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Ade Parlaungan Nasution, Ade Parlaungan
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Journal : Social Sciences Insights Journal

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The Discounts, Free Shipping, Trust and Consumer Assessment Ratings on Product Purchasing Decisions on The Shopee Application Wahyuni, Dewi; Nasution, Ade Parlaungan; Hutagaol, Anita Sri Rejeki
Social Sciences Insights Journal Vol. 2 No. 1 (2024): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11180174

Abstract

E-commerce Shopee is one of the E-commerce in Indonesia which has a positive trend as the leader of the Indonesian marketplace. This study aims to determine how much influence discounts, free shipping, trust and consumer assessment ratings have on purchasing decisions for cosmetic products on Shopee application users by taking the research subject of the Labuhanbatu Regency community. The research method used is quantitative research and the data collection method used in this study is by distributing questionnaires in which there are questionnaires distributed to respondents. The sample in this study amounted to 150 respondents who used the shopee application with a distribution period of 3 months. The sampling technique used purposive sampling and data analysis techniques smartPLS 4.0 software model. The findings that respondents who buy or shop at E-commerce Shopee are respondents who have high motivation due to the age and education of respondents who are good enough to have experience shopping online at E-commerce Shopee. The results of hypothesis testing show that the variables of discounts, free shipping, trust and consumer assessment ratings are able to directly influence consumer decisions to shop at E-commerce Shopee. 
Co-Authors A Halim Abdul Rauf Ade Indah Sari Harahap Ahmad Yanizon Ajeng Handayani Purwaningrum Al Ihsan, Muhammad Ali Alwi Nasution Amalinda, Rica Amanda Dwi Putri Amin, Mhd Amin, Mhd. Ananda, Chantika Febriyani Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjali, Putri Arvandi, Fery Asiah Marpaung Ayu Soraya Siregar Aziddin Harahap AZIDDIN HARAHAP Azidin Harahap Badrul Ainy Dalimunthe Bayu Efendi Bhakti Helvi Rambe Budiman, Syahrul Burmansyah, Edy Chantika Febriyani Ananda Dahrul Aman Harahap Dalimunthe, Ummi Nurzannah Dani, Ayu Rama Daslan Simanjuntak Denny Ammari Ramadhan Denny Ammari Ramadhan Dewi Wahyuni Dinda Inggit Garnasih Doni Sahputra Dony Darma Sagita Edwin Agung Wibowo Edy Burmansyah Efendi, Julham Efendy, Risman Elida Florentina Sinaga Simanjorang Elviana Sagala Fani Pramaswari Fauziah Hanum Fauziah Hanum Fauziah Hanum Ferry Setiawan Firdaus Hamta, Firdaus Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Hansyah, Praida Hapipuddin Hapipuddin Harahap, Aziddin Harahap, Junaidi Mustapa Harahap, Sulaiman Juhdi Hasibuan, Muhammad Irwansyah Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Joni Kopter Julham Efendi Jumanto Jumanto, Jumanto Kusno Kusno Lahmuddin Lahmuddin Lubis, Junita Marihot, Marihot Martin Purba Masrizal Mayanti, Riska Meisa Fitri Nasution Mira Handayani Siregar Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ikhlash Muhammad Raja Siregar Muhammad Syahrul Ramadhan Muhammad Syaifullah, Muhammad Muhammad Yasir Arafat Pohan Mulya Rafika Muti’ah, Rahma Niki Amanda Deswita Novita Laila Adetia Ritonga Nur Aini Nurhamidah Nurhamidah Nurintan Asyiah Siregar Nurintan Asyiah Siregar Nurmiah Harahap Octaviani, Yesi Panjaitan, Bernat Peni Ramanda Ponco Bambang Mahargiono, Ponco Bambang Praida Hansyah Prayoga, Yudi Prayoga, Yudi Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Purwaningrum, Ajeng Handayani Rafika, Mulya Rahmaniah Rahmaniah Ramadhan, Denny Ammari Ramdani Ramdani Ritonga, Mulkan Robert Pangihutan Siregar Ronal Watrianthos Rosmidah Hasibuan Rosmidah Hasibuan Rosnaini Nasution Roswita Oesman Safri, Hayanuddin Safri, Hayanuddin Siahaan, Nimrot Sianturi, Aprial Sihombing, Widya Fransiska Simon Haholongan Sidabukke Siregar, Robert Pangihutan Siregar, Zulkifli Musannip Efendi Siti Lam’ah Nasution Siti Lam’ah Nasution Sri Akhirun Nisa Suci Yulianingsih Sumitro Sarkum Sumitro Sumitro Sumitro Sumitro Syahputra, Rizki Syahputra, Rizki Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syarifuddin Nasution Ummi Batubara, Nur Syamsu Wahyu Azhar Ritonga Wizni Fadhillah Yona Melia Yoyok Soesatyo Yudi Prayoga Yudi Triyanto Yuniman Zebua Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar Zulkifli Musannip Efendi Siregar Zulpadli Zulpadli