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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Manajemen dan Bisnis (Performa) Jurnal Social Economic of Agriculture Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN Paspalum: Jurnal Ilmiah Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat AGROVITAL : Jurnal Ilmu Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Agri Wiralodra GANESHA: Jurnal Pengabdian Masyarakat Jurnal Agristan AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series Journal of Business on Hospitality and Tourism Jurnal Manusia dan Lingkungan paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agrisep paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Elly Rasmikayati
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Tata kelola agroeduwisata di kampung Pasir Angling dan taman Bincarung, desa Suntenjaya Endah Djuwendah; Elly Rasmikayati; Bobby Rachmat Saefudin; O Hasbiansyah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23590

Abstract

Abstrak Agroeduwisata perpaduan antara konsep agrowisata dan edukasi. Agroeduwisata merupakan salah satu potensi ekonomi kreatif dibidang pertanian yang dapat meningkatkan kesejahteraan masyarakatnya. Kampung Pasir Angling  desa Suntenjaya  memiliki  panorama  keindahan alam sehingga cocok untuk dikembangkan menjadi desa  agroeduwisata. Terdapat dua kelompok sadar wisata (Pokdawis) yang mengelola agroeduwisata di Kampung  Pasir Angling  yaitu Pokdarwis Pasir Angling dan Pokdarwis Taman Bincarung.  Namun, keberadaan  dua  Pokdarwis  malah memunculkan permasalahan  berupa kurangnya  komunikasi dan kerjasama dalam pengelolaan wisata di Kampung Pasir Angling. Berdasarkan hal tersebut tujuan pengabdian ini adalah untuk mengidentifikasi potensi dan kendala dalam pengembangan agroeduwisata dan menganalisa sistem tata Kelola wisata di Kampung Pasir Angling. Metode yang digunakan pada pengabdian ini adalah pemberdayaan partisipatif  dengan teknis  wawancara, Focus Group Discussion (FGD), penyuluhan  dan pendampingan yang melibatkan peran serta mitra secara aktif, pengabdian ini melibatkan Pokdarwis, karang taruna dan  kelompok usaha bersama (KUB)  kuliner. Secara umum tata kelola wisata di Kampung Pasir Angling sudah baik terlihat dengan adanya atribut wisata berupa tanda penunjuk arah, papan denah wisata, dan arah evakuasi bencana. Selain itu, Pengabdian ini berhasil mengidentifikasikan potensi dan kendala yang dihadapi Pokdarwis dalam pengelolaan agroeduwisata. Berdasarkan hasil identifikasi kendala yang dihadapi oleh dua Pokdarwis tersebut adalah komunikasi yang kurang lancar  antar pihak pengelola serta kurangnya alat bantu komunikasi. Sedangkan kendala yang dihadapi Pokdarwis Taman Bincarung adalah rendahnya partisipasi  masyarakat dalam  pengembangan  wisata  Buper Taman Bincarung karena belum jelasnya aturan dan perizinan  pengelolaan wisata  Taman Bincarung yang belum selesai. Harapannya hasil pengabdian ini dapat menjadi acuan pihak Kampung Pasir Angling dalam mengembangkan agroeduwisatanya. Kata kunci: agroeduwisata; desa wisata; kendala; pokdarwis; tata kelola Abstract Agroedu Tourism The Combination of the Concept of Agro -Tourism and Education. Agroeduism is one of the potential of the creative economy in the field of agriculture that can improve the welfare of its people. Kampung Pasir Angling Suntenjaya Village has a panoramic view of natural beauty so it is suitable to be developed into an agroedu tourism village. There are two Tourism Awareness Groups (Pokdawis) that manage agroeduism in the angling sand village, namely pokdarwis sand angling and pokdarwis park bincarung. Howver, the existence of two pokdarwis actually raised problem in the form of lack of communication and cooperation in the management of tourism in Kampung Pasir Angling. Based on this, the purpose of this service is to identify the potential and obstacles in the development of agroeduism and analyze the tourism governance system in Kampung Pasir Angling. The method used in this service is participatory empowerment with interview technical, focus group discussion (FGD), counseling and assistance involving the participation of partners actively, this service involves pokdarwis, Youth Organization and Culinary Joint Business Group (CUB). In General, Tourism Governance in Kampung Pasir Angling has been like well with the presence of tourist attributes in the form of directions, tourist planning boards, and the direction of disaster evacuation. In addition, this dedication succeeded in identifying the potential and obstacles faced by pokdarwis in agroeduism management. Based on the results of the identification of the constraints faced by the two pokdarwis are substandard communication between the managers and the lack of communication aids. While the obstacles faced by Pokdarwis Taman Bincarung are the Low Participation of the Community in the Development of Taman Taman Tourism because the rules and licensing of Bincarung Park Tourism Management are not finished finished. It is hoped that the results of this service can be a reference for the angling sand village in developing its agroeduwis. Keywords: agro-education; tourism village; constraint; pokdarwis; governance
PREFERENSI KONSUMEN TERHADAP MINUMAN FERMENTASI: STUDI KOMPARATIF ANTAR KELOMPOK UMUR Rasmikayati, Elly; Yudha, Eka Purna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.162

