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The Impact Of Marketing Mix And Service Quality On Customer Loyalty Through Customer Satisfaction In The Travel Industry Putra, Lery Handika; Qomariah, Nurul; Sanosra, Abadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9503

Abstract

The need for tourism is now increasing in line with people's efforts to find tourist destinations as a way to restore their spirits. In the context of intervention at PT. Trajek Group Tour Travel, this study analyzes how the combination of marketing and service quality affects loyalty and satisfaction. The population used in this study are customers of PT. Trajek Group Tour Travel by applying a non-probability sampling method. In this study, a sample of 180 respondents was determined. The data analysis process in this study uses SEM based on Variance or Partial Least Square (SEM-PLS) with the SEM PLS Warp-PLS 7.0 application. The findings of the study indicate that the combination of marketing and service quality has a significant impact on satisfaction. The combination of marketing and service quality also affects loyalty. Satisfaction has an impact on loyalty. The combination of marketing does not have a direct influence on loyalty when considered through satisfaction. Service quality, on the other hand, influences loyalty through satisfaction.
Determinants of Marketing Performance in Micro Food and Beverage Enterprises: Mediating Role of Competitive Advantage Wulandary, Dian Anisa; Hermawan, Haris; Sanosra, Abadi
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.15257

Abstract

Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.Method: A quantitative research design was applied through a survey involving 98 owners of micro food and beverage businesses. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess both the direct and indirect relationships among the variables.Result: The findings indicate that digital marketing and product innovation exert a significant positive effect on marketing performance, whereas market orientation does not have a significant direct effect. Product innovation also has a significant positive effect on competitive advantage, while digital marketing and market orientation do not significantly influence competitive advantage. Furthermore, competitive advantage has a significant positive effect on marketing performance and mediates the relationships of digital marketing and product innovation with marketing performance. However, it does not mediate the relationship between market orientation and marketing performance.Practical Implications for Economic Growth and Development: The results underscore the strategic importance of enhancing digital marketing capabilities, promoting continuous product innovation, and developing sustainable competitive advantage to improve the performance of microenterprises. These efforts may contribute to local economic development, employment generation, and the competitiveness of micro, small, and medium enterprises (MSMEs).Originality/Value: This study offers a significant contribution by developing an integrated explanatory model that links digital marketing, market orientation, and product innovation to marketing performance through the mediating role of competitive advantage among micro food and beverage enterprises.
Pengaruh Budaya Organisasi, Kompensasi, Dan Pengembangan Karir Terhadap Talent Retention Dengan Keterlibatan Pegawai Sebagai Variabel Intervening Aditya Madinta Putra Ginting; Nursaid Nursaid; Abadi Sanosra
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9140

Abstract

Background – The mutation rate in the Civil Servant environment is still quite high, making it quite difficult to implement talent management. In the 2021 Civil Servant Candidate recruitment, 105 people were recorded as having resigned after being declared to have passed, this resignation was due to a mismatch in salary and placement location. Aims – this study aims to test and determine the direct or indirect influence of organizational culture variables, compensation and career development on talent retention through employee engagement as an intervening variable. Design/Methodology/Approach – This study uses a quantitative research method. Data were collected from 139 respondents who were selected using the random sampling method. The data analysis technique in this study used path analysis using the SEM (Structural Equation Modeling) model or Structural Equation Model with the WarpPLS 7.0 program. Results and Discussion – the results of this study indicate that the variables of organizational culture, compensation and career development partially have a positive and significant effect on talent retention, and also have a positive and significant effect on employee engagement. Based on path analysis, there is a direct and indirect influence of the independent variable on the dependent variable through the intervening variable. Conclusion - employee involvement in Jember district government activities will make employees more loyal and work optimally to achieve the goals of the district government. Improvement of organizational culture, and clarity of career development will increase talent retention, and supported by appropriate compensation. Research implications - based on the results of this study, the Jember district government must foster values ​​and norms in the organization to form a good organizational culture, evaluate and improve the career development system so that employees are more loyal and work optimally. Research limitations - based on the results of the determination coefficient test, the contribution of the independent variables is only 61% and 68%, so it is necessary to add more independent variables so that the results are better. This study has not separated state civil servants from non-state civil servants.
Analysis of The Effect of Competence and Education and Training on Employee Performance Through Work Commitment as Intervening Variable (Study at the East Java Provincial Forestry Service) Edi Yulianto; Abadi Sanosra; Toni Herlambang
International Journal of Management Science and Information Technology Vol. 2 No. 1 (2022): January - June 2022
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i1.460

