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Journal : Journal of Community Dedication

STRATEGI PRODUK INDIVIDU, LINI PRODUK, DAN BAURAN PRODUK Abdul Wahab Syakhrani; Akhmad Latif, Fahrul
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 2 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Product strategy is one of the important aspects of marketing which is related to the development, management and marketing of products or services. This article discusses product strategy in three main dimensions: individual product strategy, product line, and product mix. Individual product strategy is concerned with the development, planning, and marketing of a single product. In this context, companies must consider aspects such as pricing, product positioning in the market, design, branding and marketing communications. The success of these individual products is critical to the company's overall product portfolio. In addition, a product line is a collection of products offered by a company in a particular category or market. Product line strategy involves managing a product portfolio to cover various market segments and maximize company profits. This includes developing new products, discontinuing less successful products, and adjusting prices and product attributes. Product mix, on the other hand, includes all the elements that influence customer perception of the product, such as design, quality, brand, and price. Companies must consider how to best integrate these elements to create added value for customers and differentiate their products from competitors. In an era of increasing competition, a good understanding of individual product strategies, product lines and product mix is essential. Companies need to continuously monitor the market, consumer trends, and competitor behavior to develop effective product strategies. By combining these elements well, companies can maximize market share, increase profits, and better meet customer needs.
IMPLIKASI REVOLUSI INDUSTRI 4.0 TERHADAP PROSES PEMBELAJARAN DI PERGURUAN TINGGI Abdul Wahab Syakhrani; Iwan Ridwan; Joni Wilson Sitopu
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 4 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The Industrial Revolution 4.0 brings great impact to the learning process in higher education by introducing advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and big data. This transformation allows universities to implement more flexible, interactive and efficient learning methods. In addition, the use of these technologies enables curriculum personalisation according to the needs and abilities of individual students, which supports more effective and holistic learning. However, with the deepening integration of technology, there is a challenge for universities to ensure students have the necessary digital literacy, analytical ability, critical thinking and creative skills. Therefore, it is important to adjust the curriculum and develop soft skills so that university graduates are ready to adapt to the demands of the digital era.
Co-Authors Aat Ruchiat Nugraha Abdonia W. Finmeta Abdul Hafis Ansyari Abdul Rosid Agus Fawait Agus Hidayat Agus Riyanto Ahmad Fahri Ahmad Fahrul Islam AS, Laila, Nournaina Ahmad Fauzi Ahmad Fauzi, Ahmad Syaifullah, Muhammad Idris, Muhammad Rif’an Ahmad Ghazali Ahmad Mua'rrif Ahmad Rizani Ahmad Syaifullah Ahriadi Ahriadi Akhmad Latif Akhmad Latif, Fahrul Al Hidayatullah Al Hidayatullah, M. Azhar, Muhammad Zulkifli, Fajar Asshadiqi Al-Amin Ali Akbarjono Alim Hardiansyah Annisa Annisa Annisa, Evi, Fitri Hidayati, Hairin Nisa Antono Damayanto Asep Abdul Aziz Asep Saepurokhman Aslan Aslan Bernadus Wibowo Suliantoro Bunyani, Nur Aini Devita Sari Dewi Sinta Didi Sudrajat Eka Sutisna Eliagus Telaumbanua Engelbertus Kukuh Widijatmoko Erwin Erwin Esther Hesline Palandi Esva Maulida Evi Evi Fahrul Fahrul Fajar Asshadiqi Fakhriana Hayati Fatham Mobina Fatham Mobina, M. Jarkasi, Ahmad Mua'rrif Fitri Hidayati Fitria Meisarah Fuadah Johari Gamar Al Haddar Hadenan Towpek Haerudin Haerudin, Haerudin Hafsah Us Hairin Nisa Haryanti Helda Yanti Henny Noviany Henny Noviany Herlina Herlina Heru Widoyo Hidayah Hidayah Hini Fatimah I Dewa Gede Sayang Adi Yadnya Ignatius Septo Pramesworo Iis Surgawati Irwan Satria Isma Lutfiana Masrurah Ismaul Fitroh Iwan Ridwan Iwan Ridwan Paturochman Iyad Abdallah Al- Shreifeen Joni Wilson Sitopu Kadeni Kadeni, Kadeni Kartika Puspandari Kasmudin Mustapa Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khalimatuz Zahra Tanjung Laila Laila Loso Judijanto M. Azhar M. Ibnu Rabi M. Ibnu Rabi M. Jarkasi Mahdia Azzahra, Siti Aulia Rahmah, Siti Rahma Daniati Majidatul Hidayah Marni Marni Masrifa Hidayani Maula Muslimah MHD. Qodari Ashidiqi Moh. Imron Rosidi Moh. Jenli Abbas Mohammad Ahmad Bani Amer Mowafg Masuwd Muh Syamsul Arifin Muhammad Arsyad Muhammad Ichsan Abda Muhammad Idris Muhammad Nur Effendi Muhammad Riduan Muhammad Rif’an Muhammad Shaufi Muhammad Syafrie Muhammad Zulkifli Mujahiddin Munir Tubagus Mustopa Nadia Alwiani Nadia Nursyifa Nor Hidayati Nor Khalifah Nor Laila, Nur Maulida Yulmi, Rahma, Rahmah Safitri Nournaina Nournaina Novianty Djafri Nur Azizah Nur Azizah, Riska Aulia Rahmah, Sri Norhafizah Nurul Aini Nurul Fithroti Nurul Hidayah Nurul Hidayah, Khairunnisa Purwoko, Agus Puspita Dian Agustin Rahmadaniyati Rahmadaniyati Rahmadaniyati Rahmadaniyati Rahmadaniyati, Siti Norhalisa, Siti Ramlah, Yurita Safitri Rahman Rahmilasari Rahmilasari Rahmilasari, Raisa Nabilla, Nor Hidayati, Tri Octa Aulia Nabella Rahniatul Jannah Rahniatul Jannah, Raudatunnisa, Risa Amelia, Sapiah Raisa Nabilla Raudatunnisa Raudatunnisa Rezki Akbar Norrahman Risa Amelia Riska Aulia Rahmah Rismiwati Robiah Rony, Zahara Tussoleha Rosijanih Arbie Saipul Rahli Samdani Samdani Sapiah Sapiah Shella Meina Aziza Shohib MUSLIM Siminto Siminto Siminto Siti Norhalisa Siti Ramlah Sri Haryanto Sri Norhafizah Suhana Sarkawi Syahruddin Mahmud Syatria Adymas Pranajaya Thea Karuni Respati Tri Octa Aulia Nabella Usman Usman Wardatul Ilmiah Yunita Sinaga Yurita Safitri Yusdin Gagaramusu Yusnaini Zahara Tussoleha Rony Zainol Hasan