Abstract

Fermented beverages have become increasingly popular as functional products that offer health benefits, particularly in improving digestive function and enhancing body immunity. However, the successful marketing of these products largely depends on understanding consumer preferences, which may vary according to demographic characteristics, especially across different age groups. This study aims to analyze the differences in consumer preferences for five key attributes of fermented beverages—taste, price, packaging, packaging volume, and serving temperature—across four age categories: children, adolescents, adults, and the elderly. The research employed a quantitative survey method involving 145 respondents. Data were analyzed using frequency distribution tables, boxplot analysis, and the Kruskal–Wallis test. The results revealed that, in general, consumers preferred sweet and sour tastes in balanced proportions, favored products priced above Rp 10,000, and tended to prefer plastic packaging, although interest in glass packaging has begun to emerge. The most preferred packaging volume was 100–250 ml, and cold serving temperature remained the dominant preference. Statistical tests showed significant differences in preferences for price, packaging, and serving temperature across age groups (p < 0.05). Children preferred lower prices, plastic packaging, and cold beverages, whereas adults and the elderly showed a stronger preference for glass packaging, larger volumes, and warmer serving temperatures. Conversely, no significant differences were found in taste and packaging volume preferences (p > 0.05).
PENGARUH FAKTOR INTERNAL PELAKU USAHA TERHADAP KINERJA AGRIBISNIS HORTIKULTURA Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.163

Abstract

Horticultural agribusiness plays a strategic role in providing nutritious food and improving community income; however, small and medium-sized enterprises (SMEs) in this sector continue to face various constraints that affect business performance. This study aims to analyze the effects of internal factors, namely entrepreneurs’ personal characteristics, entrepreneurial motivation, social support, opportunity recognition and exploitation, and entrepreneurial competence on the performance of horticultural agribusinesses. A quantitative approach with a descriptive–correlational design was employed through a survey of 109 horticultural business actors in West Java, DKI Jakarta, Banten, and Central Java. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using descriptive statistics, index-score analysis, and multiple linear regression. The descriptive results indicate that the highest average index score was found for entrepreneurs’ personal characteristics (4.121), while overall agribusiness performance was moderate (3.084), with the lowest scores observed in business volume growth and market share growth. The regression model show that entrepreneurial competence had a positive and significant effect on business performance, whereas the other internal variables were not significant. Practically, the study suggests strengthening technical and managerial competencies, implementing more applied institutional mentoring, and adopting market expansion strategies to enhance business volume and market share.
ANALISIS POLA PRODUKTIVITAS DAN FAKTOR PENENTU USAHA TANI KENTANG DI JAWA BARAT Rasmikayati, Elly; Rachmawati, Erna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.164

Abstract

Potato (Solanum tuberosum L.) is a strategic horticultural commodity in West Java, making micro-level empirical evidence essential to understand productivity variation at the farm level. This study aims to (1) describe the characteristics of potato farmers and potato farming in West Java; (2) describe land area, production, and potato productivity at the farmer level; and (3) analyze the effects of farmer and farm characteristics on potato productivity. The study employed a quantitative survey approach involving 210 potato farmers in West Java selected through simple random sampling. Data were analyzed using descriptive statistics and multiple linear regression (OLS). Descriptive results show an average landholding of 1.25 ha, production of 26.86 tons per cropping season, and productivity of 21.44 tons/ha; approximately 66.19% of farmers achieved productivity ≥20 tons/ha. Regression results show that age and seed use per hectare significantly and positively influence productivity, while experience and equity percentage significantly but negatively influence it. Other variables, including education, percentage of irrigated land, labor, fertilizer, pesticides, and other costs per hectare, have no significant impact. These findings highlight the importance of strengthening the management of key inputs (especially seed), improving access to productive financing, and providing technical extension support to enhance potato productivity at the farm level in West Java.
Karakteristik dan Pengelompokkan Perilaku Konsumen Minuman Fermentasi pada Mahasiswa Damanik, Marisa Sara; Rasmikayati, Elly
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21547

Abstract

Rising health awareness is driving the growth of the fermented beverage market, but consumption and processing of healthy beverages in Indonesia are still low compared to sweetened beverages. This study aims to describe the characteristics and consumer behavior of fermented beverages among college students and analyze their segmentation. This study uses a qualitative approach with a case study method through semi-structured interviews with 25 college students. The results show that consumers are dominated by young adults (19-20 years old) with good health awareness, but low consumption frequency and impulsive nature. Based on the analysis, consumers are segmented into five main groups: Health-conscious, Taste-driven, External Influence, Price-sensitive, and Convenience. It is concluded that each segment has different consumption drivers, so a differentiated marketing strategy is needed. Business actors are advised to develop product variations, educate benefits, and expand distribution to reach each segment effectively.
Pendampingan dalam Optimasi Potensi Usaha Minuman Fermentasi Kefir di UMKM Kebun Al-Qur’an Bandung, Jawa Barat Elly Rasmikayati; Sulistyodewi Nur Wiyono; Bobby Rachmat Saefudin
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 6 (2024): JPMI - Desember 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3279

Abstract

Dibalik berkembangnya industri makanan dan minuman terdapat juga penjualan makanan dan minuman tidak sehat yang turut berkembang, namun di sisi lain, masyarakat Indonesia juga menyukai minuman fermentasi berbahan dasar susu. Salah satu minuman fermentasi yang populer di kalangan masyarakat adalah water kefir yang memiliki nilai nutrisi yang tinggi dan juga memiliki pasar yang berkembang pesat namun masih mengalami keterbatasan promosi atau masalah harga pokok produksi. Program pengabdian ini berupaya untuk memberikan pendampingan terkait konten promosi dan pendampingan peluang usaha dengan menyesuaikan harga pokok produksi dengan bahan baku dalam yang digunakan untuk meningkatkan pemasaran digital dan efisiensi produksi. Metode yang dilakukan menggunakan Focus Group Discussion (FGD) dan perhitungan Harga Pokok Produksi (HPP). Hasil yang didapatkan pada konten promosi menggunakan brosur yang didalamnya terdapat informasi mengenai manfaat minuman dan logo UMKM Kebun Al-Qur’an sebagai branding. Selain itu, water kefir memiliki peluang usaha dengan potensi keuntungan yang menarik, serta menawarkan manfaat atau khasiat untuk Kesehatan tubuh konsumen.
PERENCANAAN PENGEMBANGAN DESA PARTISIPATIF PADA AGROWISATA TEMBAKAU BERKELANJUTAN Eka Purna Yudha; Dika Supyandi; Sri Fatimah; Eti Suminartika; Elly Rasmikayati
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.23283

