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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Determinants of Purchase Intention for Halal Skincare Products Among Generation Z Consumers Dian Amanda Putri; Edwin Zusrony; Myra Andriana
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.155-166

Abstract

Purpose: This study aims to analyze the influence of halal awareness, BPOM labels, and e-WOM on the interest in purchasing skincare products on e-commerce among Generation Z. Methodology: This study employed a quantitative approach with multiple linear regression analysis. Data were obtained through a questionnaire distributed to Generation Z in Semarang Regency who were interested in purchasing skincare products through e-commerce. Results: The results of the study showed that all independent variables, namely: halal awareness, BPOM label and e-WOM had a positive and significant impact on purchase intention (P-Value < 0.05). Findings: Based on the F test, the results of the halal awareness, BPOM label, and e-WOM variables simultaneously impacted the purchase intention of skincare products among Gen Z in Semarang Regency with a P-Value of 0.000. Novelty: The insights generated through this research approach have not been widely explored previously in the literature, particularly in the context of young religious consumers. This geographic focus on Semarang Regency may help provide important contextual contributions. Originality: This study provides new insights by showing that spiritual leadership does not contribute to OCB, in contrast to job satisfaction, as well as highlighting the role of spirituality as a mediator which has not been extensively studied before. Conclusion: The study concluded that to increase interest in purchasing skincare products among Gen Z, the main focus should be on increasing halal awareness, BPOM labels, and e-WOM. Type of Paper: Empirical research type.
Perancangan Website SAKA Bhayangkara POLRES Boyolali Sebagai Sarana Informasi Dan Pendaftaran Bayu Anggoro Tirta Kencana; Andik Prakasa Hadi; Agustinus Budi Santoso; Edwin Zusrony; Indra Ava Dianta
Jurnal Informatika Dan Tekonologi Komputer (JITEK) Vol. 6 No. 2 (2026): Juli : Jurnal Informatika dan Tekonologi Komputer
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jitek.v6i2.11235

Abstract

This study aims to design and test the effectiveness of the Saka Bhayangkara POLRES Boyolali website as a means of information and registration. Testing was conducted on 40 users using multiple linear regression analysis with SmartPLS 4.1.1.2. The results of the study indicate that the website was successfully designed and able to assist administrative officers in the registration system to be more effective and efficient. Black-box testing confirmed that the system functioned as expected without any errors. Quantitatively, the variables Information Quality (IQ) and Service Interaction Quality (SIQ) have a significant effect on user satisfaction, while Quality of Use (UQ) has no partial effect. Thus, this website is considered effective and efficient in supporting the registration and administration process. Further research is recommended to develop a mobile-based platform such as Android.
PENGARUH TARIF PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR SAMSAT KOTA SALATIGA Juriyanto; Edwin Zusrony; Agustinus Budi Santoso
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.877

Abstract

This research aims to test the variables of tax rates and tax sanctions on motor vehicle taxpayer compliance at SAMSAT Salatiga City, Central Java. The population in this research is motor vehicle taxpayers who are currently paying vehicle tax at SAMSAT Salatiga City. The sample consisted of 60 respondents taken using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a five-point Likert scale parameter as primary data. Data analysis in this research used the multiple linear regression method and was processed using Predictive Analytics SoftWare, namely SPSS 29. The results of multiple regression testing showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance. The results of simultaneous testing also showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance.
THE IMPACT OF CUSTOMER VALUE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT WIJAYA MOTOR UNGARAN WORKSHOP Mutiara Selvy; Edwin Zusrony; Tantik Sumarlin; Wesly Tumbur ML Tobing
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fjyzjy76

Abstract

This study aims to analyze the effect of customer value and customer satisfaction on customer loyalty in the Gen Z and Millennial segments at the Wijaya Motor Workshop in Ungaran. The sample of this study consisted of 100 respondents selected using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a 5-point Likert scale measurement. The collected data were analyzed using multiple linear regression with the help of SPSS 29 software. The results of the study showed that the customer value variable and customer satisfaction variable partially had a significant effect on the customer loyalty variable. This finding indicates that increasing the value perceived by customers, as well as increasing the level of customer satisfaction, can significantly increase customer loyalty to the Wijaya Motor Workshop. The implication of this study is the importance of the Wijaya Motor Workshop to continue to increase customer value and satisfaction in order to maintain and increase customer loyalty, especially in the Gen Z and Millennial segments which are the focus of the study. Thus, the strategy of increasing customer value and satisfaction must be a top priority in efforts to develop workshop services and marketing.
DETERMINANTS OF IMPULSIVE BUYING IN LIVE STREAMING COMMERCE USERS AMONG DIGITAL NATIVES Gabriela Yabestania Shekinah; Edwin Zusrony; Myra Andriana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rmzarv73

