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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Dhana Jurnal Pengembangan dan Pengabdian Masyarakat

Siregar, Ade Perdana

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Author-ID : 799576

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Peningkatan Kreativitas melalui Penerapan Pembelajaran Team Based Project pada Mata Kuliah Desain Komunikasi Visual Sigit Indrawijaya; Ade Perdana Siregar
Jurnal Ilmiah Dikdaya Vol 12, No 1 (2022): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v12i1.301

Education currently has a goal to build students on intelligence abilities in learning so that students can be able to create solutions to problems around them. The most important component in contextual learning to be successful in dealing with a complex world is creativity. Project-based learning models are more effective in increasing students' creativity compared to conventional learning. The purpose of this study was to examine the effect of applying project-based learning with the Team Based Learning (TBL) method in increasing student creativity in the visual communication design course. The research method used is descriptive as an evaluation stage. Descriptive analysis is used to describe as an evaluation with creativity qualifications for students who are in charge of visual communication design courses. Project-based learning models in visual communication design courses using the team-based project method can increase student creativity, this is very much needed in today's conditions. Promotions currently tend to be done digitally so that creativity is very supportive to create consumer attraction in conducting marketing communications.

Peningkatan Daya Saing Produk Unggulan Daerah Usaha Kerupuk Ikan Di Kecamatan Pelayangan Seberang Kota Jambi Ade Octavia; Yayuk Sriayudha; Ade Perdana
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.32 KB)

Kerupuk ikan telah dicanangkan oleh Pemerintah Kota Jambi sebagai salah satu produk unggulan daerah dengan sentra usaha di Kecamatan Pelayangan Seberang Kota Jambi. Meskipun wilayah ini telah ditetapkan sebagai sentra kerupuk ikan namun belum ada suatu usaha terpadu antar UKM kerupuk ikan, pemerintah dan pengusaha. Sebagian besar proses produksi berdasarkan pesanan, dilakukan di rumah dan dikelola sendiri-sendiri. Seiring waktu terbentuk beberapa kelompok usaha, namun hanya beberapa kelompok yang konsisten dan kontiniu untuk memproduksi kerupuk ikan. itra dalam kegiatan PPM ini adalah UKM di sentra kerupuk ikan . Saat ini perkembangan industri kecil kerupuk ikan belum menunjukkan perkembangan yang baik dikarenakan produk kerupuk ikan belum diproduksi secara optimal karena ada permasalahan pada aspek produksi, manajemen dan teknologi. Solusi yang ditawarkan untuk diharapkan dapat menyelesaikan permasalahan yang dihadapi mitra secara sistematis. Permasalahan mitra yang diprioritaskan akan diselesaikan adalah pada masalah kontuinitas bahan baku, kontinuitas produksi, akses pasar, teknologi produksi dan manajemen. Tujuan kegiatan ini adalah mengembangkan produk unggulan daerah kerupuk ikan dengan meningkatkan daya saing berkelanjutan pada aspek produksi, manajemen dan teknologi tepat guna. Metode yang digunakan dalam pencapaian tujuan tersebut adalah metode sosial dan partisipatif dengan memberikan pelatihan dan pendampingan usaha kepada mitra serta pemberian bantuan dan penerapan teknologi tepat guna.

Inovasi Produk Sambal Lingkung Berbasis Teknologi Sebagai Upaya Peningkatan Usaha Umkm Kecamatan Pelayangan Kota Jambi Agus Solikhin; Husni Hasbullah; Yayuk Sriayudha; Ade Perdana Siregar
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Pengembangan produk khas daerah memberikan peluang bagi UMKM dalam peningkatan usaha. Sambal lingkung merupakan salah satu produk khas daerah Jambi yang terbuat dari ikan. Rasa yang lezat dan gurih menjadikan produk sambal lingkung memiliki potensi untuk dikembangkan. Pada kegiatan ini yang menjadi mitra adalah Kelompok Usaha Deniz dan Kelompok Usaha Mutiara Indah Bersama di Kecamatan Pelayangan Kota Jambi. Permasalahan mitra yang menjadi prioritas untuk diatasi adalah kontinuitas bahan baku masih rendah, produksi belum rutin, penerapan teknologi produksi masih rendah dan manajemen usaha. Kegiatan ini bertujuan meningkatkan usaha UMKM melalui inovasi produk khas daerah sambal lingkung pada aspek produksi, teknologi dan manajemen. Pencapaian tujuan dilakukan menggunakan metode sosial dan pastisipasif dengan memberikan bantuan berupa teknologi tepat guna dan pelatihan serta pendampingan dalam manajemen usaha. Pelaksanaan metode menghasilkan peningkatan yang baik, mitra telah berkerjasama dengan pemasok ikan agar kontuinitas bahan baku meningkat. Pemberian bantuan teknologi tepat guna berupa alat spinner dan mesin pengaduk ikan, dapat meningkatkan produksi mitra secara rutin dan baik. Melalui pelatihan dan pendampingan manajemen usaha, mitra dapat menciptakan kemasan yang baik dan menarik serta dapat menyusun laporan keuangan. Kata kunci : Inovasi, Teknologi Tepat Guna, Manajemen

Peran Eudaimonic Well Being sebagai Mediasi Pengaruh Perilaku Kepemimpinan terhadap Kinerja Organisasi UMKM MFitri Chairunnisa; Dian Mala Fithriani Aira; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.763

Business organizations in MSMEs are oriented towards profit achievement and can contribute to the economy. Efforts in achieving the goals of MSMEs should be organizational leaders who can empower the potential of each employee. The role of the leader can create a comfortable environment that can encourage increased employee performance, one of the factors is the happiness felt from employees when carrying out work in the organization. The aims of this study are (1) to analyze the influence of leadership behavior on the organizational performance of MSMEs; (2) analyze the influence of leadership behavior on eudaimonic well being; (3) analyzing the effect of eudaimonic well being on the organizational performance of MSMEs; (4) analyzing the role of eudaimonic well being in mediating the influence of leadership behavior on the organizational performance of SMEs. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the study are (1) leadership behavior shows a significant positive influence on the organizational performance of SMEs; (2) leadership behavior shows a significant positive effect on eudaimonic well being; (3) eudaimonic well being shows a significant positive effect on the organizational performance of SMEs; (4) eudaimonic well being as a mediation of the influence of leadership behavior shows a significant positive influence on the organizational performance of SMEs

Model Infographic Content dan Brand Equity dalam Meningkatkan Minat Kunjung Desa Wisata Kabupaten Kerinci Provinsi Jambi Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.761

Submission of information digitally will quickly reach the recipient of the information without limits. Promotions are carried out with digital media today with various methods, one of which is by creating infographic content. Infographics are growing rapidly in mass media after being digitally designed that cannot be told, only in the form of text and photos. Infographics are a new method of conveying information that is more effective. Besides marketing with infographics, tourists will be able to confidently convince themselves by seeing the value of a tourism product and the value of the product can be symbolized by brand equity. The objectives of this study are: (1) to examine the effect of brand equity on visiting interest; (2) examine the effect of brand equity on infographic content; (3) examine the effect of infographic content on visiting interest; (4) examines the role of infographic content in being able to mediate the influence of brand equity on visiting interest. The population is tourists visiting tourist villages in Kerinci Regency while the sample is 200 visitors to tourist villages in Kerinci Regency. The method used is the Structural Equation Modeling (SEM) measurement using SmartPLS software. The results showed that brand equity has a positive effect on infographic content, brand equity has a positive effect on visiting interest, infographic content has a positive effect on visiting interest, infographic content can play a positive role as mediating the influence of brand equity on visiting interest.

Peran Social Media Marketing dan Brand Awareness Terhadap Purchase Intention Produk Es Teh Indonesia Yuyun Taufik; Ade Risna Sari; Aminatus Zakhra; Ivonne Ayesha; Ade Perdana Siregar; Iwan Henri Kusnadi; Ratnawati; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Abstrak Penelitian ini membahas tentang pengaruh brand awareness dan social media marketing terhadap minat beli di es teh indonesia di Jakarta. Terdapat tiga variabel dalam penelitian ini, yaitu kesadaran merek, pemasaran media sosial sebagai variabel bebas dan niat beli sebagai variabel terikat. Maka objek penelitian ini adalah Es Teh Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan google form sebagai alat penyebaran kuesioner dan SPSS 22 sebagai alat untuk menghitung data dengan sampel sebanyak 150 responden yang berdomisili di DKI Jakarta, menggunakan teknik non-probability sampling dan purposive sampling. Hasil penelitian ini menunjukkan bahwa kesadaran merek dan pemasaran media sosial berpengaruh terhadap minat beli Es Teh Indonesia. Kata Kunci: Brand Awareness, Social Media Marketing, Minat Beli, Es Teh Indonesia.

Marketing Mixture Analysis On Product Sales Increase Ade Perdana Siregar; Teguh Setiawan Wibowo; Pandu Adi Cakranegara; Uli Wildan Nuryanto; Muhammad Iqbal Fajri
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

This study aimed to analyze the effect of the marketing mix strategy consisting of product, price, place, and promotion on increasing sales volume of Reverse Osmosis Health Drinking Water. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1), which states that the product has a positive and significant effect on increasing sales, the value of t count > t table is 14,563 > 1,661, testing the second hypothesis (H2) which states that price has a positive effect and significantly to the increase in sales, the value of t count > t table is 12,293 > 1,661, testing the third hypothesis (H3) which states that place has a positive and significant effect on increasing sales, the value of t count > t table is 10,378 > 1,661 and on hypothesis testing fourth (H4) which states that promotion has a positive and significant effect on increasing sales, the value of t count > t table is 21,285 > 1,661 which means that product, price, place, and promotion have a positive and significant impact on increasing sales volume of Reverse Osmosis Health Drinking Water products, The R-square value obtained is 0.944, which states that the product, price, place, and promotion variables affect the sales volume of Reverse Osmosis Health Drinking Water products by 94.40%, and other variables influence the remaining 5.60%.

Effect of Price, Brand Image, and Product Quality on Customer Loyalty Ade Perdana Siregar; Pandu Adi Cakranegara; Ovita Charolina; Gusti Noorlitaria Achmad; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7230

In the current era of globalization, many industries have developed rapidly and become industries that are able to provide consumer goods. However, with the development of the times, consumer needs are also increasing and varied. There are also many new companies that have been established and can also fulfill human needs. The human population is also increasing every day, so the need will also be endless. The purpose of this study is to analyze effect of price, brand image, and product quality on customer loyalty. The type of research used in this research is quantitative research. The population in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. The samples taken in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. Data analysis in the study of multiple linear regression analysis. The results show that price has a positive and insignificant effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty. Brand image has a positive and significant effect on product quality.

Effect of Social Media on Local Coffee Shops Chevy Herli Sumerli A.; I Nyoman Tri Sutaguna; Eka Kurnia Saputra; Dewi Kurniati; Ade Perdana Siregar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6230

This article aims to discuss about effect of social media on Local Coffee Shops. This type of research is associative research. The population in this study is Local Coffee Shops at Medan City. The sampling technique in this research is using purposive sampling technique. Based on these considerations, the number of research samples is 100 Local Coffee Shops at Medan City. Data analysis in this study using simple regression analysis. The results show that social media has significant effect on Local Coffee Shops at Medan City.

Peran Harga Produk Dan Brand Image Terhadap Purchase Decision Produk Cold Pressed Juice Re.Juve Ade Perdana Siregar; Hendy Tannady; Ikhsan Amar Jusman; Pandu Adi Cakranegara; Moh. Samsul Arifin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1023

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian cold presed juice merek Re.juve diJakarta. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data purposive sampling, responden penelitian ini terdapat155 responden. Hasil dari penelitian ini bahwa brand image berpengaruh terhadap keputusan pembelian, harga menentukan keputusanpembelian, brand image dan harga secara bersama-sama mempengaruhi keputusan pembelian. Kata kunci: brand image, harga, keputusan pembelian

Co-Authors Ade Octavia Ade Octavia Ade Octavia ADE RISNA SARI Ade Risna Sari Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Agus Solikhin Aira, Dian mala Fithriani Aminatus Zakhra Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Eka Kurnia Saputra Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul Lucky Enggrani Fitri Malinda SB, Istiqomah Maulidia Imastary Tan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nurhasanah Nurhasanah Ovita Charolina Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Setiawan, Wahyu Juari Sigit Indrawijaya Sri Rahayu Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zulfanetti Zulfanetti Zulfanetti, Zulfanetti

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