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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Dhana Jurnal Pengembangan dan Pengabdian Masyarakat

Siregar, Ade Perdana

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Author-ID : 799576

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The Influence of Taste and Price on Consumer Satisfaction Ade Perdana Siregar; Nofirman Nofirman; Muhammad Yusuf; Imam Jayanto; Sri Rahayu
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

The purpose of this study was to analyze the influence of taste and price on consumer satisfaction at a western fast food restaurant. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that taste has a positive and significant effect on consumer satisfaction, the t-count value is 22,984 which is greater than the t-table value of 1.661, testing the second hypothesis (H2) which states that price has a positive and significant effect on consumer satisfaction, the t-count value is 23,908, which is greater than the t-table value of 1.661, which means that taste and price have a positive and significant effect on consumer satisfaction, while the R-square value obtained is 0.865 which states that the taste and price variables affect consumer satisfaction by 86.50% and the remaining 13.50% is influenced by other variables.

Implementasi Pembelajaran Case Method dalam Meningkatkan Keterampilan Berpikir Kritis pada Mata Kuliah Pemasaran Jasa Suswita Roza; Erida Erida; Ade Perdana Siregar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.3022

The world of education is expected to prepare human resources who can solve problems, are critical and innovative. The activeness of students has an important role in the service marketing learning process so that it can stimulate critical thinking. Project-based learning model is more effective in improving students' critical thinking skills compared to conventional learning. The purpose of this study is to examine the effect of applying a project-based learning model with a case-solving method in developing critical thinking skills in students who teach service marketing courses. The research method used is descriptive as an evaluation stage. Descriptive analysis is used to describe as an evaluation with critical thinking skills qualifications for students who take courses in service marketing. The project-based learning model in service marketing courses using the case method can improve students' ability to think critically, this condition is very much needed in today's uncertain conditions. Consumer behavior towards services is always changing, where business people and academics are required to be able to think critically in order to innovate to meet consumer needs.

THE INFLUENCE OF PROMOTIONAL COST AGAINTS SALES VOLUME PRODUCT BATIK JAMBI SELARAS PINANG MASAK IN JAMBI CITY MUHAMMAD IHSAN; ADE PERDANA SIREGAR
Journal of Business Studies and Management Review Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2 June 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study are: (1) Identify the influence between the promotional cost against sales volume products batik local craft. (2) Identify the variable costs of the dominant promotion affects the sales volumes of local handicraft products batik. Analytical tools used in this research is to test assumptions, multiple regression analysis, T test and F test. The location of the research on Selaras Pinang Masak on JL. KH. Jakfar RT. 01 Mudung Laut, Peelayangan in Jambi City. Based on the test results proved that partially variable cost of sales promotions and personnel costs selling that can provide significant effects against the volume of sales of products batik on Selaras Pinang Masak in Jambi City, while variable costs of advertising and the cost of publicity does not influence significantly to sales volumes of products batik on Selaras Pinang Masak in Jambi City. Based on the results of the calculations found that the variable cost of sales promotions and personnel costs selling that has significant influence against the volume of sales of products batik on Saanggar Selaras Pinang Masak in Jambi City, in the study the independent variables that influence the dependent variable was dominant against the cost of sales promotions

THE ROLE of CONSUMER CONFIDENCE AS A MEDIATING INFLUENCE VIRAL MARKETING of VISITING KAMPOENG RADJA JAMBI Ade Perdana Siregar; Ade Titi Nifita
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study are: (1) identify the influence between the viral marketing against consumer confidence on the attractions of Kampoeng Radja Jambi, (2) identify the influence between the viral marketing and consumer confidence towards the decision to visit sights Kampoeng Radja Jambi (3) identify the trust was able to mediate the influence of viral marketing of visiting sights Kampoeng Radja Jambi. The population of this research is a community of the city of Jambi whereas samples is a society of the city of Jambi who more than once to visit sights Kampoeng Radja Jambi as much as 150 respondents. Research methods using path analysis. The results of the research that is viral marketing effect significantly to consumer confidence in the sights of Kampoeng Radja Jambi, viral marketing and consumer confidence a significant effect against the decision to visit sights Kampoeng Radja Jambi and consumer confidence can be a mediation against viral marketing influences decisions on visiting sights Kampoeng Radja Jambi

