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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Mirai Management JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi YUME : Journal of Management Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Journal of Accounting and Finance Management (JAFM) Balance: Jurnal Riset Akuntansi dan Bisnis Jurnal Visi Manajemen (JVM) Golden Ratio of Data in Summary JEKP (Jurnal Ekonomi dan Keuangan Publik) Innovative: Journal Of Social Science Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Flora: Jurnal Kajian Ilmu Pertanian dan Perkebunan Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) Management Perspective: Jurnal Penelitian Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Ayler Beniah Ndraha
UNIVERSITAS NIAS
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Accounting and Finance Management (JAFM)

 1 
Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada UD. Tahu Murni Kota Gunungsitoli Iman Telaumbanua, Tekun; Mendrofa, Yupiter; Beniah Ndraha, Ayler; Zalukhu, Yuterlin
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.754

Abstract

Marketing has a crucial role in increasing product sales and introducing products to consumers. UD. Tahu Murni, located in Gunungsitoli City, is a business that focuses on tofu production with additional tempeh products. Although the business is still in operation, tofu production shows stagnation, with an increase only occurring on weekends. This is due to the lack of effective marketing strategies to attract a wider consumer base. This study aims to evaluate the marketing strategies implemented by UD. Tahu Murni in an effort to increase its sales volume. The main focus of this research is to identify the constraints faced in the marketing strategy as well as to propose improvement measures. Based on the results of the study, it was found that the marketing strategy of UD. Tahu Murni has not been optimized. The business still relies on traditional marketing methods such as word of mouth, direct sales, and direct distribution, which have proven to be slow and inefficient in expanding the market. Improving product quality and product planning based on consumer complaints is not enough to significantly increase sales volume.
Analisis Resistensi Pegawai Dalam Kebijakan Jam Kerja di Dinas Pendidikan Kota Gunungsitoli Zai, Agusdarmawati; Hidayat Waruwu, Meiman; Telaumbanua, Eliagus; Beniah Ndraha, Ayler
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.756

Abstract

This research aims to analyze employee resistance to the working hour policy at the Gunungsitoli City Education Office, which has an impact on the effectiveness of public services. The research method used is descriptive qualitative, with data collection through observation, interviews, and documentation. The results show that employee resistance is mainly influenced by a strong organizational culture, incompatibility with the new policy, and lack of employee participation in the policy planning process. The study found that such resistance resulted in decreased work discipline, which negatively impacted the quality of public services. The discussion of the results underscores the importance of inclusive and transparent management strategies in designing and implementing policies, to improve employee compliance and reduce resistance. The conclusion of this study confirms that active involvement of employees in policy planning and participatory approaches can minimize resistance and improve organizational performance and the quality of public services at the Gunungsitoli City Education Office.
Upaya Pemerintah Dalam Mengelola Diversity Sumber Daya Manusia Di Kecamatan Gunungsitoli Barat Zebua, Evi Trisanti; Ndraha, Ayler Beniah; Lahagu, Palindungan; Hulu, Fatolosa
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.803

