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Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Tanti Widia Nurdiani; Riesna Apramilda; Tyahya Whisnu Hendratni; Dewi Putri Anjar Wulan; Sonya Sidjabat; Sukma Irdiana
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
The Influence of Organizational Support, Remote Work Policy and Perceived Ease of Use on Employee Digital Engagement of Remote Workers Mury Andayani; Riesna Apramilda; Enny Diah Astuti; Muhammad Hery Santosa; Tyahya Whisnu Hendratni; Muhammad Abi Berkah Nadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4636

Abstract

This study analyzes the interactions of organizational support, remote working conditions, and perceived usability from the viewpoints of the employees working offsite regarding their engagement with digital tools. The methodology employed in the research was quantitative, and data was gathered by means of a survey with 200 participants. The participants were selected intentionally according to the requirements of having been working remotely for not less than six months and having employed digital technologies in their daily work. The results showed that all three independent variables have a positive and significant effect on employee digital engagement. Organizational support has been shown to increase employee loyalty and emotional attachment, remote work policy strengthens work-life balance and motivation, while perceived ease of use increases digital comfort and participation. Theoretically, this study enriches the literature on digital human resource management, while practically provides guidance for organizations in designing effective, adaptive remote employee management strategies oriented towards sustainable digital engagement.
The Influence of Learning Agility, Change Readiness, and Digital Competence on Employee Digital Readiness in the Financial and Banking Industry Fauzie Senoaji; Tri Susilowati; Mohammad Azharie Hamdany; Riesna Apramilda; Niken Widyastuti; Tyahya Whisnu Hendratni
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4661

Abstract

This study aims to analyze the influence of learning agility, change readiness, and digital competence on employee digital readiness in the financial and banking industry. This study used a quantitative approach with a survey method of 150 respondents working in financial and banking institutions in Indonesia. The sampling technique used purposive sampling with the criteria of respondents who have worked for at least one year, actively use digital technology in their work, and have participated in digital training. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects between variables. The results showed that all three independent variables have a positive and significant effect on employee digital readiness. Partially, learning agility improves digital adaptability, change readiness strengthens psychological readiness for transformation, and digital competence improves employees' technical skills. Theoretically, this study expands the study of digital human resource management, while practically, it provides guidance for financial and banking companies to develop training strategies and policies that support the digital readiness of the workforce in the era of technological transformation.
The Influence of Communication Competence, Technological Literacy, and Innovation Climate on Digital Leadership Effectiveness in the Public Service Sector Firman Aziz; Sri Purwati; Eko Nur Hermansyah; Riesna Apramilda; Elvira M. Usulu; Itot Bian Raharjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4709

Abstract

The current research aims to assess the significance of communication competence, technological literacy, and innovation climate on the digital leadership effectiveness in the public service sector. The public sector leaders have to be very much engaged and along with the public, oversee the transformational digital changes in a very inclusive way. In this regard, a quantitative methodology survey was conducted among the 200 selected civil servants and contract workers of the Indonesian public sector. The sampling method was purposive and the respondents had to comply with the criteria regarding the daily operational work involving digital systems, experience in dealing with digital technology-managed leaders, and participation in the public service innovation cycle. The research tools were validated through a t-test and the reliability was measured using Cronbach's Alpha, while the data suitability was examined through classical assumption tests for normality, heteroscedasticity, and multicollinearity, which are the three main factors affecting the data quality. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects between variables. The results showed that all three independent variables had a positive and significant effect on digital leadership effectiveness. Practically, the results can serve as a basis for the government in developing strategies to improve digital leadership competency through communication training, technological literacy, and the creation of an innovative climate within the bureaucracy.
The Influence of Content Authenticity, Online Review Quality, and Perceived Fairness on Digital Brand Trust in E-Commerce Applications in Indonesia Rio Haribowo; Riesna Apramilda; Menhard; Apriani Riyanti; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6041

Abstract

The primary purpose of this study is to investigate the impact that content authenticity, review quality, and perceived fairness have on trust in digital brands in Indonesian e-commerce applications. The rivalry in the e-commerce sector alongside the slow but steady rise in consumer trust in online transactions are the main backgrounds of the study. A quantitative explanatory approach has been utilized for the study, and 200 current users of e-commerce applications were selected as respondents through purposive sampling. The questionnaires made on a five-point Likert scale were the technique for collecting data and multiple linear regression was the method of analysis used. The research tool has successfully gone through the tests for validity, reliability, and other classical assumptions. The findings indicate that the three independent variables not only individually but also collectively have a significant and positive impact on the trust towards digital brands. Hence, the research has given a theoretical contribution to the literature on the evolution of digital brand trust in the e-commerce context. However, the implications of the research results are of a strategic nature and can be directed at the platform's managers, who in turn can strengthen user trust via, among other things, the use of authentic content, the application of effective review management, and the observance of fair and open policies.
The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
The Influence of Digital Supply Chain Agility, Digital Cultural Transformation, and Sustainable Innovation on Digital Revenue Resilience in the MSME Sector Gai, Ardiyanto Maksimilianus; Apramilda, Riesna; Hamdany, Mohammad Azharie; Syofya, Heppi; Yusnanto, Tri; Defitri, Siska Yulia
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.291

Abstract

Micro small and medium enterprises need to overcome difficulties which diminish their financial success through digital economy benefits which create new business opportunities. The researchers of this study investigate how digital supply chain agility and digital cultural transformation together with continuous innovation impact digital revenue resilience which exists within the MSME sector. The researchers of this study implement their research through a quantitative method which uses an explanatory framework. The research data were obtained by distributing questionnaires to 160 MSME respondents who have adopted digital technology in their business activities using a purposive sampling technique. The researchers used multiple linear regression analysis to examine data after they conducted validity testing and reliability testing together with classical assumption testing. The study shows that digital supply chain agility and digital cultural transformation together with continuous innovation create positive effects which help organizations achieve digital revenue resilience. Digital supply chain agility enhances operational flexibility and product distribution systems because organizations use digital cultural transformation to adopt digital technologies. Continuous innovation enables organizations to develop products and services which better satisfy changing market needs thus improving their business competitiveness. The study results provide business practitioners with guidance which helps them develop digital business strategies that sustain their organizations through changing times.
The Influence of Job Autonomy, Trust in Management, and Work Meaningfulness on Psychological Empowerment in Digital Startups Riesna Apramilda; Enny Diah Astuti; Desi Kristanti; Haris Karyadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6329

Abstract

The present research aims to investigate the influence of job autonomy, trust in management and work meaningfulness on psychological empowerment of the employees working in digital startups. The rationale for this research is that the digital startup sector has very high expectations regarding ability to adapt and generate ideas, which means that the employee should have the empowerment of the psychological empowerment factor to the fullest extent. The research adopts a quantitative explanatory approach, and a questionnaire is the tool used to collect data from the 150 digital startup employees who are selected by purposive sampling. Data are analyzed by multiple linear regression after validating, checking reliability, and testing classical assumptions for data. The results show that job autonomy, trust in management and work meaningfulness are positively related to psychological empowerment and this relationship is significant. The present research offers a significant contribution to the literature on organizational behavior in a theoretical sense, as it reveals the factors that shape psychological empowerment within the digital startups context. Through the practical implications of the study, managers will have the necessary guidance to establish a work climate that facilitates employee psychological empowerment, thereby leading to enhanced performance and sustainability of the organization.
Pengaruh Motivasi, Konflik Kerja, dan Stres Kerja terhadap Kinerja Karyawan DITPAM Batam Yunita; Ade Sarmini; Riesna Apramilda
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1889

