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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Manajemen Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Law and Economics Review Quantitative Economics and Management Studies Journal of Entrepreneurship & Business Journal of Maritime Empowerment Jurnal Pengabdian kepada Masyarakat International Journal of Social Science JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri International Journal of Economics and Management Research e-Jurnal Apresiasi Ekonomi Jurnal Manajerial dan Bisnis Tanjungpinang JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Joong-Ki International Journal of Community Engagement and Development J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki International Journal of Economics and Management Research Edumaspul: Jurnal Pendidikan
Saputra, Eka Kurnia
STIE Pembangunan Tanjungpinang, Indonesia
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Optimalisasi Brand Produk pada UMKM Jamu Ibu Winarni Desa Toapaya Selatan Saputra, Eka Kurnia; Syafnur, M.; Herman, Herman; Leindarita, Betty; Dimitri, Muhammad Sahid
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 4: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i4.4897

Abstract

Dalam menghadapi pertumbuhan UMKM di Indonesia, seringkali muncul masalah, termasuk kurangnya pemahaman tentang pentingnya identitas merek bagi usaha. UMKM Jamu Ibu Winarni adalah usaha yang beroperasi di Desa Toapaya Selatan, Kabupaten Bintan dan belum menyadari pentingnya memiliki identitas merek. Usaha ini tidak memiliki nama usaha, logo, atau spanduk yang membedakan mereka dari pesaing dan meningkatkan kesadaran merek. Oleh karena itu, tujuan pengabdian ini adalah membantu UMKM Jamu Ibu Winarni menentukan nama usaha, desain logo, stiker botol, dan spanduk untuk membangun identitas merek. Proses pengabdian masyarakat ini melibatkan identifikasi kebutuhan UMKM, pendampingan, pemenuhan kebutuhan, serta peresmian identitas merek dan penyerahan fisik. Hasil dari kegiatan pengabdian ini termasuk penentuan nama usaha "Jamu Ibu Winarni," desain logo baru, stiker botol, dan spanduk berukuran 2 x 1 meter yang dipasang di depan rumah Ibu Winarni sehingga dapat menandakan kepada masyarakat sekitar bahwa Ibu Winarni adalah seorang pelaku usaha yang menjual jamu. Melalui kegiatan pengabdian ini, Ibu Winarni telah menyadari pentingnya identitas merek bagi usahanya dan juga telah membuat nama usaha, desain logo, stiker, dan spanduk
PENERAPAN STRATEGI PEMASARAN DAN REBRANDING PADA UMKM DESA TOAPAYA UTARA Eka Kurnia Saputra; M Syafnur; Herman, Herman; Eko Murti Saputra; Indra Bastian Tahir; Muhammad Mu’azamsyah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the implementation of marketing and rebranding strategies in Micro, Small and Medium Enterprises (MSMEs) in North Toapaya Village. Against the background of the village's economic potential, this research aims to improve the competitiveness of MSMEs through training and mentoring in marketing management and product branding. The methods used include observation, interviews, and training that focuses on developing packaging designs, logos, and product legality such as PIRT Certificates. The results of this program show an increase in turnover, expansion of market reach, and increased consumer confidence in local products. It is hoped that the implementation of this strategy can be the first step to better economic growth for MSMEs in North Toapaya Village.
ANALISIS RISIKO OPERASIONAL BERDASARKAN PENDEKATAN ENTERPRISE RISK MANAGEMENT (ERM) PADA KELONG MELAMUN Haryani, Dwi Septi; Fauzar, Selvi; Ratnasari, Sri Langgeng; Ardian, Novra; Abriyono, Octojaya; Saputra, Eka Kurnia
Manajerial dan Bisnis Tanjungpinang Vol 8 No 1 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 1 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i1.2460

Abstract

The purpose of this research is to analyze and identify operational risks to understand the resulting impacts and determine actions that need to be taken as anticipation and prevention measures for potential operational risks at Melamun Villa. This study employs a descriptive qualitative research approach. Data collection techniques used in this research include interviews, observations, and documentation. The sample for this study was selected through purposive sampling and consisted of one Person In Charge (PIC) namely Mr. Acep and one employee of Melamun Villa. The research findings indicate that operational risks occurring at Melamun Villa consist of 16 operational risks, starting from risk identification, risk analysis, risk assessment, risk management, to recommendations for risk handling. The recommendations that the author can provide to Melamun Villa are to implement the outlined risk prevention measures to reduce and mitigate potential risks within the operational scope of Melamun Villa.
PENGARUH IKLIM ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) PADA PEGAWAI DI KANTOR KECAMATAN SERI KUALA LOBAM Saputra, Eka Kurnia; Asrhie Kurnia Ningsih; M Syafnur; Herman, Herman
Journal of Innovation Research and Knowledge Vol. 3 No. 8: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i8.7274

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklim organisasi dan komitmen organisasi terhadap organizational citizenship behaviour (OCB) pada pegawai di Kantor kecamatan Seri Kuala Lobam. Populasi dan sampel pada penelitian ini sebanyak 33, dimana penentuan sampel diperoleh dengan menggunakan teknik sampling jenuh sehingga seluruh populasi dijadikan sampel. Metode yang digunakan dalam penelitian yaitu metode kuantitatif. Objek penenelitian yaitu pegawai Kantor Kecamatan Seri Kuala Lobam. Teknik pengumpulan data yaitu dengan wawancara, penyebaran kuesioner dan studi pustaka. Teknik analisis data menggunakan uji kualitas data yaitu uji validitas dan uji reliabilitas, uji asumsi klasik dengan menggunakan aplikasi SPSS versi 20. Hasil penelitian menunjukkan bahwa variabel iklim organisasi dan komitmen organisasi berpengaruh secara parsial terhadap organizational citizenship behaviour (OCB) dengan nilai thitung (2,415) dan thitung (3,605) > ttabel (2,042). Variabel iklim organisasi dan komitmen organisasi berpengaruh secara simultan terhadap organizational citizenship behaviour (OCB) dengan nilai Fhitung (9,252) > Ftabel (3,32). Nilai Adjust R Square sebesar 0,340 atau 34%. Sementara sisanya 66% dipengaruhi oleh variabel lain yang tidak diteliti. Hal ini menunjukkan bahwa dengan meningkatnya iklim organisasi dan komitmen organisasi maka akan meningkatkan organizational citizenship behaviour (OCB) pada pegawai di Kantor Kecamatan Seri Kuala Lobam.
THE EFFECT OF RECRUITMENT AND JOB PLACEMENT ON EMPLOYEE PRODUCTIVITY AT PT. DEWASUTRATEX CIMAHI Akmad Baidun; Henny Herawati; Ariraya Sulistya Sedayu; Eka Kurnia Saputra
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.82

Abstract

The success or failure of an organization in achieving its predetermined goals is highly dependent on the ability of its human resources (employees) to carry out the tasks or work assigned to them. This study aims to determine the effect of recruitment and work placement on employee productivity at PT. Dewasutratex Cimahi. The data processing method is carried out using a saturated sampling approach, namely the sampling method in which the entire population is used as a research sample totaling 46 employees. Data analysis was carried out using validity and reliability tests, normality tests, classic assumption tests, simple linear regression tests, determination tests, F tests and T tests. Based on the results of the study, it can be concluded that Recruitment and Job Placement partially have a significant effect on Work Productivity at PT. Dewasutratex Cimahi. The effect of recruitment on work productivity is 83.6% and the remaining 16.4 is influenced by other variables outside the research. While the effect of placement on work productivity is 87.6% and the remaining 12.4 is influenced by other variables.
Enhancing Small Culinary Business Competitiveness: A Business Model Canvas Analysis of a Boba Drink UMKM: Meningkatkan Daya Saing Usaha Kuliner Kecil: Analisis Kanvas Model Bisnis UMKM Minuman Boba Haryani, Dwi Septi; Saputra, Eka Kurnia; Abriyoso, Octojaya; Yeo, Cecilia; Ardian, Novra
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.950

