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All Journal Sosiohumaniora Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi Daya Saing : Jurnal Ilmu Manajemen AdBispreneur Jurnal Studi Manajemen dan Bisnis al-Afkar, Journal For Islamic Studies Journal on Education Almana : Jurnal Manajemen dan Bisnis Jurnal Masyarakat dan Budaya eCo-Buss International Journal of Economics Development Research (IJEDR) Publica: Jurnal Pemikiran Administrasi Negara Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Minfo Polgan (JMP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) QISTINA: Jurnal Multidisiplin Indonesia Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Law, Education and Business Journal of Contemporary Administration and Management (ADMAN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Penelitian Pendidikan Indonesia KOPEMAS Amwaluna: Jurnal Ekonomi dan Keuangan Syariah International Journal of Economics and Management Research Jurnal Simki Economic
Okta Karneli, Okta
Universitas Riau
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The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia Loso Judijanto; Wendy Souisa; Arief Yanto Rukmana; Keni Kaniawati; Okta karneli
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1177

Abstract

This research investigates the various factors influencing customer satisfaction in Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining the interaction between organizational culture, digital marketing strategy, service quality, and environmental sustainability, this study aims to explain how these elements collectively influence customer satisfaction. Data was collected from 300 Indonesian MSMEs and their customers and analyzed using Smart-PLS 4. The results showed a significant positive relationship between these factors and customer satisfaction. Organizational culture, digital marketing strategy, service quality, and environmental sustainability have different but interconnected roles in shaping customer satisfaction in Indonesian MSMEs. The findings provide valuable insights for MSMEs in Indonesia, showing that developing a customer-centric culture, implementing effective digital marketing strategies, maintaining high service quality standards, and integrating sustainability practices can improve customer satisfaction and contribute to business growth and competitiveness in this dynamic market.
PENGARUH BAURAN PROMOSI DAN CITRA PERUSAHAAN TERHADAP MINAT BELI KEMBALI PRODUK VIZCAKE PEKANBARU Dewi, Zulfa Kurnia; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The promotion mix is the company's efforts to inform, persuade, and remind consumers of the company's brands and products. The consistent and effective promotion mix can awaken and remind consumers of the existence of a product and can also grow the company's image. Corporate image is a set of beliefs and impressions that consumers have of a company. A good and positive corporate image is a competitive advantage in realizing the company's goals. Success in realizing the company's goals starts from the consumer's interest to make a buy back. Repurchase intention is the desire of consumers to buy back a product or service based on the impression and experience of a consumer to a company.This research was conducted at Vizcake Pekanbaru store which located at general road Sudirman No. 418 Pekanbaru. The problem in this research is not achieving the company's sales target in the last five years and the percentage of sales target achievement decreased in three consecutive years and the least increase of consumer number. This is allegedly influenced by repurchase intention.The purpose of this study is to determine the effect of promotion mix and corporate image on the repurchase intention Vizcake Pekanbaru product. In this research the method used is descriptive quantitative with SPSS program. The sample of this study was taken as many as 100 respondents from the total population 31.879 calculated using slovin formula. Methods of data collection using questionnaires. Hypothesis testing using multiple linear regression analysis method.The results showed that the promotion mix and the image of the company have a significant effect on the repurchase intention Vizcake Pekanbaru product.Keywords: Promotional Mix, Corporate Image, Repurchase Intention.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH (Studi Kasus Konsumen Matahari Department Store Mall Ska Pekanbaru) Rizki, Rahmad; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product quality and price on consumer buying (consumer case study Matahari Department Store Mall Ska Pekanbaru). Product Quality as variable (X1), Price as variable (X2) and Consumer buying interest as variable (Y).               The method in this research is quantitative with SPSS program, where the sample used is Matahari Department Store Mall Ska Pekanbaru that is as much as 99 respondents. In accordance with opinion (Roscoe, 2009) that the appropriate size in the study is 30 to 500. That number can already represent the population. Technique of collecting data through questionnaire. The results of analysis using the validity test, test reliability, test determination, simple linear regression test, multiple linear regression test, t test and F test.               The results showed that product quality partially influence consumer buying interest, price partially influence consumer buying interest, so product quality and price simultaneously have a positive effect on consumer buying  Matahari Department Store Mall Ska Pekanbaru. Keywords: Product Quality Price and Consumer Buying
PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP MINAT BELI KONSUMEN PRODUK HANDPHONE MEREK ASUS (Survei Konsumen Pada Pusat Penjualan Asia Ponsel Center Pekanbaru) Suri, Atika; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of Brand Image and Country Of Origin on consumer purchase Interest on Asus Handphone Products (Consumer Survey At Asia Ponsel Center Pekanbaru). The Brand image as a variable (X1), Country of origin as variable (X2) and Consumer purchase interest as variable (Y). Brand Image is one important part in the company because the attitude and actions of consumers against a company brand is determined by the brand image of the company. Country Of Origin is a person's view of a product from the country of origin of the product concerned.This research was conducted at Asia Ponsel Center Pekanbaru and took the number of respondents ie 100 people. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test.The results showed that the test results of the first t test hypothesis that is brand image to consumer purchase interest is tcount (10,587) > ttabel (1,984) means brand image significant effect on consumer purchase interest. Both country of origin of consumer purchase interest is tcount (8,866) > ttable (1,984) meaning there is significant influence between brand image to consumer purchase interest. F test results of brand image and country of origin of consumer purchase interest are F arithmetic (86,479) > F table (3.090). This means that the brand image and country of origin simultaneously significantly influence consumer buying interest.Keywords: Brand Image, Country Of Origin, Consumer Purchase Interest
PENGARUH KUALITAS PELAYANAN, CITRA TOKO, DAN SUASANA TOKO TERHADAP MINAT BELI KONSUMEN (SURVEY KONSUMEN PADA SB HOUSEWARE, BUKITTINGGI) Hidayat, Ikhsan; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine how much influence the quality of service, store image, and the atmosphere of the store to consumer buying interest in the company SB Houseware Bukittinggi branch. Samples in this study were taken as many as 100 respondents and techniques used Sampling probability. the data in this study using survey methods through questionnaires filled by consumers. Data obtained from the results of the questionnaire and then processed to then tested by statistics memlalui SPSS program. The results of analysis using simple linear regression analysis, multiple linear regression analysis, determination test (R2), individual significance test (t test), and simultaneous significant test (Test F) so that it can be seen that service quality variables influence consumer buying interest variable, store image have an effect on consumer buying interest variable, shop atmosphere variable have an effect on consumer buying interest variable, and service quality variable, store image, store atmosphere influence simultaneously to consumer buying interest variable. The calculation results are known R Square is the coefficient of determination and obtained R Square value of 0.541. That is, the quality of service, store image, and the atmosphere of the store affects consumer buying interest by 54.1%.Keywords: Service Quality, Store Image, Store Atmosphere, and Buying Interest Konsumen
Pengaruh Keselamatan dan Kesehatan Kerja (K3) dan Employee Resilience Terhadap Produktivitas Karyawan Operasional Pembangkit Listrik Tenaga Gas dan Uap (PLTGU) Riau 275 MW febrian, Muhammad Fajar; Karneli, Okta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4182

Abstract

Sumber daya manusia memiliki peran yang sangat krusial dalam memastikan efektivitas operasional suatu perusahaan, termasuk dalam sektor pembangkit listrik. Salah satu perusahaan yang bergerak dibidang energi saat ini di Kota Pekanbaru adalah PT. Medcopower Servis Indonesia (MPSI). Dimana perusahaan ini merupakan anak perusahaan dari PT. Medco Power Indonesia yang merupakan perusahan penyediaan jasa operasional dan perbaikan. Penelitian ini dilakukan di Pembangkit Listrik Tenaga Gas dan Uap (PLTGU) Riau 275 MW dengan tujuan untuk mengetahui pengaruh keselamatan dan kesehatan kerja (K3) serta employee resilience terhadap produktivitas karyawan. Dalam penelitian ini, keselamatan dan kesehatan kerja (K3) serta employee resilience ditetapkan sebagai variabel independen (X), sedangkan produktivitas karyawan menjadi variabel dependen (Y). Permasalahan utama yang diangkat adalah kondisi produktivitas karyawan yang masih fluktuatif dan belum konsisten mencapai target yang telah ditetapkan perusahaan. Sampel penelitian terdiri dari seluruh karyawan operasional berjumlah 44 responden, yang dipilih menggunakan teknik sampling jenuh. Data diperoleh melalui penyebaran kuesioner dan selanjutnya dianalisis menggunakan bantuan program SPSS 25. Hasil pengujian menunjukkan bahwa variabel keselamatan dan kesehatan kerja (K3) berpengaruh positif dan signifikan terhadap produktivitas karyawan dengan nilai thitung = 3,803 > ttabel = 2,019 serta sig 0.000 < 0,05. Selain itu, employee resilience juga terbukti berpengaruh positif dan signifikan dengan thitung = 5,797 > ttabel = 2,019 dan sig 0.000 < 0,05. Secara simultan, kedua variabel tersebut memberikan pengaruh signifikan terhadap produktivitas, ditunjukkan oleh fhitung = 16,753 > ftabel = 3,23 serta nilai signifikansi 0.000 < 0,05.  
The effect of career development and placement on job satisfaction which impacts the company's employee performance Okta Karneli; Nurpeni Nurpeni; Widia Astuti; Ruzikna Ruzikna
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242582

