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IRA NURIYA SANTI
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
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Eksplorasi Faktor Penghambat Adopsi Digital Marketing pada UMKM di Kota Palu Santi, Ira Nuriya; Parawangsa, Indra; Parani, Syamsul Bahri; Lamusa, Faruq
Jurnal Media Wahana Ekonomika Vol. 21 No. 2 (2024): Jurnal Media Wahana Ekonomika, Juli 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i2.15036

Abstract

ABSTRAK   Digital marketing memegang peranan penting bagi UMKM dalam meningkatkan daya saing usaha di era digital. Namun, adopsi digital marketing di kalangan UMKM masih menghadapi beragam tantangan. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam faktor-faktor penghambat adopsi digital marketing pada UMKM di Kota Palu. Pendekatan kualitatif dengan desain studi kasus instrumental digunakan. Sampel dipilih menggunakan teknik purposive sampling dengan melibatkan 30 responden pemilik/pengelola UMKM. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi. Analisis data menggunakan teknik analisis tematik. Hasil penelitian mengungkapkan lima tema utama faktor penghambat, yaitu: keterbatasan sumber daya manusia terampil, kurangnya infrastruktur teknologi informasi, minimnya anggaran pemasaran, budaya organisasi yang kurang adaptif, serta kurangnya dukungan regulasi dan kebijakan pemerintah. Upaya peningkatan kapasitas sumber daya manusia, perbaikan infrastruktur teknologi, akses pendanaan, perubahan budaya organisasi, dan dukungan kebijakan pemerintah diperlukan untuk mengatasi hambatan tersebut. Penelitian ini memberikan kontribusi dalam memahami secara mendalam tantangan adopsi digital marketing pada UMKM di Kota Palu dan menawarkan rekomendasi untuk meningkatkan pemanfaatan potensi digital marketing dalam meningkatkan daya saing UMKM. Kata Kunci: digital marketing, UMKM, faktor penghambat, adopsi teknologi, Kota Palu.   ABSTRACT   Digital marketing plays a crucial role for SMEs in enhancing business competitiveness in the digital era. However, the adoption of digital marketing among SMEs still faces various challenges. This research aims to explore in-depth the factors hindering the adoption of digital marketing in SMEs in the city of Palu. A qualitative approach with an instrumental case study design is used. The sample was selected using a purposive sampling technique involving 30 respondents who are SME owners/managers. Data collection was carried out through in-depth interviews and observations. Data analysis employed thematic analysis techniques. The research findings reveal five main themes of hindering factors, namely: limited skilled human resources, lack of information technology infrastructure, minimal marketing budget, less adaptive organizational culture, and lack of government regulation and policy support. Efforts to enhance human resource capacity, improve technology infrastructure, access funding, change organizational culture, and provide government policy support are needed to overcome these obstacles. This research contributes to a deeper understanding of the challenges of digital marketing adoption among SMEs in the city of Palu and offers recommendations for enhancing the utilization of digital marketing potential in improving SME competitiveness. Keywords : digital marketing, SMEs, hindering factors, technology adoption, Palu City.
Pengaruh Suasana Café Dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Café Koniciwa Di Kota Palu) Amir, Mirna; Santi, Ira Nuriya
Jurnal Media Wahana Ekonomika Vol. 21 No. 2 (2024): Jurnal Media Wahana Ekonomika, Juli 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i2.16117

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel suasana café dan harga terhadap kepuasan pelanggan Café Koniciwa di Kota Palu. Jenis penelitian ini adalah deskriptif kausal. Pengumpulan data dilakukan dengan metode survey melalui penyebaran kuesioner. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel penelitian sebanyak 105 responden. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel suasana café dan harga secara serempak berpengaruh signifikan terhadap kepuasan pelanggan. Suasana cafe secara parsial berpengaruh positif dan signifikan terhadap kepuasan kepuasan pelanggan, harga secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kata Kunci: Suasana Cafe, Harga, Kepuasan Pelanggan. ABSTRACT This study aims to test and analyze the influence of café atmosphere and price on customer satisfaction at Koniciwa Café in Palu City. This type of research is causal descriptive. Data collection was carried out using a survey method through distributing questionnaires. The sampling technique uses purposive sampling and determining the number of samples uses Roscoe theory. Total research sample was 105 respondents. The data analysis technique uses multiple linear regression The results of the research show that the variables of café atmosphere and price simultaneously have a significant effect on customer satisfaction. Cafe atmosphere partially has a positive and significant effect on customer satisfaction, price partially has a positive and significant effect on customer satisfaction. Keywords : Café Atmosphere, Price, Consumer Satisfaction.
Implementasi Strategi Conventional Marketing Guna Meningkatkan Penjualan Pada Usaha Bancreps Yea Aprilia Silvana; Ira Nuriya Santi; Syamsul Bahri Dg. Parani; Juliana Kadang
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1077

Abstract

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.
ANALISIS DAMPAK BANTUAN ISLAMIC RELIEF TERHADAP PENINGKATAN KINERJA PELAKU USAHA DIBIDANG JASA Malarante, Narita; Santi, Ira Nuriya; Zahara, Zakiyah; Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 1 No. 4 (2024): June
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v1i4.48

Abstract

Abstrak Keunggulan UMKM di Indonesia berkembang pesat dan memberikan kontribusi besar dalam pembangunan. Hal ini dapat dilihat dari beberapa indikator, yaitu semakin bertambahnya jumlah UMKM, penyerapan tenaga kerja, sumbangan terhadap Produk Domestik Bruto (PDB). Peningkatan ini tentu saja selain dikarenakan kreativitas yang tinggi para pelaku sektor UMKM, kemampuan perusahaan dalam memilih strategi dalam memasarkan produk juga memegang peranan yang sangat penting. Penelitian ini bertujuan untuk menganalisa dampak bantuan Program Islamic Relief terhadap peningkatan kinerja pelaku usaha di bidang jasa. Metode penelitian menggunakan pendekatan kualitatif deskriptif untuk mengeksplorasi dampak bantuan tersebut dengan melakukan wawancara mendalam dengan beberapa pelaku usaha yang menerima bantuan. Hasil penelitian menunjukkan bahwa bantuan dari Islamic Relief memberikan manfaat yang beragam, termasuk peningkatan akses modal, keterampilan manajerial dan teknis yang ditingkatkan, pertumbuhan omset, peningkatan profitabilitas, dan peningkatan kepercayaan diri Kata Kunci: Islamic Relief, sektor jasa, modal, kinerja Abstract The excellence of MSMEs in Indonesia is growing rapidly and contributing greatly to development. This can be seen from several indicators, namely the increasing number of MSMEs, employment, contribution to Gross Domestic Product (GDP). This increase is of course not only due to the high creativity of MSME sector actors, but the company's ability to choose strategies in marketing products also plays a very important role. This study aims to analyze the impact of the Islamic Relief Program on improving the performance of business actors in the service sector. The research method uses a descriptive qualitative approach to explore the impact of the assistance by conducting in-depth interviews with several businesses that received assistance. The results showed that the assistance from Islamic Relief provided diverse benefits, including increased access to capital, improved managerial and technical skills, growth in turnover, increased profitability, and increased confidence. Keywords: Islamic Relief, service sector, capital, performance
PERSEPSI MANFAAT DAN KEPERCAYAAN MASYARAKAT TERHADAP KEPUTUSAN BERTRANSAKSI NON TUNAI MENGGUNAKAN QRIS Muis, Yuyun Ramadhani; Santi, Ira Nuriya; Bachri, Syamsul; Asriadi, Asriadi
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 1 No. 4 (2024): June
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v1i4.49

Abstract

Abstrak Sistem pembayaran merupakan salah satu pilar penopang stabilitas sistem keuangan pada suatu Negara. Kemajuan teknologi telah membawa banyak perkembangan pada sistem pembayaran bahkan menggeser peran uang tunai (currency) sebagai alat pembayaran menjadi non tunai yang dianggap lebih efisien penggunaannya. Penelitian ini bertujuan untuk melihat preferensi masyarakat Provinsi Sulawesi Tengah dalam mengambil keputusan bertransaksi non-tunai menggunakan QRIS melalui beberapa faktor yang dapat mempengaruhi yaitu persepsi manfaat dan kepercayaan. Metode yang digunakan adalah metode kuantitatif dengan menggunakan analisis regresi linear berganda, uji asumsi klasik pengujian hipotesis dan koefisien determinasi. Jumlah sampel pada penelitian adalah 100 responden. Berdasarkan hasil analisis dari regresi linear berganda diperoleh kesimpulan bahwa variabel Persepsi Manfaat dan kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Penggunaan transaksi non tunai menggunakan QRIS. Implikasi dari penelitian ini sangat relevan bagi pihak pelaku bisnis online, penyedia jasa sistem pembayaran dan manajemen agar mempertimbangkan faktor persepsi manfaat dan kepercayaan untuk meningkatkan layanan transaksi non tunai. Kata Kunci: Persepsi Manfaat, Kepercayaan, Sistem Pembayaran, non tunai. Abstract The payment system is one of the pillars supporting the stability of the financial system in a country. Technological advances have brought many developments to the payment system and even shifted the role of cash (currency) as a means of payment to non-cash which is considered more efficient to use. This study aims to look at the preferences of the people of Central Sulawesi Province in making non-cash transaction decisions using QRIS through several factors that can influence, namely perceived benefits and trust. The method used is quantitative method using multiple linear regression analysis, classical assumption test hypothesis testing and coefficient of determination. The number of samples in the study were 100 respondents. Based on the results of the analysis of multiple linear regression, it is concluded that the perceived benefits and trust variables have a positive and significant effect on the decision to use non-cash transactions using QRIS. The implications of this research are very relevant for online business actors, payment system service providers and management to consider the perceived benefits and trust factors to improve non-cash transaction services. Keywords: Perception of Benefits, Trust, Payment Systems, non-cash.
FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PASIEN MENJADI MEMBER SAMARITAN CARE STUDI KASUS PADA RUMAH SAKIT SAMARITAN KOTA PALU Randang, Viany Fransiska; Sutomo , Maskuri; Santi , Ira Nuriya; Bidin, Cici Rianty
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 1 (2024): September
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i1.71

Abstract

Abstrak Rumah Sakit memberikan pelayanan yang prima terhadap pasien untuk dapat menunjang kesehatan dan keselamatan. Samaritan Care merupakan salah satu program kesehatan yang diluncurkan oleh Rumah Sakit Samaritan guna membantu pasien umum dalam melakukan pemeriksaan kesehatan. Keputusan dan kepuasan pasien dalam menjadi member Samaritan care dapat timbul dari pelayanan kesehatan yang telah diberikan, jika pasien sudah mendapatkan sesuai dengan yang diinginkan dari pelayanan tersebut. Tujuan dari penelitian ini yaitu untuk mengetahui faktor faktor yang mempengaruhi keputusan pasien menjadi member Samaritan care pada rumah sakit samaritan di Kota Palu. Objek dalam penelitian ini adalah pasien yang pernah menjadi member Samaritan care. Dalam penelitian ini penulis mendapatkan 5 informan. Metode analisis data yang digunakan dalam penelitian ini menggunakan metode kualitatif dengan teknik yang digunakan dalam mengolah dan mendapatkan data adalah wawancara. Hasil penelitian ini menunjukan bahwa terdapat 4 faktor yang mempengaruhi keputusan pasien dalam memutuskan menjadi member Samaritan care yaitu faktor harga, faktor pelayanan, faktor promosi dan faktor lingkungan pekerjaan. Kata Kunci: Rumah Sakit, Program Kesehatan, Pelayanan, Samaritan Care Abstract The hospital provides excellent service to patients to support health and safety. Samaritan Care is one of the health programs launched by Samaritan Hospital to help general patients carry out health checks. The patient's decision and satisfaction in becoming a member of Samaritan Care can arise from the health services that have been provided, if the patient has received what he wanted from these services. The aim of this research is to determine the factors that influence a patient's decision to become a member of Samaritan Care at the Samaritan Hospital in Palu City. The objects of this research were patients who had been members of Samaritan Care. In this research the author obtained 5 informants. The data analysis method used in this research uses qualitative methods with the technique used in processing and obtaining data is interviews. The results of this study show that there are 4 factors that influence a patient's decision to become a member of Samaritan Care, namely price factors, service factors, promotion factors and work environment factors. Keywords: Hospitals, Health Programs, Service, Samaritan Care
Implementasi Integrated Marketing Communication (IMC) Pada Sofie Localfood Fitriah Hartanti; Ira Nuriya Santi; Zakiyah Zahara; Wiri Wirastuti
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.919