Abstract

This study focuses on a culinary business in Tanjungpinang City, investigating the application of a business model canvas for UMKM Fortunate Boba, renowned for its signature boba-topped cold beverages. With the aim to enhance competitiveness amidst similar ventures, qualitative analysis employing the business canvas model approach was conducted through interviews with UMKM Fortunate Boba's owner. The results of the Business Model Canvas (BMC) analysis unveil strategic utilization of social media platforms like Facebook and TikTok, e-money transaction systems, and collaborations with delivery services such as Go-Jek and Maxim to streamline order deliveries. This research underscores the practical implementation of a business model canvas to optimize the operations of UMKM Fortunate Boba, highlighting key strategies for thriving in the competitive culinary market. Highlight: UMKM Enhancement: This study examines the application of a business model canvas for UMKM Fortunate Boba, specializing in boba-topped cold beverages, to enhance competitiveness in a competitive culinary market. Qualitative Approach: Through qualitative analysis and owner interviews, the study employs the business canvas model to uncover strategic approaches, including social media utilization, e-money transactions, and delivery collaborations. Operational Optimization: The research underscores the practical implementation of the business model canvas, providing valuable insights into strategic adaptations that enable UMKM Fortunate Boba to thrive amidst competition and streamline operational efficiency. Keyword: Culinary Business, Business Model Canvas, Competitiveness, Qualitative Analysis, Strategic Optimization
Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan Pada CV. XY Armansyah, Armansyah; Rizki, Muhammad; Herman, Herman; Saputra, Eka Kurnia
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1835

Abstract

Research on the influence of the work environment on employee performance at CV. XY is an important step in understanding the factors that influence productivity and work quality in the company. In this research, a simple linear regression statistical analysis method is used to examine the relationship between the work environment and employee performance. The research results show that there is a positive (unidirectional) relationship between the work environment and employee performance at CV. XY. In other words, the better the work environment in the company, the higher the level of employee performance. These findings provide important insights for company management to improve and optimize the work environment to improve employee performance. Apart from that, this research also provides a basis for developing more effective human resource management policies and strategies at CV. XY.
IMPLEMENTASI DIGITAL MARKETING GUNA MENINGKATKAN PEREKONOMIAN PADA UMKM DESA PENGUJAN Saputra, Eka Kurnia; Saputra, Novi Chandra; Santoso, Nanda Kristia; Sihombing, Agustinus; Putri, Anggia Erdamsyah; Calvin, Calvin; Darwin, Darwin; Fortuna, Dewi; Astuti, Erning
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22860

Abstract

Desa Pengujan merupakan salah satu desa yang memiliki cukup banyak Pelaku UMKM. Tujuan penelitian adalah untuk mengetahui bagaimana implementasi digital marketing guna meningkatkan perekonomian pada UMKM pada Desa Pengujan. Metode yang digunakan pada penelitian ini adalah deksriftif kualitatif serta   melakukan pendekatan survei. Serta jenis data yang digunakan data primer dan data sekunder. Kesimpulan   dalam penelitian ini E-komersial dan pengaplikasian UMKM seperti Pembuatan akun sosial media Facebook dan Instagram, Juga pembuatan akun Shoppe yang sangat berguna untuk para UMKM dalam menawarkan kemudahan dalam bertransaksi jual beli online sehingga bisa di jangkau oleh pembeli dari jarak jauh. Dan pembuatan Website untuk mempromosikan UMKM yang akan di kenalkan ke Pengunjung yang akan datang sehingga mudah untuk di akses dan lebih mudah pengunjung dalam mencari informasi mengenai apasaja yang di jual oleh UMKM tersebut.
PENERAPAN ANALISIS SWOT SEBAGAI STRATEGI PEMULIHAN PADA UMKM DI DESA BINTAN BUYU Saputra, Eka Kurnia; Agusven, Tubel; Syafnur, M; Herman, Herman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40496

