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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Manajemen dan Bisnis (Performa) Jurnal Social Economic of Agriculture Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN Paspalum: Jurnal Ilmiah Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat AGROVITAL : Jurnal Ilmu Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Agri Wiralodra GANESHA: Jurnal Pengabdian Masyarakat Jurnal Agristan AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series Journal of Business on Hospitality and Tourism Jurnal Manusia dan Lingkungan paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agrisep paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Elly Rasmikayati
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PENGARUH FAKTOR INTERNAL PELAKU USAHA TERHADAP KINERJA AGRIBISNIS HORTIKULTURA Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.163

Abstract

Horticultural agribusiness plays a strategic role in providing nutritious food and improving community income; however, small and medium-sized enterprises (SMEs) in this sector continue to face various constraints that affect business performance. This study aims to analyze the effects of internal factors, namely entrepreneurs’ personal characteristics, entrepreneurial motivation, social support, opportunity recognition and exploitation, and entrepreneurial competence on the performance of horticultural agribusinesses. A quantitative approach with a descriptive–correlational design was employed through a survey of 109 horticultural business actors in West Java, DKI Jakarta, Banten, and Central Java. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using descriptive statistics, index-score analysis, and multiple linear regression. The descriptive results indicate that the highest average index score was found for entrepreneurs’ personal characteristics (4.121), while overall agribusiness performance was moderate (3.084), with the lowest scores observed in business volume growth and market share growth. The regression model show that entrepreneurial competence had a positive and significant effect on business performance, whereas the other internal variables were not significant. Practically, the study suggests strengthening technical and managerial competencies, implementing more applied institutional mentoring, and adopting market expansion strategies to enhance business volume and market share.
ANALISIS POLA PRODUKTIVITAS DAN FAKTOR PENENTU USAHA TANI KENTANG DI JAWA BARAT Rasmikayati, Elly; Rachmawati, Erna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.164

Abstract

Potato (Solanum tuberosum L.) is a strategic horticultural commodity in West Java, making micro-level empirical evidence essential to understand productivity variation at the farm level. This study aims to (1) describe the characteristics of potato farmers and potato farming in West Java; (2) describe land area, production, and potato productivity at the farmer level; and (3) analyze the effects of farmer and farm characteristics on potato productivity. The study employed a quantitative survey approach involving 210 potato farmers in West Java selected through simple random sampling. Data were analyzed using descriptive statistics and multiple linear regression (OLS). Descriptive results show an average landholding of 1.25 ha, production of 26.86 tons per cropping season, and productivity of 21.44 tons/ha; approximately 66.19% of farmers achieved productivity ≥20 tons/ha. Regression results show that age and seed use per hectare significantly and positively influence productivity, while experience and equity percentage significantly but negatively influence it. Other variables, including education, percentage of irrigated land, labor, fertilizer, pesticides, and other costs per hectare, have no significant impact. These findings highlight the importance of strengthening the management of key inputs (especially seed), improving access to productive financing, and providing technical extension support to enhance potato productivity at the farm level in West Java.
Karakteristik dan Pengelompokkan Perilaku Konsumen Minuman Fermentasi pada Mahasiswa Damanik, Marisa Sara; Rasmikayati, Elly
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21547

Abstract

Rising health awareness is driving the growth of the fermented beverage market, but consumption and processing of healthy beverages in Indonesia are still low compared to sweetened beverages. This study aims to describe the characteristics and consumer behavior of fermented beverages among college students and analyze their segmentation. This study uses a qualitative approach with a case study method through semi-structured interviews with 25 college students. The results show that consumers are dominated by young adults (19-20 years old) with good health awareness, but low consumption frequency and impulsive nature. Based on the analysis, consumers are segmented into five main groups: Health-conscious, Taste-driven, External Influence, Price-sensitive, and Convenience. It is concluded that each segment has different consumption drivers, so a differentiated marketing strategy is needed. Business actors are advised to develop product variations, educate benefits, and expand distribution to reach each segment effectively.
Pendampingan dalam Optimasi Potensi Usaha Minuman Fermentasi Kefir di UMKM Kebun Al-Qur’an Bandung, Jawa Barat Elly Rasmikayati; Sulistyodewi Nur Wiyono; Bobby Rachmat Saefudin
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 6 (2024): JPMI - Desember 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3279

Abstract

Dibalik berkembangnya industri makanan dan minuman terdapat juga penjualan makanan dan minuman tidak sehat yang turut berkembang, namun di sisi lain, masyarakat Indonesia juga menyukai minuman fermentasi berbahan dasar susu. Salah satu minuman fermentasi yang populer di kalangan masyarakat adalah water kefir yang memiliki nilai nutrisi yang tinggi dan juga memiliki pasar yang berkembang pesat namun masih mengalami keterbatasan promosi atau masalah harga pokok produksi. Program pengabdian ini berupaya untuk memberikan pendampingan terkait konten promosi dan pendampingan peluang usaha dengan menyesuaikan harga pokok produksi dengan bahan baku dalam yang digunakan untuk meningkatkan pemasaran digital dan efisiensi produksi. Metode yang dilakukan menggunakan Focus Group Discussion (FGD) dan perhitungan Harga Pokok Produksi (HPP). Hasil yang didapatkan pada konten promosi menggunakan brosur yang didalamnya terdapat informasi mengenai manfaat minuman dan logo UMKM Kebun Al-Qur’an sebagai branding. Selain itu, water kefir memiliki peluang usaha dengan potensi keuntungan yang menarik, serta menawarkan manfaat atau khasiat untuk Kesehatan tubuh konsumen.
PERENCANAAN PENGEMBANGAN DESA PARTISIPATIF PADA AGROWISATA TEMBAKAU BERKELANJUTAN Eka Purna Yudha; Dika Supyandi; Sri Fatimah; Eti Suminartika; Elly Rasmikayati
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.23283

Abstract

Penelitian ini bertujuan untuk menganalisis perencanaan pengembangan desa partisipatif dalam konteks agrowisata tembakau berkelanjutan di Desa Banyuresmi, Kecamatan Sukasari, Kabupaten Sumedang. Desa Banyuresmi memiliki ketergantungan ekonomi yang tinggi pada komoditas tembakau, namun dihadapkan pada berbagai tantangan, antara lain permasalahan budidaya dan pascapanen tembakau, pengelolaan limbah pertanian, keterbatasan pengembangan potensi wisata alam, serta risiko bencana tanah longsor akibat kondisi topografi wilayah. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi lapangan dan wawancara mendalam dengan perangkat desa serta pemangku kepentingan terkait. Analisis data dilakukan melalui identifikasi permasalahan, pemetaan pemangku kepentingan, dan perumusan strategi pengembangan berbasis partisipasi masyarakat dengan pendekatan SMART (Specific, Measurable, Achievable, Relevant, Time-Bound). Hasil penelitian menunjukkan bahwa pengembangan desa partisipatif memerlukan integrasi peran pemangku kepentingan utama, terutama pemerintah desa dan kelompok tani, dalam pengelolaan pertanian tembakau berkelanjutan, mitigasi risiko lingkungan, serta pengembangan agrowisata lokal.
KONSUMSI MINUMAN HERBAL DAN PROBIOTIK DI KALANGAN MAHASISWA PADA MASA PANDEMI COVID-19 Halim, Indah Oktavia; Rasmikayati, Elly; Saefudin, Bobby Rachmat
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.60678