Abstract

The purpose of this study was to determine directly or indirectly the effect of competence and education and training on employee performance through work commitment as an intervening variable at the East Java Provincial Forestry Service. This research is a quantitative research with a survey approach. By number of samples104 respondents. Testing the instrument using validity and reliability tests while the types of data used are primary and secondary data. The analysis technique used is the Structural Equation Model (SEM) using WarpPLS. The results of data analysis show that the employee competence variable is0, 927significant effect on work commitment of 0,900, Education and Training of 0, 931 significant effect on work commitment of 0,900, employee competence of 0, 927 significant effect on employee performance of 0, 934, education and training have a significant effect on employee performance, work commitment is 0,900 significant effect on employee performance of 0, 934.
Analysis of The Effect of Teacher Competency and Work Environment on Teacher Performance With Motivation as Intervening Variable at Private Vocational School in Bondowoso District Arif Wahyudi; Nurul Qomariah; Abadi Sanosra
International Journal of Management Science and Information Technology Vol. 2 No. 1 (2022): January - June 2022
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i1.462

Abstract

This research is motivated by several gaps or differences in research results with expert opinions, also supported by data from the evaluation of the performance of private vocational school teachers in Bondowoso showing that the achievement of teacher performance indicators is not optimal up to 100%, even tends to be far from the target it should be. This is to determine directly or indirectly the effect of teacher competence and work environment on teacher performance through work motivation as an intervening variable for private vocational school teachers in Bondowoso Regency. The total population of this study was 331 employees, while the number of samples was 181 using proportional sampling technique. The analysis technique used is the Structural Equation Model (SEM) using WarpPLS 5.0. The results of data analysis show that teacher competence and work environment have a significant effect on work motivation of 0.002 and 0.001, teacher competence, work environment and work motivation have a significant effect on teacher performance of 0.009 and 0.001, teacher competence and work environment have a significant effect on teacher performance through job satisfaction as an intervening variable is 0.001.
Effect of Leadership Style and Compensation on Employee Performance With Job Satisfaction as Intervening Variable (Study at Fatimah Islamic Hospital Banyuwangi) Suprapto Suprapto; Abadi Sanosra; Arik Susbiyani
International Journal of Management Science and Information Technology Vol. 2 No. 1 (2022): January - June 2022
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i1.464

Abstract

Fatimah Islamic Hospital Banyuwangi is one of the Muhammadiyah network hospitals in Banyuwangi Regency which has a very important function in efforts to increase the level of health in the Banyuwangi community. Therefore, the performance of hospital employees is very important for achieving overall hospital performance. This study aims to determine the direct and indirect effect of leadership style, compensation on employee performance through job satisfaction on employees of the Fatimah Islamic Hospital in Banyuwangi. This research is a quantitative research. The data collection instrument used a questionnaire which was distributed to 109 respondents. The analysis technique of Structure Question Modeling (SEM) was using the statistical software SmartPLS version 3.0. Based on the research results obtained empirical facts in the form of: (1) Leadership style has a positive and significant effect on job satisfaction of 0.000; (2) Compensation has a positive and significant effect on job satisfaction of 0.002; (3) Leadership style has a positive and significant effect on employee performance of 0.027; (4) Compensation has a positive and significant effect on employee performance of 0.022; (5) Employee job satisfaction has a positive and significant effect on employee performance of 0.020; (6) Leadership style has a positive and significant effect on employee performance with job satisfaction as a mediator of 0.038; (7) Compensation has a positive and significant effect on employee performance through job satisfaction of 0.033.
The Importance of Work Environment and Knowledge Management in Improving Employee Performance Yuli Nunul Mirawati; Nurul Qomariah; Abadi Sanosra
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2866

Abstract

In the face of increasing competition, companies or organizations are obliged to improve employee performance. It is very important to do this to maintain the existing conditions. This research aims to examine the influence of the work environment and knowledge management on the performance of District Communication and Information Service employees. All employees of the Jember Regency Communication and Information Service were used as the population, the number of which was 129 respondents, all of whom were used as research samples (saturated samples). Analysis of respondents in the form of descriptive analysis was carried out in this research. The measuring instrument will be tested with research validity and reliability. To answer the hypothesis in this research, a research hypothesis test was carried out. After statistical analysis was carried out, the research results showed that the work environment in which employees worked influenced employee performance. The management knowledge possessed by employees at the District Communication and Information Service also apparently has a positive impact on improving employee performance.
The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember) Anindya Restu Permana; Toni Herlambang; Abadi Sanosra; Nursaid Nursaid
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2922

Abstract

This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
The Effectiveness of Digital Attraction and Promotion on the Decision to Visit the Beach Tourism Area of Jember Regency with Interest in Visiting as an Intervening Variable Anita Eka Navalina; Nursa'id Nursa'id; Toni Herlambang; Abadi Sanosra
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2962

Abstract

The aim of this research is to determine and analyze directly and indirectly the influence of the effectiveness of digital attractions and promotions on visiting decisions through visiting interest as an intervening variable in the coastal tourist area of Jember Regency. The sample size for this research was 400 respondents. The analysis technique used is Structural Equation Model (SEM) using WarpPLS 7.0. The results of data analysis show that the variable Effectiveness of attractions has a significant influence on interest in visiting, digital promotion has a significant influence on interest in visiting, Effectiveness of attractions has a significant influence on the decision to visit, digital promotion has a significant influence on the decision to visit, interest in visiting has a significant influence on the decision to visit. Indirectly, the effectiveness of digital attractions and promotions has a significant effect on visiting decisions through visiting interest as an intervening variable. The results of data analysis show that the variables of effectiveness of attraction, interest in visiting and digital promotion partially have a significant influence on the decision to visit the coastal tourist area of Jember Regency.
The Influence of Work Facilities and Competence on the Performance of Dapodik Operators at Public Middle Schools in Jember Regency Ibin ‘Atho Illah Askany; Eko Budi Satoto; Abadi Sanosra; Nurul Qomariah
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3166

