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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen PROCEEDING INTERNASIONAL SEMINAR Jurnal SOLMA J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Kolaboratif Sains MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Sambulugana Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Journal of Social Commerce Jurnal Manajemen Kreatif dan Inovasi Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ekonomi Kreatif Indonesia Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sasambo: Jurnal Abdimas (Journal of Community Service) eJEBA Journal of Humanities, Community Service, and Empowerment

IRA NURIYA SANTI

Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako

Author-ID : 533004

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON MARKETING PERFORMANCE THROUGH DIGITAL MARKETING CAPABILITIES IN THE NEW NORMAL ERA ON MICRO SMALL AND MEDIUM ENTERPRISES IN PALU, CENTRAL SULAWESI Ihksan, Ihksan; Zahara, Zakiyah; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research intends to determine the influence of Entrepreneurial Marketing through Digital Marketing Capabilities on Marketing Performance in the New Normal era for MSMEs in Palu, Central Sulawesi. Explanatory research method was conducted. The types and sources of data used was primary data through distributing questionnaires to 197 respondents who became the sample of this research. The sampling technique used was the Yamane and Isaac formula. Hypothesis testing used was path analysis with Smart-PLS software. The results show that Entrepreneurial Marketing through Digital Marketing Capabilities has a positive but not significant influence on Marketing Performance in the new normal era for MSMEs in Palu, Central Sulawesi. Keywords: Entrepreneurial Marketing, Digital Marketing Capabilities, Marketing Performance, Micro Small and Medium Enterprises

THE INFLUENCE OF QUALITY OF HEALTH SERVICES ON INPATIENT SATISFACTION AT PANDERE PUBLIC HEALTH CENTER Iwan, Iwan; Idris, Idris; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to examine and explain the effect of service quality on patient satisfaction at the Pandere Public Health Center, Sigi District. The research method used is explanatory research. The population of this research was all patients who had been treated during 2020, while the sample was 88 respondents. The sampling technique used the Slovin technique. The data analysis method used multiple linear regression with IBM SPSS Statistics version 25 software-assisted. The results of the partial statistical test of service quality variables consisting of Reliability (X1) and Assurance (X3) have a significant positive effect. In comparison, the Responsiveness (X2), Empathy (X4), and Tangible (X5) variables have no significant effect on patient satisfaction. Simultaneous statistical test results show that service quality has a positive and significant effect on patient satisfaction. Keywords: Service Quality, Reliability, Responsiveness, Assurance, Empathy, Tangible, Patient Satisfaction

THE EFFECT OF WORK MOTIVATION AND COMPENSATION ON THE PERFORMANCE OF PT TAMACO GRAHA KRIDA EMPLOYEES MOROWALI DISTRICT Djibran, Moch Aedil; Natsir, Syahir; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This study aims to 1) determine the effect of work motivation and compensation on theperformance of employees of PT Tamaco Graha Krida Morowali Regency. 2) determine theeffect of motivation on the performance of employees of PT. Tamaco Graha Krida MorowaliRegency. 3) determine the effect of compensation on employee performance of PT. TamacoGraha Krida Morowali Regency. The object of this research is Motivation, compensation andemployee performance. The results of the study concluded that together they had a significanteffect on the performance of employees of PT Tamaco Graha Krida Morowali Regency. Thusmotivation and compensation at the company PT. Graha Krida Morowali Regency, willprovide an increase in employee performance. This shows that if motivation and compensationundergo changes, in relation to motivation, and compensation, will have a positive impact onemployee performance, reflecting motivation and compensation can have a positive influence,on improving employee performance. This shows that if the company PT Graha KridaMorowali Regency makes changes to motivation and compensation will have a positive impacton improving employee performance.Keywords: Motivation, Compensation, and Employee Performance

THE EFFECT OF PRICE, SERVICE AND PROMOTION ON REPURCHASE DECISION OF WATER REFILLS PRODUCT OF METRO PALU Nurmiati, Nurmiati; Miru, Sulaeman; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 1 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