Implementasi Project Based Learning sebagai Upaya Pengembangan Sikap Ecopreneurship pada Mata Kuliah Manajemen Lingkungan Novita Ekasari; Novita Sari; Ade Perdana Siregar; Garry Yuesa Rosyid
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3632

Human resources are the main actors in regional economic development, so readiness is needed in creating quality human resources. Education graduates in fulfilling the need for social services and employment are still often a burden on the government, the factors causing the lack of skills in students are the lack of meaning and not yet contextual in learning patterns so that the value of life includes independence, innovation, creativity and life skills start to disappear. The purpose of this research is to examine the effect of applying the project based learning model with the case method in developing ecopreneurship attitudes among students teaching environmental management courses. The research method as an evaluation stage used in this research is descriptive research method. The analysis used is qualitative analysis by collecting data from the results of in-depth interviews and observations of students who teach environmental management courses. The results of the research are that the project based learning model in environmental management courses using the case method can improve ecopreneurship attitudes in students, environmental management problems and solutions, business people and academics are required to be able to foster an ecopreneurship attitude in order to be able to innovate to provide solutions to environmental problems

Influence of Service Quality and Customer Satisfaction Analysis on Consumer Loyalty Rezky Nurbakti; Bambang Supriyadi; Djoko Surahmat; Miska Irani Tarigan; Ade Perdana Siregar
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1953

The purpose of this research is to analyze the effect of service quality and customer satisfaction on customer loyalty in one of the companies engaged in the hospitality services sector in the city of Yogyakarta. The type of research used in this study uses a quantitative associative research method, namely, the research conducted aims to determine the influence or relationship between the independent variables on the dependent variable. The data source used in this study uses primary data obtained through observation and the results of questionnaire answers that have been filled out by consumers who have stayed at one of the hotels in the city of Yogyakarta with the population used in this study, namely guests who have visited and stayed with the number of samples used by 100 people. Data analysis in this study used SPSS software by conducting hypothesis testing consisting of a coefficient of determination test (R-square) and a partial t test. Based on the results of the data analysis that has been carried out in the first hypothesis (H1), which states that service quality has a positive and significant effect on consumer loyalty, the t-count value of 6,915 is greater than the t-table value, which is 1,661, testing the second hypothesis (H2), which states that customer satisfaction has a positive and significant effect on consumer loyalty, the t-count value of 6,642 is greater than the t-table value, which is 1,661. which means that service quality and customer satisfaction have a positive and significant effect on consumer loyalty, while the R-square value obtained is 0.655, which states that the variables of service quality and customer satisfaction affect consumer loyalty by 65.50%, and the remaining 34.50% is influenced by other variables.

Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.

Digitalpreneur Competency Model and Digital Literacy on MSME Business Performance in Jambi Province Edward Edward; Fitri Chairunnisa; Ade Perdana Siregar
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1626

The development of digital technology opens up opportunities for Micro, Small and Medium Enterprises (MSMEs) to be able to improve their business performance through market expansion and increased sales. Provision of capabilities with digitalpreneur competencies and digital literacy will create successful business actors. The success of business actors can determine the success of their business by achieving business performance in achieving business goals. The aims of this study are (1) to analyze the influence of digitalpreneur competencies on MSME business performance; (2) analyze the influence of digitalpreneur competence on digital literacy; (3) analyzing the influence of digital literacy on MSME business performance; (4) analyze the role of digital literacy in mediating the influence of digitalpreneur competence on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the study show that (1) digital literacy shows a significant positive effect on MSME business performance, it is proven that the higher the digital literacy of business actors, the MSME business performance will increase; (2) digitalpreneur competence shows a significant positive effect on MSME business performance, it is proven that the better the digitalpreneur competency owned by business actors, the MSME business performance will increase; (3) digitalpreneur competence shows a significant positive effect on digital literacy, the better the digitalpreneur competence owned by business actors, the better digital literacy will be; (4) digital literacy as a mediation of the influence of digitalpreneur competence shows a significant positive effect on MSME business performance, where digital literacy is considered a variable that strengthens digitalpreneur competence in improving business performance.