Abstract

This investigation focuses on TikTok Live and Shopee Live streaming platforms, analyzing the impulsive buying behavior of digital natives in Semarang City. This research assesses the impact of social media marketing and influencer marketing as strategic accelerators due to the growing engagement of Generation Z as a dominant market demographic and their predisposition towards impulsive buying behavior. A quantitative approach was adopted with 60 participants aged 18 to 28 who underwent unplanned purchases through LSC platforms within the last six months. Data collection utilized standardized questionnaires and was analyzed with SmartPLS 4.0. As part of data collection, questionnaires are used which are graded on a five-point likert scale. Based on the SOR model, social media marketing and influencer marketing, separately and in combination, are proven to have a significant positive impact on impulsive buying behavior. Important motivators included emotional appeal, real-time participation, and interpersonal digital influence. These findings demonstrate the need to target Gen Z with more engaging content that features trusted influencers. In relation to the existing body of knowledge, this research fills a gap in digital marketing literature by examining the factors related to the psychology of the consumer and technology that instigate impulsive purchase behaviors in live e-commerce contexts. From a practical standpoint, it provides critical information for marketers aiming to design more targeted, persuasive, and robust campaigns utilizing live streaming platforms to improve conversion rates.
DETERMINING IMPULSE BUYING BEHAVIOR: AN EMPIRICAL STUDY ON THE MILLENNIAL GENERATION OF SHOPEE PAYLATER USERS Noni Amalia Ningrum; Edwin Zusrony; Tantik Sumarlin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/170pth75

Abstract

New consumption patterns driven by spending habits, particularly from the millennial population, have come with the introduction of new digital financial services such as Shopee PayLater. This study looks at the influence of lifestyle, financial literacy, and the impulsive buying behavior of Shopee Pay Later users in the Semarang Regency. This is a quantitative study which employs the survey method with a Likert scale from 1 to 5. The respondents of the survey were 60 millennials aged 28-35 years who used Shopee PayLater at least once over the last 6 months. The respondent data were processed using the SmartPLS 4.0 software and analyzed with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. Both lifestyle and financial literacy are found to have a positive and significant influence, both partial and simultaneous, on impulse buying behavior. This denotes that financial illiteracy and a consumptive lifestyle have the propensity to induce impulse buying behavior, in the absence of control mechanisms. This research serves as a practical basis for initiating discourse on policy frameworks within the fields of education and social finance aimed at less financially savvy millennials in the digital globalized world.
ANALYSIS OF DIGITAL MARKETING, PRODUCT QUALITY, AND CUSTOMER TRUST STUDIES ON CONSUMER SATISFACTION ON TIKTOK SHOP Jentoro Wicaksono; Edwin Zusrony; Robby Andika Kusumajaya
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5vgbpq35

Abstract

This study examines the impact of trust, the quality of merchandise, and various online marketing methods on customer satisfaction of TikTok Shop users in Semarang. Focused on the 18-25 year old Gen Z population who frequently use the TikTok Shop, the study sample consisted of 50 participants. The researchers used survey instruments consisting of Likert-type scales, and then afterward carried out multiple regression analysis with SmartPLS 4.0 software. The results of the study hypothesize that online promotions, merchandise quality, and trust as independent and composite variables will positively influence customer satisfaction. This study enhances existing social commerce and online customer behavior knowledge while providing TikTok Shop owners with tactical suggestions on developing better community-driven marketing, enhancing product quality, and building trust to increase customer loyalty.
Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Daniel Adi Setya Rahardjo Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dian Amanda Putri Dini Faradina Dwi Setiawan Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Fania Agustina Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Lamaindi, Yonatan Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Mutiara Selvy Myra Andriana Nada Trashtya Ibaneza Nazilatul Khoiriyah Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Pratiwi Putri, Ramadhani Oktaviana Ratnaningrum Reni Veliyanti Rimba Sudarmadi Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Tanzila Azizah Rahmi Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto