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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen PROCEEDING INTERNASIONAL SEMINAR Jurnal SOLMA J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Kolaboratif Sains MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Sambulugana Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Journal of Social Commerce Jurnal Manajemen Kreatif dan Inovasi Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ekonomi Kreatif Indonesia Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sasambo: Jurnal Abdimas (Journal of Community Service) eJEBA Journal of Humanities, Community Service, and Empowerment
IRA NURIYA SANTI
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh E-Servqual Terhadap E-Loyalty Pada Pelanggan Traveloka Ira Nuriya Santi; Muzakir Muzakir; Wahyuningsih Wahyuningsih
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 2 (2020): e-JEBA Volume 7 Nomor 2 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i2.18429

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-servqual yang sudah dimodifikasi dengan tambahan 2 variabel terhadap e-loyality, menggunakan pendekatan riset kuantitatif, populasinya adalah pengguna jasa layanan Traveloka di Indonesia dan jumlah sampel 262 responden, analisis regresi liner berganda digunakan sebagai metode analisis data, hasil kajian mengungkapkan e-servqual berpengaruh terhadap e-loyality, dan implikasi penelitian adalah hendaknya Traveloka memberikan perhatian lebih terhadap segmen yang ditemukan dalam penelitian ini, sehingga dapat membuat strategi pemasaran yang tepat agar tidak salah sasaran .
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH WORD OF MOUTH PADA PRODUK SKINCARE NEWFIVEZ idiljan, Desri komala sari; Nuriya Santi, Ira; Zahara, Zakiyah; Tambaru, Rachman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2194

Abstract

This study aims to determine the effect of Digital Marketing on purchasing decisions for Newfivez skincare products in Palu City which is mediated by Word of Mouth. This study uses a quantitative approach with a survey method through distributing questionnaires to 100 Newfivez consumers. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The results showed that Digital Marketing has a positive and significant effect on Word of Mouth, and Word of Mouth has a significant effect on purchasing decisions. In addition, Word of Mouth is proven to mediate the relationship between Digital Marketing and purchasing decisions. These findings suggest that proper implementation of Digital Marketing can drive purchasing decisions indirectly through increasing Word of Mouth among consumers.
Peran Promosi melalui Instagram, Kualitas Layanan dan Fasilitas Wisata terhadap Minat Berkunjung Kembali Wisatawan Dianafakroh, Dianafakroh; Santi, Ira Nuriya; Syarifuddin, Umar; Evrianti, Hesti
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10741

Abstract

The study aims to determine the role of promotion through Instagram, service quality, and tourist facilities on tourists' intention to revisit Pantai Kura-Kura tourist location. The population of this quantitative study is not precisely known, so the sample was determined based on the criteria of followers of the Pantai Kura-Kura account and having visited the location. 120 respondents were then selected as a sample using non-probability sampling with a purposive sampling technique. The results of partial multiple linear regression analysis indicate that promotion through Instagram has no effect on tourists' intention to revisit Pantai Kura-Kura, while service quality and tourist facilities are proven to have a significant influence on this intention. Simultaneously, promotion through Instagram, service quality, and tourist facilities are proven to have a significant influence on tourists' intention to revisit.
Peningkatan Kompetensi Sumber Daya Manusia (SDM) Usaha Mikro, Kecil, dan Menengah (UMKM) Dalam Pengelolaan Keuangan Dan Pemasaran Berbasis Digital Dipesisir Pantai Desa Masaingi K. Bidin, Cici Rianty; Natsir, Syahrir; Adda, Harnida Wahyuni; Rossanty, Niluh Putu Evvy; Santi, Ira Nuriya
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 3 No. 2 (2024)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v3i2.298

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam pertumbuhan ekonomi Indonesia, namun masih menghadapi berbagai tantangan dalam pengembangannya. Tantangan utama yang dihadapi meliputi terbatasnya modal, manajemen yang lemah, kurangnya pemanfaatan teknologi informasi, dan lemahnya pengelolaan keuangan usaha. Pengabdian ini bertujuan untuk meningkatkan kompetensi SDM pelaku UMKM di kawasan wisata Pantai Pangi, Desa Masaingi, Kecamatan Sindue Donggala, khususnya dalam aspek pengelolaan keuangan dan pemasaran digital. Pantai Pangi merupakan destinasi wisata baru yang berkembang melalui gotong royong masyarakat setempat, dengan potensi signifikan untuk pengembangan ekonomi lokal. Kegiatan dilaksanakan menggunakan pendekatan participatory rural appraisal (PRA) dengan melibatkan 20 pelaku UMKM sebagai peserta. Metode pelaksanaan mencakup tiga tahap: persiapan (koordinasi dengan stakeholders dan analisis kebutuhan), pelaksanaan (penyuluhan dan pelatihan), dan evaluasi. Materi yang disampaikan meliputi pengembangan kompetensi SDM, pengelolaan keuangan UMKM, dan strategi pemasaran digital. Program dilaksanakan melalui kombinasi penyuluhan, workshop interaktif, dan pendampingan praktis. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan kenaikan tertinggi pada aspek pemasaran digital (50%), diikuti pengelolaan keuangan (40%), dan manajemen usaha (35%). Antusiasme peserta terlihat dari partisipasi aktif dalam diskusi dan tanya jawab. Program ini menghasilkan peningkatan kapabilitas pelaku UMKM dalam mengelola usaha secara profesional, tercermin dari kemampuan pencatatan keuangan yang lebih terstruktur dan penggunaan platform digital untuk pemasaran. Keberlanjutan program didukung oleh terbentuknya komunitas pembelajaran antar pelaku UMKM dan komitmen pendampingan berkelanjutan dari tim pengabdi.
Peran Live Streaming, Flash Sale, dan Gratis Ongkir pada Pembelian Impulsif Gen Z Pravitasari, Dea; Santi, Ira Nuriya; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4453

Abstract

Purpose: This study explores the effects of live streaming, flash sales, and the free shipping tagline on Gen Z consumers impulse purchases of facetology products at Shopee. Research Methodology: Purposive sampling is one of the quantitative sampling strategies used in this study. In this study, the sample comprised 120 respondents. A Likert scale was used as a measurement tool in a questionnaire used to collect data SPSS. Results: The results of this study show that live streaming, flash sales, and the free shipping tagline, both partially and stimulatingly, contribute to and have a positive impact on impulse purchases. Marketing strategies using live streaming, flash sales, and free shipping taglines are effective in simulating impulse purchases, based on an R-squared of 58,9%. Conclusion: This study concludes that interactive promotional tools such as live streaming, limited-time flash sales, and attractive free shipping significantly drive Gen Z consumers’ impulse buying behavior on e-commerce platforms. These strategies enhance consumer engagement and create a sense of urgency that leads to higher spontaneous purchases, particularly of beauty and cosmetic products. Limitations: Sample capacity is one of the limitations of this study. The resulting findings may not fully reflect the behavior of all Shopee users or beauty product consumers in general. Contribution: This research examines Generation Z consumer behavior in e-commerce and provides insights that can be used by marketers to develop effective marketing strategies, particularly through the use of live streaming and free shipping tagline promotions to increase the sales of cosmetics products on digital platforms.
Implementation of The Pancasila Student (P5) Profile Strengthening Project in Forming Students' Entrepreneurial Character at Poboya State Primary School Masliati; Santi, Ira Nuriya; Zahara, Zakiyah; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p03

Abstract

The Project to Strengthen the Pancasila Profile (P5) is an educational initiative that aims to introduce the concept of entrepreneurship to students. This article aims to fill the knowledge gap and contribute to understanding how P5 can effectively shape the entrepreneurial character of students in primary schools. The type of research used in this research is qualitative research methods. The research location that the researcher used as the object of this research was SD Negeri Poboya, located at Jl. Pue Salanga No. 36, Poboya District. Mantikulore, Palu city, Central Sulawesi. Data collection techniques in this research were through observation and interviews. The data source for this research is the driving teacher at Poboya State Elementary School. The research results show that P5 has a significant influence on forming the entrepreneurial spirit of students. The role of P5 in education is very supportive in forming students' entrepreneurial character. With a long duration of 7 hours a day, students can express their entrepreneurial abilities.
Building the Image of Pantoloan 10th State Elementary School: An Effective Educational Marketing Strategy Approach Laorensia Yolanda Sundah; Ira Nuriya Santi; Zakiyah Zahara
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 3 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i03.p05

Abstract

This study analyzes the educational marketing strategy implemented at State Elementary School (SDN) 10 Pantoloan, Palu City, to improve the school's image in the eyes of the public. Educational marketing is considered a crucial factor in attracting the attention of parents and prospective students, as well as in enhancing the school's competitiveness, particularly in comparison to other leading schools in Palu City. The results of the study indicate that SDN 10 Pantoloan has utilized social media to promote school activities, but still faces significant obstacles related to limited facilities. The importance of consistent and structured marketing strategies is emphasized in this study, where word of mouth and the effective use of social media can enhance the school's image. However, the quality of educational services and adequate facilities remain the main factors in building a sustainable, positive image. This study suggests that SDN 10 Pantoloan should continue to improve the quality of teaching, facilities, and marketing approaches to attract more prospective students and increase the school's attractiveness in the Palu City education market.
The Role of Facebook Social Media on Goat Sales Levels in Sunju Village Oktavianus; Ira Nuriya Santi; Zakiyah Zahara
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p05