The Role of Intellectual Agility in the Implementation of Transformative Leadership in Improving MSME Business Performance Edward; Fitri Chairunnisa; Perdana Siregar, Ade
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2101

The leadership factor determines an organization in achieving success. Improving an organization's business performance requires an innovative and creative leader, so leaders are expected to have good intellectuals carrying out their roles. The effectiveness of transformative leadership and increasing intellectual agility are expected to improve MSME business performance to positively impact the economy for themselves and employees and reduce poverty. The objectives of this study are (1) to analyze the effect of transformative leadership on MSME business performance; (2) to analyze the effect of transformative leadership on intellectual agility; (3) to analyze the influence of intellectual agility on the business performance of MSMEs; (4) analyze the role of intellectual agility in mediating the effect of transformative leadership on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the study show (1) that transformative leadership has a significant positive effect on MSME business performance; (2) transformative leadership shows a significant positive effect on intellectual agility; (3) intellectual agility shows a significant positive effect on MSME business performance; (4) intellectual agility as a mediating influence of transformative leadership shows a significant positive effect on MSME business performance

Development of the Flywheel Marketing Model as a Performance Improvement Strategy for Micro, Small and Medium Enterprises (MSMEs) Khalik, Idham; Siregar, Ade Perdana; Rosyid, Garry Yuesa
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2102

Economic growth in Indonesia will increase by 3.69% (YoY) in 2021. The increase in economic growth in Indonesia is in line with the growth of the retail business, both direct and online retail businesses. The development of the retail business in Indonesia is in line with technological advances, where internet users in Indonesia have increased. The dominant factor that increases the growth of the e-commerce market value is the increase in the participation of MSMEs. The number of MSMEs in Jambi Province in 2020 decreased 2019, and the resilience of MSMEs to compete in improving their business performance is an essential factor in the growth of MSMEs. The development of digital technology should be able to open up opportunities for MSMEs to be able to improve their business performance. MSME business actors have the potential to develop a more comprehensive marketing network. Business organizations carry out activities intending to maintain and develop themselves, one of which is the implementation of marketing strategies. The success of UMKM as a business organization is seen in its performance with the implementation of the right marketing strategy. The aims of this study are (1) to examine the effect of flywheel marketing on MSME business performance; (2) To examine the effect of marketing flywheel on social presence; (3) to assess the effect of social presence on MSME business performance; (4) Assessing the role of social presence that can mediate the influence of marketing flywheel on MSME business performance; (5) To examine the dominant dimension of social presence that mediates the influence of marketing flywheel on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the research are (1) Marketing flywheel shows a significant positive effect on MSME business performance, it is proven that the higher the flywheel marketing implementation in MSMEs, MSME business performance will increase; (2) marketing flywheel shows a significant positive effect on social presence, it is proven that the higher the implementation of marketing flywheel in SMEs, the social presence will increase; (3) social presence shows a significant positive influence on MSME business performance, the more social presence in MSMEs, the MSME business performance will increase; (4) social presence as a mediating influence on the marketing flywheel shows a significant positive effect on MSME business performance, where social presence is considered a variable that strengthens the marketing flywheel in improving MSME business performance.

Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Agus Solikhin Aira, Dian mala Fithriani Aminatus Zakhra Aminatus Zakhra Antoni Antoni Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul Lucky Enggrani Fitri Malinda SB, Istiqomah Maulidia Imastary Tan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nur Hasanah Ovita Charolina RATNAWATI Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Saputra, Eka Kurnia Setiawan, Wahyu Juari Sigit Indrawijaya Sri Rahayu Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zulfanetti Zulfanetti Zulfanetti, Zulfanetti

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