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All Journal Jurnal Ilmu Pangan dan Hasil Pertanian Pro Food SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros Jurnal Pengabdian Magister Pendidikan IPA ABSYARA: Jurnal Pengabdian Pada Masyarakat IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Pengabdian Perikanan Indonesia Sasambo Journal of Pharmacy Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Bakti Nusa Safari : Jurnal Pengabdian Masyarakat Indonesia Teknologi dan Industri Pertanian Indonesia Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Teknologi dan Mutu Pangan Alamtana
Setyaning Pawestri
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Enhancing Community Empowerment with Digital Marketing for Social Forestry Enterprises in West Nusa Tenggara Pawestri, Setyaning; Nofrida, Rini; Dewi, Endang Purnama; Fuadi, Mi’raj; Mustafid, M. Azhar; Antesty, Sella
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13790

Abstract

The training on Strategi Peningkatan Pemasaran Produk KUPS melalui Digital Marketing was conducted at Hotel Aruna Senggigi, West Lombok Regency, on May 20, 2025, with the participation of social forestry groups (KUPS), forestry extension officers, and local stakeholders. The program aimed to strengthen the capacity of KUPS in adapting to digital markets. Participants gained a clearer understanding of the distinctions between selling, marketing, and branding, while also being introduced to current e-commerce trends in Indonesia, including Shopee, Tokopedia, and TikTok Shop. Qualitative evaluation revealed increased confidence, enthusiasm, and readiness to experiment with digital platforms, despite challenges such as limited internet access and digital literacy. The training demonstrated that digital marketing is not only a technical skill but also a pathway toward independence, competitiveness, and sustainability for social forestry enterprises.
Strategi Pemasaran Produk KUPS Melalui Pemasaran Digital: Penyusunan Profil Google Bisnis Serta Pemanfaatan Canva dan CapCut untuk UMKM NTB Mi'raj Fuadi; Yuhendra AP; Endang Purnama Dewi; Sella Antesty; Rahmat Sabani; Setyaning Pawestri; M. Azhar Mustafid; Rini Nofrida
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14784

Abstract

This community service activity was implemented as part of the Field School program organized by the Ministry of Environment of the Republic of Indonesia on 21 May 2025 at Hotel Aruna Senggigi. The program targeted micro, small, and medium enterprises (MSMEs) affiliated with Social Forestry Business Groups (KUPS) across West Nusa Tenggara. The primary objective was to enhance the capacity and competencies of KUPS actors in utilizing digital marketing platforms, particularly Google Business Profile, Canva, and CapCut, as strategies to strengthen product marketing through digital channels. The program was implemented in three main stages: (1) classroom based sessions introducing the concepts of digital marketing, Google Business profiles, and the use of Canva and CapCut; (2) hands on practice in creating Google Business profiles by participants; and (3) interactive question and answer and sharing sessions. The results indicated a noticeable improvement in participants’ understanding and skills in utilizing digital platforms to promote KUPS products more widely and effectively. Participants were able to create and optimize Google Business profiles, design visual promotional content using Canva, and produce promotional video content using CapCut. Overall, the activity made a tangible contribution to improving digital literacy among KUPS MSME actors in West Nusa Tenggara while supporting environmentally based and sustainable economic empowerment programs. It is expected that similar initiatives can be conducted regularly with more intensive mentoring to ensure the sustained adoption of digital marketing practices among KUPS entrepreneurs.
Food Technology–Driven Utilization of Seaweed Waste as a Source of Health-Promoting Bioactive Compounds Yuhendra AP; Reza Kusuma Nurrohman; Mi’raj Fuadi; I Wayan Sweca Yasa; Setyaning Pawestri; Nur Afni; Qabul Dinanta Utama; Wiharyani Werdiningsih; Sukmawaty Sukmawaty; Diah Ajeng Setiawati; Made Gendis Putri Pertiwi; Fuad Sauqi Isnain; Endang Purnama Dewi; Elya Antariksana Bachmida; Wan Rosli Bin Wan Ishak; Haslina Ahmad
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14787

Abstract

This community engagement activity focused on the utilization of native seaweed, particularly Kappaphycus alvarezii, as a source of bioactive compounds with the potential to enhance functional food products developed by small and medium enterprises (SMEs) in Kampung Nelayan Merah Putih, Ekas Buana Village, East Lombok. The activity was conducted on 22 January 2026 and centred on the delivery of the module entitled “Exploring Kappaphycus alvarezii as a Sustainable Source of Bioactive Compounds for Functional Food Innovation.” The session was delivered directly by Prof. Wan Rosli Bin Wan Ishak, accompanied by Prof. Haslina Ahmad and collaborators from the Synthesis and Bioactive Materials research group of USM–UPM. The programme included theoretical presentations on the bioactive composition of K. alvarezii, opportunities for the sustainable utilization of processing by-products, and an introduction to the concept of algae-based functional foods tailored for coastal SMEs. Participants were also invited to visit a local seaweed production facility to gain a deeper understanding of the supply chain, raw material quality, and the potential conversion of processing waste into value-added products. The expected outcomes include enhanced technical and entrepreneurial capacities among SME actors, improved ability to design algae-based functional food products, and the strengthening of an environmentally sustainable local supply chain. The long-term impact will be assessed through improvements in production efficiency, the adoption of basic food safety and quality practices (GMP/SSOP), and the potential increase in income among coastal SME practitioners. Overall, this initiative highlights the value of international–local partnerships in advancing sustainable tropical food innovation.
Pemberdayaan Anggota Kelompok Tani Desa Jenggik Utara melalui Pengolahan Tepung Ubi Ungu Bernilai Ekonomis Setyaning Pawestri; Eko Basuki; Alamsyah; siska cicilia; Riezka Zuhriatika Rasyda
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 4 No. 2 (2023): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v4i2.4786

Abstract

Desa Jenggik Utara dikenal sebagai daerah agribisnis ubi jalar ungu, sektor ini menjadi penopang ekonomi sebagian besar warganya. Meskipun memiliki potensi yang besar, ubi jalar ungu baru dijual dalam bentuk segar dan keripik. Menilik dari kurang berkembangnya inovasi produk, maka dipelukan pelatihan diversifikasi olahan pangan ubi jalar ungu. Tepung ubi jalar ungu dapat menjadi substitusi tepung terigu dan potensial dikembangkan untuk memenuhi kebutuhan produk bebas gluten. Menyelaraskan dengan hasil survey awal, maka pelatihan kelompok tani di Desa Jenggik Utara juga memberikan informasi terkait pengemasan, pelabelan, dan SPP-IRT yang diharapkan dapat meningkatkan daya jual tepung ubi jalar ungu. Tahap kegiatan berupa pemberian materi, pelatihan pembuatan tepung ubi ungu, dan diskusi. Kegiatan ini diadakan pada Jum’at, 23 Juni 2023 dan diikuti oleh 7 orang ibu kelompok tani. Diharapkan dari kegiatan ini, maka ibu-ibu kelompok tani memiliki produk tepung ubi jalar ungu yang berdayajual ekonomis. Kata kunci: diversifikasi pangan, Jenggik Utara, kelompok tani, tepung ubi ungu
Coffee Processing Technology: From Waste to Value Rucitra Widyasari; Yuhendra AP; Satrijo Saloko; Murad Murad; Sukmawaty Sukmawaty; Rahmat Sabani; Joko Sumarsono; I Wayan Sweca Yasa; Ansar Ansar; Wiharyani Werdiningsih; Made Gendis Putri Pertiwi; Reza Kusuma Nurrohman; Endang Purnama Dewi; Yesica Marcelina Romauli Sinaga; Diah Ajeng Setiawati; Isnaini Puspitasari; Wenny Amaliah; Tri Isti Rahayu; Lingga Gita Dwikasari; Firman Fajar Perdana; Ince Siti Wardatulatifah S; Fuad Sauqi Isnain; Mi’raj Fuadi; Fakhrul Irfan Khalil; Rini Nofrida; Yeni Sulastri; Hary Kurniawan; Qabul Dinanta Utama; Agriananta Fahmi Hidayat; Gagasage Nanaluih De Side; Setyaning Pawestri; Rosnah Shamsudin; Zanariah Mohd Dom; Nur Hamizah Abdul Ghani; Revata Anwar; Attar Riza Maulana; Surya Ananda Firmansyah; I Kadek Widi Widiastawan; Ingka Wira Yuda
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15132

Abstract

Coffee is one of the most widely traded agricultural commodities globally, generating substantial volumes of by-products and waste streams throughout its processing chain. These by-products including coffee pulp, cascara, mucilage, parchment, silverskin, and spent coffee grounds represent a significant environmental burden when improperly managed, yet simultaneously constitute a rich reservoir of bioactive compounds and valorizable biomass. This manuscript presents a community engagement initiative focused on disseminating and implementing coffee processing technologies that transform waste streams into value-added products, aligned with circular bioeconomy principles. The activity was conducted on 22 April 2026 with participants are small and medium enterprises (SMEs) KWT Kaki Rinjani in Karang Sidemen Village, Central Lombok with the . The session was delivered directly by Prof. Rosnah Shamsudin that introduced aerospace 3.0 the latest small-scale coffee press from UPM. accompanied with theoretical presentation technique drying of coffee, waste treatment and sensory demonstration of functional coffee conducted from Fatepa-Unram. The expected outcomes include enhanced technical and entrepreneurial capacities among SME actors, improved ability to design functional coffee product, and waste treatment of coffee into valuable product. The long-term impact is the creation of a more resilient SMEs ecosystem in Karang Sidemen Village, with a portfolio of functional, high-value coffee products. Furthermore, optimizing the management of production waste is projected to significantly reduce environmental burdens while opening up new income diversification opportunities for the community. Ultimately, the sustainability of this program will strengthen local coffee's position as a leading commodity managed innovatively, efficiently, and environmentally friendly.
Analisis Antioksidan dan Mutu Organoleptik Snack Bar dari Kacang Gude dan Ubi Jalar Kuning: Antioxidant Analysis and Organoleptic Quality of Snack Bars From Pigeon Pea and Yellow Sweet Potato Husnul Khotimah; Lingga Gita Dwikasari; Eko Basuki; Siska Cicilia; Riezka Zuhriatika Rasyda; Satrijo Saloko; Dody Handito; Setyaning Pawestri
Jurnal Teknologi dan Mutu Pangan Vol. 4 No. 2 (2026): JTMP: Jurnal Teknologi dan Mutu Pangan
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/jtmp.v4i2.5360

Abstract

Snack bars were an easy‑to‑consume foods shaped like bars. Snack bars that circulated in the market at that time largely used imported raw materials and highlighted their value as sources of carbohydrates, protein, and fiber. But, snack bars as antioxidant sources had not existed up to that point. Local ingredients such as pigeon pea and sweet potato were used as alternative substitutes for imported ingredients due to their high antioxidant potential. This study aimed to determine the rasio effect of pigeon pea and sweet potato on the antioxidant activity and organoleptics of snack bars. The parameters tested were antioxidant activity, total phenolic content, and organoleptics (color, aroma, texture, and taste), assessed using scoring and hedonic methods. The results showed the best treatment  was the snack bar with 60% pigeon pea and 40% sweet potato ratio, which resulted 78.225% antioxidant activity, 11.063 total phenol content, a balanced distribution of black and yellow colors, a slightly beany aroma, a slightly crunchy texture, and a neutral taste.
Penguatan Daya Saing Produk Olahan Dodol Rumput Laut melalui Pelatihan Pemotretan Produk KWT Rasa Saling Sayang Zuhdiyah Matienatul Iemaaniah; Yy Wima Riyayanatasha; Riezka Zuhriyatika Rasyda; Nuzla Af’idatur Robbaniyyah; Setyaning Pawestri; Lulu’ Ayu Faezatiy
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 3 (2026): Agustus
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i3.11655

