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All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Jullimursyida
Universitas Malikussaleh
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THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.5038

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Co-Authors ., Indah Safira A Hadi Arifin Adnan Adnan Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Fauzul Hakim Hasibuan Aina Shakila Aiyub Yahya Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Baehaqi Bahri, Halida Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Gazali Syamni Hamdiah Hamdiah Hamdiah Heni Wahyuni Heriyana Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Iskandarsyah Khairawati Khairawati, Khairawati Khairina AR Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Mawardati Mawardati Mawardati Mentari Riswanti Mirna Zahara Mohd. Heikal Mohd. Heikal Muammar Khadafi MUCHSIN Muhammad Aris Muladi Muhammad Fadil Munandar Munandar Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurainun Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Riska Yulia Putri Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safriani Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Yanita Yulia Yulia Zikra Zikra Bunga Afsara Zusma Widawaty