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All Journal YUME : Journal of Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal MEBIS (Manajemen dan Bisnis) Journal of Enterprise and Development (JED) Ilomata International Journal of Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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Journal : Journal Of Management Science (JMAS)

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The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The Impact of product quality and celebrity endorsment on purchase decision: Brand image as mediation Ananda, Putri; Hendri, M. Irfani; Purmono, Bintoro Bagus; Rosnani, Titik; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.378

Abstract

The tea processing industry has experienced rapid development. Tea production in Indonesia ranks among the top five largest tea-producing countries, with a total production of 136.80 tons in 2022. This creates promising business opportunities for tea beverage enterprises, evident in the proliferation of various contemporary tea-based drinks offered by numerous brands and outlets emerging within Indonesian society. One notable example is Es Teh Indonesia. PT Es Teh Indonesia is a local brand specializing in contemporary tea beverages, established in 2018 and currently operating 945 outlets. This research examines the influence of celebrity endorsement and product quality on purchasing decisions, with brand image as an intervening variable in Es Teh Indonesia. The hypotheses formulated in this study will be tested using causal research. Data collection will be carried out by distributing questionnaires to 225 respondents using purposive sampling techniques. Structural Equation Modeling (SEM) will be employed with the assistance of AMOS 24 for data analysis. The research findings reveal that product quality has a positive and significant impact on brand image, celebrity endorsement has a positive and significant effect on brand image, brand image significant influences purchase decisions, product quality has a positive and significant impact on purchase decisions, and celebrity endorsement positive and significant affects purchase decisions.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Andriano, Theo Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Aulia, Nurul Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah Lo, Audriana Septiani M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurul Komari Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania Ramadania, Ramadania Riantika, Naswa Riastifa, Ririn Nur Riyani, Indah Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Setiadi, Galang Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun