Article Per Year (5 Year)
p-Index From 2021 - 2026
14.193
P-Index
This Author published in this journals
All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Go Infotech: Jurnal Ilmiah STMIK AUB International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL AKUNTANSI DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Pusat Publikasi Ilmu Manajemen J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan Jurnal Ilmiah Manajemen dan Akuntansi Go Infotech: Jurnal Ilmiah STMIK AUB Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia Sinov : Media Informasi Penelitian Kabupaten Semarang
Edwin Zusrony
Universitas Sains Dan Teknologi Komputer
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 127 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 127 Documents
Search

 7   8   9   10   11 
The Effect of Social Media Marketing on Purchasing Decisions of E-commerce Products Through the Role of Brand Awareness in Gen Z Users Hifa Labiba Afi Huwaida; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17417

Abstract

The use of social media enables instantaneous communication and interaction between brands and consumers. This research employs a quantitative approach. The study aims to analyse the effects of social media marketing and brand awareness on the purchase decision of Generation Z towards e-commerce products. A total of 90 respondents belonging to Generation Z and residing in Semarang Regency were selected for the study through purposive sampling. The data was collected using a questionnaire constructed with Likert scale parameters. The SEM-PLS approach was utilised for data analysis, using SmartPLS version 4.1.1.2 for data processing. The SEM-PLS approach comprises two stages: evaluating the outer model and the inner model. The findings of the research confirmed that social media marketing and brand awareness positively impact purchasing decisions. The brand awareness variable does not appear to mitigate the impact of social media marketing on purchasing decisions. It is recommended that e-commerce companies pay better attention to social media marketing strategies and brand awareness to remain competitive in the industry.
Determinants of Digital Payment Adoption Among The Millennial Generation in Semarang City Tavika Trirahma; Edwin Zusrony; Myra Andriana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17420

Abstract

This study investigates the impact of perceived ease, perceived security, and social influence on the acceptance of digital payments among millennials. This research use quantitative methodologies. The study employs primary data collected through online surveys with a Likert scale ranging from 1 to 5 points. The study population comprises all millennials residing in Semarang. The sample strategy employs non-random sampling via a purposeful sampling method. The overall number of participants is 80 millennials aged 28 to 40 years. The data analysis method employs multiple linear regression, and the data is processed with the SmartPLS 4.1.1.2 program. This study illustrates that both perceived simplicity and perceived security considerably and favorably affect the uptake of digital payments. Social influence is a factor that does not substantially impact the adoption of digital payments. This research provides benefits for the millennial generation in decision-making concerning the use of digital payment applications, shaped by many exogenous variables affecting endogenous variables.
The Influence of Price Perception, Product Quality, and Service Quality on Purchase Decision at “Bang Ben” Home Steak in Salatiga Wahyu Astuti; Robby Andika Kusumajaya; Edwin Zusrony
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18403

Abstract

This study aims to study the influence of price perception, product quality, and service quality on purchasing decisions at “Bang Ben” Home Steak Salatiga. This study uses an associative quantitative research methodology. The subjects of this study were customers of “Bang Ben” Home Steak Salatiga, using a purposive sampling method of 100 respondents. Data were collected using a questionnaire method analyzed with a Likert scale of 1-5. Quantitative analysis was carried out using multiple linear regression analysis and analyzed using the SPSS version 30 application. The results of this study indicate that price perception, product quality, and service quality partially influence purchasing decisions at “Bang Ben” Home Steak Salatiga. The three independent variables have a simultaneous influence on purchasing decisions.
Analisis Kajian Fear of Missing Out (FoMO) dan Sales Promotion Terhadap Impulse Buying Produk Fast-Moving Consumer Goods (FMCG) Charlotte; Edwin Zusrony; Endang Kustami; Dhevi Dadi Kusumaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19601

Abstract

The study aims to determine the influence of FoMO (FoMo) and sales promotions on purchasing decisions for Mie Gacoan. The population in this study was all consumers who have purchased Fast-Moving Consumer Goods (FMCG) products in Semarang Regency. The sampling technique used non-random sampling with a purposive sampling method with 60 respondents. In data collection, a questionnaire was used with an assessment parameter instrument using a Likert scale of 1-5 and was tested for validity and reliability. In data analysis, a multiple linear regression technique was used and the data was processed with the SmartPLS application version 4.1.1.4. The results of this study in partial and simultaneous tests illustrate that the impact of FoMO and sales promotions significantly and positively influences purchasing decisions for FMCG products. This research is expected to be useful for potential consumers and become a basis for purchasing decisions on FMCG products that are formed by many independent variables that influence the dependent variable.
ANALYSIS OF FINANCIAL LITERACY AND DIGITAL LITERACY STUDIES ON BUSINESS SUSTAINABILITY IN FOOD MSMES: THE ROLE OF DIGITAL PAYMENT MEDIATION Fania Agustina; Edwin Zusrony; Ratnaningrum; Titik Rianawati; Olivia Rahmala Ihwan
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.19746

Abstract

This study aims to clarify whether Digital Payment mediates the relationship between financial literacy and digital literacy on business sustainability. This study discusses the study of financial literacy and digital literacy in MSMEs. This study used a quantitative method involving a sample of 50 food retail MSMEs in Semarang Regency, Central Java Province. The sampling technique used a purposive sampling method and was assessed using a questionnaire instrument with a 1-5 Likert scale. The results show that digital literacy has a significant influence on digital payment. The digital payment variable also has a significant influence on business sustainability. Furthermore, the financial literacy variable has a significant influence on business sustainability. Meanwhile, the financial literacy variable does not have a significant influence on digital payment. Meanwhile, this study also revealed that the digital payment variable does not mediate the relationship between financial literacy and digital literacy on business sustainability. The results of this research are expected to provide a comprehensive picture for MSMEs regarding the impact of financial literacy and digital literacy on business sustainability mediated by digital payment.
The Role of Digital Marketing in Improving SME Performance: A Systematic Literature Review Edwin Zusrony; Anton Agus Setyawan; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is a Systematic Literature Review (SLR) study that aims to identify, examine, and synthesize the latest findings related to the adoption of digital marketing and e-commerce in Micro, Small, and Medium Enterprises (MSMEs). By analyzing 20 selected international journals, this study explores various determinants, challenges, and impacts of digital technology implementation on MSME business performance. The results of the study reveal that technological, organizational, and environmental factors (TOE framework), digital marketing capabilities, innovation capacity, and customer connectivity through digital platforms are key elements in the adoption process. In addition, external factors such as the COVID-19 pandemic, market globalization, and competitive pressures also drive the acceleration of MSME digitalization. Other findings show that the adoption of e-commerce and digital marketing not only improves financial performance and market competitiveness, but also contributes to business sustainability, supply chain efficiency, and export market expansion, especially in the context of cross-border e-commerce. The study analysis suggests approaches for policymakers and researchers to create an MSME digital transformation strategy concerning technology and collaboration within a digital ecosystem.
PRICE DYNAMICS AND PRODUCT QUALITY IN FORMING PERFUME PURCHASE DECISIONS: A LITERATURE REVIEW STUDY Willy Rapel Apentri Sitohang; Edwin Zusrony; Sri Murtini
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 4 (2026): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wz3smn45

Abstract

The rapid development of the perfume industry in Indonesia and the increasing competition between brands in luring consumers become the motivation of this study. In this respect, price and product quality are major variables in purchase decisions. This study attempts to evaluate the dynamics of price and product quality in determining the decision to buy perfume. The research used literature review method with descriptive qualitative methodology. The data were secondary data acquired from eleven relevant scientific journals, published in the 2023–2026 period. Data analysis consisted of identifying, selecting, appraising and synthesising prior study findings. The results show that the most dominant factor affecting the perfume purchasing decision is product quality, in particular through scent, durability, packaging, and product safety. Price is also a consideration in purchasing decisions as buyers weigh the benefits they will receive against the expenditures they will incur. Furthermore the supporting variables such as brand image, electronic word of mouth and online customer feedback, enhance the consumer choice making process. Therefore, product quality and pricing are the major criteria that influence the decision to buy perfume.
Determinants of Purchase Intention for Halal Skincare Products Among Generation Z Consumers Dian Amanda Putri; Edwin Zusrony; Myra Andriana
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.155-166

Abstract

Purpose: This study aims to analyze the influence of halal awareness, BPOM labels, and e-WOM on the interest in purchasing skincare products on e-commerce among Generation Z. Methodology: This study employed a quantitative approach with multiple linear regression analysis. Data were obtained through a questionnaire distributed to Generation Z in Semarang Regency who were interested in purchasing skincare products through e-commerce. Results: The results of the study showed that all independent variables, namely: halal awareness, BPOM label and e-WOM had a positive and significant impact on purchase intention (P-Value < 0.05). Findings: Based on the F test, the results of the halal awareness, BPOM label, and e-WOM variables simultaneously impacted the purchase intention of skincare products among Gen Z in Semarang Regency with a P-Value of 0.000. Novelty: The insights generated through this research approach have not been widely explored previously in the literature, particularly in the context of young religious consumers. This geographic focus on Semarang Regency may help provide important contextual contributions. Originality: This study provides new insights by showing that spiritual leadership does not contribute to OCB, in contrast to job satisfaction, as well as highlighting the role of spirituality as a mediator which has not been extensively studied before. Conclusion: The study concluded that to increase interest in purchasing skincare products among Gen Z, the main focus should be on increasing halal awareness, BPOM labels, and e-WOM. Type of Paper: Empirical research type.
Increasing Competitiveness of Creative Business in Small and Medium Enterprises (SMEs): Systematic Literature Review Edwin Zusrony; Muzakar Isa; Kussudyarsana; Anton Agus Setyawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20629

Abstract

This study aims to determine the trend of increasing competitiveness of creative businesses in small and medium enterprises (SMEs) in 2018-2024. This research method uses a systematic literature review, which is divided into two steps, namely, planning and implementation of results. This study uses a search approach of 197 relevant articles indexed in the Scopus database, and then a filtering process is carried out until the final results are 20 journals that meet the research criteria, including journal categories, open access categories and full-text manuscripts. The findings show that the competitiveness of creative SMEs is driven by various factors, including organizational adaptation, innovation, knowledge management, institutional support, leadership, and strategic resource management. These determinants interact dynamically to shape SMEs' ability to innovate, adapt, and thrive in competitive markets. Future research should focus on integrating these factors in specific creative sectors to develop a comprehensive framework for enhancing SME competitiveness.
Pemanfaatan Website Berbasis Search Engine Optimization (SEO) sebagai Promotion Media Produk UMKM Makanan Khas di Jawa Tengah Indra Ava Dianta; Ahmad Zainudin; Sherly Dwi Ditzi Savitri; Edwin Zusrony; Agustinus Budi Santoso
Go Infotech: Jurnal Ilmiah STMIK AUB Vol 30, No 2 (2024): December
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer AUB - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36309/goi.v30i2.305

Abstract

Perkembangan teknologi informasi melaju dengan cepat di berbagai bidang kehidupan. Digital marketing menjadi komponen penting dari teknologi informasi yang memberikan dampak dan pengaruh yang besar pada dunia usaha. Situs web memiliki fungsi sebagai media teknologi untuk memfasilitasi pelaku usaha seperti UMKM dalam mengenalkan produknya. SEO merupakan pendekatan promosi yang menggunakan optimasi mesin pencari untuk memastikan bahwa situs web tercantum di bagian atas atau di halaman pertama hasil mesin pencari. Riset ini dilakukan pada situs web warungukm.com yang berisi produk UMKM di Provinsi Jawa Tengah yang belum mengoptimalkan teknik SEO. Selanjutnya, metode SEO on- page diterapkan, termasuk optimasi kata kunci dalam tag judul, konten, kata kunci meta, deskripsi meta, dan berbagi media sosial. Pada tahap ini, beberapa pengujian dilakukan untuk mengukur keberhasilan teknik SEO yang diterapkan. Penerapan teknik SEO meningkatkan peringkat SERP (Search Engine Results Page) situs web, mencapai pengindeksan di halaman pertama Google dalam waktu kurang dari dua bulan.
Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andreas Sang Aji Purbokusumo Andriana, Myra Anton Agus Setyawan Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Arrizki Perdana Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Christian Hadi Wahyukusuma Daniel Adi Setya Rahardjo Dendy Kurniawan Desy Wulandari Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dhevi Dadi Kusumaningtyas Diah Kusumawati Dian Amanda Putri Dini Faradina Dipa Dwi Milati Dwi Astutik Dwi Setiawan Dwikinta, Made Anindya Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Djo Eko Hari Wibowo Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Endang Kustami Fania Agustina Feri Lupiana Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Dwi Listiyaningrum Heni Dwi Listiyaningrum Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Imronudin Imronudin Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kussudyarsana Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Kuswandari, Melan Lamaindi, Yonatan Luki Sri Anggorowati Lutfi Asfa Hafi Firdausy Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulana, Putri Anindya Maya Utami Dewi Muhammad Sholahuddin Mutiara Selvy Muzakar Isa Myra Andriana Nada Trashtya Ibaneza Nada Trashtya Ibaneza Nazilatul Khoiriyah Nina Melinda Nomseo Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Aissyah Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Anindya Maulana Putri Areycha Putri Pratiwi Putri, Ramadhani Oktaviana Ramadhani Oktaviana Putri Ratnaningrum Ratnaningrum Ratnaningrum Reni Veliyanti Revo Itah Saputro Rimba Sudarmadi Robingatul Muflihah Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Setyaningsih, Kema Sherly Dwi Ditzi Savitri Sherly Dwi Ditzi Savitri Shilha Akmaliyatus Sholihah Sikina Halawa Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Murtini Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Sutari Sri Rejeki Sutari Sri Rejeki Syarifah Hanih Tantik Sumarlin . Tanzila Azizah Rahmi Taufik Galih Nur Cahyo Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wahyu Dian Lestari Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Widya Novita Salsabila Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto