaldi Andi Haslinah Andi Suci Anita Andri Widianto Artahnan Aid Ayu Cahya Amalia Ayubbi Syalehuddin Dewa Oka Suparwata Dewi Erika Adriani Dolok Saribu Eka Radiah Emmy Sri Mahreda Emy Rahmawati Etty Sri Hertini Fauziah Fauziah Ferrianta, Yudi Gugun Aditama Gusti Rusmayadi Gusti Rusmayadi Hairi Firmansyah Hamdani Hamzan Wadi Hartoni Hartoni Haslinah, Andi Hendrik Fahrudin Hertini, Etty Sri Hikmah Hikmah Hilda Susanti Idiannor Mahyudin Inna Sisbi Laillasa Ivonne Fitri Mariay Januar Khodari Judijanto, Loso Kamiliah Wilda Khairatul Mahmudah Liz Yanti Andriyani Liz Yanti Andriyani Loso Judijanto Luki Anjardiani M. Mahardika Syahti Marhan Marhan Mariay, Ivonne Fitri Masniati Masniati Masyhudah Rosni Media Madiani Mira Yulianti Misbahrudin Misbahrudin Mochammad Misbakhul Khoiron Muh. Ihsan Said Ahmad Muhammad Adnan Muhammad Ersal Muhammad Faisal Muhammad Fauzi Muhammad Husaini Muhammad Rizqi Aulia Muhammad Ruzhan Muzdalifah Muzdalifah Nina Budiwati Nor Haidah Nor Latifah Norsyifa Norsyifa Novia Rahmadanti Novia Susanty Novita Dewi Utami Novita, Nor Dina Nur Hidayah Nur Najwa Nurlina Ayu Hasanah Nurmelati Septiana Nurul Rohmatul Alfiani Nigsih Nurul Syaubah Pareira, Magdalena Sunarty Perikultos Leluani Priyana, Yana Rahmah Hidayah Ratna Sari Utami Rezky Fauji Rifiana Rifiana Rima Sapitri Rosdiana Rosdiana Rossydatul Hasanah Rusmiawati Rusmiawati Sabil Mokodenseho Sadik Ikhsan Saidy, Akhmad Rizalli Sandy Angga Saputra Seli Andriani Shafriani, Karimal Arum Siti Fatimatuzzahra Siti Sapnah Sri Ismiati Rahayu Sutiharni Sutiharni Sutiharni, Sutiharni Sweking Sweking Syamsu Rijal Syamsu Rijal Tahir, Usman Tino Hartono Tuhumena, Veronica L. Usamah Hanafie Usman Tahir Uswatun Khasanah Veronica L. Tuhumena Wahyu Heldayanti Widi, Riantin Hikmah Widia Ariyanti Yana Priyana Yanti, Nuri Dewi Yousuf Kurniawan Yusuf Azis