Abstract

Kecamatan Gunungsitoli Barat is an area rich in cultural diversity, religion and strong customary traditions, and is inhabited by people with diverse ethnic backgrounds, including Batak and Malay. This diversity, although a great potential, also presents challenges for sub-district government organizations, especially in managing ethnic and cultural differences that can trigger social tensions. Issues of discrimination and unequal access to economic resources and employment opportunities are also issues that require serious attention. In addition, the limited political participation of some groups threatens the balance of representation in the sub-district government. This research uses a qualitative approach with a case study method to identify the challenges faced by the sub-district government in managing human resource diversity. The results show that appropriate strategies and policies are needed to create harmony in managing such diversity. Three main efforts that can be made by the sub-district government include: a) organizing cross-cultural training programs, b) implementing inclusive policies to ensure equal opportunities for all individuals, and c) building a monitoring and evaluation system to ensure effectiveness and transparency in managing HR diversity.
Co-Authors A. Buulolo, Nanny Aferiaman Telaumbanua Amelia Rimagawati Hulu AMIRSAN PUTRA CANIAGO Animan Harefa Ardianus Berkat Saleh Waruwu Asokhiwa Zega Berlian Telaumbanua Bobi mante Gulo Buulolo , Nanny A. Buulolo, Nanny Artatina Darwis Robinson Manalu Dedy Pribadi Uang Dedy Pribadi Uang Deki Alfianus Buulolo Delipiter Lase Dermawan Zebua Desman Gea Destri Natalis Harefa Dodi Roni Yanto Waruwu Eben Haezer Zebua Eliagus Telaumbanua Elisati Kurniawan Telaumbanua ELIYUNUS WARUWU Eliyunus Waruwu EMANUEL ZEBUA Ernidar Mendrofa Erwin Better Pembaharuan Hulu Erwin Jaya Waruwu , Hervis Ester Agustin Kasih Damai Gulo Evi Pebriani Zega Fandi Zulfian Zebua Fatolosa Hulu Ferida, Yolanda Fetriaman Telaumbanua Gea, Rika Permata Gea, Riskiaman Gea, Yosua Victorada Giawa, Jun Fajar Krisman Gusmanto Gea Halawa, Ignasia Hastuti Halawa, Pinta Ayuningsih Halawa, Setiaman Harefa, Animan Harefa, Peringatan Hasan Toyib Helmin Parida Zebua Heseziduhu Lase Heseziduhu Lase Heseziduhu Lase Hulu, Fatolosa Ida Astina Laia Idarni Harefa Ider Wansyah Putra Harefa Iman Ridho Purnama Mendrofa Iman Telaumbanua, Tekun Incar Maximilian Hia Indah Cahyani Zega Iwannda Vortatema Gulo Jefri Damai Zai Jeliswan Berkat Iman Jaya Gea Jeliswan Berkat Iman Jaya Gea Julni Grace Fransiska Lase Lahagu, Palindungan Laia, Asni Natallia Laia, Otanius Lase, Delipiter Lase, Heseziduhu Lase, Yusnidar Lawolo, Junius Lisbet Rostiani Laoli Lukas Lisman Gulo Maria Indah Kasih Ndraha Maria Magdalena Bate'e MARIA MAGDALENA BATE’E Maria Magdalena Bate’e Marlansyah Putera Ndraha Marni Putri Gea Marta Julian Alponsa Waruwu Martha Surya Dinata Mendrofa Mauritius Theozanolo Zebua Mei Jum Sadik Hulu Meiman Hidayat Waruwu Melitinus Zega Mendrofa, Syah Abadi Mendrofa, Yupiter Mey Kristo Zebua Michael Boiman Zokho Lase Minta Indah Laoli Nanny A Bu’ulolo Nanny Artatina Buulolo Natalius Lase Nidarwati Hulu Nofita Tafonao Odaligoziduhu Halawa Odaligoziduhu Halawa Odaligoziduhu Halawa Odaligoziduhu Halawa Odalioziduhu Halawa Ofelius Laia Palindungan Lahagu Peringatan Harefa Peringatan Harefa Peringatan Harefa Perlindungan F. Hulu Perlindungan Hulu Petrus Fanahadodo Dakhi Pikir Sadar Waruwu Putra Hidayat Telaumbanua Putri Khide Talenta Mendrofa Regina Tilikan Zebua Restu Jaya Zendrato Ridho Hardi Putra Harefa Riska Ratna Putri Lase Rizal Ananda Alwi Zebua Robin Markus Putra Waruwu Sadar Kurnia Telaumbanua Sadarman Laia Seiman Jaya Halawa Selvin Septiani Warwu Septian Oktani Telaumbanua Septyn Putriani Harefa Serniati Zebua Serniati Zebua Suarni Mei Fenti Gea SUKA'ARO WARUWU Sukaaro Waruwu Syah Abadi Mendrofa Telaumbanua, Aferiaman Telaumbanua, Ardin Telaumbanua, Elisati Kurniawan Telaumbanua, Lestariani Tolona Gea Viat Murni Mendrofa Waruwu, Meiman Waruwu, Niska Walfiatni Waruwu, Suka’aro Waruwu, Vikar Fisratna Wilfrida Witeri Gea Wince Amsyah Natalia Zai Yamolala Zega Yamolala Zega Yanris Trisyana Mendrofa Yarman Mendrofa Yasminar Amaerita Telaumbanua Yoel Melsaro Larosa Yupiter Mendrofa Yupiter Mendrofa YUPITER MENDROFA Yupiter Mendrofa Yupiter Telaumbanua Yusnidar Lase Zai, Agusdarmawati Zai, Lucky Fiktori Zalukhu, Yuterlin Zebua, Emanuel Zebua, Evi Trisanti Zebua, Faevman Buala Zebua, Fendra Raymon Putra Zebua, Fransiska Septania Zebua, Mitra Setia Zebua, Parta Junius Zebua, Vernika Zebua, Yunus Sarofati