Abstract

The company is one of the important sectors in improving the country's economy, and every company certainly wants optimal income. Therefore, human resources are an important aspect to continue improving as one of the driving forces so that the company runs optimally through work placements tailored to their abilities. This underlies the researcher to obtain further information about the effect of career development and placement on job satisfaction which impacts the performance of company employees. This study aimed to determine whether Career Development and Placement Affect Job Satisfaction Impacts Company Employee Performance. The research method used is descriptive quantitative with data collection techniques through observation and questionnaires to 50 respondents at XYZ company. The results showed that career development and placement affected job satisfaction, with an influence value of 21.2%. Job satisfaction positively and significantly affected employee performance, with an influence value of 81.7%. So career development is a long process that every company must provide as an obligation to provide opportunities for employees to pursue career development.
Pengaruh Perceived Organizational Support Terhadap Kinerja Melalui Kepuasan Kerja Karyawan PT. Artha Veda Pekanbaru Najra Nurani Nasution; Okta Karneli
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.161

Abstract

This study aims to determine whether perceived organizational support has an effect on performance, to find out whether perceived organizational support has an effect on employee job satisfaction, to determine whether job satisfaction has an effect on performance, and to determine whether perceived organizational support has an effect on performance through employee job satisfaction. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire. The sample is 74 employees of PT. Artha Veda Pekanbaru from 292 populations by using random sampling technique. The scale of measurement uses a Likert scale. The data analysis includes: Outer Model, Inner Model and Hypothesis Testing. The research data analysis technique used SmartPLS 4. The results showed, (1) there was a significant effect of perceived organizational support on the performance of PT. Artha Veda Pekanbaru, (2) there is a significant effect of perceived organizational support on job satisfaction of employees of PT. Artha Veda, (3) there is a significant effect of job satisfaction on the performance of PT. Artha Veda, (4) there is a significant effect of perceived organizational support on performance through job satisfaction of employees of PT. Artha Veda.
Pengaruh Kompetensi Kewirausahaan dan Motivasi Kewirausahaan terhadap Kinerja UMKM (Studi pada Binaan PLUT-KUMKM Provinsi Riau) Liza, Liza; Karneli, Okta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7094

