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Journal : Jurnal Kajian Dan Penalaran Ilmu Manajemen

 1 
STRATEGI PEMASARAN KERUPUK UDANG KAYU API BAHAGIA DI KELURAHAN MENDAHARA ILIR KECAMATAN MENDAHARA KABUPATEN TANJUNG JABUNG TIMUR DITINJAU DARI PEMASARAN SYARIAH Siti Rahmah; Habriyanto Habriyanto; Marissa Putriana
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i1.251

Abstract

This study aims to obtain data and information about developments and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, Tanjung Jabung Timur Regency, supporting factors and marketing inhibiting factors, and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District. East Tanjung Jabung Regency in terms of shari'ah marketing. This research uses a kulitative research method. Data collection techniques through observation, interviews, and documentation. The data analysis technique uses qualitative data analysis based on marketing mix theory. The results of the study show that: (1) The sales of happy firewood shrimp crackers obtained in the last 5 years tend to decrease, namely from 2018 to 2022; (2) The strategy used by the seller to market the happy firewood prawn crackers by marketing them to stalls, opening stalls, and through direct marketing or promoting directly to neighbors; (3) The supporting factors in the strategy in marketing the happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, East Tanjung Jabung Regency lie in the distinctive and tasty taste made from shrimp, the happy firewood shrimp crackers are durable, the raw materials are easily accessible and does not use hazardous materials in the production process and has received halal certification from the Indonesian Ulema Council, while the inhibiting factor for the happy firewood shrimp cracker marketing strategy lies in the packaging which still uses clear plastic and has not yet obtained a permit from the Food and Drug Supervisory Agency (BPOM). BPOM); (4) The marketing carried out by the seller of firewood prawn crackers is in accordance with the trade concept used by Rasulullah SAW, namely honesty, sincerity, hospitality, and advice. In addition, the marketing of happy firewood shrimp crackers is also in accordance with the characteristics of sharia marketing, namely theistic, ethical, realistic, and humanistic.
Co-Authors A Halim Adella Adella Afia Salsabila Agus Junaidi Agus Setyono Ahmad Yamani Alaisya Amana Fazira Andreas Hari Kristiyanto Angga Prasetia Anisah Ardiana Anna Malia Ardi Paminto Aria Nanda Arifa Nurriqli Arnita Rahmawaty Aziza Arzetia Firlyani Astini, Dewi Aulia Azizah Balqis , Putri Bashori Birul Daini CICIK SURIANI Darmiwati Darmiwati Darmiwati Darmiyati Dede Ardiansah Dede Kurniawati dessy dwitalia sari Devan Zulfangga Dewi Maritalia Diah Yudhawati Dicky Hariansyah Dina Hermina Dinda Kartika Aulia Putri Eltrik Setiyawan Eni Susanti Erly Sulistiyawati Ernawulan Syaodih Eva Naulia Feni Puspitasari Fitri Wahyuni Habriyanto Habriyanto Hafni Indriati Nasution Hamdan Khairul Mubarak Harfindo Nismal Haris Faulidi Asnawi Harun Ar-Rasyid Hendra Taufik Herda Ariyani Herdiansyah Herlita, Jumi Hidayattullah, Mhd Hilmi Mizani Indah Wahyuni Indasah Inka Sisilia Putri Irnawati Marsaulina Irsan Tricahyadinata Jonyanis " Juliana Kadir, M. Yakub Aiyub Kasypul Anwar Khairunnisa Lahmudinur Liananiar Liananiar M. Haris Fadillah M. Ramli M. Ramli, M. Ramli M. Rio Khaitsam Pratama M. Sunandi Mahmudah, Istiyati Mahyarni Mahyarni Malena Masbur Masbur Maymunah Maymunah Megawati, Cut Merisa Nazlia Merry Alicia Miftah Al Royyen Pratama Moondra Zubir Muhammad Al Mansur Muhammad Rasyid Shiddiq Muhammad Yuliansyah Mustaqiim Pangestu Ngadimin Ngadimin Noor Malihah Norhasanah Norlaila Norlaila Nur Indrawati Lipoeto Nur Zakiah Harahap Nuraina Nuraina Nurmaini Dalimunthe Nurmala Nurmala Nurmala Nurmala Nurul Izzah Al Kamaliah Nurul Qomaria Otang Kurniaman Purwoko, Agus Puspita Nurul Sabrina Putri Andjani Nur Afifah Putriana, Marissa Rahmawati, Iis Ratna Pangastuti Rindang Farihah Rini Selly Rohmatun Naja Rury Febrina Rusi Rusmiati Aliyyah Saftia Aryzki Salamah Shofa Wardiyanti Siti Maharani Chairunnisa soewarno warno Sri Fitriani Sri Hidayanti Subhanjaya Angga Atmaja Sulfi, Aina Sultoni Harahap Sunarno Basuki SYAIFUL BAHRI Taufik Ashar Trisnawati Hutagalung Triyana Syahfitri Umar Fauzan Wahyu Aprilliyandi Warul Walidin Ak Wina Witanti Woro Susanti Yara Yulia Yatimatul Huryanah Yulia Ernida Yusnimar Sahan Yuswita Yuswita Zahri Darni Zainuddin Muchtar Zariul Antosa Zuhri D Zulkarnain Zulkarnain