This research aims to determine and analyze the effect of price, service, and promotion simultaneously and partially on decision to repurchase the product of water refills of Metro Palu. The population in this research were all customers of the Metro Palu refill water refills station. The number of samples in this research were 123 respondents. This research applied a descriptive causal with data analysis technique using multiple linear regression. Data were analyzed through SPSS application. The results show that the variables of price, service and promotion simultaneously have a positive effect on repurchase decisions, the significant value of F is 0.000 < (0.05). Moreover, the partial test result obtains that the price variable has a significant value of t = 0.006 < (0.05). It can be concluded that the price variable positively and significantly affects on repurchase decision. Furthermore, the service variable has a significant value of t = 0.006 < (0.05) so it can be concluded that the service variable has a positive and significant effect on repurchase decision. The results of the partial test show that the promotion variable has a significant value of t = 0.000 < (0.05). Thus, so it can be concluded that the promotion variable has a positive and significant effect on repurchase decision. Keywords: Prices, Services, Promotions, Repurchase Decisions, Metro Palu Water Refills

Branding Dan Digital Marketing Pada KTM Baturoko Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Ira Nuriya Santi; Wiri Wirastuti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1460

Pelaku usaha KTM (Kelompok Tani Mangrove) Baturoko Kabupaten Donggala, terkendala pada pemasaran produk, sebagian besar belum memahami manfaat dari branding, dan rendahnya ilmu pengetahuan tentang digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada masyarakat yang tergabung dalam KTM Baturoko terkait Branding dan Digital Marketing. Target khusus yang diharapkan dari kegiatan ini adalah 20 orang anggota KTM Baturoko, memahami proses pembuatan branding dan menggunakan digital marketing sebagai sarana promosi, terutama dalam design merek produk sehingga mampu secara mandiri mengembangkan usahanya dengan memperhatikan apa yang dibutuhkan dan diinginkan konsumen. Kegiatan abdimas ini menggunakan metode pelatihan, desain merek dan penerapannya, diawali dengan diskusi tentang pentingnya branding, kemudian membuat brand/merek, dan menerapkannya pada produk usaha, selain itu diajarkan cara memasarkan produk menggunakan digital marketing melalui media sosial. Hasil kegiatan pengabdian ini memberikan dampak yang signifikan bagi mitra yaitu mitra memiliki tambahan pengetahuan tentang branding, penerapannya adalah memliki logo dan label usaha yang baru untuk mendukung peningkatan penjualan produk usaha mereka agar lebih menarik dan diminati konsumen. Branding and Digital Marketing at KTM Baturoko The business actors of the Mangrove Farmer Group (Kelompok Tani Mangrove) in Baturoko, Donggala Regency, face challenges in marketing their products. Most of them do not yet understand the benefits of branding and have limited knowledge of digital marketing. This community engagement activity aims to provide knowledge and skills to the members of the Baturoko Mangrove Farmer Group related to Branding and Digital Marketing. The specific target for this activity is 20 members of the Baturoko Mangrove Farmer Group, who will gain an understanding of the branding process and the use of digital marketing as a means of promotion, especially in product brand design. This will enable them to independently develop their businesses while considering the needs and desires of consumers. The community engagement activity utilizes training methods, brand design, and its implementation, starting with discussions on the importance of branding, followed by creating a brand and applying it to their products. In addition, they will be taught how to market their products using digital marketing through social media. The results of this community engagement activity have had a significant impact on the partners, as they have gained additional knowledge about branding. They have applied this knowledge by creating new logos and labels for their businesses to enhance the sales of their products, making them more attractive and appealing to consumers.

Edukasi Financial Intelligence pada UMKM di Desa Lero Kecamatan Sindue Kabupaten Donggala Ira Nuriya Santi; Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Wiri Wirastuti; Farid Farid; Sri Wanti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2160

Tujuan kegiatan ini untuk mengedukasi dan mempelajari keahlian dasar yang berkaitan dengan pendapatan, pengeluaran, tabungan, dan pinjaman. Metode yang digunakan adalah ceramah dan pendampingan pencatatan keuangan. Temuan utama kegiatan ini adalah masih rendahnya pemahaman tentang kecerdasan mengelola keuangan (financial intelligence) di Desa Lero Kecamatan Sindue Kabupaten Donggala disebabkan oleh tingkat pendidikan mereka yang rendah, keterbatasan ekonomi dan lingkungan tempat tinggal sehingga menjadikan mereka kekurangan pengetahuan terhadap keuangan. Implikasi kegiatan pengabdian ini memberikan pemahaman kepada pelaku usaha mikro, kecil dan menengah (UMKM) serta dapat meningkatkan kemampuan literasi terkait pencatatan keuangan. Dari kegiatan tersebut diharapkan masyarakat Desa Lero memiliki kecerdasan dalam mengelola keuangan. Financial Intelligence Education for SMEs in Lero Village, Sindue District, Donggala Regency The purpose of this activity is to educate and learn basic skills related to income, expenses, savings, and loans. The methods used are lectures and financial recording assistance. The main findings of this activity are the low understanding of financial intelligence in Lero Village, Sindue District, Donggala Regency due to their low level of education, economic limitations, and residential environment, which makes them lack knowledge about finance. The implications of this community service activity provide understanding to micro, small, and medium enterprises (MSMEs) and can improve literacy skills related to financial recording. From this activity, it is hoped that the people of Lero Village will have intelligence in managing finances.

Analysis Analisis Relationship Marketing dan Word Of Mouth dalam Upaya Menciptakan Loyalitas Pelanggan Annaliah, Febrizha; Santi, Ira Nuriya; Rombe, Elimawaty; Evrianti, Hesti
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.17806

ABSTRAK Penelitian ini bertujuan untuk menganalisis peran Relationship Marketing dan Word of Mouth (WoM) dalam meningkatkan loyalitas pelanggan pada peternak babi di Desa Ambawang, Kabupaten Kubu Raya. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam terhadap lima responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan metodologi Miles dan Huberman. Hasil penelitian menunjukkan bahwa kepercayaan, kualitas produk, dan harga yang kompetitif menjadi kunci dalam membangun hubungan jangka panjang dengan pelanggan. Kombinasi kedua strategi ini terbukti efektif, bahkan dalam skala usaha kecil. Penelitian ini menyimpulkan bahwa kombinasi Relationship Marketing dan Word of Mouth berkontribusi signifikan dalam membangun dan mempertahankan loyalitas pelanggan, bahkan dalam skala usaha kecil. Kata Kunci: Relationship Marketing, Word of Mouth, Loyalitas Pelanggan, Peternak babi. ABSTRACT This study aims to analyze the role of Relationship Marketing and Word of Mouth (WoM) in increasing customer loyalty at pig farmers in of Mouth (WoM) in increasing customer loyalty in pig farmers in Ambawang Village, Kubawang Regency. Ambawang Village, Kubu Raya Regency. With a qualitative descriptive approach, data was collected through in-depth interviews with five respondents who meeting certain criteria, and analyzed using the Miles and Huberman methodology. Huberman methodology. The results showed that trust, product quality, and competitive prices are key to building long-term relationships. competitive prices are key in building long-term relationships with customers. with customers. The combination of these two strategies has proven to be effective, even in small-scale businesses. small business scale. This research concludes that the combination of Relationship Marketing and Word of Mouth contribute significantly to building and and maintaining customer loyalty, even on a small business scale Keywords : Relationship Marketing, Word of Mouth, Customer Loyalty, Pig Farmers.

THE EFFECT OF SOCIAL MEDIA TIKTOK SHOP ON IMPULSE PURCHASES MEDIATED BY EMOTIONAL RESPONSE IN GENERATION Z IN PALU CITY Ramadhani, Jihan; Parani, Syamsul Bahri Dg.; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 2 (2024): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i2.140

This study aims to determine the effect of TikTok Shop on impulse purchases mediated by emotional responses. This type of research is quantitative research which is one type of research whose specifications are systematic, planned and clearly structured from the beginning to the creation of its research design. The population in this study is an element of Generation Z in Palu City whose number is unknown. In this study using purposive sampling technique, which is a sampling technique with certain considerations so that the number of samples obtained was 90 people who were Generation Z in Palu City. Hypothesis testing was carried out using the Structural Equation Model (SEM) method using Partial Least Square (PLS) software, namely SmartPLS 3.0 software. So that the results showed that the TikTok Shop Social Media Variable had a positive and significant effect on Generation Z Impulse Purchases in Palu City. The TikTok Shop Social Media variable has a positive and significant effect on the Emotional Response of Generation Z in Palu City. The Emotional Response variable has a positive and significant effect on Generation Z Impulse Purchases in Palu City. The Emotional Response variable mediates the effect of Social Media TikTok Shop on Generation Z Impulse Purchases in Palu City.

