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Meiby Zulfikar
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

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STRATEGI KOMUNIKASI POLITIK ANIES BASWEDAN DI TIKTOK UNTUK MENARIK PEMILIH GEN Z PADA PILPRES 2024 Zahrah Mahfudzah Firdaus; Arfian Suryasuciramdhan; Meiby Zulfikar
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.13708

Abstract

The digital transformation has shifted political communication strategies from conventional media to new platforms such as TikTok, which is widely used by Generation Z. This shift compels political actors to adopt new communication approaches to effectively engage young voters. This study aims to analyze Anies Baswedan’s political communication strategy through live broadcasts on TikTok, using Harold D. Lasswell’s communication theory as the analytical framework. A descriptive qualitative method with a case study approach was employed, focusing on the content and interaction during TikTok live sessions. The findings show that TikTok is an effective political communication channel due to its capacity for real-time interaction, personalized messaging, and the use of visual and narrative formats that align with Gen Z's preferences. The study concludes that choosing the right digital media, particularly TikTok, is a strategic element in building engagement with young voters in the digital political era.
Co-Authors A. Nashrudin P Achmad Nashrudin Achmad Nashrudin Achmad Nasrudin Ades Sulfiah Agustiawan, M. Nassir Agustin, Dewi Ilma Ahmad Firmansyah Ahmad Suganda Amalia, Dian  Utami  Amilia, Rizki Aminah Miliani Andini, Olivia Putri Ani Gusliyani Anisa, Ayu April Laksana April Laksana Aprilia, Sisca Dwi Arfian Suryasuciramdan Arfian Suryasuciramdhan Asnawi Asnawi Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Anisah Azhar, Intan Nabila Bagos Budi Mulyana Briandana, Rizky Cecep Abdul Hakim Delima, Kharisma Rosa Della Meira Dewi Ilma Agustin Dian Dian Dian Dian Dian Utami Amalia Dias Suminta Suria Putra Dwi Retno Hapsari, Dwi Retno Dwiyanti, Shafira Efi Tajuroh Afiah Eka Susilawati Eka Susilawati Eli Apud Saepudin Endayani, Endayani Fahisatul Jannah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi fiwa, fiwasifi isyiya Fiwasifi Isyiya Gusliani, Ani Hana Mauidunnajah Handayanti, Riska Haque, Nuke Nurul Hartoko, Gatot Hidayatullah, Tubagus Ade Rahmat Hifni, Mohammad Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Ida Farida Idzatulloh, Alif Imamudin Imamudin Ine Fitrianingsih Intan Nabila Azhar IRMA YULIANTINA, IRMA Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Rosa Delima Lailatul, Defika Lapina Lena Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Mishelia Kartika Puspitasari Mohamad Bayi Tabrani Mohamad Ikrom Arasid Mohammad Hifni Muhammad Saleh Mujahidin, M Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Munawaroh Munawaroh Mutoharoh, Mutoharoh Nasrudin, Achmad Nurhasanah, Samsiah Pramudita, Sindy PUTRI HANDAYANI Putri Handayani Putri Handayani Putri, Ivana Putriauliah, Izmy Qanitah Salma Rahmanda, Ersa Ramdhan, Arfian Surya Suci rica anggraini Rini Sartika Riska Ferdiana Rizki Amilia Rosanti Rosanti Rosanti, Rosanti Rr. Nadhira Harsari Saefudin, Eli Apud Saepudin Saepudin Saepudin Saepudin Sanin Sudrajat Saputra, Rizky  Esa  Sari, Nofalia Juliana Sarwoprasojo, Sarwititi Shafira Dwiyanti Shalsabila, Shalwa Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri siti nurul aisyah Suhandi Suhandi, Suhandi Suherman Arifin Sulistiawati Sulistiawati suminah ., suminah Suria Putra, Dias Suminta Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Sutisna, Nuril Anwar Teguh Setiawan Imam Santoso Ulfi Jefri Uswatun Hasanah USWATUN HASANAH Utami, Windi Zahrah Mahfudzah Firdaus