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Effectiveness of Using Social Media as Digital Marketing Media for UMKM Deandra Batik Lampung Fajri, Ratu chaterine; Safitri, Dini; Kartika , Winda; Budiman , Valdi Mughni
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1483

Abstract

The development of digital technology encourages MSMEs to optimize social media as an effective and efficient marketing tool. This study aims to analyze the effectiveness of utilizing social media, especially Whatsapp Business , Instagram and TikTok, as digital marketing media for MSME Deandra Batik Lampung. The method used is qualitative with data collection techniques through interviews, observations, and documentation. The results of the study show that social media can significantly increase brand awareness , interaction with customers, and sales of batik products. However, obstacles such as lack of understanding of social media algorithms and limited technical skills are the main obstacles in optimizing digital marketing. Training efforts and utilization of social media analytics features help overcome these obstacles. Utilizing social media as a digital marketing medium is an effective way for MSME Deandra Batik Lampung to face market competition by maximizing market interaction and reach. This study provides important recommendations for increasing digital marketing capacity so that MSMEs can maximize the use of social media
Co-Authors Abdul Karim Ade Suryanda ADELIA, PUTRI Adi Pujo Rachmat Adila, Risti Afiatul, Elsa Vanny Yuli Agung, Muhammad Kurnia Agus Jaya, Agus Akmala, Muthia Alfiansyah, Pandu Ananda, Putri Dwi Rizni Ananda, Taufiq Aries Apriliya, Lili Aprizan, Aprizan Aris Munandar Aryadi, Muhammad Alfian Aryanto, Glorio Brian Athallah, Rheza Eka Aulia, Aida Rahma Azrai, Eka Putri Budiman , Valdi Mughni Budiman, Valdi Mughni Cakrayana, Iwan Calida Claudia Choirunisa, Cantika Christiyanto, Tedy Daniar Setyo Rini Darmawan, Nelfina Dewahrani, Yulilina Retno Dewi Shinta Djamahar, Refirman Dwi Widiarsih Elsa Eka Putri Nurdiana Emiliannur Emiliannur Fajri, Aminah Devina Fajri, Ratu Chaterine Faris, Sabrina Fatihah, Khoirunisa Ainul Gioffary, Ryian Gusyulianti, Elen Handini Prabawati Hasanudin Hasanudin Hidayah, Rizka Rifaatul Hidayat, Puput Wahyu Hidayatullah, Muhamad Ivan Hilaliah, Nurlaelatul Himmawan, Didik Ikram, Abdurrahman Intan Kamala Aisyiah Jannah, Nuryana Maghfirotul Juansyah, Eka Zada Kartika , Winda Khairunnisa, Asri Mahendra, Muhammad Yahya Maisya, Salsa Ratu Marisa Puspita Sary Marselina, Resya Dwi Martina, Hanna Shasyi Martiyana, Linda Maslihatun Malihah Miranti, Peni Alya Muhammad Rafiq Muhammad, Ansori Munawwaroh, Hafizotul Mutiara Novrezi Nabilla, Febrizka Nainggolan, Misdiantri Kurnia Neng Murialti, Neng Novita Nuraeni , Dian Zahra Nurashri Partasiwi Nurul Utami Pertiwi, Lestari Bunga Prananingrum, Elisabeth Nugrahaeni Prananingrum, Nugrahaeni Pratiwi, Sindy Setia Pusparini, Fitria Putri , Kinkin Yuliaty Subarsa Putri, Dinda Nabilahzahra Putri, Fitrahati Arya Putri, K. Y. S. Putri, K. Y.S. Putri, K.Y.S. Putri, Maulina Larasati Putri, Nabilah Aisyah Putri, Nadiah Danisha Putri, Nadya Berliana Putri, Shelmy Rahma Sania Rahma, Afifa Siti Rahmanita, Salsabila Rahmat Rahmat Rahmatullah, Arif Ramadhani, Aura Ratu, Ratu Chaterine Fajri Rizhal Hendi Ristanto Romli, Nada Arina Rusdi Rusdi Sadiman, Akmal Althaffikar SAGITA, LILIS Saptariana - Saputra, Candra Ferdian Sari, Putri Irmala Sari, Yulita Fitria Selly Sahara Sholihah, Hana Naf'atun Silaban, Rebecca Aurelia Siti Annisa, Siti Siti Fathonah Suciati, Wening Sumiyani, Sumiyani Supriyanto Supriyanto Suryani, Santi Susilo, Yosua Novry SUTJIPTO, VERA WIJAYANTI Sutrisno, Tedy Suwito, Annisa Putri Syifa Rahmani, Syifa Tridewi, Sylfani Utami, Kania Nur Vidiastuti, Yunilla Virginia, Zana Winda Kartika, Winda Wiraditya, Ganang Aqshel Wiratri Anindhita, Wiratri Wulandani, Yolanda Putri Wulandari, Helyana Yolla Castro Gucci Yuniarti, Galuh Zaliani, Indah ZULIANA, RIZQI