Abstract

Pengabdian ini bertujuan untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman pada UMKM di Desa Bintan Buyu.dan bagaimana strategi pemulihan yang tepat untuk bisnis tersebut. Metode yang digunakan dalam pelaksanaan pengabdian kepada masyarakat melalui kuliah kerja nyata yang digunakan yaitu : dengan melakukan pendampingan, observasi, dan dokumentasi untuk memperoleh data dan informasi. Selanjutnya, pengabdian dilakukan dengan dua tahap yaitu The Input Stage untuk IFE dan EFE serta The Matching Stage untuk matriks SWOT. Hasil pengabdian menunjukkan bahwa kekuatan dan kelemahan dapat dijadikan sebagai faktor kendali bisnis sedangkan peluang dan ancaman dapat dijadikan sebagai pertimbangan dalam bisnis. UMKM di Desa Bintan Buyu sudah cukup memiliki kekuatan internal dan dapat menggunakan peluang yang ada untuk menghindari ancaman.
Analysis of the Experience of Teachers on Student Achievement in Economics at Private High School Ratnawita Ratnawita; Saut Maruli Tua Pandiangan; Arief Budi Pratomo; Eka Kurnia Saputra; Uli Wildan Nuryanto
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the experience of economics education teachers on student achievement in economics at Private High Schools. This research uses a causal research type with a quantitative approach. Population in this study are Private High Schools Students in Medan City in 2022. Sample is taken randomly using snowball sampling technique. So, sample in this study are 100 Private High Schools Students in Medan City. The data analysis method used simple linear regression analysis. The results show that the experience of economics education teachers has significant effect on student achievement in economics at Private High Schools.
Co-Authors Abdul Rahman Alatas Abriyono, Octojaya Abriyoso, Octojaya Adhine Iadhalia Afriyadi Afriyadi Afriyadi Agusven, Tubel Akmad Baidun Akmad Baidun Akyuwen, Flora Aldiansyah, Aldiansyah Amalia Syahputri Andrian andrian Angga Fidianto Ardian, Novra ARIEF BUDI PRATOMO Ariraya Sulistya Sedayu Ariraya Sulistya Sedayu Armansyah Armansyah Armansyah Armansyah Armansyah, Armasyah Asrhie Kurnia Ningsih Astuti, Erning Azlina, Yunidyawati Betty Leindarita Budi Sulistiyo Nugroho Cakranegara, Pandu Adi Calvin Calvin Chartady, Rachmad Chevy Herli Sumerli Cindy Emilia Clara Natasha Dandi Dandi Darwin Darwin Defa Muhammad Hafiz Dewi Fortuna Dewi Monalisa Putri Dimas Pangestu Dimitri, Muhammad Sahid Dwi Septi Haryani Eko Murti Saputra Eko Murti Saputra Elizabeth Yohanes Emilia, Cindy Fachry Abda El Rahman Fatkhuri Fatkhuri Fauzar, Selvi Fernanda Yuwanda Ferry Muliadi Manalu Flora Akyuwen Frysilia Salsabila Gheraldo Alfaro Hapzi Ali Henny Herawati Henny Herawati Herman Hermin Nainggolan I Gusti Ngurah Agung Dewantara Putra I Ketut Suada I Nyoman Tri Sutaguna Imam Jayanto Indra Bastian Tahir Indra Widianto Irma M. Nawangwulan Kespandiar, Tengku Lailatun Nafisa Leindarita, Betty Lia Putri Luh Komang Candra Dewi M Syafnur M Syafnur M. Rizki M. Yusuf Alfian Rendra Anggoro KR Machin, H. Magneta Hisyam Marhalinda Mekar Meilisa Amalia Moeins, Anoesyirwan Muhammad Ahmad Ali Muhammad Faiz Ramadhan Muhammad Isa Alamsyahbana Muhammad Muazamsyah muazamsyah Muhammad Mu’azamsyah Muhammad Rizki Muhammad Rizki Muhammad Rizki Muhammad Rizki Muhammad Sahid Dimitri Nanda Kristia Santoso Natasha, Clara Ni Luh Kardini Novi Chandra Saputra Nur Ilmiyati Nurul Hannisya Pahlevi Nurul Nophiyani Nyimas Melda Rafliyanti Oky Dinata Pahlevi, Nurul Hannisya Pangestu, Dimas Paradina Fussilat Pratama, Rega Andira Prayoga, Sairin Putri, Anggia Erdamsyah Raden Mohamad Herdian Bhakti Raja Hardiansyah Rakotoarisoa Maminiaina Heritiana Sedera Rijki Nur Azizah Rina Trikurnia Risa Kamela Ristawati Rizky Malik Putri Rona Tanjung Ronaldo Yolanda Putra Rudi Rudi Sairin Prayoga SALMAN FARIS Salsabila Nazhifah Samsiyah Samsiyah Samuel PD Anantadjaya Sarah Khairunnisa Budiyanto Satriadi Satriadi Satriadi Saut Maruli Tua Pandiangan Sella Titania Shohehuddin Shohehuddin Siagian, Ester Mawar Sihombing, Agustinus Siregar, Ade Perdana Sri Langgeng Ratnasari Sri Mulyati Sugeng Santoso Syafnur, M Syafnur, M. Syamsiar, Syamsiar Tati Tati Teguh Setiawan Wibowo Uli Wildan Nuryanto Umi Elsi Vidho Adriyandi Yeo, Cecilia Yoga Ersuarisno Mulsyain Zainiyah Zainiyah