Abstract

Drinks are fluids that are needed by the body, these drinks are categorized into healthy drinks and sweet drinks. Drink consumption changed during the Covid-19 pandemic, which is a new virus originating from Wuhan, China with a very fast spread that has an impact on the economy, changes in social relations, and changes in lifestyle. Efforts that can be made to reduce the spread of the virus is to maintain the body's immunity, one way is by consuming healthy drinks. Although healthy drinks for students during the pandemic have increased, the consumption of sweet drinks is still favored by students and until now there are still few studies that discuss the habits of consuming healthy drinks in students. The purpose of this study was to determine  of consumption of healthy drinks both before and during the Covid-19 pandemic. This study uses a quantitative descriptive design with a survey method. The study was conducted on students of the Faculty of Agriculture, Padjadjaran University batch 2020. The analytical method used was descriptive statistics with column diagrams, frequency distribution tables and cross tabulations. The results showed that there was an increase in the consumption of healthy drinks, namely herbal drinks and probiotic drinks during the Covid-19 pandemic.
ANALISIS NILAI TAMBAH DAN PELUANG USAHA TEPACHE DI MARKETPLACE INDONESIA Derifa Shafa Elwinda; Elly Rasmikayati
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 3 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i3.20648

Abstract

Pada tahun 2023, Indonesia menghasilkan 28,7juta ton buah dengan 3 buah tertinggi yaitu pisang, nanas, manga. Namun, banyaknya buah tersebut belum banyak diolah menjadi produk bernilai tambah dan bermanfaat seperti minuman fermentasi probiotik tepache. Penelitian ini bertujuan untuk mengetahui besarnya nilai tambah serta peluang usaha tepache. Desain penelitian pada penelitian ini adalah kualitatif dengan menggungakan alat analisis nilai tambah Hayami, Break Even Point (BEP), dan Margin of Safety (MOS). Hasil analisis menunjukkan tepache memiliki nilai tambah yang tinggi yaitu sebesar 46,8% dan keuntungan yang cukup tinggi yaitu sebesar 33% dari besarnya nilai tambah. Perhitungan BEP dan MOS menunjukkan bahwa usaha tepache cukup menjanjikan dimana nilai BEP yang rendah (18 unit) dan MOS yang tinggi (62,5%).
Integrating the 5A Framework within Community-Based Tourism: A Case Study of Hanjeli Tourism Village, Indonesia Endah Djuwendah; Elly Rasmikayati; Bobby Rachmat Saefudin
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.444

Abstract

This study integrates the 5A framework, Attraction, Accessibility, Amenities, Accommodation, and Activities within a community-based tourism (CBT) approach to evaluate the development readiness of Hanjeli Tourism Village in Sukabumi, Indonesia. Using a mixed-methods design, data were collected from a survey of thirty tourists, field observations, and interviews with key local stakeholders. Quantitative results reveal that attractions, activities, and community-based accommodations are the village’s primary strengths, characterized by authentic agro-tourism centered on hanjeli (Coix lacryma-jobi), participatory learning experiences, and meaningful host–guest interaction. Conversely, accessibility and amenities remain critical challenges due to narrow roads, limited transportation, and insufficient visitor facilities. Qualitative findings highlight that while the village’s authenticity enhances visitor satisfaction, infrastructural constraints hinder its broader competitiveness. The integration of the 5A model with CBT principles offers a comprehensive analytical perspective that captures both tangible and intangible aspects of rural tourism development. The study contributes theoretically by extending the 5A framework to a community-driven context and practically by identifying strategies for improving infrastructure, service quality, and digital promotion. Overall, Hanjeli Tourism Village exemplifies how local participation and cultural heritage can drive sustainable rural tourism when supported by balanced infrastructural and managerial development.
PERSEPSI POTENSI USAHA DAN KENDALA PENGEMBANGAN MINUMAN FERMENTASI: ANALISIS FAKTOR PADA KONSUMEN Elly Rasmikayati; Erna Rachmawati; Bobby Rachmat Saefudin
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.219

Abstract

Fermented beverages are increasingly viewed as business opportunities, but positive market perceptions do not always translate into entrepreneurial readiness. This study identified consumer-perceived dimensions of business potential and development barriers for fermented beverages. A quantitative survey was conducted in 2025 with 121 consumers in Java aged 17-30, 31-50, and over 50 years. Respondents had consumed at least one fermented beverage and completed a structured questionnaire through face-to-face assistance using Google Forms. Data were analyzed using descriptive statistics and principal component analysis with Varimax rotation. Business potential formed two factors explaining 75.016% of variance: market potential and product substitution capacity, and entrepreneurial and investment attractiveness. The market/substitution factor had a higher mean (3.438) than entrepreneurial/investment attractiveness (3.102). Development barriers formed two factors explaining 78.399% of variance: accessibility and market acceptance barriers, and technical production barriers. Technical production barriers had a higher mean (3.479) than accessibility/market acceptance (2.781). These findings indicate that consumers recognize fermented beverages as promising products, especially as alternatives to sugar-sweetened beverages, but are less ready to start or invest in the business. Business development should combine market expansion with technical training, simplified procedures, input access, food safety guidance, financing, and marketing support.
PERILAKU KONSUMEN OLAHAN JAGUNG DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA Elly Rasmikayati; Eti Suminartika; Bobby Rachmat Saefudin
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.220

Abstract

Processed corn products have potential as value-added food products, but their development depends on consumer behavior and its influencing factors. This study aimed to describe consumer behavior toward processed corn products and analyze the factors affecting it. The research was conducted in Jatinangor District from January to February 2026 using a quantitative survey method. A total of 102 respondents were selected using purposive sampling, with the criteria of knowing or having consumed processed corn products. Data were collected using a five-point Likert scale questionnaire and analyzed using descriptive statistics and multiple linear regression. The results showed that consumer behavior was in the moderate-to-high category. The regression model had an R Square of 0.354, indicating that the independent variables explained 35.4% of consumer behavior variation. Price, promotion, product availability, family or friend influence, stress or fatigue, practicality, social media, age, and urban residence significantly affected consumer behavior. Social media had the largest positive coefficient, suggesting its key role in encouraging consumer behavior. The findings recommend strengthening digital promotion, product accessibility, practical packaging, and competitive pricing.
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alifia, Salma Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andraeni, Nabila Sukma Anjelia, Serly Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Asep Faisal Augustiani, Ayu Andira Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bambang Yudi Ariadi Bayu Utomo Sumarsah, Muhammad Nugroho Bobby Rachmat Saefudin Bobby Rachmat Saefudin Bobby Rachmat Saefudin Briani Fahriah Ramadhani Purnomo Damanik, Marisa Sara Derifa Shafa Elwinda Dhany Esperanza Dhany Esperanza Dika Supyandi Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Eliana Wulandari Ellisa Agri Elfadina Endah Djuwendah Erna Rachmawati Erna Rachmawati Ernah Ernah Ery Supriyadi R. Eti Suminartika Fahira, Difa Rizki Faujiah, Sifa Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gilangsari Putri Gunardi Judawinata Halim, Indah Oktavia Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Irawan, Akbar Adiputra K, Maman Haeruman Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Minar, Jeane Felicia Nolly Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nisrina Guzmarani Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahmah, Ulya Rahman Syakur Rani Andriani Rani Andriani Budi Kusumo Resa Ana Dina Riky Rizkiansyah Risyad M. Ikhsan Ronnie Susman Natawidjaja Sara Qanti Serly Anjelia SETIAWAN, IWAN Shintiya Devi Siregar Sintia Afriyanti Sintia Afriyanti Sintia Afriyanti Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Trisna Insan Noor Tuhpawana Priatna Sendjaja Tuti Karyani Waqi, Lutfi Ahmad Wati, Fitriana Widyarina Ramadhani widyarina Ramadhani Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yohana Esfrensa Millenia Indah Simatupang Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuyun Yuwariah Zikriawan Purnama, Mochamad Dafa Zumi Saidah