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All Journal JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management Educational Guidance and Counseling Development Journal EKONOMIS : Journal of Economics and Business Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Minda Baharu Majalah Ilmiah UNIKOM Procuratio : Jurnal Ilmiah Manajemen AGROVITAL : Jurnal Ilmu Pertanian SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik Agrotechnology Research Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI BENING CIVITAS (JURNAL PEMBELAJARAN DAN ILMU CIVIC) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal EK dan BI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Daengku: Journal of Humanities and Social Sciences Innovation Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research IIJSE Social Sciences Insights Journal Advance Sustainable Science, Engineering and Technology (ASSET) AJCD JIMEK
Ade Parlaungan Nasution, Ade Parlaungan
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Journal : Edukasi Islami: Jurnal Pendidikan Islam

 1 
Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sumitro Sarkum; Ade Parlaungan Nasution; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sumitro Sarkum; Ade Parlaungan Nasution; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sarkum, Sumitro; Nasution, Ade Parlaungan; Ramadhan, Denny Ammari; Purwaningrum, Ajeng Handayani
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Co-Authors A Halim Abdul Rauf Ade Indah Sari Harahap Ahmad Yanizon Ajeng Handayani Purwaningrum Al Ihsan, Muhammad Ali Alwi Nasution Amalinda, Rica Amanda Dwi Putri Amin, Mhd Amin, Mhd. Ananda, Chantika Febriyani Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjali, Putri Arvandi, Fery Asiah Marpaung Ayu Soraya Siregar Aziddin Harahap AZIDDIN HARAHAP Azidin Harahap Badrul Ainy Dalimunthe Bayu Efendi Bhakti Helvi Rambe Budiman, Syahrul Burmansyah, Edy Chantika Febriyani Ananda Dahrul Aman Harahap Dalimunthe, Ummi Nurzannah Dani, Ayu Rama Daslan Simanjuntak Denny Ammari Ramadhan Denny Ammari Ramadhan Dewi Wahyuni Dinda Inggit Garnasih Doni Sahputra Dony Darma Sagita Edwin Agung Wibowo Edy Burmansyah Efendi, Julham Efendy, Risman Elida Florentina Sinaga Simanjorang Elviana Sagala Fani Pramaswari Fauziah Hanum Fauziah Hanum Fauziah Hanum Ferry Setiawan Firdaus Hamta, Firdaus Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Hansyah, Praida Hapipuddin Hapipuddin Harahap, Aziddin Harahap, Junaidi Mustapa Harahap, Sulaiman Juhdi Hasibuan, Muhammad Irwansyah Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Joni Kopter Julham Efendi Jumanto Jumanto, Jumanto Kusno Kusno Lahmuddin Lahmuddin Lubis, Junita Marihot, Marihot Martin Purba Masrizal Mayanti, Riska Meisa Fitri Nasution Mira Handayani Siregar Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ikhlash Muhammad Raja Siregar Muhammad Syahrul Ramadhan Muhammad Syaifullah, Muhammad Muhammad Yasir Arafat Pohan Mulya Rafika Muti’ah, Rahma Niki Amanda Deswita Novita Laila Adetia Ritonga Nur Aini Nurhamidah Nurhamidah Nurintan Asyiah Siregar Nurintan Asyiah Siregar Nurmiah Harahap Octaviani, Yesi Panjaitan, Bernat Peni Ramanda Ponco Bambang Mahargiono, Ponco Bambang Praida Hansyah Prayoga, Yudi Prayoga, Yudi Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Purwaningrum, Ajeng Handayani Rafika, Mulya Rahmaniah Rahmaniah Ramadhan, Denny Ammari Ramdani Ramdani Ritonga, Mulkan Robert Pangihutan Siregar Ronal Watrianthos Rosmidah Hasibuan Rosmidah Hasibuan Rosnaini Nasution Roswita Oesman Safri, Hayanuddin Safri, Hayanuddin Siahaan, Nimrot Sianturi, Aprial Sihombing, Widya Fransiska Simon Haholongan Sidabukke Siregar, Robert Pangihutan Siregar, Zulkifli Musannip Efendi Siti Lam’ah Nasution Siti Lam’ah Nasution Sri Akhirun Nisa Suci Yulianingsih Sumitro Sarkum Sumitro Sumitro Sumitro Sumitro Syahputra, Rizki Syahputra, Rizki Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syarifuddin Nasution Ummi Batubara, Nur Syamsu Wahyu Azhar Ritonga Wizni Fadhillah Yona Melia Yoyok Soesatyo Yudi Prayoga Yudi Triyanto Yuniman Zebua Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar Zulkifli Musannip Efendi Siregar Zulpadli Zulpadli