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All Journal YUME : Journal of Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal MEBIS (Manajemen dan Bisnis) Journal of Enterprise and Development (JED) Ilomata International Journal of Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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Journal : Joong-Ki

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Pelatihan Menjadi Agen Penjual Produk UMKM (Affiliate Marketing) Pada Aplikasi Shopee Dan Pembuatan Akun Facebook Profesional Bagi Ibu-Ibu PKK Di Desa Jeruju Besar Dela, Dela; Purmono, Bintoro Bagus; Mulyani, Destri Ayu; Jecilia, Lucky Jecilia; Apriliani, Anggela
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12320

Abstract

This community service activity aims to enhance the capacity of PKK women in Jeruju Besar Village in utilizing digital technology as a tool for marketing local MSME (Micro, Small, and Medium Enterprises) products. The training focused on two main areas: (1) becoming product affiliates through the Shopee Affiliate Marketing program, and (2) creating and managing Professional Facebook accounts as effective promotional media. The implementation methods included education sessions, live demonstrations, and guided hands-on practice. The results showed that participants were able to understand the basic concepts of affiliate marketing, create Shopee affiliate accounts, and manage Professional Facebook pages to promote local products. This training had a positive impact in fostering digital entrepreneurship and opening additional income opportunities for PKK women. It is hoped that similar initiatives can be continued to support technology-based community empowerment. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu-ibu PKK di Desa Jeruju Besar dalam memanfaatkan teknologi digital sebagai sarana pemasaran produk UMKM. Pelatihan difokuskan pada dua aspek utama, yaitu (1) menjadi agen penjual melalui program Affiliate Marketing di aplikasi Shopee, dan (2) pembuatan serta pengelolaan akun Facebook Profesional sebagai media promosi yang efektif. Metode pelaksanaan kegiatan meliputi penyuluhan, demonstrasi langsung, dan pendampingan praktik. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar affiliate marketing, membuat akun afiliasi Shopee, serta mengelola akun Facebook Profesional untuk mempromosikan produk lokal. Pelatihan ini memberikan dampak positif dalam menumbuhkan semangat kewirausahaan digital dan membuka peluang pendapatan tambahan bagi ibu-ibu PKK di desa. Diharapkan kegiatan serupa dapat berkelanjutan guna mendorong pemberdayaan masyarakat berbasis teknologi.
Pelatihan Menjadi Agen Penjual Produk UMKM (Affiliate Marketing) Pada Aplikasi Shopee Dan Pembuatan Akun Facebook Profesional Bagi Ibu-Ibu PKK Di Desa Jeruju Besar Dela, Dela; Purmono, Bintoro Bagus; Mulyani, Destri Ayu; Jecilia, Lucky Jecilia; Apriliani, Anggela
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12320

Abstract

This community service activity aims to enhance the capacity of PKK women in Jeruju Besar Village in utilizing digital technology as a tool for marketing local MSME (Micro, Small, and Medium Enterprises) products. The training focused on two main areas: (1) becoming product affiliates through the Shopee Affiliate Marketing program, and (2) creating and managing Professional Facebook accounts as effective promotional media. The implementation methods included education sessions, live demonstrations, and guided hands-on practice. The results showed that participants were able to understand the basic concepts of affiliate marketing, create Shopee affiliate accounts, and manage Professional Facebook pages to promote local products. This training had a positive impact in fostering digital entrepreneurship and opening additional income opportunities for PKK women. It is hoped that similar initiatives can be continued to support technology-based community empowerment. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu-ibu PKK di Desa Jeruju Besar dalam memanfaatkan teknologi digital sebagai sarana pemasaran produk UMKM. Pelatihan difokuskan pada dua aspek utama, yaitu (1) menjadi agen penjual melalui program Affiliate Marketing di aplikasi Shopee, dan (2) pembuatan serta pengelolaan akun Facebook Profesional sebagai media promosi yang efektif. Metode pelaksanaan kegiatan meliputi penyuluhan, demonstrasi langsung, dan pendampingan praktik. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar affiliate marketing, membuat akun afiliasi Shopee, serta mengelola akun Facebook Profesional untuk mempromosikan produk lokal. Pelatihan ini memberikan dampak positif dalam menumbuhkan semangat kewirausahaan digital dan membuka peluang pendapatan tambahan bagi ibu-ibu PKK di desa. Diharapkan kegiatan serupa dapat berkelanjutan guna mendorong pemberdayaan masyarakat berbasis teknologi.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Andriano, Theo Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Aulia, Nurul Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah Lo, Audriana Septiani M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurul Komari Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania Ramadania, Ramadania Riantika, Naswa Riastifa, Ririn Nur Riyani, Indah Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Setiadi, Galang Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun