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All Journal JURNAL HUKUM Jurnal Dinamika Hukum Jurnal Kebidanan Midwiferia The 2nd Proceeding Indonesia Clean of Corruption in 2020" Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Dinamika Sosial Budaya Humani (Hukum dan Masyarakat Madani) EDUTEC : Journal of Education And Technology JURNAL USM LAW REVIEW Mendapo: Journal of Administrative Law Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Journal of General Education and Humanities Semarang Law Review Perigel: Jurnal Penyuluhan Masyarakat Indonesia Indonesian Journal Economic Review (IJER) Jurnal Kewirausahaan Bukit Pengharapan Tematik Journal Accounting International Mount Hope Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal Healthcare Education Jurnal Pengabdian Kepada Masyarakat Journal Juridisch
Endah Pujiastuti
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Pemahaman Peserta Didik SMA IT Harapan Bunda Semarang Mengenai Merek Usaha Khaidar Alifika El Ula; Endah Pujiastuti; Subaidah Ratna Juita
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i4.1255

Abstract

The budding entrepreneurship that many students are starting to do often does not have the right business brand. In fact, brands are the spirit of the business world so that it runs smoothly, especially for goods and/or services. One of the first things that novice entrepreneurs must do when starting their business is to design a brand that is appropriate and reflects the spirit of their business. Designing a business brand by combining the strongest characteristics of the business and making it attractive to target consumers is an invaluable added value. Therefore, it is necessary to increase legal understanding for prospective entrepreneurs when starting their business, especially in the field of branding. The goal to be achieved is: to provide an understanding of the importance of business branding. This service is carried out using direct lecture and question and answer methods, and evaluation is carried out by comparing the results of distributing pre-test and post-test questionnaires to increase student understanding.
Pengetahuan Remaja Putri Tentang Gangguan Menstruasi: Young Women Knowledge About Menstrual Disorder Khayati, Fitriana Noor; Pujiastuti, Endah
Jurnal Kebidanan Midwiferia Vol. 2 No. 2 (2016): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/mid.v2i2.868

Abstract

Menstruation disorders can decrease physical activity of teenager. The most common menstrual disorders occur at the beginning and end of the reproductive period is under the age of 19 and over the age of 39 years. Menstruation disorders need to know where the adolescent reproductive organs is very important in the development of subsequent health. Menstruation disorders experienced by adolescents mostly dysmenorrhoea. It was a descriptive research using simple random sampling. The sample in this study was 30 respondents from SMK 3 Muhammadiyah Klaten. Most of the respondents had menstruation abnormalities were 21 students (70%), the majority of respondents average experience menarche at age 14 as many as 10 students (33.3%) and most knowledge of young girls about menstruation disorders was good as many as 25 students (83.3%).
PENGARUH PERILAKU KONSUMEN TERHADAP MINAT BELANJA ONLINE SHOP Baitipur, Mardiana Nisa; Pujiastuti, Endah; Annisa, Qiki
Journal Accounting International Mount Hope Vol. 2 No. 1 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i1.168

Abstract

This study aims to determine the influence of consumer behavior on online shop shopping intentions among Politeknik Stibisnis Tegal students. The data analysis method used in this research is quantitative where in this method the researcher collects data using a questionnaire which are distributed to the study population, namely all 224 students of the Politeknik Stibisnis Tegal with a total sample of 145 students, then the results are tested using a validity test, test reliability, classical assumption test, simple linear regression test and hypothesis testing using the SPSS version 21.0 program.The results showed that from the t test (partial) it was obtained that the value of t count > t table was 10.257 > 1.976 with a significance value of 0.000 > 0.05. So it can be concluded that consumer behavior (X) has a positive effect on online shop shopping interest (Y) for Politeknik Stibisnis Tegal students to shop online shops.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk di Larissa Aesthetic Center Pasific Mall Tegal Kusumaningati, Iip Dyah; Pujiastuti, Endah; Zahira Kirana
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.34

Abstract

Currently, the beauty industry is growing rapidly. This result in more competitors and product choices for consumers. Sales transaction data for Larissa Aesthetic Center Pasific Mall Tegal products in 2022 experienced fluctuations. The purpose of this study was to determine the effect of marketing mix on product purchasing decisions at Larissa Aesthetic Center Pasific Mall Tegal. This type of research is quantitative. The data collection method was carried out by distributing questionnaires, interviews and documentation. The population in this study were 1.938 people who were the average monthly consumers who bought products and the sample in this study were 96 respondents. The data analysis technique was carried out by multiple linear regression. The result showed that: (1) product has a significant effect on product purchasing decisions with a significant value of 0,000<0,05; (2) price has a significant effect on product purchasing decisions with a significant value of 0,010<0,05; (3) place has no significant effect on product purchasing decisions with a significant value of 0,391>0,05; (4) promotion has a significant effect on product purchasing decisions with a significant value of 0,000<0,05; and (5) product, price, place and promotion simultaneously has a significant effect on product purchasing decisions with a significant value of 0,000<005. The magnitude of the influence of marketing mix on purchasing decisions is indicated by the R Square value of 71,7%.
Resilience Management in Generation Z Entrepreneurs in Medan City Pandiangan, Saut Maruli Tua; Dharmawan, Donny; Hariyanto, Mashudi; Pujiastuti, Endah; Zalogo, Erasma Fitilai
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.593

Abstract

The purpose of this study is to understand the extent to which resilience management influences the performance of generation Z entrepreneurs in Medan City. The type of research that is relevant to answer the questions in this study uses quantitative research. The sample used to represent the population in this study used a random sample of 50 respondents from generation Z entrepreneurs in Medan City. To answer the hypothesis in this study using multiple linear regression analysis. The research results show that pressure has a significant effect on the performance of generation Z entrepreneurs in Medan City. Risk has a significant effect on the performance of generation Z entrepreneurs in Medan City.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Produk Air Minum Dalam Kemasan Merek Tir-Sa (Studi Pada PT. Tirta Sari Cemerlang) Endah Pujiastuti; Iip Dyah Kusumaningati; Putri Seprina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1305

Abstract

This study aims to determine the effect of product, price, promotion and distribution on consumer buying interest in drinking water products in the brand of tir-sa at PT. Tirta Sari Cemerlang. The method used in this study is a quantitative method. Determination of the sample using simple random sampling technique and the number of samples as many 92 respondents. Data collection techniques using observation, interviews, literature study and questionnaires. While the data analysis techniques used are validity, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. Based on the results of the study, it shows that price and distribution partially have no significant effect on consumer buying interest as evidenced by the t-count value of the price of -0.339 < t table 1.989 with a significant value of 0.736 > 0.05, and the t-count value of the distribution of 0.070 < t table 1.989 with a significant value of 0.994 > 0.05. While products and promotions partially have a significant effect on consumer buying interest as evidenced by the t-count value of the product of 2.401 > t table 1.989 with a significant value of 0.019 < 0.05, and the t-count value of promotion of 3.414 > t table 1.989 with a significance value 0.001 < 0.05. However, simultaneously product, price, promotion and distribution variables have a significant effect on consumer buying interest with a calculated f value of 6.541 > f table 2.48 and a significant value of 0.000 < 0.05.
SOSIALISASI PENTINGNYA MANAJEMEN PELATIHAN KERJA SEBAGAI PENGEMBANGAN JENJANG KARIER KARYAWAN BERBASIS DIGITAL Silvia Ekasari; Susilo Utomo; Balla Wahyu Budiarto; Endah Pujiastuti; Roy Setiawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9612

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan sosialisasi pentingnya manajemen pelatihan kerja sebagai pengembangan jenjang karier karyawan berbasis digital. Metode kegiatan pengabdian kepada masyarakat ini dalam bentuk sosialisasi kepada karyawan yang mengikuti jalannya kegiatan. Hasil kegiatan pengabdian kepada masyarakat ini memberikan pemahaman mengenai pelatihan kerja digital yang dilakukan secara online, luring, atau gabungan, diantaranya seperti pelatihan digital marketing, pelatihan content creator, dan pelatihan desain grafis. Tujuan dari manajemen pelatihan kerja berbasis digital adalah untuk meningkatkan keterampilan, pengetahuan, dan kemampuan karyawan, selain itu sebagai sarana pengembangan jenjang karier karyawan di mana pun berada
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM PADA TOKO AZIZ PUTRA MANGUNSAREN Pujiastuti, Endah; Kusumaningati, Iip Dyah; Faisal, Muhmmad Mahfudz
Jurnal Kewirausahaan Bukit Pengharapan Vol. 3 No. 2 (2023): Periode November
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v3i2.253

Abstract

This study aims to determine the effect of brand image on decision to buy Gudang Garam cigarettes at Aziz Putra Mangunsaren Store. The research method used in this study is the research method quantitatively by using a sample of 100 consumers of Toko Aziz Putra Mangunsaren. Sampling using judgmental sampling. Method data analysis used in this research is descriptive analysis method and simple linear regression analysis. Data processing is done by using computer software program SPSS 25. The results of this study shows that brand image has a positive and significant effect on decision to buy Gudang Garam cigarettes at Aziz Putra Mangunsaren Stor
Analisis Pengaruh Lingkungan Kerja dan Budaya Kerja Terhadap Komitmen Organisasi Saputra, Syafiq Aryanta Manggala; Karyadi, Sugeng; Usmia, Sitti; Pujiastuti, Endah; Setiawan, Roy
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3975

Abstract

The purpose of this research is to analyze and test the influence of work environment and organizational culture on organizational commitment. This research uses a quantitative method with regression analysis. The sampling technique uses a census and a sample size of 96 employees was obtained by distributing questionnaires to employees. The data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this research show that the organizational environment and organizational culture, both partially and simultaneously, have a positive and significant effect on organizational commitment. The results of this research can be used as evaluation material for companies to pay more attention to organizational commitment so that employee performance can be improved.
Pelatihan Adaptive Marketing Strategy untuk Bisnis Kecil Menghadapi Disrupsi Teknologi Kespandiar, Tengku; Elizabeth; Pujiastuti, Endah; Munizu, Musran; Misrofingah
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i2.546

Abstract

The accelerated advancement of digital technology has brought about substantial disruption across multiple sectors, notably among small businesses. Numerous small enterprises encounter obstacles in sustaining their operations and remaining competitive due to shifting consumer behaviors, the proliferation of new digital platforms, and the necessity for adaptive marketing approaches. This community engagement initiative sought to strengthen the capacity of small business owners to address technological disruption by providing training in adaptive marketing strategies. The program employed interactive workshops, group discussions, and case simulations, engaging 25 micro, small, and medium enterprise (MSME) participants from diverse sectors within the target area. Training content focused on the evolving digital marketing landscape, the significance of data-driven strategies, effective use of social media, and the application of pertinent digital marketing tools.
Co-Authors A. Heru Nuswanto A. Heru Nuswanto Abib, Agus Saiful Absori Agung Aristyawan Adhi Aisyah Nurhalizah Alya Sani Pratiwi Alya Sani Pratiwi Amri P Sihotang Ani Triwati Annisa, Qiki Anton Catur Sulistiyo Aprillia Endah Puspita Sari Arif Syaifudin, Arif Aulia Uyun Asalina Baitipur, Mardiana Nisa Balla Wahyu Budiarto Bambang Wuragil Untung Banja Bakti Marantasi Daffa Alif Utama Dedy Suwandi Dewi Tuti Muryati Dewi Tuti Muryati, Dewi Tuti Dewi, Reny Puspita Donny Dharmawan Edward, Yusuf Ronny Edy Nugroho Elizabeth Faisal, Muhmmad Mahfudz Fanesya Rahma Praditiska Feri Fernandes Firman Dera Fitriana Noor Khayati G. Gunawan Haliza Yuniar, Putri Hamonangan Sitanggang HARIYANTO, MASHUDI Heryanti, B.Rini Iip Dyah Kusumaningati Jefrianus Tamo Ama Junaidi, Muhammad Karyadi, Sugeng Kespandiar, Tengku Khaidar Alifika El Ula Kukuh SA Kusumaningati, Iip Dyah Laksita Anggrarini Mahendra Hakim Miftah Arifin Misrofingah Moh. Indra Bangsawan Muhammad Iftar Aryaputra Muhammad Rizky Pratama Ar Rahim Mukharom, Mukharom Musran Munizu Olivia Grasera, Brenda P. Karo-karo, Alex Panggabean, Ester Romauli Purwadhi Purwadhi Putri Ekaresty Haes Putri Haliza Yuniar Putri Haliza Yuniar Putri Rahma Ayunita Putri Seprina Rahma Kusuma Wardani Rati Riana Riana, Rati Ridho Rinaldo Rinaldo Rizky Cahya Nugraha RR. Ella Evrita Hestiandari Samsudin Saputra, Syafiq Aryanta Manggala Saut Maruli Tua Pandiangan Sekamdo, Muhammad Aga Septa Juwita Septiandani, Dian SILVIA EKASARI Siti Annisa Wahdiniawati, Siti Annisa Soegianto Soegianto Sonhaji Sonhaji Sri Rejeki Subaidah Ratna Juita Sudarmanto, Kukuh Suhartoyo Suhartoyo Sukarna, Kadi Sukimin Sukimin Susilo Utomo Titik Muryanti Tri Mukyani Tri Mulyani Tri Mulyani Trias Hernanda Triasih, Dharu Tumanda Tamba Unggul Basoeky Usmia, Sitti Valisher Sapayev Willar Haruman Willar Haruman Yani Restiani Widjaya Yudha Andriyanto Yulistyowati, Efi Yuliyanto Budi Setiawan Zaenal Arifin Zahira Kirana Zalogo, Erasma Fitilai