Abstract

The complexity of school operator work is a challenge for every institution to maintain optimal data quality. However, several institutions show that the operator's work targets have not been achieved in carrying out their duties and functions. Therefore, the purpose of this study is to directly determine and analyze the influence of work facilities and competence on the performance of junior high school operators in the Jember Regency Education Office. The number of samples in this study was 94. Validity test and reliability test analysis were used as an effort to determine the validity and reliability of a construct. Hypothesis test analysis was also carried out in order to obtain direct influence results. The results of the data analysis showed that the work facility variable had a significant effect on operator performance. Meanwhile, employee competence also had a significant effect on the performance of junior high school operators in the Jember Regency Education Office. This study provides a very important contribution related to the relationship between work facilities, competence and employee performance. The results show that facilities and competence show that they can improve employee performance, which theoretically strengthens the idea that facilities and competence can improve performance.
Co-Authors A.A. Ketut Agung Cahyawan W Achyani, Achmad Adam, Muhammad Irham Ade Puspito Aditya Dimas Pratama Aditya Madinta Putra Ginting Aditya Surya Manggala Agung Setiyo Sugroho Agus Prasetyo Utomo Agus Suryono Ahmad Izzuddin Ahmad Izzudin Ahsanul Hilal Aliyatus Syamilah Amri Gunasti Anindya Restu Permana Anita Eka Navalina Annegrat, Ahmed Mohamed Aprilia Windarti Arief Rahman Hakim Arif Wahyudi Arif Wahyudi Arik Susbiani Artiantyo Wirjo Utomo Ashari, Laeli Aspiyah, Wardatul Atmanegara, Stivani Yanti Bagus Setya Rintyarna Bisowarno, Bandot Budi Santoso Budi Satoto, Eko Budi Satria Bakti Catur Indah Sulistiyorini Chairul Hanafi Chrissanti, Agnes Maria Cilvi Dewanto, Nugroho Didik Susanto Dina Triya Yuliasari Dinarso, Rahmat Cahyo Dwi Cahyono DWI CAHYONO DWI CAHYONO Edi Yulianto Eko Budi Satoto Eko Budianto Erna Ipak Rahmawati Ernawan, Fendy Fausi Nurrahman Fendy Ernawan Fitriadi, Ahmad Rizqi Arief Hamduwibawa, Rofi Budi Hanafi, Chairul Haris Hermawan, Haris Hasyim Asyari Hendrawan, Bagus Herlambang, Toni HERU DWI SETIAWAN Ibin ‘Atho Illah Askany Ida Ayu Putu Sri Widnyani Ipak Rahmawati, Erna Ira Puspitadewi S Iskandar Umarie Ita Solikah ita solikah Jekti Rahayu K, Khoiriyah Kasih, Deta Irama Khamil, Abdul Kiki Rohmana Kosjoko Kosjoko M. Sevi Abdillah Malasari, Diana Ruspita Mali Jumali Martini, Ni Nyoman Putu Mega Fatimah Rosana Mochamad Hatip Mochammad Hatip Muachiroh, Muachiroh Mufarida, Nely Ana Muhammad Dodik Muhammad Irham Adam Muhammad Thamrin Muhtar Muhtar Muhtar Muhtar Munadi Munadi Mutiara Dwi Sari Nafsiyah, Wardatun Nanang Saiful Rizal Nathasya, Fara Ditha Navalina, Anita Eka Nely Ana Mufarida Ni Nyoman Putu Martini G Nunul Mirawati, Yuli Nur Said Nurhayati Megayani Nuri Utamy Nurlatifah Nurlatifah, Nurlatifah Nursa'id Nursa'id Nursa'id, Nursa'id Nursaid Nursaid Nursaid Nurseno, Nurseno Nurul Noverina Nurul Qomariah Nuryadi Nuryadi Permana, Anindya Restu Pribadi, Heru Cahyono Probowulan, Diyah Purwanto, Arik Purwanto, Dony Putra, Alfian Perdana Putra, Lery Handika Rahadini, Marjam Desma Rahmawati, Dyah Rakhmawati, Haniie Restian, Yhoni Ridwan, Wachid Rina Ari Ruliati Rintyarna, Bagus Riyanto Setiawan Suharsono Sandra Aris Wagiyono Sang Angga Zeatama Afaer Sarwito Sarwito Sarwito, Sarwito Savitri, Nikke Indah Sebifera, Mella Rosa Setiyo Ferdi Yanuar Sevia Aylula Putry Shodiqin, Dimas Herliandis Soetjahyo, Soetjahyo Sofi, Aida Hikmatus Sofyan Rofi Solikah, Ita Suharto, Fahriza Nurseha Sujatmoko, Timbul Sumadi Sumadi Suprapto Suprapto Suprapto Suprapto Surahmah, Daris Susbiani, Arik Susbiyani, Arik Susbiyani, Arik Susilowati Syamilah, Aliyatus Tatit Diansari Reskiputri Taufan Abadi Tengku Riza Zarzani N Thamrin , Mohammad Thamrin, Mohammad Toni Herlambang Toni Herlambang Totok Dwi Kuryanto Totok Sugiharto, Totok Trias Setyowati Trias Setyowati Trias Setyowati, Trias Umarie, Iskandar Wildatul Aluf Rahmadani Windarti, Aprilia Wisnalmawati Wisnalmawati Wulandary, Dian Anisa Yasin, Yasin Yuda Teguh Siswanto Yudyarto, Koeshar Yuli Nunul Mirawati Yulianto, Edi ‘Atho Illah Askany, Ibin