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All Journal International Journal of Public Health Science (IJPHS) Al Khawarizmi: Jurnal Pendidikan dan Pembelajaran Matematika Jurnal Pendidikan Matematika (Kudus) Pelita : Jurnal Penelitian dan Karya Ilmiah Indo-MathEdu Intellectuals Journal Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Lingkar Mutu Pendidikan Jurnal Pendidikan Transformatif Asian Journal of Philosophy and Religion Bulletin of Applied Mathematics and Mathematics Education Journal of Management Studies and Development International Journal of Learning Reformation in Elementary Education Journal of Pedagogy and Education Science Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren Jurnal Genesis Indonesia Buletin Edukasi Indonesia Asian Journal of Applied Education Indonesian Journal of Educational Science and Technology (Nurture) Papanda Journal of Mathematics and Sciences Research Journal of Professional Teacher Education Academicus Jurnal Ilmiah Multidisiplin Ilmu Murabbi: Pendidikan Guru Madrasah Ibtidaiyah Journal of Educational Research and Practice Hexagon: Jurnal Ilmu dan Pendidikan Matematika Jurnal Solusi Masyarakat Dikara RUKASI: Jurnal Ilmiah Perkembangan Pendidikan dan Pembelajaran Jurnal Padamu Negeri Journal of Social and Community Development Journal of Organizational and Human Resource Development Strategies Civitas: Jurnal Pengabdian Masyarakat Contemporary Education and Community Engagement Jurnal Lingkar Mutu Pendidikan
Siswanto, Deny Hadi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Management Studies and Development

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The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era Tarso; Saputra, Yohan Dwi; Siswanto, Deny Hadi
Journal of Management Studies and Development Vol. 4 No. 01 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i01.797

Abstract

This study aims to examine the impact of social media on increasing sales in Micro, Small, and Medium Enterprises (MSMEs) in the Kapanewon Kalasan, Sleman Regency. The type of research used is correlational research with a descriptive quantitative approach and simple linear regression analysis technique. This research was conducted in November 2024, with 33 subjects selected using incidental sampling. Simple regression analysis was used to test the effect of Instagram social media (X) on sales revenue (Y). The analysis techniques used include validity testing, reliability testing, normality testing, linearity testing, and determination testing. The results show that Instagram social media has an impact on sales revenue in the MSMEs of Forkom Kapanewon Kalasan, with an R-value of 0.552, or 55.2%, indicating a high level of influence.
Co-Authors Afandi, Muhammad Misbahul Akmal Akmal Akyas Shodiq Kurniawan Alam, Sri Rahayu Alghiffari, Eka Kevin Andriyani Andriyani Andriyani Aprilia, Dede Dwi Apriwulan, Hamdani Fajar Astiwi, Wuri Astutik, Wiwin Dwi Briones, Jane T. Caesaria, Nomalika Zindagi Dian Aprilia, Dian Doni Susanto, Doni Dumono Edi Purwanto Efendi, Rif'an Fitriana, Eni Fitriyani Fuadiyanti, Putri Genius, Dinda Hanama, Akhmad Hardi, Yuwono Hatmoko, Fajar Tri Heryuriani , Betty Hidayah Uswatun Kasanah Hidayati, Eka Kintoko Kintoko Kintoko Kristiawan, Yusie Kuswantara, Hary Limori, Masako Mahmudah, Kunti Robiatul Maretha, Anggun Maretha, Dinda Genius Anggun Muntamah Novantoro, Andi Nugroho, Adian Purwo Nur janah, Nur Nur Wahyuni Pertiwi, Asmarani Dian Pisriwati, Siti Atwano Pujiastuti, Nur Ika Pulungan, Tondy Natama Putri, Helena Anggraeni Rambe, Muhammad Yusuf Rini Widyastuti Risnawati Risnawati Rochmat, Syaiful Rozaq, Ramadhan Rifana Sadiyah , Khalimatu Sadiyah, Vaneza Kalema Samsinar Samsinar Samsinar Samsinar Saputra, Yohan Dwi Setiawan , Aldo Setiawan, Aldo Shahidayanti, Tutik Shigematsu, Taiyu Siswahyudianto Siti Mutmainah Sitti Nur Djannah Suparman Suparman Surya Adi Saputra Suryani, Erma Aris Suryatama, Handika Susetyawati , M.M. Endang Susetyawati, Endang Susetyawati, M.M. Endang Suwarta Syah, Arga Bagus Pratama Dyah Aan Firman Tanikawa, Kanako Tarso Tarso, Tarso Tino, Marilou D. Wantoro, Hari Wibowo, Agus Wahyu Wibowo, Wahyu Ari Yarkasi, Yarkasi Yogyanto, Nurcahyo Zarkasyi, Chairun Nisa Zein, Syaikha Dziyaulhaq