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Pelatihan Digital Marketing Untuk Mengoptimalkan Pemasaran Produk UMKM Masyarakat Desa Guntung Edi Setiawan; Sumardi Sumardi; Elmy Nur Azizah; Cici Tania; Fikri Hidayat 
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.474

Abstract

In the business world, marketing or marketing is one of the important things that must be done. In line with the development of existing technology, strategies in doing marketing have also begun to change in a more modern direction. The community that is the main subject is the Guntung village community where the number of people who need training is 20 people. People still do not understand in doing digital marketing so that products are less known to people outside the region because products are only marketed by word of mouth method. So, to optimize marketing, digital marketing training is needed to increase people's understanding of digital marketing. Thus, the goal to be achieved in this activity is to train the community to master marketing techniques through social media and internet networks through the creation of interesting content with digital marketing facilities in order to generate significant income to improve the economy of the people of Guntung Village, Koba District - Central Bangka. The approach technique is carried out by training and simulation methods directly using computer devices and devices from each participant. With this real work lecture, it can open the horizons of the people of Guntung Village, Koba District - Central Bangka.
PENGGUNAAN TEKNOLOGI BIOMETRIK FINGERPRINT UNTUK MENINGKATKAN APLIKASI KIMIA FARMA Sumardi Sumardi; Muh. Ega Satrya; Yustian Servanda
PROSIDING SEMINASTIKA Vol. 5 No. 1 (2024): 5th SEMINASTIKA 2024
Publisher : Universitas Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47002/seminastika.v5i1.816

Abstract

Dalam era digital saat ini, penggunaan teknologi biometrik menjadi semakin penting untuk meningkatkan keamanan dan efisiensi aplikasi, terutama dalam konteks industri farmasi seperti Kimia Farma. Penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi Kimia Farma berbasis Android dengan memanfaatkan teknologi biometrik fingerprint. Metode pengembangan aplikasi yang digunakan adalah metode Waterfall, yang mencakup tahapan analisis kebutuhan, desain aplikasi, implementasi, pengujian, dan penggunaan aplikasi. Teknologi biometrik fingerprint diterapkan untuk memverifikasi identitas pengguna secara unik dan aman sebelum memberikan akses ke fitur-fitur aplikasi Kimia Farma. Metode perancangan aplikasi menggunakan Unified Model Language (UML), seperti use case diagram dan activity diagram. Hasil penelitian ini adalah aplikasi Kimia Farma yang dilengkapi dengan teknologi biometrik fingerprint untuk meningkatkan keamanan dan kenyamanan pengguna. Pengujian aplikasi dilakukan dengan menggunakan metode Black Box Testing untuk menguji fungsi-fungsi dan fungsionalitasnya. Hasil pengujian menunjukkan bahwa aplikasi berjalan dengan baik sesuai dengan harapan pengguna, tanpa memerlukan pengetahuan tentang detail implementasi internal dari aplikasi. Dengan demikian, penerapan teknologi biometrik fingerprint dapat meningkatkan keamanan dan kemudahan pengguna dalam menggunakan aplikasi Kimia Farma.
THE UTILIZATION OF COMPLEX PROPORTIONAL ASSESSMENT (COPRAS) IN DETERMINING THE SELECTION OF THE BEST SPEAKER Muhammad Rafli Nur Alam; Richki Hardi; Sumardi Sumardi
Multica Science and Technology (ACCREDITED-SINTA 5) Vol. 2 No. 1 (2022): Multica Science and Technology
Publisher : Universitas Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47002/mst.v2i1.629

Abstract

Decision-making in choosing the appropriate sound system involves numerous considerations to achieve acceptable outcomes or quality. There are many critical factors influencing the selection of speaker models, such as the required program features, brand, design, power, and price. In this study, we introduce the Complex Proportional Assessment (COPRAS) method as a solution for making effective and high-quality decisions when selecting the best alternatives based on predefined criteria. The COPRAS method is employed to analyze various different alternatives and estimate their utility values. The case study presented in this research involves identifying the best alternatives according to the criteria within the context of sound systems. The COPRAS method aids in evaluating alternatives by taking into account the relative weights of each relevant attribute. Consequently, the use of the COPRAS method in selecting the best sound system has proven to be effective and beneficial. This method assists in addressing complexity, enhancing objectivity, and yielding more informative and accurate decisions.
Strategi Pengawasan Panwascam Kecamatan Sinjai Borong dalam Menangani Pelanggaran Pemilu pada Pilkada Serentak di Kabupaten Sinjai Tahun 2024 sumardi sumardi; Amin, Fakhrul; Lutfi, Muhammad; Haris, Abd
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6674

Abstract

This study aims to analyze the supervisory strategy of the Panwascam (Central Election Supervisory Agency) of Sinjai Borong District in handling election violations in the 2024 Simultaneous Regional Elections in Sinjai Regency. The study focuses on two main aspects, namely preventive strategies and repressive strategies. The research method uses a qualitative approach with case studies, through in-depth interviews, observation, documentation, and interactive data analysis. The results show that the Panwascam's preventive strategies include socialization of election regulations, political education, and strengthening coordination with village officials and community leaders. This strategy has been proven to increase regulatory understanding among lower-level election organizers and public political awareness, especially first-time voters. Meanwhile, the repressive strategy is implemented through violation handling mechanisms, preparing legal recommendations, and summoning perpetrators and witnesses. Based on field findings, the Panwascam successfully handled one case of violation of ASN neutrality that was recommended to the Regency Bawaslu. This study concludes that the supervision of the Sinjai Borong Panwascam is relatively effective, although it still faces limited resources, low public legal literacy, and strong local political patronage. The results of this study provide a conceptual contribution to strengthening the community-based electoral supervision model, which integrates regulatory, educational, and collaborative aspects. They also serve as practical recommendations for improving the quality of electoral democracy at the local level.
Pengaruh Kualitas Pelayanan Dan Promosi Penjualan Terhadap Volume Penjualan Suretybond PT. Parolamas Cabang Jayapura Slamet Pamujianto; Ningrum Astriawati; Handoyo Widyanto; Fatrodin Fatrodin; Sumardi Sumardi
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1458

Abstract

Surety bond insurance issuance services are an important sector in the construction and service industry, because they involve insurance institutions on the quality and success of projects to clients. This study aims to determine the effect of service quality and sales promotion on Suretybond sales volume at PT. Parolamas Jayapura branch quality of service and sales promotion to the sales volume of suretybond PT. Parolamas Jayapura branch. The sample taken in this study was 100 respondents with random sample. The data analysis technique in this study uses multiple linear regression analysis with simultaneous regression test (F-test) and partial regression test (t-test). The results showed that there was a positive influence of service quality and sales promotion on the sales volume of suretybond PT. Parolamas Jayapura Branch. Quality of service and promotion is able to explain Sales volume by 81.1%, while for 18.9% sales volume is influenced by variables other than service quality and sales Promotion.
Perubahan Sosial: Respons Masyarakat Pringkuku terhadap Implementasi Program Urusan Sosial Sumardi Sumardi; Dian Tias Aorta
ALSYS Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v6i3.9705

Abstract

This study was motivated by differences in community responses to the implementation of the Social Affairs Program in Pringkuku Subdistrict, which reflect the dynamics of social change as well as the gap between policy and field realities. This study aims to analyze community responses to the implementation of the Social Affairs Program in Pringkuku Village, Pringkuku Subdistrict, Pacitan Regency. This study used a qualitative approach with a descriptive-analytical type. Data were collected through in-depth interviews, participatory observation, and documentation, with informants selected purposively, including village officials, community leaders, and program beneficiaries. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing and verification. The results showed that community responses to the implementation of the social affairs program were diverse and were influenced by the level of public understanding of the program, the role of local leaders, and the suitability of the program to the needs and social values of the local community. In addition, the level of community participation in program planning, implementation, utilization of results, and evaluation became an important factor in determining the effectiveness of the implementation of the social policy. The conclusion of this study confirms that social programs at the village level should not be oriented only toward the provision of assistance, but must also be directed toward enhancing community capacity so that people can become economically and socially self-reliant. These findings contribute to strengthening the study of social policy, social change, and community participation, and confirm that the success of program implementation is strongly determined by the active involvement of the community in all stages of implementation.
Co-Authors Abd Haris, Abd Abdullah Sanusi, Abdullah Afrizal Hasibuan Agus Siswanto Agus Suprihanto Ahimzha Ibnu Wiharnata Ahmad Alfi Adianur Giansyah Akmad Nugraha Ali Mustadi Ali Rizal Chaidir Amin, Fakhrul Ananto Triyogo Andri Cahyo Kumoro Anis Illahi siswanto Apollo Apollo Ardeniswan Ardeniswan ARDIL ARDIL Arlina Dewi Arni Supriyanti Atut Dwi Sartika Azhar Azhar Azizah Azizah Bambang Gonggo Murcitro Bayu Tri Prasetyo Bea Hana Siswati Beni Saputra Bostang Radjagukguk Bungsu Wahyu Sutriningsih Burhanuddin Burhanuddin Christina Nugroho Ekowati Cici Tania Cintya Ramadhani D Dahroni Daeng Ayub Daram Heriansyah Darmein Darmein Desti Irja Devi Rohana Putri Devia Luthfi Oktaviani Dewi Purwaningrum Dewi Rochsantiningsih Dian Tias Aorta Dicky Bagoes Pratama Diky Aprianto Dimas Hudy Ariadie Dinah Nurrohmah Dita Anisa Putri Djabir Hamzah Doni Lagoda Manurung Dwi Nur Imsawati Edi Setiawan Edi Susilo Eka Oktaviana Eka Suhardi Eko Budiono Eko Pujiono Elan Elan Elmy Nur Azizah Endang Hadiati Enny Zubaidah Eric Dheva Tachta Armada Ervan Prasetyo Eska Dwi Prajayanti Fahrurrozi, Fahrurrozi Fajar Harianto Fariha Wilisiani Fatin Nurhayati Fatrodin Fatrodin Fida’ Husain Fikri Hidayat  Fransina Sarah Latumahina Galih Widodo Handoyo Widyanto Harwanto Harwanto Herni Retnowulan Hery Kurniawan I Dewa Putu Pramantara Ijayani Ijayani Ilyas Yusuf Imron Natsir Irma Kristanti Isjoni Isjoni Ismi Noviandira Iwandheny Sepmeitutu Jasfar Jas Jaspar Jas Jimmi Copriady Jusni Jusni Kayan Swastika Kayan Swatika Khairul Anam KOENTARI - Linda Fauziyah Ariyani Lisa Lestari Litha Verlisya Putri Bunyamin Lulu Febriany Luthfi Luthfi Maming, Jumidah Marjono Marjono Mashadi Mashadi Mega Tamara F Mei Dian Sugiarto mohamad fajar setiyawan Mohamad Na'im Muh. Ega Satrya Muhammad Husni Muhammad Ikhsan Fifaldyovan Muhammad Ilham Ekaputra Muhammad Lutfi Muhammad Nur Anggoro Muhammad Rafli Nur Alam Muhammad Sabil Muhammad Yusuf Hamra Mulyana, Edi Hendri Mundzir Mundzir Musyafa Musyafa Muzran Munizu Nadya Sukma Namirah Azizah Nazidatul Khoiro Nibrashanti Nibrashanti Nina Mardiana (F01108057) Ningrum Astriawati Ninik Anggraeini Nisa Fauziah Nisa Noor Asyiqah Sofia Novita Ayu Karisma Nugroho Susetya Putra Nur Arifah Drajati Nur, Lutfi Nuratmojo Nuratmojo Nurkhoiriah Nurkhoiriah Nurul Umamah Pamujianto, Slamet Pargito Pargito Parlindungan Pardosi Pidi Mohamad Setiadi Putri Bayina Rahma Nurdin Raden Ayu Yawmillisa Raden Mohamad Herdian Bhakti Raisah Al Atiyah Rapika Susanti Marpaung Restu Pujianti Richki Hardi Rika Hia Riza Afita Surya Riza Afita Surya Riza Umami Rofiatul Nur Jannah Rosarina Giyartini S. M. Widyastuti S. Widyaningsih Said Suhil Achmad Salman Farisi Saparto Saparto Sari Dewi, Andi Ratna Sartika sri Rahayu Sepriance Sepriance Setyo Ramdhani Shandy Kurnia Yasinanda Sherly Mutiara Cahyani Shintya Elisva Shohib Furqon Farizi Sima Mulyadi, Sima Singgih Bektiarso Siti Hardianti Simatupang Siti Kabirun Sony Permadi Sri Amalia Sri Elvira Sri Handayani Sri Sumaryani Subianto Subianto Sugeng Murdowo Sugiyanto Sugiyanto Suharti Suharti Sulardjaka Sumarno Sumarno Sundari Ayu Oktalia Suriyani Suriyani Suyitno Suyitno Syamsuar Syamsuar Titi Maemunaty Tundjung Tripeni Handayani Ujang Rohman Vegy Kamara Efita Wahyuni Apri Astuti Widjonarko Widya Syafitri Wulandari Wilson Wilson Y. Andi Trisyono Yolanda Putri Yuli Mulyawati Yuniati Yuniati Yunita Ika Mujianti Yunita Wulandari Yustian Servanda Ziaul Haq Zuhaimi Zuhaimi Zulpahmi Zulpahmi