THE INFLUENCE OF INFORMATION TECHNOLOGY AND TRAINING ON EMPLOYEE PERFORMANCE THROUGH COMPETENCE YUYUN DESTI INDRAWATI; YOBERTH KORNELIUS; IRA NURIYA SANTI
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 1 (2025): Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i01.159

This study aims to assess and analyze the effect of information technology on competence, the effect of training on competence, the effect of competence on employee performance, the effect of information technology on employee performance, the effect of training on employee performance through competence, and the effect of training on employee performance through competence. The research in question is quantitative. There were 47 participants in this study who were employees of the Tora Belo Regional General Hospital in Sigi Regency. The SEM-PLS approach was used to conduct hypothesis testing, and the descriptive analysis method was used to analyze the data. Competence has a substantial and favorable influence on employee performance, as shown by the analysis results. In addition, employee performance is significantly and favorably affected by information technology. However, training has a minimal and adverse effect on employee performance. In addition, employee competencies facilitate the favorable and substantial impact of information technology on employee performance. Employee performance is significantly and directly influenced by training, which is also influenced by the level of competence.

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Mr.Ua’ici Barbershop Kelurahan Marsaoleh Kab. Morowali: The influence of service quality and price on customer satisfaction of mr.ua’ici barbershop in marsaoleh village morowali district Rifky Juliansyah; Ponirin; Ira Nuriya Santi; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.7589

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan kepuasan pelanggan MR.UA'ICI. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive dengan rumus Hair et al sebesar 105 Responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Secara serempak variabel Kualitas pelayanan (X1) dan Harga (X2) berpengaruh positif dan signifikan terhadap Kepuasan pelanggan MR.UA'ICI barbershop kelurahan marsaoleh Kab. Morowali. Kemudian pada uji parsial variabel Kualitas pelayanan (X1) dan Harga (X2) berpengaruh positif dan signifikan terhadap Kepuasan pelanggan MR.UA'ICI barbershop kelurahan marsaoleh Kab. Morowali. Koefisien determinasi memperlihatkan nilai R square sebesar 0,602 atau 60,2% dan sisanya sebesar 39,8% dijelaskan oleh variabel lain yang tidak dimasukkan ke dalam model regresi.

Co-Authors Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amier, Amran Nawir Amir, Mirna Andhika Dwitama Andi Indriani Ibrahim ANISAH Annaliah, Febrizha Asriadi Asriadi Asriadi Aun Ramlah Maharani Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Cici Rianty K. Bidin Darman, Darman Dian Rahmawati Dianafakroh, Dianafakroh Dinda Maharani Djibran, Moch Aedil Elimawaty Rombe Erwan Sastrawan Faikaturrahma Farid Farid Farid Farid Farid Fitriah Hartanti Harnida Wahyuni Adda Hesti Evrianti Hilda Monoarfa idiljan, Desri komala sari Idris Idris Ihksan, Ihksan Iwan Iwan Juliana Kadang KORNELIUS, YOBERTH Lamusa, Faruq Laorensia Yolanda Sundah LISTANTO, DEDE KURIANG Magfira Malarante, Narita Maskuri Sutomo Masliati Milany, Audy Putri Moh. Ali Murad Mohammad Ega Nugraha Muhammad Faisal Muhammad Randi Satrio Muhammad Riswandi Palawa4 Muis, Yuyun Ramadhani Munawarah Muslimin Muslimin Muslimin Muslimin Muzakir Nada Afisa Ad’jen Nazarina, Tiara Niken Nazira Kinsky Niluh Putu Evvy Rossanty Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Parani, Syamsul Bahri Dg. Parawangsa, Indra Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rahmat Mubaraq Ramadhani, Jihan Ramlah Ramli Hatma Randang, Viany Fransiska Razak, Abd Rian Risendy Rifky Juliansyah Riska Rosida P. Adam Ryan Ryan Setiawan Mandala Putra Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syafiqa Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tahyudin Tahyudin Talita, Febrina Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin USWATUN HASANAH Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yea Aprilia Silvana YUYUN DESTI INDRAWATI Zakiyah Zahara Zalyanti, Nur Afni

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