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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen PROCEEDING INTERNASIONAL SEMINAR JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Wiga : Jurnal Penelitian Ilmu Ekonomi MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Sambulugana Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Journal of Social Commerce Jurnal Manajemen Kreatif dan Inovasi Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ekonomi Kreatif Indonesia Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sasambo: Jurnal Abdimas (Journal of Community Service) eJEBA Journal of Humanities, Community Service, and Empowerment

IRA NURIYA SANTI

Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako

Author-ID : 533004

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Strategi Pemasaran Dengan Metode Online To Offline (O2O) Pada Penggunaan Sosial Media Di CV. Alfin Jaya Motor Zalyanti, Nur Afni; Santi, Ira Nuriya; Adam, Rosida P; Nugraha, Mohammad Ega
Jurnal Media Wahana Ekonomika Vol. 21 No. 3 (2024): Jurnal Media Wahana Ekonomika, Oktober 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i3.16920

ABSTRAK Penggunaan sosial media dalam strategi pemasaran telah menjadi krusial dalam era digital saat ini, terutama dalam industri otomotif. Penelitian ini bertujuan untuk menganalisis efektivitas strategi pemasaran Online to Offline (O2O) yang diterapkan oleh CV. Alfin Jaya Motor melalui penggunaan sosial media untuk meningkatkan interaksi pelanggan dan konversi penjualan. Metode penelitian studi kasus digunakan untuk mendalami implementasi strategi O2O, dengan mengumpulkan data dari survei pelanggan, wawancara dengan manajemen perusahaan, dan analisis data penjualan dan interaksi media sosial. Temuan penelitian menunjukkan tingkat kepuasan pelanggan mencapai 95% dan adanya peningkatan signifikan dalam aktivitas pemasaran setiap bulan. Implikasi dari penelitian ini mendukung pentingnya integrasi efektif antara platform online dan offline dalam mencapai tujuan pemasaran. Rekomendasi disarankan untuk optimalisasi strategi konten, penggunaan analitika data yang lebih mendalam, serta pengembangan hubungan pelanggan yang lebih kuat melalui sosial media untuk meningkatkan kinerja pemasaran di masa depan. Kata Kunci: Pemasaran, Online to Offline (O2O), Media Sosial, CV Alfin Jaya Motor. ABSTRACT The use of social media in marketing strategies has become crucial in today's digital era, especially in the automotive industry. This study aims to analyze the effectiveness of the Online to Offline (O2O) marketing strategy implemented by CV. Alfin Jaya Motor through the use of social media to increase customer interaction and sales conversion. A case study research method was used to explore the implementation of the O2O strategy, by collecting data from customer surveys, interviews with company management, and analysis of sales data and social media interactions. The research findings show a customer satisfaction level of 95% and a significant increase in marketing activities every month. The implications of this study support the importance of effective integration between online and offline platforms in achieving marketing goals. Recommendations are suggested for optimizing content strategies, using deeper data analytics, and developing stronger customer relationships through social media to improve future marketing performance. Keywords : Marketing Strategy, Online to Offline (O2O), social media, CV Alfin Jaya Motor.

Gender Interaction: Exploring How Shopee Mobile Technology Shapes Consumer Decisions Through the Lens of Consumer Enjoyment Talita, Febrina; Wahyuningsih, Wahyuningsih; Santi, Ira Nuriya
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.06

The evolution of e-commerce from simple websites that facilitate sales transactions to integrated mobile apps has been fuelled by a significant surge in user demand. This transformation, marked by the dominance of mobile devices in accessing e-commerce platforms such as Shopee, underscores the importance of understanding consumer behavior and preferences in the context of mobile shopping. The findings of this study provide valuable insights into how perceived usefulness (PU) and perceived ease of use (PEOU), as well as gender, influence purchasing decisions on Shopee Mobile. We conducted an online survey using Google Forms to collect the research data. A total of 210 respondents were successfully obtained and processed the data. The survey respondents are Shopee Mobile application users who live in Palu City. The PLS SEM 3 data analysis method employs the JASP tool for data processing. The study's results show that perceived usefulness and perceived ease of use do not significantly influence purchase decisions. However, when mediated by consumer enjoyment, perceived usefulness and perceived ease of use significantly influence purchase decisions; the moderating effect of gender is not significant. The findings of this study are very useful for managers or company leaders in developing technological application innovations to increase the number of application users and can influence consumer choices in making purchasing decisions.

Netnographic Insights: Unveiling Green Marketing Strategies for Business Development in Scarlett Cosmetics Milany, Audy Putri; Santi, Ira Nuriya; Rombe, Elimawaty; Murad, Moh. Ali
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6926

In today’s world, both national and international companies are increasingly producing environmentally friendly products and services as part of their Corporate Social Responsibility (CSR) efforts, which positively impact the environment and society. Scarlett Cosmetics is one such company. This study aims to explore the green marketing strategies implemented by Scarlett Cosmetics. A virtual ethnographic approach was employed, utilizing online observation techniques with a "lurking" method on relevant platforms. The study found that Scarlett’s green marketing strategy includes: 1) the use of glass bottles to promote eco-friendly products, 2) environmental awareness campaigns through the #SayangiDiriSayangiBumi program, and 3) a commitment to sustainability. The findings suggest that Scarlett’s green marketing strategy not only enhances its brand image but also fosters increased customer satisfaction and loyalty.

Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi Barkat Ansari; Syamsul Bachri; Ira Nuriya Santi; Farid Farid
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.857

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.

THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER VALUE ON INPATIENT SATISFACTION AT BHAYANGKARA HOSPITAL PALU CITY Razak, Abd; Miru, Sulaeman; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study aims to determine the effect of service quality and customer value on inpatient satisfaction at Bhayangkara Hospital Palu City. The type of research was descriptive – verification. The research sample was inpatients at Bhayangkara Hospital Palu, which was determined by the purposive sampling method and totaled 105 patients. This study applied a multiple linear analysis method using SPSS software version 23. The results of this study indicate that (1) service quality and customer value have a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, (2) service quality has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City, ((3) customer value has a significant effect on inpatient satisfaction at Bhayangkara Hospital Palu City. Keywords: Service Quality, Customer Value, Patient Satisfaction

THE INFLUENCE OF COMPENSATION, MOTIVATION, AND ORGANIZATIONAL COMMITMENT ON THE PERFORMANCE OF EMPLOYEES AT PT. CITRA PALU MINERALS IN POBOYA VILLAGE, PALU Amier, Amran Nawir; Thahir, Harifuddin; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to analyze the simultaneous or partially influenced variables of compensation, motivation, and organizational commitment on the performance of employees at PT. Citra Palu Minerals (CPM) in Poboya Village, Palu, Central Sulawesi. The research used a descriptive research type with a quantitative approach. The research sample used stratified random sampling. The type of data used in this research is quantitative which is collected through observation, questionnaires, and documentation then analyzed using multiple linear regressions. The results of the research show that the variables of motivation, compensation and organizational commitment influence the performance of employees at PT. Citra Palu Minerals (CPM) in the Poboya Village, Palu simultaneously or partially. The significance value in the simultaneous and partial test obtained is smaller than the value of the level of significance (∝=0,05). Keywords: Compensation, Motivation, Organizational Commitment and Performance.

THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON MARKETING PERFORMANCE THROUGH DIGITAL MARKETING CAPABILITIES IN THE NEW NORMAL ERA ON MICRO SMALL AND MEDIUM ENTERPRISES IN PALU, CENTRAL SULAWESI Ihksan, Ihksan; Zahara, Zakiyah; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research intends to determine the influence of Entrepreneurial Marketing through Digital Marketing Capabilities on Marketing Performance in the New Normal era for MSMEs in Palu, Central Sulawesi. Explanatory research method was conducted. The types and sources of data used was primary data through distributing questionnaires to 197 respondents who became the sample of this research. The sampling technique used was the Yamane and Isaac formula. Hypothesis testing used was path analysis with Smart-PLS software. The results show that Entrepreneurial Marketing through Digital Marketing Capabilities has a positive but not significant influence on Marketing Performance in the new normal era for MSMEs in Palu, Central Sulawesi. Keywords: Entrepreneurial Marketing, Digital Marketing Capabilities, Marketing Performance, Micro Small and Medium Enterprises

THE INFLUENCE OF QUALITY OF HEALTH SERVICES ON INPATIENT SATISFACTION AT PANDERE PUBLIC HEALTH CENTER Iwan, Iwan; Idris, Idris; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to examine and explain the effect of service quality on patient satisfaction at the Pandere Public Health Center, Sigi District. The research method used is explanatory research. The population of this research was all patients who had been treated during 2020, while the sample was 88 respondents. The sampling technique used the Slovin technique. The data analysis method used multiple linear regression with IBM SPSS Statistics version 25 software-assisted. The results of the partial statistical test of service quality variables consisting of Reliability (X1) and Assurance (X3) have a significant positive effect. In comparison, the Responsiveness (X2), Empathy (X4), and Tangible (X5) variables have no significant effect on patient satisfaction. Simultaneous statistical test results show that service quality has a positive and significant effect on patient satisfaction. Keywords: Service Quality, Reliability, Responsiveness, Assurance, Empathy, Tangible, Patient Satisfaction

