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Totok Hendarto
Universitas Dr Soetomo Surabaya
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The Influence of Brand Image, Advertising and Shopping on the Financial Performance of Indonesian Retailers Totok Hendarto
Revenue Journal: Management and Entrepreneurship Vol 2 No 2 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i2.301

Abstract

The retail industry in Indonesia is currently undergoing significant and competitive growth, leading businesses to explore effective strategies to enhance their financial performance. This study investigates how brand image, advertising and promotion spending, and capital expenditure investments impact the financial performance of retail companies in Indonesia. Drawing on data from 50 prominent retail firms listed on the Indonesia Stock Exchange (IDX) over the period from 2013 to 2023, a survey method combined with quantitative analysis was employed. Data collection utilized purposive sampling, and multiple linear regression analysis was conducted to assess the relationships between independent variables and Return on Assets (ROA) as the dependent variable. Findings reveal that brand image significantly boosts financial performance, with a 15% rise in ROA for every 10-point improvement in the Top Brand Index (TBI) score. Additionally, increased advertising and promotion spending correlates positively, yielding a 10% rise in ROA with a 20% increase in spending. Meanwhile, capital expenditure shows a moderate positive influence, with a 5% increase in ROA for every 30% investment rise. Ultimately, this study underscores the critical roles of brand image and advertising expenditure in shaping effective business strategies for improving financial performance in Indonesia's retail sector, providing valuable insights for managers and stakeholders.
Co-Authors A Ifayani Haanurat Adya Hermawati Agus Riyanto Alfabetian Harjuno Condro Haditomo Andriawan, Lilik Angga Pratama Putra Angga Pratama Putra Angga Pratama Putra Angga Pratama Putra, Angga Pratama Ani Sulistiawati Ani Sulistiawati Ani Sulistiawati Ani Sulistiawati Annisa Purbosari Arafah, Mudrikatul Ardyan Wahyu Sandhika Arina Nurul Faizah Aripin Aripin Arshad, Imran Arum Septiana Ashariana Ateng Kusnandar Adisaputra Augustine, Julia Budiyanto, Didik Cakranegara, Pandu Adi D, YOGANTARA S Dahruji, Dahruji Dahurandi, Keristian Darwanto Darwanto Debik Untan Denni Nurdwiansyah Devi Yanti Rahayu S Dhakal, Amrit Dhakal, Herman Didik Budiyanto Dina Meria Sinaga Djawoto, Djawoto Dwirini Kartikasari Dwirini Kartikasari Edy Yusuf Agung Gunanto Endang Fatmawati Erianto, . Ermaini Ermaini Fathul Yusro Felly Ferol Warouw Gusmailina Gusti Hardiansyah Handes, Agung Dhedy Dwi Hedy Rahadian Hedy Rahadian, Hedy Hiat, Ponia Sanket I Wayan Gede Suacana Indra Wirawan Irwandi Ismanto, Widodo Iswati Judijanto, Loso Julia Augustine Kantun, I. N. Kartikasari, Dwirini Kastaman R. - Kastaman R. -, Kastaman R. Kristian, Indra Kurdiawan, Mamang Labh, Sharma Leonardo Sari, Avid Mamang Kurdiawan Maria Agustini Maria Agustini Maria Agustini Marsha Ayunita Irawati Martaleni - Mashudi Mikael Bambang Sigit Sucahyo Mikael Bambang Sigit Sucahyo Muhajir Muhajir Muhajir Muhajir, Muhajir Muhajir, M Muhamad Adystia Sunggara Muhammad Hermansyah Ningtyas Dwiana Putri Noviany, Henny Nunuk Hariyani Nurul Hayati NURUL HAYATI Pinaraswati, Sandra Oktaviana Pipit Festy Wilianarti Pipit Festy Wilianarti, Pipit Festy Purnomo D - Purnomo D -, Purnomo D Qosim, W.A - Ramlawati Ramlawati Ramlawati Regita Faridatunisa Wijayanti Regita Faridtunisa Wijayanti Resti Nurfaidah Rifaldi, Muhammad Rizal Rizka, Afinna Septa Roby Sambung Saipiatuddin Saliman Saliman Sari, Ananda Rivaldo Sigit Sucahyo, Mikael Bambang Sudaryanto - SUDARYANTO - Sudjono Sulistiawati, Ani Sumaryam Sumaryam Sumaryam, Sumaryam Sunday Ade Sitorus Susanti, D. Sutarmin Sutarmin, Sutarmin Sutrisno , Sutrisno Sutrisno Sutrisno Suwarno - Suwarno Suwarno Suwarno, Suwarno Suwarto Suwitho, Suwitho Syamsul Bahri Tekat Sukomardojo Tsai, Chia Han Utami, Fatin Vidya W.A -, Qosim, W.A Wibowo, Teguh Setiawan widjajantie, kusrina Wijayanti, Regita Faridatunisa Wijayanti, Regita Faridtunisa Wirawan, Indra Yeni Mariani Yogantara Setya Dharmawan Yopy Octavian Ady Jaya Yusrudin, Yusrudin Yuyun Yuniatin