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Analysis of the Integration of Halal Principles and Sustainable Beauty Principles in Cosmetics: Conceptual and Empirical Review Junaidin Junaidin; Riki Riki; Arman Rusman; Harra Ismi Farah; Maria Almeida; Hanggara Arifian; M. Arifuddin Arifuddin; Hifdzur Rashif Rija'i; Erwin Samsul; Rolan Rusli; Herman Herman; Islamudin Ahmad; Baso Didik Hikmawan; Lizma Febrina; Arsyik Ibrahim
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 24 No. 2 (2026): Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Universitas Islam KH. Achmad Muzakki Syah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/alqodiri.v24i2.301

Abstract

The growing convergence of halal and sustainable beauty attributes has created a need to understand how consumers translate these product perceptions into purchase intention. This study examines the effects of Halal Product Perception and Sustainable Beauty Perception on Purchase Intention through Perceived Value and Consumer Trust among cosmetic consumers in Indonesia. A quantitative explanatory design was employed using purposive sampling, involving 300 respondents who had experience using cosmetics and had encountered information about halal cosmetics and/or sustainable beauty. Data were collected through a structured questionnaire comprising 29 reflective indicators measured on a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings show that Halal Product Perception and Sustainable Beauty Perception positively influence Perceived Value and Consumer Trust, while both mediators positively influence Purchase Intention. Halal Product Perception also has a significant direct effect on Purchase Intention, whereas Sustainable Beauty Perception does not. Mediation analysis reveals that Halal Product Perception influences Purchase Intention through complementary mediation via Perceived Value and Consumer Trust, while Sustainable Beauty Perception operates through indirect-only mediation. These findings indicate that halal attributes can function as both direct purchasing considerations and sources of value and trust, whereas sustainability perceptions require value and credibility formation before translating into purchase intention. The study contributes to an integrated understanding of halal-sustainable cosmetic consumption and offers practical implications for developing credible product attributes and transparent communication strategies.
Co-Authors Adam M. Ramadhan Agus Setiawaty Angga Cipta Narsa Arfiani, Putri Yuni Arief, Maryam Jamila Arifian, Hanggara Arifuddin, M Arman Rusman Arman Rusman Arsyik Ibrahim Arsyik Ibrahim Baso Didik Hikmawan Baso Didik Hikmawan Bone, Mahfuzun Brilian Dwisaputra Bandu Daniel Happy Putra Devara, Rachel Difta, Rismania Shita Dwi Septiani, Kadek Ayu Dyah Ayu Puspo Rini Elit Dita Paradila Erwin Samsul Erwin Samsul Erwin Samsul Fajar Prasetya Farah, Harra Ismi Fatur Rahman Azmi FENNY MARTHA DWIVANY FITRIANI, VICTORIA YULITA Hadi Kuncoro Haeruddin Haeruddin Hafidzah, Nurul Hanggara Arifian Hanggara Arifian Haniko, Natashya Angelica Harra Ismi Farah Harra Ismi Farrah Helmi Helmi Helmi Helmi Helmi Helmi Herman Herman Hifdzur Rashif Rija’i Ibrahim, Arsyik Islamudin Ahmad Islamudin Ahmad Iswahyudi Iswahyudi ISWAHYUDI ISWAHYUDI Iswahyudi Iswahyudi Iswahyudi Iswahyudi Jafar, Fahriani Istiqamah Jaka Fadraersada Junaidin Junaidin Junaidin, Junaidin Laode Rijai Lizma Febrina Lizma Febrina Lizma Febrina M. Arifuddin M. Arifuddin Arifuddin M. Arifuddin, M. Maharani, Dhea Nur Fadillah Mahfuzun Bone Mahfuzun Bone Maryam Jamila Arief Maryam Jamila Arief Meutia Ridha Saputri Muhammad Faisal Muhammad Faisal Muhammad Faisal Muhammad Isrul Mus, Nurul Muhlisa Niken Indriyanti Nur Aini Nur Aini Buring Incau Nur Zakiyah Darajat Nur Zakiyah Darajat Pasaribu, Handayani Putri, Novita Eka Kartab Rahmadani, Agung Rahmayunitha Muriana Ridhotulloh, Yusuf Isro Rija'i, Hifdzur Rashif Rijai, Hifdzur Rashif Rija’i, Hifdzur Rashif Riki Riki Riki Riki Riki RIKI RIKI, RIKI Rizkita Rachmi Esyanti Rolan Rusli Rolan Rusli Rusman, Arman Sari, Indah Dewi Sinthary, Venna Sri Agung Fitri Kusuma, Sri Agung Sriwidodo Sriwidodo Sulistiawati Supriatno Supriatno Salam Syamsiar, Syamsiar Vina Maulidya Yiska Priscilla Septilita Yunanda Pratiwi Sakkung Zamruddin, Nur Masyithah