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Journal : Journal of Information System, Technology and Engineering

Analysis Of the Effect of Work Process Digitalization, Employee Experience, and Ethical Leadership on Employee Performance in Technology Start-Up Companies Nugraha, Jefri Putri; Nurdiani, Tanti Widia; Abubakar, Faisal; Kamaluddin, Santrio; Suntoro, Bambang; Violin, Vivid
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.143

Abstract

This study aims to analyze the influence of work process digitalization, employee experience, and ethical leadership on employee performance in technology start-up companies in Indonesia. In the digital era, start-up companies are required to continue to innovate and adapt quickly to technological changes, so the role of work process digitalization becomes increasingly crucial. In addition, individual work experience and ethical leadership are also believed to play an important role in driving employee performance. This study uses a quantitative approach with a survey method, involving 100 respondents who work in various technology start-up companies. The analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results of the study show that work process digitalization has a positive and significant effect on employee performance. Employee experience also shows a positive effect, although not as strong as the digitalization variable. Meanwhile, ethical leadership has the most significant influence in shaping employee behavior and work motivation. This finding strengthens the results of previous studies, which state that an ethical and digital work environment can drive employee productivity and loyalty. The implications of this study underline the importance of start-up companies adopting digital strategies and focusing on developing ethics-based leadership in their HR management.
Analysis of the Influence of Effort Expectancy, Perceived Usefulness, and Digital Literacy on Intention to Use Retail Shopping Applications Yanti, Jumianis; Sari, Titis Nistia; Lesmini, Lis; Robo, Salahudin; Saleh, Sahlan M.; Nugraha, Jefri Putri
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.153

Abstract

The digital transformation in the retail sector has led to the emergence of various online shopping applications that facilitate consumer transactions. However, the successful adoption of these applications is highly influenced by user perceptions. This study aims to analyze the impact of effort expectancy, perceived usefulness, and digital literacy on the intention to use retail shopping applications. Using a quantitative approach with a survey method, data were collected from 200 respondents who are users of shopping applications in urban areas. The analysis technique used was multiple linear regression. The results indicate that all three independent variables significantly affect the intention to use. Effort expectancy has a positive effect, meaning that the easier the application is to use, the higher the user's intention to use it. Perceived usefulness also shows a strong impact, indicating that perceptions of the application's benefits play a crucial role in shaping the intention to use. Additionally, digital literacy proves to be an important supporting factor that enables users to understand and maximize the application's features optimally. This study provides contributions to application developers and retail industry players in formulating digital marketing strategies and enhancing user experience.