Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

7.097

P-Index

This Author published in this journals

All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen PROCEEDING INTERNASIONAL SEMINAR Jurnal SOLMA J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Kolaboratif Sains MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Sambulugana Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Journal of Social Commerce Jurnal Manajemen Kreatif dan Inovasi Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ekonomi Kreatif Indonesia Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sasambo: Jurnal Abdimas (Journal of Community Service) eJEBA Journal of Humanities, Community Service, and Empowerment

IRA NURIYA SANTI

Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako

Author-ID : 533004

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 64 Documents Claim Missing Document

Claim Missing Document

Articles

2 3 4 5 6

"IMPLEMENTATION OF GREEN MARKETING AT McDONALD'S PALU : Implementasi green marketing pada McDonald's di Kota Palu Santi, Ira Nuriya; Magfira; Munawarah; Ibrahim, Andi Indriani
Jurnal Ekonomi Kreatif Indonesia Vol. 3 No. 1 (2025): January
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v3i1.50

ABSTRAK Green marketing muncul akibat tumbuhnya kesadaran konsumen akan produk yang lebih ramah lingkungan. Konsumen mulai menyadari sebuah nilai dari perpaduan antara kepedulian alam, konsep kesadaran ekologi dan konsumsi produk ramah lingkungan yang dapat menjadi sebuah revolusi terbaru bagi perusahaan dalam menciptakan dan membuat barang atau jasa yang ditawarkan pada konsumen. Penelitian ini bertujuan untuk menganalisis implementasi green marketing pada McDonald's di Kota Palu. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Penelitian ini menggunakan analisis data interaktif model Miles and Huberman. Hasil penelitian menunjukkan bahwa McDonald's di Kota Palu telah menerapkan green marketing dengan baik. Penggunaan bahan baku ramah lingkungan: Pengurangan penggunaan energi Pengurangan emisi gas rumah kaca: Pengurangan sampah: Namun, masih ada beberapa hal yang perlu ditingkatkan, seperti: Peningkatan edukasi kepada konsumen tentang green marketing, dan peningkatan kerjasama dengan organisasi lingkungan. ABSTRAct Green marketing arises due to the growing consumer awareness of products that are more environmentally friendly. Consumers are beginning to realize the value of a combination of care for nature, the concept of ecological awareness and consumption of environmentally friendly products that can be a new revolution for companies in creating and making goods or services offered to consumers. This study aims to analyze the implementation of green marketing at McDonald's in Palu City. This type of research is descriptive research with a qualitative approach. Data collection was conducted through observation, interviews, and documentation. Utilizing the Miles and Huberman model of interactive data analysis. The research results indicate that McDonald's in Palu City has implemented green marketing well. Use of environmentally friendly raw materials: Reduction of energy use: Reduction of greenhouse gas emissions: Reduction of waste: However, there are still several things that need to be improved, such as: Increasing consumer education about green marketing, and increasing collaboration with environmental organizations.

Analisis Strategi Pemasaran Dengan Metode Online To Offline (O2O) Pada Penggunaan Sosial Media Di CV. Alfin Jaya Motor Zalyanti, Nur Afni; Santi, Ira Nuriya; Adam, Rosida P; Nugraha, Mohammad Ega
Jurnal Media Wahana Ekonomika Vol. 21 No. 3 (2024): Jurnal Media Wahana Ekonomika, Oktober 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i3.16920

ABSTRAK Penggunaan sosial media dalam strategi pemasaran telah menjadi krusial dalam era digital saat ini, terutama dalam industri otomotif. Penelitian ini bertujuan untuk menganalisis efektivitas strategi pemasaran Online to Offline (O2O) yang diterapkan oleh CV. Alfin Jaya Motor melalui penggunaan sosial media untuk meningkatkan interaksi pelanggan dan konversi penjualan. Metode penelitian studi kasus digunakan untuk mendalami implementasi strategi O2O, dengan mengumpulkan data dari survei pelanggan, wawancara dengan manajemen perusahaan, dan analisis data penjualan dan interaksi media sosial. Temuan penelitian menunjukkan tingkat kepuasan pelanggan mencapai 95% dan adanya peningkatan signifikan dalam aktivitas pemasaran setiap bulan. Implikasi dari penelitian ini mendukung pentingnya integrasi efektif antara platform online dan offline dalam mencapai tujuan pemasaran. Rekomendasi disarankan untuk optimalisasi strategi konten, penggunaan analitika data yang lebih mendalam, serta pengembangan hubungan pelanggan yang lebih kuat melalui sosial media untuk meningkatkan kinerja pemasaran di masa depan. Kata Kunci: Pemasaran, Online to Offline (O2O), Media Sosial, CV Alfin Jaya Motor. ABSTRACT The use of social media in marketing strategies has become crucial in today's digital era, especially in the automotive industry. This study aims to analyze the effectiveness of the Online to Offline (O2O) marketing strategy implemented by CV. Alfin Jaya Motor through the use of social media to increase customer interaction and sales conversion. A case study research method was used to explore the implementation of the O2O strategy, by collecting data from customer surveys, interviews with company management, and analysis of sales data and social media interactions. The research findings show a customer satisfaction level of 95% and a significant increase in marketing activities every month. The implications of this study support the importance of effective integration between online and offline platforms in achieving marketing goals. Recommendations are suggested for optimizing content strategies, using deeper data analytics, and developing stronger customer relationships through social media to improve future marketing performance. Keywords : Marketing Strategy, Online to Offline (O2O), social media, CV Alfin Jaya Motor.

Pengaruh Kepuasan dan Kepercayaan Pelanggan Terhadap Minat Beli Ulang di Shopee (Studi Kasus Pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali): The Influence of Customer Statisfaction and Trus on Repurchase Intention on Shopee (Case Study on the Community of East Bungku District, Morowali District) Sri Wanti; Riska; Elimawaty Rombe; Ira Nuriya Santi
Jurnal Kolaboratif Sains Vol. 7 No. 9: September 2024
Publisher : Universitas Muhammadiyah Palu

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan dan kepercayaan pelanggan terhadap minat beli ulang di Shopee (studi kasus pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali). Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive sebesar 60 responden. Pengumpulan data menggunakan kuesioner, dan kemudian di olah dengan menggunakan SPSS versi 25. Metode analisis yang digunakan merupakan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa Kepuasan dan Kepercayaan secara serempak berpengaruh positif dan signifkan terhadap Minat Beli Ulang di Shopee (Studi Kasus Pada Masyarakat Kecamatan Bungku Timur Kabupaten Morowali). Kemudian Kepuasan secara parsial berpengaruh positif dan signifikan terhadap minat beli ulang di shopee (studi kasus pada masyarakat kecamatan bungku timur kabupaten morowali) dan kepercayaan secara persial berpengaruh positif namun tidak signifikan terhadap minat beli ulang di shopee (studi kasus pada masyarakat kecamatan bungku timur kabupaten morowali). Koefisien determinasi memperlihatkan nilai R Square sebesar 0.558 atau 55,8% dan sisanya sebesar 44,2% dijelaskan oleh variabel lain yang tidak dimasukan dalam penelitian.

Pengaruh Kualitas Produk dan Harga terhadap Keputusan PembelianSepeda Motor Pada Dealer Yamaha Bungku Tengah Kabupaten Morowali: The Effect Of Product Quality And Price On Purchase Decisions For Motorcycles At Yamaha Dealers In Bungku Teangah Morowali Regency Faikaturrahma; Ira Nuriya Santi; Zakiyah Zahara; Sri Wanti
Jurnal Kolaboratif Sains Vol. 7 No. 11: November 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i11.5886

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive sebesar 105 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Kualitas Produk dan Harga secara serempak berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Kemudian Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali dan Harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Koefisien determinasi memperlihatkan nilai R Square sebesar 0,574 atau 57,4% dan sisanya 42,6% dijelaskan oleh variabel lain yang tidak dimasukkan ke dalam regresi.

Pengaruh Interface Dan Content Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Mahasiswa Manajemen Psdku Morowali): The Influence Of Interface And Content On Purchasing Decisions On The Shopee Marketplace (Case Study Of Psdku Morowali Management Students) Ramlah; Zakiyah Zahara; Ira Nuriya Santi; Farid
Jurnal Kolaboratif Sains Vol. 7 No. 11: November 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i11.5902

Penelitian ini bertujuan untuk mengetahui Pengaruh Interface dan Content Terhadap Keputusan Pembelian Pada Marketplace Shopee (studi kasus Mahasiswa Manajemen PSDKU Morowali). Jenis penelitian ini bersifat deskriptif dan kausal. Jumlah sampel dalam penelitian ini 60 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel Interface dan Content secara serempak berpengaruh signifikan terhadap Keputusan Pembelian, Interface secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, Content secara parsial berpengaruh signifikan terhadap Keputusan Pembelian pada Marketplace Shopee (studi kasus Mahasiswa Manajemen PSDKU Morowali)

Gender Interaction: Exploring How Shopee Mobile Technology Shapes Consumer Decisions Through the Lens of Consumer Enjoyment Talita, Febrina; Wahyuningsih, Wahyuningsih; Santi, Ira Nuriya
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.06

The evolution of e-commerce from simple websites that facilitate sales transactions to integrated mobile apps has been fuelled by a significant surge in user demand. This transformation, marked by the dominance of mobile devices in accessing e-commerce platforms such as Shopee, underscores the importance of understanding consumer behavior and preferences in the context of mobile shopping. The findings of this study provide valuable insights into how perceived usefulness (PU) and perceived ease of use (PEOU), as well as gender, influence purchasing decisions on Shopee Mobile. We conducted an online survey using Google Forms to collect the research data. A total of 210 respondents were successfully obtained and processed the data. The survey respondents are Shopee Mobile application users who live in Palu City. The PLS SEM 3 data analysis method employs the JASP tool for data processing. The study's results show that perceived usefulness and perceived ease of use do not significantly influence purchase decisions. However, when mediated by consumer enjoyment, perceived usefulness and perceived ease of use significantly influence purchase decisions; the moderating effect of gender is not significant. The findings of this study are very useful for managers or company leaders in developing technological application innovations to increase the number of application users and can influence consumer choices in making purchasing decisions.

Netnographic Insights: Unveiling Green Marketing Strategies for Business Development in Scarlett Cosmetics Milany, Audy Putri; Santi, Ira Nuriya; Rombe, Elimawaty; Murad, Moh. Ali
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6926

In today’s world, both national and international companies are increasingly producing environmentally friendly products and services as part of their Corporate Social Responsibility (CSR) efforts, which positively impact the environment and society. Scarlett Cosmetics is one such company. This study aims to explore the green marketing strategies implemented by Scarlett Cosmetics. A virtual ethnographic approach was employed, utilizing online observation techniques with a "lurking" method on relevant platforms. The study found that Scarlett’s green marketing strategy includes: 1) the use of glass bottles to promote eco-friendly products, 2) environmental awareness campaigns through the #SayangiDiriSayangiBumi program, and 3) a commitment to sustainability. The findings suggest that Scarlett’s green marketing strategy not only enhances its brand image but also fosters increased customer satisfaction and loyalty.

Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi Barkat Ansari; Syamsul Bachri; Ira Nuriya Santi; Farid Farid
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.857

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.

THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER VALUE ON INPATIENT SATISFACTION AT BHAYANGKARA HOSPITAL PALU CITY Razak, Abd; Miru, Sulaeman; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study aims to determine the effect of service quality and customer value on inpatient satisfaction at Bhayangkara Hospital Palu City. The type of research was descriptive – verification. The research sample was inpatients at Bhayangkara Hospital Palu, which was determined by the purposive sampling method and totaled 105 patients. This study applied a multiple linear analysis method using SPSS software version 23. The results of this study indicate that (1) service quality and customer value have a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, (2) service quality has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, ((3) customer value has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City. Keywords: Service Quality, Customer Value, Patient Satisfaction

THE INFLUENCE OF COMPENSATION, MOTIVATION, AND ORGANIZATIONAL COMMITMENT ON THE PERFORMANCE OF EMPLOYEES AT PT. CITRA PALU MINERALS IN POBOYA VILLAGE, PALU Amier, Amran Nawir; Thahir, Harifuddin; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to analyze the simultaneous or partially influenced variables of compensation, motivation, and organizational commitment on the performance of employees at PT. Citra Palu Minerals (CPM) in Poboya Village, Palu, Central Sulawesi. The research used a descriptive research type with a quantitative approach. The research sample used stratified random sampling. The type of data used in this research is quantitative which is collected through observation, questionnaires, and documentation then analyzed using multiple linear regressions. The results of the research show that the variables of motivation, compensation and organizational commitment influence the performance of employees at PT. Citra Palu Minerals (CPM) in the Poboya Village, Palu simultaneously or partially. The significance value in the simultaneous and partial test obtained is smaller than the value of the level of significance (∝=0,05). Keywords: Compensation, Motivation, Organizational Commitment and Performance.

Co-Authors Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amier, Amran Nawir Amir, Mirna Andhika Dwitama Andi Indriani Ibrahim ANISAH Annaliah, Febrizha Asriadi Asriadi Asriadi Aun Ramlah Maharani Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Cici Rianty K. Bidin Darman, Darman Dian Rahmawati Dianafakroh, Dianafakroh Dinda Maharani Djibran, Moch Aedil Elimawaty Rombe Erwan Sastrawan Faikaturrahma Farid Farid Farid Farid Farid Fitriah Hartanti Harnida Wahyuni Adda Hesti Evrianti Hilda Monoarfa idiljan, Desri komala sari Idris Idris Ihksan, Ihksan Iwan Iwan Juliana Kadang KORNELIUS, YOBERTH Lamusa, Faruq Laorensia Yolanda Sundah LISTANTO, DEDE KURIANG Magfira Malarante, Narita Maskuri Sutomo Masliati Milany, Audy Putri Moh. Ali Murad Mohammad Ega Nugraha Muhammad Faisal Muhammad Randi Satrio Muhammad Riswandi Palawa4 Muis, Yuyun Ramadhani Munawarah Muslimin Muslimin Muslimin Muslimin Muzakir Nada Afisa Ad’jen Nazarina, Tiara Niken Nazira Kinsky Niluh Putu Evvy Rossanty Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Parani, Syamsul Bahri Dg. Parawangsa, Indra Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rahmat Mubaraq Ramadhani, Jihan Ramlah Ramli Hatma Randang, Viany Fransiska Razak, Abd Rian Risendy Rifky Juliansyah Riska Rosida P. Adam Ryan Ryan Setiawan Mandala Putra Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syafiqa Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tahyudin Tahyudin Talita, Febrina Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin USWATUN HASANAH Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yea Aprilia Silvana YUYUN DESTI INDRAWATI Zakiyah Zahara Zalyanti, Nur Afni

Title

Found 64 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 64 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 64 Documents
Search