THE EFFECT OF WORK MOTIVATION AND COMPENSATION ON THE PERFORMANCE OF PT TAMACO GRAHA KRIDA EMPLOYEES MOROWALI DISTRICT Djibran, Moch Aedil; Natsir, Syahir; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study aims to 1) determine the effect of work motivation and compensation on theperformance of employees of PT Tamaco Graha Krida Morowali Regency. 2) determine theeffect of motivation on the performance of employees of PT. Tamaco Graha Krida MorowaliRegency. 3) determine the effect of compensation on employee performance of PT. TamacoGraha Krida Morowali Regency. The object of this research is Motivation, compensation andemployee performance. The results of the study concluded that together they had a significanteffect on the performance of employees of PT Tamaco Graha Krida Morowali Regency. Thusmotivation and compensation at the company PT. Graha Krida Morowali Regency, willprovide an increase in employee performance. This shows that if motivation and compensationundergo changes, in relation to motivation, and compensation, will have a positive impact onemployee performance, reflecting motivation and compensation can have a positive influence,on improving employee performance. This shows that if the company PT Graha KridaMorowali Regency makes changes to motivation and compensation will have a positive impacton improving employee performance.Keywords: Motivation, Compensation, and Employee Performance

THE EFFECT OF PRICE, SERVICE AND PROMOTION ON REPURCHASE DECISION OF WATER REFILLS PRODUCT OF METRO PALU Nurmiati, Nurmiati; Miru, Sulaeman; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 1 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to determine and analyze the effect of price, service, and promotion simultaneously and partially on decision to repurchase the product of water refills of Metro Palu. The population in this research were all customers of the Metro Palu refill water refills station. The number of samples in this research were 123 respondents. This research applied a descriptive causal with data analysis technique using multiple linear regression. Data were analyzed through SPSS application. The results show that the variables of price, service and promotion simultaneously have a positive effect on repurchase decisions, the significant value of F is 0.000 < (0.05). Moreover, the partial test result obtains that the price variable has a significant value of t = 0.006 < (0.05). It can be concluded that the price variable positively and significantly affects on repurchase decision. Furthermore, the service variable has a significant value of t = 0.006 < (0.05) so it can be concluded that the service variable has a positive and significant effect on repurchase decision. The results of the partial test show that the promotion variable has a significant value of t = 0.000 < (0.05). Thus, so it can be concluded that the promotion variable has a positive and significant effect on repurchase decision. Keywords: Prices, Services, Promotions, Repurchase Decisions, Metro Palu Water Refills

Co-Authors Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amier, Amran Nawir Amir, Mirna Andhika Dwitama Andi Indriani Ibrahim Andi Muhammad Fikri ANISAH Annaliah, Febrizha Asriadi Asriadi Asriadi Aulia, Nurul Aun Ramlah Maharani Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Cici Rianty K. Bidin Darman, Darman Dian Rahmawati Dianafakroh, Dianafakroh Dinda Maharani Djibran, Moch Aedil Elimawaty Rombe Erwan Sastrawan Farid Farid Farid Farid Farid Farid, Farid Fitriah Hartanti Fitrisam, Syarifah Aliyah Harnida Wahyuni Adda Hesti Evrianti Hilda Monoarfa idiljan, Desri komala sari Idris Idris Ihksan, Ihksan Isra Mawarni Tahir Stella Iwan Iwan Juliana Kadang KORNELIUS, YOBERTH Lamusa, Faruq Laorensia Yolanda Sundah LISTANTO, DEDE KURIANG Magfira Malarante, Narita Maskuri Sutomo Masliati Milany, Audy Putri Moh. Ali Murad Mohammad Ega Nugraha Mohammad Zeylo Auriza Monoarfa, Hilda Muhammad Faisal Muhammad Randi Satrio Muhammad Riswandi Palawa4 Muis, Yuyun Ramadhani Munawarah Muslimin Muslimin Muslimin Muslimin Muzakir Nada Afisa Ad’jen Nasyihah, Dzurotul Khoir Nazarina, Tiara Ni Luh Dita Yanti Niken Nazira Kinsky Niluh Putu Evvy Rossanty Novia Widyasari Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bachri Dg Parani, Syamsul Bahri Parani, Syamsul Bahri Dg. Parawangsa, Indra Ponirin Ponirin Ponirin Ponirin, Ponirin Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rahmat Mubaraq Ramadhani, Jihan Ramli Hatma Randang, Viany Fransiska Razak, Abd Rian Risendy Riyanto, Wahyu Rosida P. Adam Ryan Ryan Setiawan Mandala Putra Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syafiqa Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syarifaini Tahyudin Tahyudin Talita, Febrina Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin USWATUN HASANAH Wahyunga, Wahyunga Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yea Aprilia Silvana YUYUN DESTI INDRAWATI Zakiyah Zahara Zalyanti, Nur Afni Zeylo Auriza, Mohammad

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