Abstract

The more businesses that are established, especially those operating in the same field, this can create competition which can be a challenge for the company. In this case, the business is not just about buying and selling, but must prioritize the opportunity to reach consumers in a good way. One of the main keys is effective communication. The method that will be used in this research is qualitative descriptive. Research with a qualitative descriptive design aims to understand the phenomena experienced by research subjects which include behavior, motivation. According to the company, Sofie implements marketing communications such as advertising, sales promotions, personal sales and public relations. The advertising carried out aims to introduce products to the public, according to information from CV Sofie Localfood, which predominantly uses below the line media such as pamphlets, pamphlets which are created and distributed online via social media accounts such as Instagram, Facebook, whatsappSofie localfood in retaining its customers has implemented Integrated Marketing Communication (IMC) or Integrated Marketing Communication in the form of advertising, sales promotions, direct marketing, personal selling and public relations. In Integrated Marketing Communication, the most important thing is to unite various marketing communication elements that are usually carried out separately
Peningkatan Sadar Wisata Bagi Masyarakat Desa Wisata Towale Santi, Ira Nuriya
Sambulu Gana : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/sambulu_gana.v3i1.4294

Abstract

Sadar wisata merupakan hal mendasar yang harus dipahami oleh setiap lapisan masyarakat yang berada di Desa Wisata. Kesadaran wisata yang tinggi mendorong masyarakat untuk berperan serta aktif dalam pembangunan pariwisata. Upaya peningkatan sadar wisata bagi masyarakat di Desa Towale sangat penting, karena desa ini sedang mengembangkan pariwisata pedesaan. Desa Wisata Towale mempunyai potensi wisata yang sangat banyak, namun belum didukung dengan kesiapan sumber daya manusia. Selain itu, tingkat pengetahuan tentang sadar wisata masyarakat Desa Towale juga masih sangat rendah. Penyiapan sumber daya manusia dilakukan melalui berbagai pelatihan untuk meningkatkan kualitas Sumber Daya Manusia (SDM), sehingga bisa menjadi penggerak utama pengembangan desa wisata dan mengalami peningkatan dari aspek perekonomian. Pengabdian masyarakat ini merupakan salah satu upaya meningkatkan pemahaman tentang sadar wisata bagi masyarakat setempat. Metode yang digunakan yakni teknik ceramah dan pendekatan partisipatif. Masyarakat terlibat langsung dalam pelatihan melalui diskusi yang interaktif. Dari hasil pelatihan ini, masyarakat mempunyai pemahaman yang kuat tentang pentingnya pengembangan desa wisata dan meningkatkan kesadaran untuk terlibat aktif dalam pengelolaan desa wisata
Pengaruh Kepuasan dan Kepercayaan Pelanggan Terhadap Minat Beli Ulang di Shopee (Studi Kasus Pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali): The Influence Of Customer Statisfaction and Trus on Repurchase Intention on Shopee (Case Study on The Community Of East Bungku District, Morowali District) Sri Wanti; Riska; Elimawaty Rombe; Ira Nuriya Santi
Jurnal Kolaboratif Sains Vol. 7 No. 7: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i7.5894

