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All Journal Jurnal Ekonomi Pembangunan Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEJAK Suluh Pembangunan: Journal of Extension and Development Jurnal Ekonomi & Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan BANGUN REKAPRIMA Jurnal Ilmiah Peuradeun IJBE (Integrated Journal of Business and Economics) Agregat: Jurnal Ekonomi dan Bisnis EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH International Journal of Supply Chain Management Journal on Education International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Vokasi Revenue: Jurnal Manajemen Bisnis Islam Jurnal Ekonomi Pembangunan Convergence : The Journal of Economic Development Bubungan Tinggi: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Syntax Transformation Economics and Digital Business Review Journal Social Science And Technology For Community Service Pariksa: jurnal Hukum Agama Hindu Jurnal Riset Ilmu Ekonomi Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan Undiksha International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Inovasi Pembangunan Journal of Social Research Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Ekonomika Dan Bisnis Jurnal Perspektif Pembiayaan dan Pembangunan Daerah E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Studi Ekonomi dan Kebijakan Publik Indonesian Journal of Community Services Cel Eduvest - Journal of Universal Studies International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economics, Management and Accounting BULLET : Jurnal Multidisiplin Ilmu JEBD International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies International Journal of Economics, Business and Innovation Research Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan BEGAWI: Jurnal Pengabdian Kepada Masyarakat Nemui Nyimah E-Jurnal Ekonomi dan Bisnis Universitas Udayana
I Wayan Suparta .
Department Of Economics, Faculty Of Economics And Business, Universitas Lampung, Lampung
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Journal : Journal of Social Research

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The Impact of Endorsements on Sales Turnover Msme Business in Bandar Lampung City Anggun Yustia Arinda T; I Wayan Suparta; Arivina Ratih YT
Journal of Social Research Vol. 2 No. 1 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i1.409

Abstract

Background: Technological developments are currently widely used by business actors to promote their products, with the convenience desired by buyers, of course, this is a solution for MSME entrepreneurs for business development. The use of endorsements is one alternative that can be tried to increase sales turnover. Objective: This study aims to determine the extent of the role of teachers in implementing inclusive education services at SMAN 6 Bandung. Method: This research was conducted using a survey using the help of a google form on 100 respondents of MSME entrepreneurs who used endorsements as assistance for promoting MSME businesses in Bandar Lampung City. This type of research uses a quantitative type of research using a descriptive format. The data collected in the analysis used quantitative descriptive and qualitative descriptive methods by utilizing descriptive statistical tools and tables of single frequencies and cross frequencies. Decision-making is seen from the number of percentage results if more than 50% is interpreted as a variable that has an impact on MSMEs. Results: The results of this study obtained the use of promotion using social media with the help of endorsers to promote products owned by MSMEs greatly affect the information aspect, persuasive aspect, repetition aspect, and sales turnover to develop and compete with other MSMEs. Conclusion: This study focuses on the impact of the effect of endorsements on MSME turnover, especially on sales volume and profit. The use of promotion using social media with the help of endorsers to promote products owned by MSMEs has a great impact on information aspects, persuasive aspects, repetition aspects, and sales turnover to develop and compete with other MSMEs.
Co-Authors Aditya, Dhea Nerizza Afandi, Yopi Ayomi Ahmad Dhea Pratama Ahmad Dhea Pratama Alfajar, Ridho Ambya, Ambya Anggun Yustia Arinda T Anisa, Senada Anny Nurbasari Antasa, Muhammad Rizky Arif Darmawan Arivina Ratih Taher Arivina Ratih Yulihar Arivina Ratih Yulihar Taher Arivina Ratih Yulihar Taher Asih Murwiati Aulia, Deswira Besti Lilyana, Besti Budiarty, IDA Ciptawaty, Ukhti Crisnina Handayani DARMANSYAH . Desak Ayu Putu Suciati Desi Wijayanti Devita Sari Dewi, I Gusti Ayu Wulan Krisna Dhea Nerizza Aditya Djayasinga, Marselina Erni Achmad Etika Revolusi Nusantari Fadeli Yusuf Afif Fadhilah Ismi Badai Fauzianti, Naufalia Firdaus, Angga Nur Fitria Eka Rahma Gorrety Espinosa S, Yolanda Gunarto, Toto Hanif Hanif Hanifatuzzahra, Zakia hasnin, muhammad HERU WAHYUDI I Made Renaldi I Nyoman Kanca I Putu Panca Adi Ida Budiarti Julian Junior Anggara Putra Kahlanaila Pahlifi Komang Ardana Latifah, Tiara Mukti lies maria hamzah Lola Oktaviani M Iqbal Harori M. Saputra Marcelina Anggreani Marselina Marselina Mega Mariska Melinda Dwi Erda Wilianti Mifti Anisa Wulansari Moneyzar Usman Moniyana Putri, Resha Moniyana, Resha Muhammad Arif Prastyadi Muhammad Husaini Muhammad Irfan Affandi Muhammad Mufti Hudani Muhammad Zais M. Samiun Mukaromah, Laila Murwiati, Asih Nairobi Nairobi Nairobi Nairobi, Nairobi Nasrullah, Ade Neli Aida Ni Ketut Sri Rahayuni Ni Nengah Rizki Noventy Nindya Eka Sobita Nisa, Cholly Fatun Nouvan, M. Ahadi Nurbety Nurul Hariza Paisal Halim Palupi, Widia Anggi Parti, I Ketut Pratama, Ahmad Dhea Prayudha Ananta Previta Ridha Putri Purwaningsih, Vitriyani Tri Putri, Resha Moniyana Ramlan Siregar Ratih Taher, Arivina Ratih, Arivia Ratih, Arivina Renaldi, I Made Resha Moniyana Putri Rizka Malia Rizka Malia Rizky Apriansyah Ronaldi, Alvin Destian Royiv Agmadeni Sari, Della Kurnia Senada Anisa Septian, Wika Ayu Setyawan, Ari Sianturi, Devi Fransiska Siatan, Mairizal Salehudin Sony Pramaningtyas Sony Tian Dhora Suparta, I Wayan Darya Sutapa, Ketut Syahrudin Taher, Arivina Ratih Yulihar Tiara Nirmala Toto Gunarto Toto Gunarto Tri Joko Prasetyo Tri Purwaningsih, Vitriyani Triananda, Silva Viola De Yusa Vitriyani Tri Purwaningsih Wayan Ekayana Wibawa, I Gede Sastra Widia Anggi Palupi Wijayanti, Desi Wilianti, Melinda Dwi Erda Yana Qomariana Yanti, Leni Sepri Yoke Moelgini Yuliana, Shella Yusmanda Endah Pangesti Zainul hamzah Zamzami Zamzami Zulfa Emalia Zulfa Emalia