Abstract

Penelitian ini bertujuan untuk menganalisis perencanaan pengembangan desa partisipatif dalam konteks agrowisata tembakau berkelanjutan di Desa Banyuresmi, Kecamatan Sukasari, Kabupaten Sumedang. Desa Banyuresmi memiliki ketergantungan ekonomi yang tinggi pada komoditas tembakau, namun dihadapkan pada berbagai tantangan, antara lain permasalahan budidaya dan pascapanen tembakau, pengelolaan limbah pertanian, keterbatasan pengembangan potensi wisata alam, serta risiko bencana tanah longsor akibat kondisi topografi wilayah. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi lapangan dan wawancara mendalam dengan perangkat desa serta pemangku kepentingan terkait. Analisis data dilakukan melalui identifikasi permasalahan, pemetaan pemangku kepentingan, dan perumusan strategi pengembangan berbasis partisipasi masyarakat dengan pendekatan SMART (Specific, Measurable, Achievable, Relevant, Time-Bound). Hasil penelitian menunjukkan bahwa pengembangan desa partisipatif memerlukan integrasi peran pemangku kepentingan utama, terutama pemerintah desa dan kelompok tani, dalam pengelolaan pertanian tembakau berkelanjutan, mitigasi risiko lingkungan, serta pengembangan agrowisata lokal.
KONSUMSI MINUMAN HERBAL DAN PROBIOTIK DI KALANGAN MAHASISWA PADA MASA PANDEMI COVID-19 Halim, Indah Oktavia; Rasmikayati, Elly; Saefudin, Bobby Rachmat
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.60678

Abstract

Drinks are fluids that are needed by the body, these drinks are categorized into healthy drinks and sweet drinks. Drink consumption changed during the Covid-19 pandemic, which is a new virus originating from Wuhan, China with a very fast spread that has an impact on the economy, changes in social relations, and changes in lifestyle. Efforts that can be made to reduce the spread of the virus is to maintain the body's immunity, one way is by consuming healthy drinks. Although healthy drinks for students during the pandemic have increased, the consumption of sweet drinks is still favored by students and until now there are still few studies that discuss the habits of consuming healthy drinks in students. The purpose of this study was to determine  of consumption of healthy drinks both before and during the Covid-19 pandemic. This study uses a quantitative descriptive design with a survey method. The study was conducted on students of the Faculty of Agriculture, Padjadjaran University batch 2020. The analytical method used was descriptive statistics with column diagrams, frequency distribution tables and cross tabulations. The results showed that there was an increase in the consumption of healthy drinks, namely herbal drinks and probiotic drinks during the Covid-19 pandemic.
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alifia, Salma Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andraeni, Nabila Sukma Anjelia, Serly Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Asep Faisal Augustiani, Ayu Andira Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bambang Yudi Ariadi Bayu Utomo Sumarsah, Muhammad Nugroho Bobby Rachmat Saefudin Bobby Rachmat Saefudin Bobby Rachmat Saefudin Briani Fahriah Ramadhani Purnomo Damanik, Marisa Sara Dhany Esperanza Dhany Esperanza Dika Supyandi Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Eliana Wulandari Ellisa Agri Elfadina Elwinda, Derifa Shafa Endah Djuwendah Erna Rachmawati Ernah Ernah Ery Supriyadi R. Eti Suminartika Fahira, Difa Rizki Faujiah, Sifa Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gilangsari Putri Gunardi Judawinata Halim, Indah Oktavia Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Irawan, Akbar Adiputra K, Maman Haeruman Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Minar, Jeane Felicia Nolly Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nisrina Guzmarani Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahmah, Ulya Rahman Syakur Rani Andriani Rani Andriani Budi Kusumo Resa Ana Dina Riky Rizkiansyah Risyad M. Ikhsan Ronnie Susman Natawidjaja Sara Qanti Serly Anjelia SETIAWAN, IWAN Shintiya Devi Siregar Sintia Afriyanti Sintia Afriyanti Sintia Afriyanti Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Trisna Insan Noor Tuhpawana Priatna Sendjaja Tuti Karyani Waqi, Lutfi Ahmad Wati, Fitriana Widyarina Ramadhani widyarina Ramadhani Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yohana Esfrensa Millenia Indah Simatupang Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuyun Yuwariah Zikriawan Purnama, Mochamad Dafa Zumi Saidah