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi kewirausahaan dan motivasi kewirausahaan terhadap kinerja UMKM kuliner binaan PLUT-KUMKM Provinsi Riau di Kota Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas untuk menguji hubungan antar variabel. Populasi penelitian berjumlah 830 pelaku UMKM kuliner yang terdaftar sebagai binaan PLUT-KUMKM Provinsi Riau. Sampel penelitian sebanyak 89 responden ditentukan menggunakan teknik purposive sampling dengan mempertimbangkan kriteria tertentu sesuai tujuan penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert lima poin yang mengukur kompetensi kewirausahaan, motivasi kewirausahaan, dan kinerja UMKM. Data yang diperoleh kemudian dianalisis menggunakan metode regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UMKM. Hal ini menunjukkan bahwa kemampuan pelaku usaha dalam mengidentifikasi peluang, menyusun strategi bisnis, mengelola sumber daya, serta membangun hubungan sosial dengan pelanggan dan mitra usaha berperan penting dalam meningkatkan performa usaha. Selain itu, motivasi kewirausahaan juga terbukti berpengaruh positif dan signifikan terhadap kinerja UMKM, yang menunjukkan bahwa dorongan internal seperti keinginan untuk mandiri, mencapai keberhasilan, serta memperoleh kebebasan dalam berusaha mampu meningkatkan semangat dan konsistensi pelaku usaha dalam menjalankan bisnisnya. Secara simultan, kompetensi kewirausahaan dan motivasi kewirausahaan terbukti memberikan pengaruh positif dan signifikan terhadap kinerja UMKM. Temuan penelitian ini menegaskan pentingnya penguatan kualitas sumber daya manusia melalui pelatihan, pendampingan usaha, serta pengembangan kompetensi kewirausahaan untuk meningkatkan daya saing dan keberlanjutan UMKM kuliner binaan pemerintah.
Co-Authors ", Sumadi Achmad Fajri Febrian Adianto Adianto Ahmad Nawawi Al Fajri Januar, Al Fajri Albeta, Febrina Rita Alfairi, Basyits Ali Anas Tasyana Silvi Andarwati, Desi Andri Pitoyo Andri Sulistyani Andry Mochamad Ramdan Aprilla, Vivi Rizkiana Arief Yanto Rukmana Aulia, Tisra Ayu Eka Saputri Bahri Bismi Eka Putri Cakranegara, Pandu Adi Dea Pratama Emylia Defi Mariyana Destina Paningrum Dewi, Zulfa Kurnia Dewi, Zulfa Kurnia Dian Rahmadini Diawati, Prety Diifa, Abdiasa Muhamad Dila Selfia Dino Aulia Duta Rahmathul Azizah Dzaki Naufal Eduwin Kurniawan Siagian Eko Purwanto Evrita Lusiana Utari, Evrita Lusiana Fadhila, Era Farid Ardiansyah Farid Ardyansyah Faza Eka Putra, Faza Eka Febrian, Achmad Fajri febrian, Muhammad Fajar Febriani Fiorina Aulia Sari Firmansyah Firmansyah Fitriani Fitriani FRINI KARINA ANDINI Halawa, Dewi Wastini Handayati, Ratna Hapsoh Harlen Harlen Hayat Hayat Hayat Hesty Aisyah Hevi Apriani Ikhsan Hidayat Intan Putri Lestari Iswanti, Selpiya Okta Ivonne Ayesha Jihambali " Johan Salimukdin, Johan Jon Kenedi Judijanto, Loso Kasmi Gusmita Kasmirudin Kasmirudin Khanifatul Khusna Kirmizi Ritonga Lestary, Anggy Dwy Lie Othman Lie Othman Liza, Liza Loso Judijanto Loso Judijanto M Effendi M. Fauzi Indrawan M. Fidel Khasandra Mandataris Manurung, Ciin Opelti Mariaty Ibrahim Marlia Janti Abdun Masrul " Meyzi Heriyanto Miranda, Boby Prasetio Najra Nurani Nasution Nasution, Najra Nurani Nazara, Arianus Nilam Ayu Lestari Nopriadi Saputra Norgairly, Dwisya Norvadewi Noverina Dwinawangsari Nugroho, Riant Nurma Yulis Nurmalinda Nurpeni, Nurpeni Octavineza, Prily Dwi Ohara, Muammar Revnu Oktavianus, Davit Palupiningtyas, Dyah Perangin-angin, Febriani br PUTRI WULANDARI Putri, Apri Agnesta Ramdhany, Muhammad Randi Saputra Rara Dinara Putri Rismawati S, Asina Rista Firdianti Rizki, Rahmad Rosnani " Rozi, Muhammad Abdul Rozogitta S, Suang Sun Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Santosa, Harry Saragih, Agustina Bungaria Selvia Selvia Seno Andri Seno Andri Sihotang, Jon Predianto Simanullang, Marsauli Siminto Siminto, Siminto Sinta Marhuri Sintia Pratiwi Sintia, Sintia Siti Muthmainnah Siti Nurhaliza Siti Sofro Sidiq Suci Fauziyah Sunyoto Suri, Atika Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Syafri Harto Syahrul Gunawan Syamsu Rijal Syofiatul Safitri Tito Irwanto Tri Febrina Melinda Tria Agustin Panggawati Nurcahyani Trisma, Trisma Tujiono " Ulya, Ade Nurul Vera A.R. Pasaribu Wagiono, Dewi Nabila Wahyu Candika Aksana Putra Wansyahputra, Ergi Bimo Wendy Souisa Wendy Souisa Widia Astuti Widia Wiritanaya Windari, Indah Wisnu Subroto Wulan Ayu Ningsih Yani, Ulfa Yelli Trisusanti Yengki Eka Wijaya Yeni Marlina Yoranda, Putriany Yulianti, Tari Yuly Meta Agustin Pasaribu Yusuf, Bibi Noraini Mohd Zainol Fuady Zakiyah Ulfa Aryani Zulkarnaini Zulkarnaini