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All Journal Jurnal Ilmu Pangan dan Hasil Pertanian Pro Food SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros Jurnal Pengabdian Magister Pendidikan IPA Jurnal Teknologi Hasil Pertanian ABSYARA: Jurnal Pengabdian Pada Masyarakat IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Pengabdian Perikanan Indonesia Sasambo Journal of Pharmacy Jurnal Kolaboratif Sains Jurnal Agro Dedikasi Masyarakat (JADM) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Bakti Nusa Safari : Jurnal Pengabdian Masyarakat Indonesia Teknologi dan Industri Pertanian Indonesia Jurnal Teknologi dan Mutu Pangan Alamtana
Setyaning Pawestri
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Enhancing Community Empowerment with Digital Marketing for Social Forestry Enterprises in West Nusa Tenggara Pawestri, Setyaning; Nofrida, Rini; Dewi, Endang Purnama; Fuadi, Mi’raj; Mustafid, M. Azhar; Antesty, Sella
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13790

Abstract

The training on Strategi Peningkatan Pemasaran Produk KUPS melalui Digital Marketing was conducted at Hotel Aruna Senggigi, West Lombok Regency, on May 20, 2025, with the participation of social forestry groups (KUPS), forestry extension officers, and local stakeholders. The program aimed to strengthen the capacity of KUPS in adapting to digital markets. Participants gained a clearer understanding of the distinctions between selling, marketing, and branding, while also being introduced to current e-commerce trends in Indonesia, including Shopee, Tokopedia, and TikTok Shop. Qualitative evaluation revealed increased confidence, enthusiasm, and readiness to experiment with digital platforms, despite challenges such as limited internet access and digital literacy. The training demonstrated that digital marketing is not only a technical skill but also a pathway toward independence, competitiveness, and sustainability for social forestry enterprises.
Analisis Antioksidan dan Mutu Organoleptik Snack Bar dari Kacang Gude dan Ubi Jalar Kuning: Antioxidant Analysis and Organoleptic Quality of Snack Bars From Pigeon Pea and Yellow Sweet Potato Khotimah, Husnul; Dwikasari, Lingga Gita; Basuki, Eko; Cicilia, Siska; Rasyda, Riezka Zuhriatika; Saloko, Satrijo; Handito, Dody; Pawestri, Setyaning
Jurnal Teknologi dan Mutu Pangan Vol. 4 No. 2 (2026): JTMP: Jurnal Teknologi dan Mutu Pangan: In Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/jtmp.v4i2.5360

Abstract

Snack bars were an easy‑to‑consume foods shaped like bars. Snack bars that circulated in the market at that time largely used imported raw materials and highlighted their value as sources of carbohydrates, protein, and fiber. But, snack bars as antioxidant sources had not existed up to that point. Local ingredients such as pigeon pea and sweet potato were used as alternative substitutes for imported ingredients due to their high antioxidant potential. This study aimed to determine the rasio effect of pigeon pea and sweet potato on the antioxidant activity and organoleptics of snack bars. The parameters tested were antioxidant activity, total phenolic content, and organoleptics (color, aroma, texture, and taste), assessed using scoring and hedonic methods. The results showed the best treatment  was the snack bar with 60% pigeon pea and 40% sweet potato ratio, which resulted 78.225% antioxidant activity, 11.063 total phenol content, a balanced distribution of black and yellow colors, a slightly beany aroma, a slightly crunchy texture, and a neutral taste.
Co-Authors -, Sulaemah Adelia Riezka Rahim Afni, Nur' Ahmad Alamsyah Alamsyah Amaliah, Wenny Amaliyah, Wenny Amaro, Moegiratul Amuddin Anggraini, Ines Marisya Dwi Antesty, Sella Apgrianto, Kurniawan Arrum Fitrianingsih Baiq Ananda Nurhaliza Baiq Rien Handayani, Baiq Rien Boniesta Zulandha Melani Cicilia, Siska Dedy Kurnianto Devi Ariyana, Mutia Dewi, Endang Purnama Ditayara Seftiyani Dody Handito Dody Handito, Dody Eka Partiwi Eko Basuki, Eko Elmia Kharisma Arsyi Elya Antariksana Bachmida Evi Ariani Sutomo Fathma Syahbanu Fathma Syahbanu Febriandito, Muhammad ‘Aidil Firman Fajar Perdhana Fuadi, Mi’raj Hasbi, Nurmi - Herayana, Desi Hijayanti, Yatmi Husnul Khotimah Idayanti, Fitri Iqlima Khaerunnisa Kholisah, Mutia Nur Lalu Ami Osalan Lingga Gita Dwikasari Lingga Gita Dwikasari, Lingga Gita Lumbessy, Salnida Yuniarti M. Azhar Mustafid Made Gendis Putri Pertiwi Mardiana Mardiana Marisya Dwi Anggraini, Ines Miftahul Rizkia M. Mi’raj Fuadi Murad Mutia Devi Ariyana, Mutia Devi Mutia Nur Kholisah Naufal Nanda Fiandra Neva Ayuliani Ni Luh Vidya Wulandhari Novia Rahayu Nur Afni Nurmahraini Oki Saputra OKI SAPUTRA Oktaviana, Sari Partiwi, Eka Perdana, Firman Fajar Pertiwi, Made Gendis Putri Putri Sulhana El Fiesha Balqis Putri, Sasi Fhatmayani Qabul Dinanta Utama Qotrin Mujahidah Rafidi Nasyuro Rasyd, Riezka Zuhriatika Rasyda, Riezka Zuhriatika Renita Wijayanti Riezka Zuhriatika Rasyda Rini Nofrida Roja, Nabillah Rosyunita Rujiatul Azmi S., Ince Siti Wardatullatifah Safira Safira Samsul Anam, Samsul Sandi Lorian Rubay Sandralina, Mika Sari Oktaviana Sari, Ira Musfita Saripah Aminah Satrijo Saloko Sella Antesty Sicilia, Siska Siska Cicilia Solekhah, Siti Imroatus Sri Widyastuti Sulaemah Sulaemah Suryaningsih, Hartati Syahidawati, Ahsanatun Syamsiar, Syamsiar Tina Sonia Tri Isti Rahayu, Tri Isti Trisnayanti, Sri Unsunnidhal, Lalu Vrisco Harjanto Wahyudi Wahyudi Wardatullatifah , Ince Siti Wardatullatifah S., Ince Siti Winda Yuli Alfina Yasa, I Wayan Sweca Yesica Marcelina Romauli Sinaga Yogi Saputra Zainuri Zuhdia, Lulu Diani Zuhdiyah Matienatul Iemaaniah Zuhriatika Rasyda, Riezka