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FranchiseGlobal.com: Digital Media Strategy in the Development of Franchise Industry and Business Opportunities in Indonesia Ningsih, Susilowati; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1682

Abstract

The franchise and business opportunity industry in Indonesia has experienced significant growth, particularly with the emergence of digital media platforms that facilitate connections between franchisors and prospective franchisees. FranchiseGlobal.com stands as a key online media platform playing a pivotal role in this industry. This study aims to analyze the digital media strategies employed by FranchiseGlobal.com in advancing the franchise and business opportunity sector in Indonesia. The research adopts a descriptive analysis with a case study approach, focusing on FranchiseGlobal.com's business model, digital marketing strategies, and its role in supporting franchise expansion. The findings reveal that FranchiseGlobal.com has effectively utilized digital media to enhance franchise visibility through services such as advertising, content distribution, and online business matching. The study concludes that an effective digital strategy can significantly contribute to the growth of the franchise industry in Indonesia, particularly by leveraging online platforms that reach a broad and targeted audience.
Upaya Validasi Produk dan Pasar Bisnis Pemetaan Menggunakan Unmanned Aerial Vehicles (UAV) di Wilayah Kerja Pertamina Indradewa, Rhian
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4484

Abstract

Kegiatan pemetaan wilayah merupakan salah satu langkah penting dalam perencanaan pembangunan, pengembangan dan monitoring infrastruktur, maupun tata kelola lahan.  Pemetaan wilayah menggunakan beberapa metode, antara lain dengan menggunakan metode konvensional, penggunaan pesawat berawak, citra satelit, maupun Unmanned Aerial Vehicle (UAV) atau drone yang dapat menghasilkan berbagai jenis peta, antara lain peta garis, peta foto udara, dan peta kontur.   Tujuan dari kegiatan kegiatan ini adalah untuk membantu proses pelaksanaan product dan market validation selama proses inkubasi bisnis berlangsung. Kegiatan ini dilakukan pada salah satu asset Pertamina. hasil dari kegiatan ini diperoleh bahwa secara produk dan market UAV dapat digunakan dalam melakukan pemetaan wilayah kerja Pertamina dan memiliki potensi market penggunaan yang besar.
PERENCANAAN SDM BP ACTIVE MFS PT WES LISENSI BRITISH PETROLEUM – AKR Whitney, Whitney; Negoro, Dimas Angga; Indradewa, Rhian; Hamdi, Edi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 1 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i1.1248

Abstract

This study aims to investigate the human resource planning framework, organizational culture, organizational structure, and HR management practices at PT WES, a petroleum retail company operating in Indonesia. The research methodology employed includes documentation analysis, direct observation, and indepth interviews with senior management and operational staff of the company. The findings indicate that PT WES has successfully developed a meticulously structured HR planning framework, encompassing workforce needs identification, employee development, performance management, and career development. Additionally, the company fosters an adaptive organizational culture, empowering employees to innovate and contribute proactively to the achievement of organizational goals. The simple yet effective organizational structure facilitates communication and coordination among business units, while meticulous HR management practices such as selective recruitment, personalized training, and fair reward systems enhance employee performance. Thus, the conclusion of this research is that PT WES has successfully implemented a holistic and values-oriented HR management strategy to support the long-term growth and success of the company in the petroleum retail industry.
Risk Management Planning in E-Commerce Companies PT. SIMPEL OM UNGGULAN "SIMPEL OM” Mega Ekania; Edi Hamdi; Rhian Indradewa; Ferryal Abadi
Syntax Idea 1939-1956
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i11.2661

Abstract

Risk Management in Simple OM is the process of identifying, measuring, and analyzing risks that can affect the performance, security, and trustworthiness of an eCommerce business. This risk can come from internal or external factors, such as networks, buyers, sellers, payments, shipping, law and others. Risk management aims to reduce the negative impact of risks and increase the chances of eCommerce business success
Implementation of Marketing Plans in Abrasion Resistance Plate Steel Stockist and Fabrication Companies in Indonesia Giyanto; Rhian Indradewa; Edi Hamdi
Syntax Idea 2554-2570
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2672

Abstract

This research aims to investigate and analyze the implementation of marketing plans at Abrasion Resistance Plate stockist and steel fabrication companies in Indonesia. Abrasion Resistance Plate is a material that is needed in various industries, especially in construction and manufacturing, because of its extraordinary wear-resistant properties. Implementation of an effective marketing plan can be a key factor in a company's success in a competitive market. This study was conducted by analyzing the marketing strategies used by companies in marketing their Abrasion Resistance Plate products. The research methodology involved analysis of primary and secondary data, including interviews with company management, customer surveys, and literature reviews. The results of this research provide in-depth insight into the marketing strategies used by this company, including market segmentation, pricing, promotion, and distribution. The findings of this research will provide valuable guidance for similar companies in the Abrasion Resistance Plate steel industry and also contribute to a better understanding of the dynamics of the steel market in Indonesia. Apart from that, the results of this research can also be a basis for these companies to improve and optimize their marketing plans in order to increase their competitiveness in the market.
Operational Planning in E-Commerce Companies “Simpel Om” “PT Simpel Om Unggulan” Efa Hindarti; Edi Hamdi; Rhian Indradewa; Ferryal Abadi
Syntax Idea 2781-2798
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2689

Abstract

The development of Indonesian commercial property (PPKom) released by the Statistics Department of Bank Indonesia (BI) in the first quarter of 2022 welcomed 2022 as the year of revival of the Indonesian property sector. The annual performance (year on year) of the property (real estate) industry sector grew by 1.19% since the end of the COVID-19 pandemic. Apart from property growth, technological developments are increasingly simplifying and speeding up the transaction process, especially electronic shopping transactions ( eCommerce ) . The transition from the Analog to Digital era encourages all business sectors to be more creative in mastering market competition, one of which is the construction material supply and demand sector. PT Simpel OM Unggulan with the platform name "Simpel OM" is present as a material provider platform for the construction sector and a liaison between consumers and sellers with a 1x24 hour delivery commitment and free shipping which is the best solution in today's instant era.
Operation Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Sidik, Satrio Riyono; Indradewa, Rhian; Hamdi, Edi; Sunaryanto, Ketut
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5666

Abstract

Logistics and warehousing companies are often faced with a dilemma due to the high cost of procuring heavy equipment. Although demand for logistics services continues to increase, especially after the Covid-19 pandemic, many companies are struggling to meet their equipment needs. This document outlines the operational strategy plan for LogisMe, a Material Handling Rental Services startup company. The plan leverages a virtual office model for increased efficiency and utilizes a staged workshop rollout across Indonesia to serve customer needs. LogisMe offers rental units and an integrated monitoring portal platform (SaaS) with customizable modules for enhanced customer experience. The key focus is achieving a 90% Service Level Agreement (SLA) through efficient operations and effective quality management practices aligned with ISO standards. The ultimate goal is to become a market leader in innovative, environmentally friendly, reliable, and high-tech rental solutions for material handling, cleaning equipment, and logistics systems.
Strategic Marketing Plan for Remedies Postpartum Care Center: A Roadmap to Brand Awareness and Customer Loyalty Paksi, Yanuar Buana; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4223