Abstract

This study aims to explore the role of social media Facebook in increasing goat sales in Sunju Village. Based on the results of interviews with goat farmers who have participated in training, it was found that the use of Facebook as a marketing platform effectively increases demand for their products. The training provided includes how to utilize Facebook features, such as Marketplace and creating attractive promotional content, which has been proven to expand the market and increase sales. In addition, the use of social media allows farmers to reach consumers without having to spend high transportation costs. The results of this study indicate that by using Facebook effectively, goat farmers can expand their market, increase product visibility, and increase their income. Therefore, it is important for farmers to be given training and assistance in utilizing social media for marketing. With the right understanding and skills, goat farmers can optimize the potential of social media and create new opportunities in their businesses. This study underlines the importance of education and training in developing the capacity of livestock businesses, as well as its contribution to the village economy.
Implementation of P5 Entrepreneurship Theme in Forming Independent Character in Poboya State Elementary School Sri Wahyuni; Ira Nuriya Santi; Zakiyah Zahara; Muhammad Riswandi Palawa4
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p04

Abstract

Strengthening character education is an important aspect of national education development, which aims to form the next generation of the nation with integrity and national insight. One of the real efforts in realizing this is through the implementation of Pancasila values in the school environment. This article discusses the implementation of the Pancasila Student Profile Strengthening Project (P5) with the theme of entrepreneurship at SD Negeri Poboya as an example of good practice in shaping students' independent character. This research uses a descriptive qualitative approach to explore the implementation process, challenges, as well as the impact of the project on students' character. The results showed that P5 at SD Negeri Poboya was able to make a significant contribution in strengthening students' character, especially in terms of independence and responsibility. However, the successful implementation of this project can still be improved through stronger synergy between the school, parents and external partners. Program sustainability and joint commitment from all stakeholders are key factors in making P5 an inspiring character education model that can be replicated in other schools in Indonesia.
Implementation of Digital Marketing in Increasing Customers at PT. Banua Mentor Pratama Syafiqa; Ira Nuriya Santi; Syamsul Bachri; Anisah
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p02

Abstract

This study focuses on the implementation of digital marketing carried out by PT Banua Mentor Pratama through the social media platforms WhatsApp Business, Instagram, and TikTok to increase the number of customers using private tutoring services. The results of the study show that although digital marketing has a positive effect on increasing the number of customers, the impact is not significant. However, companies that are active in digital marketing tend to experience an increase in the number of customers, which indicates a positive correlation between the level of online interaction and customer base growth. The increase in customers is more visible in the use of Instagram Ads and WhatsApp Business, while TikTok plays a greater role in expanding the market by increasing profile visits. This study suggests that although digital marketing provides good results, PT Banua Mentor needs to improve and enhance the quality of the content posted, and focus more on the distribution of educational content. Digital marketing opens up great opportunities for business development and needs to be maximized, considering the transformation from conventional marketing to digital which is very important in facing increasingly tight economic competition. To achieve more significant results, companies must develop more targeted strategies and utilize the features available on social media platforms more optimally.
Co-Authors Abd. Rasyid Syamsuri Adfiyani Fadjar Akbar Riswandi Amier, Amran Nawir Amir, Mirna Andhika Dwitama Andi Indriani Ibrahim ANISAH Annaliah, Febrizha Asriadi Asriadi Asriadi Aun Ramlah Maharani Barkat Ansari Benyamin Parubak Chalil Chalil CHALIL, CHALIL Cici Rianty K. Bidin Darman, Darman Dian Rahmawati Dianafakroh, Dianafakroh Dinda Maharani Djibran, Moch Aedil Elimawaty Rombe Erwan Sastrawan Faikaturrahma Farid Farid Farid Farid Farid Fitriah Hartanti Harnida Wahyuni Adda Hesti Evrianti Hilda Monoarfa idiljan, Desri komala sari Idris Idris Ihksan, Ihksan Iwan Iwan Juliana Kadang KORNELIUS, YOBERTH Lamusa, Faruq Laorensia Yolanda Sundah LISTANTO, DEDE KURIANG Magfira Malarante, Narita Maskuri Sutomo Masliati Milany, Audy Putri Moh. Ali Murad Mohammad Ega Nugraha Muhammad Faisal Muhammad Randi Satrio Muhammad Riswandi Palawa4 Muis, Yuyun Ramadhani Munawarah Muslimin Muslimin Muslimin Muslimin Muzakir Nada Afisa Ad’jen Nazarina, Tiara Niken Nazira Kinsky Niluh Putu Evvy Rossanty Nur Riski Islianty Nurdin, Jurana Nurmiati Nurmiati Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Parani, Syamsul Bahri Dg. Parawangsa, Indra Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pravitasari, Dea Pricylia Chintya Dewi Buntuang Rahmat Mubaraq Ramadhani, Jihan Ramlah Ramli Hatma Randang, Viany Fransiska Razak, Abd Rian Risendy Rifky Juliansyah Riska Rosida P. Adam Ryan Ryan Setiawan Mandala Putra Siti Fajaria Siti Riskiana Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sulaeman Miru Surayya SURYA NINGSIH Syafiqa Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tahyudin Tahyudin Talita, Febrina Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin USWATUN HASANAH Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yea Aprilia Silvana YUYUN DESTI INDRAWATI Zakiyah Zahara Zalyanti, Nur Afni