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan dan kepercayaan pelanggan terhadap minat beli ulang di Shopee (studi kasus pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali). Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive sebesar 60 responden. Pengumpulan data menggunakan kuesioner, dan kemudian di olah dengan menggunakan SPSS versi 25. Metode analisis yang digunakan merupakan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa Kepuasan dan Kepercayaan secara serempak berpengaruh positif dan signifkan terhadap Minat Beli Ulang di Shopee (Studi Kasus Pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali). Kemudian Kepuasan secara parsial berpengaruh positif dan signifikan terhadap minat beli ulang di shopee (studi kasus pada masyarakat kecamatan bungku timur kabupaten morowali) dan kepercayaan secara persial berpengaruh positif namun tidak signifikan terhadap minat beli ulang di shopee (studi kasus pada masyarakat kecamatan bungku timur kabupaten morowali). Koefisien determinasi memperlihatkan nilai R Square sebesar 0.558 atau 55,8% dan sisanya sebesar 44,2% dijelaskan oleh variabel lain yang tidak dimasukan dalam penelitian.
Implementasi Sosial Media Marketing untuk Meningkatkan Citra Sekolah Niken Nazira Kinsky; Ira Nuriya Santi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4947

Abstract

How well students perform at school is related to School Image. Incorporating a social media strategy is one way to improve a school's good image. Overall, social media is becoming increasingly important. Improving the school's image through social media marketing is the aim of this essay. This research study used a qualitative descriptive strategy, as detailed in scientific publications. The foundation of this approach is research methodology, which seeks to gather comprehensive and precise information about the problem at hand. Here, the author plays the role of researcher, planner, implementer, data collector, analyst, translator and reporter. From the research results it was found that there is social media to improve the image of the school. making social media an effective marketing and public relations method. There are three important elements in implementing social media: social media accounts, attractive visual content (photos, posters, infographics, videos), and narrative content (captions, news). The implementation of social media has been proven to improve the image of educational schools by facilitating the accessibility of information, showing achievements, superior activities and school activities, so that the public believes in the school's credibility.
Co-Authors Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amier, Amran Nawir Amir, Mirna Andhika Dwitama Andi Indriani Ibrahim ANISAH Annaliah, Febrizha Asriadi Asriadi Asriadi Aun Ramlah Maharani Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Cici Rianty K. Bidin Darman, Darman Dian Rahmawati Dianafakroh, Dianafakroh Dinda Maharani Djibran, Moch Aedil Elimawaty Rombe Erwan Sastrawan Faikaturrahma Farid Farid Farid Farid Farid Fitriah Hartanti Harnida Wahyuni Adda Hesti Evrianti Hilda Monoarfa idiljan, Desri komala sari Idris Idris Ihksan, Ihksan Iwan Iwan Juliana Kadang KORNELIUS, YOBERTH Lamusa, Faruq Laorensia Yolanda Sundah LISTANTO, DEDE KURIANG Magfira Malarante, Narita Maskuri Sutomo Masliati Milany, Audy Putri Moh. Ali Murad Mohammad Ega Nugraha Muhammad Faisal Muhammad Randi Satrio Muhammad Riswandi Palawa4 Muis, Yuyun Ramadhani Munawarah Muslimin Muslimin Muslimin Muslimin Muzakir Nada Afisa Ad’jen Nazarina, Tiara Niken Nazira Kinsky Niluh Putu Evvy Rossanty Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Parani, Syamsul Bahri Dg. Parawangsa, Indra Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rahmat Mubaraq Ramadhani, Jihan Ramlah Ramli Hatma Randang, Viany Fransiska Razak, Abd Rian Risendy Rifky Juliansyah Riska Rosida P. Adam Ryan Ryan Setiawan Mandala Putra Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syafiqa Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tahyudin Tahyudin Talita, Febrina Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin USWATUN HASANAH Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yea Aprilia Silvana YUYUN DESTI INDRAWATI Zakiyah Zahara Zalyanti, Nur Afni