Abstract

This study develops a strategic marketing plan for Remedies Postpartum Care Center in Jakarta, Indonesia, addressing the growing demand for specialized postpartum care services. The postpartum period is a critical phase for mothers, often accompanied by physical, emotional, and mental health challenges, yet comprehensive care services remain limited in Indonesia. The research aims to enhance brand awareness, build customer loyalty, and ensure financial sustainability by identifying target markets, customer needs, and effective marketing strategies. Using a mixed-method approach, the study combines qualitative and quantitative data, including surveys, interviews, and market analysis, to formulate a marketing mix strategy 7Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Results reveal that Remedies caters to diverse customer segments through tailored One Stop Solution and Partial Solution packages, supported by digital marketing strategies such as social media campaigns and a dedicated mobile app. Revenue projections indicate significant growth, from IDR 5.17 billion in Year 1 to IDR 23.46 billion in Year 5, demonstrating the financial viability of the proposed plan. The study concludes that a customer-centric approach, combined with personalized services and digital tools, can effectively address the underserved postpartum care market, ensuring long-term success and improved maternal health outcomes.
Strategi manajemen risiko dalam optimalisasi aplikasi e-commerce Cook Link Kusnadi, Deky; Kustiawan, Unggul; Hamdi, Edi; Indradewa, Rhian
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 7 No. 3 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v7i3.5199

Abstract

Risk management is a crucial element in maintaining the sustainability of company operations, especially in the technology and application-based services industry. This research aims to analyze and develop risk mitigation strategies in Cook Link operations by applying the ISO 31000-based risk management framework. In addition, it evaluates the effectiveness of the strategy in improving supplier reliability, price transparency, and raw material supply chain efficiency for the hospitality industry. Using qualitative methods, this research follows the five stages of ISO 31000:2018, namely determining context, assessment, risk treatment, communication and consultation, and monitoring and review. The results show that Cook Link faces risks in operational, financial, technological and reputational aspects, which are categorized based on their likelihood and impact. To address these risks, the company implemented data-driven mitigation strategies through the Risk Matrix and Risk Treatment Plan, as well as effective risk communication using the RACI Matrix. This study confirms that the implementation of strategic and international standards-based risk management can improve business resilience, operational efficiency and customer confidence in Cook Link's services.
Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Martianto, Yudha Hartlanda; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v3i3.80

Abstract

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.
Co-Authors Abadi, Ferryal Abdella, Rahajeng Ayesha Abdul Karim Ambari Ade Ainul Yaqin Adhitya Kurniawan Adian, Fransiskus Aditya Pratama Agus Angling Kusumah Agus Munandar Ahembang Ahembang Ahmad Nuh Ali Aldin Muhammad Syirozi Alie Sutjiadi Amalia Iskandriani Andayani Andayani Andre Andre, Andre Andrea Sigit Sulaksono Andriyanto, Irwin Angga Negoro, Dimas Anggriwan, Phellano Aqmarina Hidayah Ari Pranoto Aris Riyanto Arlindo Hartono, Agustinus Artana Diva Syabilla Awang Awang Ayu Anggia, Bunga Azizah Fernandez Bakar, Lintang Abu Bakir Bakir Caecilia Austin Flacia Tjandra Caecilia Kwarti Krist Marsiwi Cahyanti, Ichtiar Melia Cahyono Cahyono Calvien Pradiptha Giovannie Casmun Casmun Chitra Mukti Cornellius, Josephin Dakaria, Yus Dany Prastio Denito, Steven Stevu Derris, Frima Desy Purwanti Dhafi Iskandar , Muhammad Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Diana Fajarwati Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Angga Negoro Dimas Imam Perdana Putra Dimas Negoro Dwi Putranto Hadi Edi , Edi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edward Makaronna Sinulingga Efa Hindarti El Khair, Minanda Eli Susiani Br Ginting Elliza Kusumaningrum Elly Yuliati Elson, Morten Enggar Galih Mitayani Purwanto Erna Purwanti Fachmi Firzandi Prima Fadli, Jul Aidil Fajar Surya Arianto Fakhrudin Fakhrudin Fathoni, Rialdi Fuad Fathul Amal Syamsul Arifin Ferry Pantjoro Prihambodo Fitri Mutiara Elgasari Franky Anggreiawan Frischa Sonawaty Theresia Sianturi Gagah Daruhadi Giovany, Kenny Giyanto Gunawan Gunawan Gunawan, Wawan Iwan Gusriantho Mendrofa Haloho, Kastauli Hanut Priyanto Hari Sapto Yudiarso Hasan Al Mufarrid Drihim Helmy Nur Efendi Yusuf Hema Varna, Thu Hendra Lesmana Hendy Tannady Herriyanto Kurniawan Hidayah, Aqmarina Himbang Surojo Husni Imron I Putu Dhitya Punarbhawa Iin Inayah Imelda Citra Anggraini Indra Pamungkas Indradewa, Rhian Inne Leomora Agnes Sinaga Irfan Irfan Irhamdani Irhamdani Irhamdani, Irhamdani Irma Rosalia Handayani Irvan Rizki Septian Iskandriani, Amalia Isworo, Joko Jacky Maitimu Jazi Munjazi Jennifer Kristiani Adam Jodi Widardi Karyono Karyono Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurnia Pangestu, Yudha Kurnianingsih, Asih Kurniawan Kurniawan Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lala Wiladiyah Lelly Cholilah Hasyim Lia Ria Tuljanah Liany Halim Lidwina Friska Adriana Pijoh Loke Fristanto Lubis, Rima Octaviani Luthvi Rachman Ervianto M. Much Harry Syaeful Martianto, Yudha Hartlanda Mauritius Kurniawan Mega Ekania Meydi Nindia Larasati Miqdarsah, Malikulqadr Mochamad Albert Nurcahyo Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Gunawan Alif Musdiana Mayang Putri, Elly Naibaho, Santy Berliana Nasution, Titi Anggraeni Negoro, Dimas Angga Ningsih, Susilowati Noviana Puspitasari Novie Nurliadi Pratiwi Novita Sari Enny Astuti Novriansyah Novriansyah Nur Aprilia Dwilianingsih Nur ‘Azah Nurhayati Achmad Ratina Nurwijayanti Olivia Inger Pitaloka Paksi, Yanuar Buana Perdana, Rival Pitaloka, Olivia Inger Poedji Hartaty Silalahi Pranoto, Ari Prasetio, Agustinus Ayung Priyo Hadi Susananto Pusaka, Semerdanta Rahmat, Didi Regina Deka Sofia Reni Afriani Rian Adi Pamungkas Rina Anindita Rio Ramadhan Risa Bela Riskung Karim Marsuki Rival Perdana Rizaldy Baskara Rizki Muharom Setiawan Rogaya, St Rona Novia Rosdiana Rosdiana Safari, Jen Jen Mohammda Saihu Akla Salmen Ginting Santiajie Santiajie Santiajie, Santiajie Saputra, Edwin Tri Angga Sembiring, Rinawati Semerdanta Pusaka Sendi Cendiawan Seno Widya Manggala Setiawan, Rizki Muharom Setiawan, Zatmiko Shadiqy Artib Sidik, Satrio Riyono Sinaga, Hans Salomo Tiberias Siti Aminah Siti Nur Hidayati Sitinjak, Brando Sri Damayanti, Alia Sri Rahayu Ningsih Subhan Subhan Suharyati Shafiyyah Suhendro Suhendro Sukmo Hadi Nugroh Sukmo Hadi Nugroho Sumirat, Yuyun Sunaryanto, Ketut Sunaryato, Ketut Suryanto Suryanto Suwarto Suwarto Suwarto Suwarto Suwarto Suwarto Tanti Yanuar Rahmad Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Taryana Taryana Theresia V Siagian Tigor Maruhum Hutapea Titi Anggraeni Nasution Tokingli Indomarco Wenny Virtadaniati Whitney, Whitney Yanuar Ramadhan Yemima Rossiandy Yenny Rany Yohanes Andy LAIYAN Yonatan Setiadi Yudi Eriyanto Yudistria, Yuyus Yudwi Erisha Zulhamiadi M