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Apriani Sijabat
Universitas HKBP Nomensen Pematang Siantar
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Journal : Journal of Computer Science and Technology Application

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Challenges and Opportunities in Implementing Big Data for Small and Medium Enterprises (SMEs) Cahyono, Dwi; Sijabat, Apriani; Panjaitan, Muktar Bahruddin; Julianingsih, Dwi; Lorenzo, Agung
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.74

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in the global economy but often face significant challenges when adopting new technologies like Big Data. While Big Data offers opportunities for improving decision-making, operational efficiency, and gaining a competitive edge, many SMEs struggle due to financial constraints, limited technical expertise, and concerns over data security and privacy. This paper explores the challenges SMEs encounter in adopting Big Data and identifies the opportunities it provides for growth and innovation. A mixed-methods approach is employed, combining qualitative interviews with SME managers and quantitative surveys from 150 SMEs to gather comprehensive data. The findings reveal that SMEs face barriers such as high implementation costs and lack of skilled personnel, but they also recognize the potential for Big Data to enhance customer insights, improve business processes, and foster new business models. Recommendations include exploring cost-effective solutions, investing in employee training, strengthening data security, and adopting modular systems that integrate easily with existing operations. This study underscores the importance of overcoming these challenges and leveraging Big Data as a key driver of digital transformation for SMEs, ultimately helping them to compete more effectively in an increasingly data-driven marketplace.
Co-Authors A. Asrizal Abdul Razak Abdul Razak Ady Frenly Simanullang Andi Rahmah Andi Sri Rezky Wulandari Anita Debora Simangunsong Anton Luvi Siahaan Aprido Bernando Simamora Asrizal Asrizal Belsasar Sihombing Belsasar Sihombing Br.Ujung, Elisabet Pebrina Christa Sinaga Christa Voni Roulina Sinaga Delhi, Ariana Derlina . DWI CAHYONO Evi Syuriani Harahap F. Festiyed Febri Yanti Festiyed Festiyed Fine Eirine Siahaan Girsang, Astri Ananta Handoco, Ewin Hardeli Hardeli Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Ilwandri Insenalia Sampe Roly Hutagalung Juanta, Palma Julianingsih, Dwi Kalvin Sinaga Lampola Sitorus P Leonie, Natasha Lestari Maria Esterlina Silalahi Lorenzo, Agung Lufri Lufri Lumbangaol, Sudirman T. P Lumbangaol, Sudirman T.P Lumbangaol, Sudirman T.P. Lumbangaol, Sudirman TP Makkah HM Manalu, David Berthony Manik, Heber Marbun, Juliaster Marbun, Lastri Evati Mori Maria Gultom Marlince NK Nababan Marlince NK Nababan Marthin Fransisco Manihuruk Martua Reynhat Sitanggang Gusar Melda Veby Ristella Munthe Motlan . Mungkap Mangapul Siahaan Munthe, Arianto Nanich Framulya Natalina Purba Nurliani Manurung, Budi Halomoan Siregar Osco P Sijabat Osco P. Sijabat Palma Juanta Palma Juanta Palma Juanta Palma Juanta Palma Juanta Palma Juanta Pane, Eva Pratiwi PANJAITAN, MUKTAR B Partohap S. R Sihombing, Partohap S. R Partohap Sihombing Pasaribu, Sunggul Purba, Rudiarman Revi Gina Gunawan Rina Devi Romauli Siahaan Rina Siahaan Ronald Hasibuan Roulina, Christa Voni Ruth Angelya Hutapea Sahat Renol HS - -, Sahat Renol HS - Samosir, Hottua Sanggam Magda Lasmaria Siahaan Sanggam Siahaan Santi Mareta Siahaan, Fine Eirene Siahaan, Rina Devi Siahaan, Theresia Monika Siahaan, Vaisal Sianipar, Herlina Hotmadinar SIANTURI, TAMBOS AUGUST Sibagariang, Susy Alestriani Sidabutar, Ropinus Sihaloho, Eka Seprianti Sihombing, Lisbet Sijabat, Osco Parmonangan Silaen, Srinatalia Silitonga, Immanuel Douglas Simamora, Benny Leonardo Simamora, Rianita Simangunsong, Anita Debora Br. Simanjuntak, Tarida Simanullang, Ady Frenly Simatupang, Leo Fernando Simbolon, Ricky Alexcius Sinaga, Asima Rohana Sinaga, Christa Voni Roulina Sinaga, Mardame Pangihutan Sirait, Esti Marlina Sirait, Jumaria Siti Imroatul Maslikah SITINJAK, ERNI KUSRINI Sitorus P, Lampola Sitorus, Ester Sitorus, Peniel Sam Putra Situmorang, Eduward Skunda Diliarosta Sotarduga Sihombing Terizla, Rizky Fredrin Theresia Siahaan Tumpal Manahara Siahaan Uli Martina Benedicta Purba Welmar Olfan Barat, Welmar Olfan Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yohandri