Abstract

Kuta Village is a coastal area with abundant seaweed potential, which has been utilized by the community through various processed products. The Rasa Saling Sayang Women Farmers Group (KWT) cultivates seaweed, most of which is sold fresh at relatively low prices. Processing seaweed into products such as dodol, jelly, and flour can increase added value and has the potential to strengthen the family economy of group members. However, limited skills in product photography result in less attractive product visuals, thus impacting low competitiveness in the digital market and social media. This community service activity aims to improve the skills of KWT Rasa Saling Sayang members in producing aesthetically pleasing seaweed product photos that meet digital marketing needs. The activity method is implemented through socialization and practice of product photography using smartphones. The activity was held on Tuesday, October 28, 2025, with stages including preparation of seaweed dodol products in two flavors (melon and pineapple), socialization of basic product photography techniques, and photography practice by KWT members. The results of the activity showed an increase in participants' understanding and skills in producing more visually appealing product photos.
Pemodelan Matematika dalam Optimasi Laba Produksi Olahan Rumput Laut di UD Harkat Makmur: Mathematical Modeling in Production Profit Optimization of Seaweed Products at UD Harkat Makmur Lingga Gita Dwikasari; Setyaning Pawestri; Riezka Zuhriatika Rasyda
Jurnal Kolaboratif Sains Vol. 7 No. 6: Juni 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i6.5371

Abstract

Penelitian ini membahas tentang penerapan pemodelan matematika dalam optimasi laba menggunakan pemrograman linier. Tujuan dari penelitian ini adalah untuk menentukan model matematika yang sesuai dan menentukan penyelesaian atas model tersebut untuk mengoptimalkan produksi olahan rumput laut di UD Harkat Makmur, sehingga diperoleh laba maksimum. Metode analisis data yang digunakan dalam penelitian ini adalah metode kuantitatif deskriptif dengan melakukan pengumpulan data melalui wawancara dengan pemilik dan/ atau pengelola UD Harkat Makmur. Data yang telah diperoleh tersebut menjadi acuan dalam pembuatan model matematika. Selanjutnya, model matematika tersebut dicari solusinya dengan menggunakan metode simpleks. Sebelum model matematika dibentuk, diasumsikan bahwa setiap pak produk yang dijual berisi 100 gram produk. Hasil dari penelitian ini adalah model matematika berupa model pemrograman linier untuk 4 kuintal bahan baku utama berupa rumput laut, dengan fungsi tujuan memaksimumkan fungsi laba dan 16 kendala berupa keterbatasan bahan baku dan permintaan atas setiap produk. Penyelesaian atas model tersebut adalah untuk 4 kuintal bahan baku utama berupa rumput laut, UD Harkat Makmur perlu memproduksi sebanyak 5.031 pak manisan rumput laut, 2.791 pak jeli rumput laut, 4.950 pak dodol rumput laut, 1.200 pak tepung rumput laut, dan 600 pak tepung karagenan. Laba yang diperoleh UD Harkat Makmur dari 4 kuintal rumput laut dengan jumlah produksi tersebut adalah Rp. 123.898.900.
Co-Authors Adelia Riezka Rahim Afni, Nur' Agriananta Fahmi Hidayat Ahmad Alamsyah Alamsyah Amaliah, Wenny Amaliyah, Wenny Amaro, Moegiratul Amuddin Anggraini, Ines Marisya Dwi Ansar Ansar Antesty, Sella Apgrianto, Kurniawan Arrum Fitrianingsih Attar Riza Maulana Baiq Ananda Nurhaliza Baiq Rien Handayani, Baiq Rien Boniesta Zulandha Melani Cicilia, Siska Dedy Kurnianto Devi Ariyana, Mutia Diah Ajeng Setiawati Ditayara Seftiyani Dody Handito Dody Handito Dody Handito, Dody Eka Partiwi Eko Basuki Eko Basuki, Eko Elya Antariksana Bachmida Elya Antariksana Bachmida Endang Purnama Dewi Evi Ariani Sutomo Fakhrul Irfan Khalil Fathma Syahbanu Firman Fajar Perdhana Fuad Sauqi Isnain Gagasage Nanaluih De Side Hary Kurniawan Hasbi, Nurmi - Haslina Ahmad Herayana, Desi Hijayanti, Yatmi Husnul Khotimah I Kadek Widi Widiastawan I Wayan Sweca Yasa Idayanti, Fitri Ince Siti Wardatulatifah S Ingka Wira Yuda Iqlima Khaerunnisa Isnaini Puspitasari Joko Sumarsono Kholisah, Mutia Nur Lalu Ami Osalan Lingga Gita Dwikasari Lingga Gita Dwikasari Lingga Gita Dwikasari Lulu’ Ayu Faezatiy Lumbessy, Salnida Yuniarti M. Azhar Mustafid M. Azhar Mustafid Made Gendis Putri Pertiwi Mardiana Mardiana Marisya Dwi Anggraini, Ines Mi'raj Fuadi Miftahul Rizkia M. Miraj Fuadi Mi’raj Fuadi Murad Murad Murad Mutia Devi Ariyana, Mutia Devi Mutia Nur Kholisah Naufal Nanda Fiandra Neva Ayuliani Ni Luh Vidya Wulandhari Novia Rahayu Nur Afni Nur Hamizah Abdul Ghani Nurmahraini Nuzla Af’idatur Robbaniyyah OKI SAPUTRA Oktaviana, Sari Partiwi, Eka Pertiwi, Made Gendis Putri Putri Sulhana El Fiesha Balqis Putri, Sasi Fhatmayani Qabul Dinanta Utama Qotrin Mujahidah Rafidi Nasyuro Rahmat Sabani Rahmat Sabani Rasyda, Riezka Zuhriatika Renita Wijayanti Revata Anwar Reza Kusuma Nurrohman Riezka Zuhriatika Rasyda Riezka Zuhriatika Rasyda Riezka Zuhriyatika Rasyda Rini Nofrida Rini Nofrida Rini Nofrida Rosnah Shamsudin Rosyunita Rucitra Widyasari Rujiatul Azmi S., Ince Siti Wardatullatifah Safira Safira Samsul Anam, Samsul Sandi Lorian Rubay Sandralina, Mika Sari Oktaviana Sari, Ira Musfita Saripah Aminah Satrijo Saloko Satrijo Saloko Sella Antesty Sicilia, Siska Siska Cicilia Siska Cicilia Solekhah, Siti Imroatus Sri Widyastuti Sukmawaty Sukmawaty Sulaemah Sulaemah Surya Ananda Firmansyah Suryaningsih, Hartati Syahidawati, Ahsanatun Syamsiar, Syamsiar Tina Sonia Tri Isti Rahayu Tri Isti Rahayu, Tri Isti Trisnayanti, Sri Unsunnidhal, Lalu Vrisco Harjanto Wahyudi Wahyudi Wan Rosli Bin Wan Ishak Wardatullatifah , Ince Siti Wardatullatifah S., Ince Siti Wenny Amaliah Wiharyani Werdiningsih Winda Yuli Alfina Yasa, I Wayan Sweca Yeni Sulastri Yesica Marcelina Romauli Sinaga Yesica Marcelina Romauli Sinaga Yogi Saputra Yuhendra AP Yy Wima Riyayanatasha Zainuri Zanariah Mohd Dom Zuhdiyah Matienatul Iemaaniah Zuhriatika Rasyda, Riezka