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh motivasi kerja, konflik kerja, dan stres kerja terhadap kinerja karyawan di DITPAM Batam. Tujuan penelitian adalah mengetahui pengaruh motivasi, konflik kerja, dan stres kerja terhadap kinerja karyawan secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 830 karyawan DITPAM Batam tahun 2025, sedangkan sampel penelitian sebanyak 89 responden yang dipilih menggunakan teknik simple random sampling dengan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner menggunakan skala Likert lima tingkat. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, sedangkan teknik analisis data menggunakan uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa motivasi kerja, konflik kerja, dan stres kerja berpengaruh positif dan signifikan terhadap kinerja karyawan baik secara parsial maupun simultan. Variabel konflik kerja menjadi faktor yang paling dominan memengaruhi kinerja karyawan. Kesimpulan penelitian menunjukkan bahwa pengelolaan motivasi, konflik kerja yang konstruktif, dan stres kerja yang terkendali mampu meningkatkan kinerja karyawan pada lingkungan kerja dengan tingkat tekanan tinggi.
The Role of Digital Transformation and Transformational Leadership in Enhancing Employee Performance in the Industry 4.0 Era Amroni; Hodi; Murthada; Helmi Akmal Fauzan; Riesna Apramilda
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.604

Abstract

This study aims to analyze the role of digital transformation and transformational leadership in enhancing employee performance in the Industry 4.0 era. This research employs a Systematic Literature Review (SLR) approach using the PRISMA framework to identify, evaluate, and synthesize relevant studies published between 2019 and 2025. A total of selected articles from reputable and Scopus-indexed journals were analyzed. The findings indicate that digital transformation significantly improves employee productivity, efficiency, and adaptability through the integration of advanced technologies. Transformational leadership also plays a critical role in motivating employees, fostering innovation, and facilitating organizational change. Furthermore, the integration of digital transformation and transformational leadership creates a stronger and more sustainable impact on employee performance. This study contributes to the development of organizational strategies in adapting to the challenges of the Industry 4.0 era.
Co-Authors Ade Sarmini Adi Artino Ahmad Ahmad Ahmad Nur Budi Utama Ajeng Andriani Hapsari, Ajeng Andriani Amroni Amroni Andriya Risdwiyanto Angga Kurniawan Anisa Tanasya Annisya Adelia Pratiwi Aalamsyah Antonius Ary Setyawan Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Ilham Arimbi Dwi Putri Ariyanti, Rini Astri, Fitriyah Astuti, Enny Diah Baru Harahap Basuki Wisnu Caka Gatot Priambodo Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Dennis Alpian desi kristanti, desi Djunaedi Djunaedi Djunaedi Djunaedi Eko Nur Hermansyah Elvira M. Usulu Fauzie Senoaji Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Gugat, Rudy Max Damara Hamdany, Mohammad Azharie Hamzah, Ramadhani Haribowo, Rio Haris Karyadi Helmi Akmal Fauzan Hendra Heppi Syofya, Heppi HERY PURNOMO Hodi I Nyoman Tri Sutaguna Ibrahim, Mozart Malik Ilham Arief Indri Yani Irdiana, Sukma Isnawati Osman Itot Bian Raharjo Iwan Henri Kusnadi Jayanti, Ansri Judijanto, Loso Karyono Karyono Kiki Setyawati Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Liza Saputri Mahmudin, Tono Mahrani, Sri Wiyati Marnilin, Feni Marsas, Endy Gunanto Menhard Menhard, Menhard Meutia Nadia Karunia Misbah, Sitti Rachmi Mohammad Azharie Hamdany Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hery Santosa Muhammad Iqbal Fajri Muhammad Reza Aulia Muhammad Siddik Muhammad Zakaria Murthada Murthada Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nani Muliyani Niken Widyastuti Ninda Rachmawati Nugroho, Judianto Tjahjo Nur Isra Laili Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti PA Andiena Nindya Putri Primananda, Pande Gde Bagus Naya Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rezky Nurbakti Rini Setiowati Riyanti, Apriani Saeful Amin, Saeful Sari, Chitra Indah Sari, Efti Novita Saripermanik Budayanti Sayed Achmady Setiadi, Bekti Shabrina, Fildzah Siska Yulia Defitri Slamet Maryoso Soegeng Wahyoedi sri handayani Sri Purwati Surya Jaya Diningrat Susatyo Adhi Pramono, Susatyo Adhi Syahviyar, Mirza Syamsul Hadi Tanti Widia Nurdiani Tri Susilowati Tri Yusnanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Wati, Yenny Wita Afrianti Kurnia Sari Wulan, Dewi Putri Anjar YULIANI Yunita